Events & Awards

5 Takeaways From Stuller at JCK Las Vegas 2024

Events & AwardsJun 05, 2024

5 Takeaways From Stuller at JCK Las Vegas 2024

On-trend engagement rings, bold gold jewelry, and a new platinum alloy were on display at the company’s busy booth.

Platinum grain, an on-trend diamond engagement ring, and on-trend gold hoop earrings
The new Inoveo Platinum (grain pictured at left) and insights into engagement ring and fashion jewelry trends were among the highlights at the Stuller booth at JCK Las Vegas 2024.
Las Vegas—Stuller Inc. is the largest fine jewelry manufacturer and distributor in North America, making its booth at the JCK Las Vegas show a hub for retailers.

The jewelry and other products on display also provide insight into what’s trending and where the market is heading in the coming months.

Here are five takeaways from this editor’s visit to the Stuller booth at this year’s show.

1. There’s a new alloy in town.
As announced prior to the shows, Platinum Guild USA has a new platinum alloy it is distributing in the United States exclusively through Stuller.

Mining company Anglo American and materials designer and developer Alloyed created Inoveo with the goal of eliminating some of the issues designers and bench jewelers encounter when working in platinum.   

At the Stuller booth during the JCK Las Vegas show, Stuller Executive Director of Manufacturing Jim Bernard shared some of the benefits of Inoveo.

He said compared to standard platinum, it has a lower casting temperature, less porosity, a better fill rate, cuts faster (at about the same pace as white gold) and will come out of the casting process with fewer inclusions.

Inoveo Platinum grain
Inoveo Platinum grain


It also is 40 percent harder than standard platinum, will retain its luster longer, and is less damaging to tools, allowing them to last 4-8 times longer.

Inoveo is 95 percent platinum and 5 percent other metals, including ruthenium and a mix of proprietary materials.

Bernard said while the Inoveo grain is slightly more expensive than traditional platinum grain, there are labor savings on the back end, as well as cost savings on tools.

For now, Stuller is just selling Inoveo platinum grain, though Bernard said the company is working toward offering finished rings made with the alloy.

2. The holidays are expected to be big and bold.
Stuller had new pieces in its “302 Fine Jewelry” line on display, hinting at what will be hot this holiday season.

Big and bold gold jewelry (the “mob wife” aesthetic, if you will) is expected to be popular.

Stuller 14-karat gold hoop earrings
These 14-karat gold hoop earrings from Stuller’s “302 Fine Jewelry: Summer of Venus” collection are an example of the big, bold gold jewelry expected to be trending this holiday season.


Continuing demand for gold fashion jewelry was evident all over the show floor in Las Vegas despite the metal’s high price, which hovered around $2,300/ounce at press time.

It is the opposite of what the industry witnessed during the 2007-2008 financial crisis, when consumers all but abandoned gold in favor of lower-priced sterling silver jewelry.

Heart jewelry, a staple in the trends rotation, is also back in a big way.

Consumers are also embracing big color, turning their attention to less well-known colored gemstones as prices for rubies, emeralds, and sapphires skyrocket.

Shape-wise, freeform, organic, and flowing silhouettes are in—think the soft, curving lines of the late Elsa Peretti’s famed “Bone” cuff—as are baroque pearls. 

 Related stories will be right here … 

3. Fancy shapes are still in for engagement rings.
While round diamonds remain the most popular center stone for engagement rings, fancy shapes continue to make in-roads in a market that is becoming less bound to tradition.

For its “ever & ever” line, which is almost a decade old now, Stuller had plenty of elongated diamond shapes on display—ovals, emeralds, pears and even the marquise.

Stuller engagement ring
This engagement ring style from the “ever & ever” line exemplifies three trends in bridal: elongated-shaped diamonds for center stones (the diamond here is an emerald cut), three-stone rings, and three-stone rings with fancy-shaped side stones (pears here).


Consumers are choosing fancy shapes for eternity bands too, particularly marquise-shaped diamonds.

Three-stone rings are popular as well, especially those with fancy-shaped side stones.

4. Consumers are going big with lab-grown diamonds.
While lab-grown diamonds are a source of controversy within the industry, they remain in demand among consumers, and Stuller continues to supply them.

In April, the company released its first catalog dedicated exclusively to lab-grown diamond jewelry.

One of the draws—lab-grown diamonds give a bigger look for less. Consumers are choosing lab-grown diamonds so they can have a 2- 3- or 4- or even 5-carat engagement ring, or 2-4 carat diamond stud earrings.

Stuller also had lab-grown diamond line bracelets—a popular style that would be out of reach for some consumers if set with natural diamonds—on display, as well as a lab-grown diamond-set headband for a bride to wear on her wedding day.   

5. Gemvision has released a software update for Matrix.
Just prior to the Las Vegas shows, Gemvision, the jewelry software company Stuller acquired in 2009, unveiled its latest software update, MatrixGold 3.8.

Gemvision Product Director Oriol Collelldemont called it a “significant leap forward in user experience and performance.”

MatrixGold 3.8 is compatible with Rhino 8, the newest iteration of that software.

