Majors

ASA Names New CEO

MajorsJun 04, 2024

ASA Names New CEO

Lana Vukovljak will take charge of the American Society of Appraisers in July.

Lana Vukovljak
The American Society of Appraisers has named professional education expert Lana Vukovljak as its new CEO.
Herndon, Va.—The American Society of Appraisers has named Lana Vukovljak as its new CEO.

She will step into the role on July 1.

Former CEO Johnnie White announced his departure late last year, leaving the organization in February to take on the role of CEO at the American Association of Clinical Endocrinology.

In her new role, Vukovljak will be responsible for overseeing the organization’s operations, ethical and professional standards, supporting its six disciplines and its network of fifty chapters worldwide.

Vukovljak will also be charged with consumer outreach, and managing partnerships with the ASA Educational Foundation, the NAIFA Education and Research Trust, and a network of global organizations.

“We are thrilled to welcome Lana Vukovljak as the new CEO of ASA,” said Garrett Schwartz, ASA international president.

“Lana's extensive experience and dedication to professional education make her an outstanding leader for our organization. Her vision and strategic skills will be invaluable in advancing our mission internationally and continuing ASA’s leadership in the valuation profession.”

 Related stories will be right here … 

Previously, Vukovljak served as the CEO of the Residential Real Estate Council, CEO of the American Association for Clinical Chemistry, CEO and chief learning officer of the American Association of Diabetes Educators, and vice president of continuing education for the American Health Information Management Association. 

Vukovljak shared her excitement about taking on the role.

“I am eager to collaborate with our dedicated volunteers, members, and staff to uphold ASA’s commitment to providing top-notch education across all industry disciplines, ensuring excellence for all appraisers and those aspiring to pursue a career in appraisals,” she said.

“Moreover, I am excited to work on expanding our efforts on both national and international fronts, reaching new heights of success.”

She holds several degrees, including a Master of Science in language and adult education from the University of Belgrade in Serbia and a Master of Science in technical communication and information design from the Illinois Institute of Technology.  

She is a PhD candidate in educational leadership at the University of Nebraska–Lincoln.


Lenore Fedowis the senior editor, news at National Jeweler, covering the retail beat and the business side of jewelry.

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