5 Takeaways From Stuller at JCK Las Vegas 2024
On-trend engagement rings, bold gold jewelry, and a new platinum alloy were on display at the company’s busy booth.

The jewelry and other products on display also provide insight into what’s trending and where the market is heading in the coming months.
Here are five takeaways from this editor’s visit to the Stuller booth at this year’s show.
1. There’s a new alloy in town.
As announced prior to the shows, Platinum Guild USA has a new platinum alloy it is distributing in the United States exclusively through Stuller.
Mining company Anglo American and materials designer and developer Alloyed created Inoveo with the goal of eliminating some of the issues designers and bench jewelers encounter when working in platinum.
At the Stuller booth during the JCK Las Vegas show, Stuller Executive Director of Manufacturing Jim Bernard shared some of the benefits of Inoveo.
He said compared to standard platinum, it has a lower casting temperature, less porosity, a better fill rate, cuts faster (at about the same pace as white gold) and will come out of the casting process with fewer inclusions.
It also is 40 percent harder than standard platinum, will retain its luster longer, and is less damaging to tools, allowing them to last 4-8 times longer.
Inoveo is 95 percent platinum and 5 percent other metals, including ruthenium and a mix of proprietary materials.
Bernard said while the Inoveo grain is slightly more expensive than traditional platinum grain, there are labor savings on the back end, as well as cost savings on tools.
For now, Stuller is just selling Inoveo platinum grain, though Bernard said the company is working toward offering finished rings made with the alloy.
2. The holidays are expected to be big and bold.
Stuller had new pieces in its “302 Fine Jewelry” line on display, hinting at what will be hot this holiday season.
Big and bold gold jewelry (the “mob wife” aesthetic, if you will) is expected to be popular.
Continuing demand for gold fashion jewelry was evident all over the show floor in Las Vegas despite the metal’s high price, which hovered around $2,300/ounce at press time.
It is the opposite of what the industry witnessed during the 2007-2008 financial crisis, when consumers all but abandoned gold in favor of lower-priced sterling silver jewelry.
Heart jewelry, a staple in the trends rotation, is also back in a big way.
Consumers are also embracing big color, turning their attention to less well-known colored gemstones as prices for rubies, emeralds, and sapphires skyrocket.
Shape-wise, freeform, organic, and flowing silhouettes are in—think the soft, curving lines of the late Elsa Peretti’s famed “Bone” cuff—as are baroque pearls.
3. Fancy shapes are still in for engagement rings.
While round diamonds remain the most popular center stone for engagement rings, fancy shapes continue to make in-roads in a market that is becoming less bound to tradition.
For its “ever & ever” line, which is almost a decade old now, Stuller had plenty of elongated diamond shapes on display—ovals, emeralds, pears and even the marquise.
Consumers are choosing fancy shapes for eternity bands too, particularly marquise-shaped diamonds.
Three-stone rings are popular as well, especially those with fancy-shaped side stones.
4. Consumers are going big with lab-grown diamonds.
While lab-grown diamonds are a source of controversy within the industry, they remain in demand among consumers, and Stuller continues to supply them.
In April, the company released its first catalog dedicated exclusively to lab-grown diamond jewelry.
One of the draws—lab-grown diamonds give a bigger look for less. Consumers are choosing lab-grown diamonds so they can have a 2- 3- or 4- or even 5-carat engagement ring, or 2-4 carat diamond stud earrings.
Stuller also had lab-grown diamond line bracelets—a popular style that would be out of reach for some consumers if set with natural diamonds—on display, as well as a lab-grown diamond-set headband for a bride to wear on her wedding day.
5. Gemvision has released a software update for Matrix.
Just prior to the Las Vegas shows, Gemvision, the jewelry software company Stuller acquired in 2009, unveiled its latest software update, MatrixGold 3.8.
Gemvision Product Director Oriol Collelldemont called it a “significant leap forward in user experience and performance.”
MatrixGold 3.8 is compatible with Rhino 8, the newest iteration of that software.
Notable enhancements in Rhino 8 include:
— ShrinkWrap: simplifies the process of preparing designs for 3D printing, ensuring efficiency without compromising quality;
— Auto Cplane: auto-aligns to a selected curve, surface, mesh face, or sub-object, facilitating a seamless design workflow; and
— Monochrome View: offers a clean, minimal display mode, providing clarity and focus to the design process.
This latest update is provided at no additional cost to users who already own licenses for MatrixGold 3 and Rhino 8.
For more information, visit the Gemvision website.
The Latest

NRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.

The “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.

The jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

Sponsored by Jewelers Mutual


The proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.

The Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

The “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.

Natalie Feanny has been appointed to the role.

The pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.

Julien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.

Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.

Gabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.

The annual list honors rising professionals on the retail and supply sides of the jewelry industry.

Seized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.

Rodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.

“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.

The AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.

The jewelry retailer plans to open 20 new stores this year and expand into new product categories.

Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.

The retailer reported an 8 percent decline in annual sales as it struggles under the weight of billions of dollars of debt.

The “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.

The alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.

The “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.

As demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.

The “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.