Notable enhancements in Rhino 8 include:
— ShrinkWrap: simplifies the process of preparing designs for 3D printing, ensuring efficiency without compromising quality;
— Auto Cplane: auto-aligns to a selected curve, surface, mesh face, or sub-object, facilitating a seamless design workflow; and
— Monochrome View: offers a clean, minimal display mode, providing clarity and focus to the design process.

This latest update is provided at no additional cost to users who already own licenses for MatrixGold 3 and Rhino 8.

For more information, visit the Gemvision website.

The Latest

Jewelry display
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be Taking

JSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.

Header - One platform_ total protection_ seamless shipping (1).png
Supplier BulletinSep 24, 2026
Ship with Confidence with JM Shipping Solution

Sponsored by JM Shipping

8.03 carat natural fancy light blue diamond
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry Auction

The fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Secret Language of Victorian Jewelry by Amy Azzarito
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry

“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.

Weekly QuizSep 24, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Lab-grown diamond tennis bracelets and rings from Kira Jewels
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry

KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.

Dana Rebecca Designs Tennis Bracelets Campaign Imagery
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, Personalization

This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

The logo for The Diamond Collective, the new name for the Natural Diamond Council
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Paul’s Jewelers 7Cs Cafe
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7Cs

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Kay Love All In campaign
MajorsSep 23, 2026
Kay Jewelers’ New Campaign Goes ‘All In’ on Love

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

Pandora x Pat McGrath campaign image
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry Collab

The jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.

Texas Jewelers Association
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th Anniversary

The association will mark the milestone at its convention next month.

Sissy’s Log Cabin Back to School and Bling 2026
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event Returns

The jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.

Pandora and Foundrae medallions
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court Rules

A federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.

The Retail Smiths Peter Smith
ColumnistsSep 22, 2026
Peter Smith: Our Struggle With Emotional Selling

People aren’t thinking rationally when they are buying luxury products, and we shouldn’t be selling them that way, Peter Smith writes.

Constance Polamalu
IndependentsSep 22, 2026
Constance Polamalu Named to '40 Under 40' List

The Baltimore Business Journal recognized the entrepreneur for her leadership in business and the jewelry industry.

Photo collage of new GCAL by Sarine lab in Mumbai
GradingSep 22, 2026
GCAL by Sarine Opens New Lab in Mumbai

The facility is located within SEEPZ and is GCAL by Sarine’s second location in India, joining its existing grading lab in Surat.

Cartier Cheich watch in white gold
AuctionsSep 21, 2026
Ultra-Rare Cartier Cheich Watch Sells for $3.4M

Offered at Sotheby’s Hong Kong, the one-of-a-kind white gold watch now holds the title of most valuable Cartier wristwatch sold at auction.

Pamela Bernstein-Gulla and Elle Hill at the Wynn Las Vegas
MajorsSep 21, 2026
Longtime Industry Executive Pamela Bernstein-Gulla to Retire

Bernstein-Gulla has been working in the jewelry industry for 40 years, most recently as chief engagement officer for Hill & Co.

Bhindi Jewelers Glendale Store Ribbon Cutting Ceremony
IndependentsSep 21, 2026
Bhindi Jewelers Moves Into New, Larger California Store

The relocated Glendale store, now at The Americana at Brand, was designed to be a contemporary “timepiece haven” inspired by luxury resorts.

Unheated Paraiba
AuctionsSep 18, 2026
7.52-Carat Unheated Paraíba Tourmaline Sells for $1.3M at Sotheby’s

The top lot of the auction house’s Hong Kong jewelry sale was an Art Deco Mauboussin necklace with ruby beads, which sold for $2 million.

Photo from 2026 Jewelers of America Fly-In
Policies & IssuesSep 18, 2026
Tariffs, Retail Crime Top of Mind at JA’s Annual Fly-In

Retailers and manufacturers headed to the Capitol this week to discuss tariff exemptions for diamonds and gemstones, among other issues.

Nanis Sway Earrings
CollectionsSep 18, 2026
Nanis Transforms Its ‘Boule’ Into a Mirror

Our Piece of the Week is a pair of drop earrings from the “Sway” collection featuring Nanis’ first use of mirror-polished gold.

De Beers Group’s SynthDetect 2 diamond screening instrument
GradingSep 18, 2026
De Beers Introduces Faster Version of Diamond Screening Machine

SynthDetect 2 can scan a full tray in less than five minutes, De Beers said, making it six times faster than its predecessors.

14th century gold seal ring
AuctionsSep 18, 2026
Noonans To Auction Medieval Gold Seal Ring Recovered By 2 Friends

Two metal detectorists discovered the ring, which may have belonged to English noblewoman Matilda of Lancaster, in Suffolk.

Stock image of shipping containers
Policies & IssuesSep 17, 2026
Tariffs on India Could Increase as Russian Sanctions Bill Heads to Trump’s Desk

The bill has a provision that allows the president to raise tariffs on countries that import Russian oil and gas to as much as 100 percent.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy