Events & Awards

5 Takeaways From Stuller at JCK Las Vegas 2024

Events & AwardsJun 05, 2024

5 Takeaways From Stuller at JCK Las Vegas 2024

On-trend engagement rings, bold gold jewelry, and a new platinum alloy were on display at the company’s busy booth.

Platinum grain, an on-trend diamond engagement ring, and on-trend gold hoop earrings
The new Inoveo Platinum (grain pictured at left) and insights into engagement ring and fashion jewelry trends were among the highlights at the Stuller booth at JCK Las Vegas 2024.
Las Vegas—Stuller Inc. is the largest fine jewelry manufacturer and distributor in North America, making its booth at the JCK Las Vegas show a hub for retailers.

The jewelry and other products on display also provide insight into what’s trending and where the market is heading in the coming months.

Here are five takeaways from this editor’s visit to the Stuller booth at this year’s show.

1. There’s a new alloy in town.
As announced prior to the shows, Platinum Guild USA has a new platinum alloy it is distributing in the United States exclusively through Stuller.

Mining company Anglo American and materials designer and developer Alloyed created Inoveo with the goal of eliminating some of the issues designers and bench jewelers encounter when working in platinum.   

At the Stuller booth during the JCK Las Vegas show, Stuller Executive Director of Manufacturing Jim Bernard shared some of the benefits of Inoveo.

He said compared to standard platinum, it has a lower casting temperature, less porosity, a better fill rate, cuts faster (at about the same pace as white gold) and will come out of the casting process with fewer inclusions.

Inoveo Platinum grain
Inoveo Platinum grain


It also is 40 percent harder than standard platinum, will retain its luster longer, and is less damaging to tools, allowing them to last 4-8 times longer.

Inoveo is 95 percent platinum and 5 percent other metals, including ruthenium and a mix of proprietary materials.

Bernard said while the Inoveo grain is slightly more expensive than traditional platinum grain, there are labor savings on the back end, as well as cost savings on tools.

For now, Stuller is just selling Inoveo platinum grain, though Bernard said the company is working toward offering finished rings made with the alloy.

2. The holidays are expected to be big and bold.
Stuller had new pieces in its “302 Fine Jewelry” line on display, hinting at what will be hot this holiday season.

Big and bold gold jewelry (the “mob wife” aesthetic, if you will) is expected to be popular.

Stuller 14-karat gold hoop earrings
These 14-karat gold hoop earrings from Stuller’s “302 Fine Jewelry: Summer of Venus” collection are an example of the big, bold gold jewelry expected to be trending this holiday season.


Continuing demand for gold fashion jewelry was evident all over the show floor in Las Vegas despite the metal’s high price, which hovered around $2,300/ounce at press time.

It is the opposite of what the industry witnessed during the 2007-2008 financial crisis, when consumers all but abandoned gold in favor of lower-priced sterling silver jewelry.

Heart jewelry, a staple in the trends rotation, is also back in a big way.

Consumers are also embracing big color, turning their attention to less well-known colored gemstones as prices for rubies, emeralds, and sapphires skyrocket.

Shape-wise, freeform, organic, and flowing silhouettes are in—think the soft, curving lines of the late Elsa Peretti’s famed “Bone” cuff—as are baroque pearls. 

 Related stories will be right here … 

3. Fancy shapes are still in for engagement rings.
While round diamonds remain the most popular center stone for engagement rings, fancy shapes continue to make in-roads in a market that is becoming less bound to tradition.

For its “ever & ever” line, which is almost a decade old now, Stuller had plenty of elongated diamond shapes on display—ovals, emeralds, pears and even the marquise.

Stuller engagement ring
This engagement ring style from the “ever & ever” line exemplifies three trends in bridal: elongated-shaped diamonds for center stones (the diamond here is an emerald cut), three-stone rings, and three-stone rings with fancy-shaped side stones (pears here).


Consumers are choosing fancy shapes for eternity bands too, particularly marquise-shaped diamonds.

Three-stone rings are popular as well, especially those with fancy-shaped side stones.

4. Consumers are going big with lab-grown diamonds.
While lab-grown diamonds are a source of controversy within the industry, they remain in demand among consumers, and Stuller continues to supply them.

In April, the company released its first catalog dedicated exclusively to lab-grown diamond jewelry.

One of the draws—lab-grown diamonds give a bigger look for less. Consumers are choosing lab-grown diamonds so they can have a 2- 3- or 4- or even 5-carat engagement ring, or 2-4 carat diamond stud earrings.

Stuller also had lab-grown diamond line bracelets—a popular style that would be out of reach for some consumers if set with natural diamonds—on display, as well as a lab-grown diamond-set headband for a bride to wear on her wedding day.   

5. Gemvision has released a software update for Matrix.
Just prior to the Las Vegas shows, Gemvision, the jewelry software company Stuller acquired in 2009, unveiled its latest software update, MatrixGold 3.8.

Gemvision Product Director Oriol Collelldemont called it a “significant leap forward in user experience and performance.”

MatrixGold 3.8 is compatible with Rhino 8, the newest iteration of that software.

Notable enhancements in Rhino 8 include:
— ShrinkWrap: simplifies the process of preparing designs for 3D printing, ensuring efficiency without compromising quality;
— Auto Cplane: auto-aligns to a selected curve, surface, mesh face, or sub-object, facilitating a seamless design workflow; and
— Monochrome View: offers a clean, minimal display mode, providing clarity and focus to the design process.

This latest update is provided at no additional cost to users who already own licenses for MatrixGold 3 and Rhino 8.

For more information, visit the Gemvision website.

The Latest

Interior of Dick’s Sporting Goods store
SurveysAug 21, 2026
These Are 2026’s Hottest Retailers, Says NRF

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing
WatchesAug 21, 2026
Bremont Names Former Vacheron Constantin Exec CMO

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

Bijules x Kamyen Topspin Tennis Bracelet in Grass Green
CollectionsAug 21, 2026
Bijules, Kamyen Serve Up ‘Topspin’ Tennis Bracelet Ahead of US Open

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Graphic for Episode 8 of the My Next Question podcast
PodcastsAug 20, 2026
Episode 8: Diamond Industry Update With David Bonaparte & Ronnie VanderLinden

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Weekly QuizAug 20, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Gemstone AI app screenshots
TechnologyAug 20, 2026
A New AI-Powered Gemstone Identification App Is Here

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

Verdura unicorn brooch
AuctionsAug 20, 2026
Storied Unicorn Brooch Up for Auction Gallops to New Home

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

The Plumb Club 2026-2027 Executive Committee and Board Members
MajorsAug 20, 2026
Plumb Club Elects 2026-2027 Board

Steven Lerche is now beginning his term as the youngest member to become president of The Plumb Club’s elected executive committee.

Mike Alexander and Scott Murphy
MajorsAug 19, 2026
Mike Alexander To Succeed Scott Murphy as Jewelers Mutual CEO

Murphy will retire at the end of the year and Alexander, currently the company’s president, will take over at the start of 2027.

Spinelli Kilcollin Trade-In Bar Program Imagery
Policies & IssuesAug 19, 2026
Spinelli Kilcollin Embraces Dupes With Trade-In Program

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

Woman wearing Zales jewelry
MajorsAug 19, 2026
Zales Wants You to Wear Fine Jewelry Every Day

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Former GJEPC Chairman and second-generation Indian diamantaire Vasant Mehta
SourcingAug 19, 2026
Vasant Mehta, a Dedicated Diamond Industry Leader, Dies at 81

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

Alfredo Colmenero-Martinez and Jarren Frazier
CrimeAug 18, 2026
2 California Men Arrested in Fatal Vehicle Smash Robbery

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

The Retail Smiths Principal Partner and National Jeweler columnist Peter Smith
ColumnistsAug 18, 2026
Peter Smith: The IKEA Effect and Bridal Branding

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.

Police car with lights on
CrimeAug 18, 2026
Thieves Snatch $1M in Jewelry From New Jersey Jeweler

9lakha Jewelers in Iselin, New Jersey, was the target of a smash-and-grab robbery on Aug. 8.

Ring Concierge x 818 Tequila Bridal Giveaway
Lab-GrownAug 18, 2026
Ring Concierge, Kendall Jenner’s Tequila Brand Collab on Giveaway

The jeweler has partnered with 818 Tequila to gift lab-grown diamond studs to a bride-to-be and their bridal party.

Spinelli Kilcollin Inara Ring
CollectionsAug 17, 2026
Marquise Diamonds Dance in Spinelli Kilcollin’s ‘Wren’ Collection

Marquise-cut diamonds in drop charms are the center of the new collection, reflecting the movement of a dancer in modular styles.

Ft. Lauderdale Jewelry, Antique, & Object Show logo
Events & AwardsAug 17, 2026
There’s a New Jewelry Show Coming to Florida

The inaugural Fort Lauderdale Jewelry, Antique, & Object Show will be held from Jan. 28 through Feb. 1, 2027.

Karl Getschel and Bob Yanega of Smyth Jewelers
IndependentsAug 14, 2026
Smyth Jewelers to Open Fourth Location

The family-owned jeweler will open a new showroom in Bel Air, Maryland, this fall.

Stock image of a gavel
CrimeAug 14, 2026
Wife of Man Convicted in Jeweler’s Murder Sentenced for Conspiracy

Amanda Ileana Hernandez is married to Carlos Hernandez, one of two men in prison for the 2024 murder of Michigan jeweler Hussein Murray.

Paul Morelli Wavey Vine Earrings
TrendsAug 14, 2026
Paul Morelli’s Latest ‘Wavey Vine’ Earrings Embrace Color

The reimagined jewel, our Piece of the Week, trades the diamonds in the original 1998 design for blue, pink, yellow, and green sapphires.

Cover.jpg
Supplier BulletinAug 13, 2026
Your Piece Could Be the One Editors Talk About

Sponsored by American Gem Trade Association

Two Pandora Talisman pendants
FinancialsAug 13, 2026
Pandora’s ‘Talisman’ Collection Shines, Lab-Grown Diamond Sales Fall

In the United States, second-quarter sales were flat amid soft consumer sentiment and lower in-store traffic.

Cuckoo Cuckoo Cadbury Conundrum egg
AuctionsAug 13, 2026
This Gold Cadbury ‘Conundrum’ Egg Set a World Auction Record

The 22-karat gold egg, sold at Batemans Auctioneers in the U.K., was part of a 1980s treasure hunt ad campaign for Cadbury Creme Eggs.

Picture of 2,488 carat rough diamond next to tweezers, a golf ball, and a loupe
SourcingAug 13, 2026
2,488-Carat Diamond, Largest Found in Botswana, Has a New Owner

Lucara Diamond Corp., which recovered the “Motswedi” diamond from the Karowe mine, sold the stone for an undisclosed amount.

John Hardy Heishi Collection Campaign Imagery
CollectionsAug 13, 2026
John Hardy Infuses ‘Icon,’ ‘Heishi’ Collections with Color

The expanded collections now feature hand-cut gemstones like topaz, tanzanite, chrysoprase, chalcedony, smoky quartz, and fire opal.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy