MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New CampaignMajorsMay 23, 2024
PGI to Debut New Platinum Alloy in Las Vegas
Inoveo Platinum will be distributed exclusively by Stuller in the U.S.
Platinum Guild International USA is launching a new platinum alloy during the JCK Las Vegas show, which promises all the benefits of platinum with the workability of white gold.
New York—Platinum Guild International USA is launching a new platinum alloy later this month, which it claims has all the benefits of platinum with the ease of use of white gold.
The organization will debut “Inoveo Platinum” during the JCK Las Vegas show.
The alloy was created by platinum miner Anglo American, alongside materials designer and developer Alloyed, with the goal of addressing the challenges designers and jewelers have shared about working with platinum.
The alloy’s formulation gives it the workability of white gold, said PGI USA, while enhancing the core properties of platinum, including its naturally white color, durability, and wear resistance.
“The launch of Inoveo Platinum provides the jewelry industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” said Jenny Luker, PGI USA president.
“We believe this is a tipping point for the use of platinum in jewelry manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”
The benefits of the new alloy include up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40 percent harder than standard platinum alloys.
It also gives casters a smoother, more consistent fill due to its lower melting temperature and high fluidity, said PGI.
Because it allows for faster polishing and setting, there is a lower rejection rate compared to standard platinum alloys, the organization said.
Related stories will be right here …
The organization will debut “Inoveo Platinum” during the JCK Las Vegas show.
The alloy was created by platinum miner Anglo American, alongside materials designer and developer Alloyed, with the goal of addressing the challenges designers and jewelers have shared about working with platinum.
The alloy’s formulation gives it the workability of white gold, said PGI USA, while enhancing the core properties of platinum, including its naturally white color, durability, and wear resistance.
“The launch of Inoveo Platinum provides the jewelry industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” said Jenny Luker, PGI USA president.
“We believe this is a tipping point for the use of platinum in jewelry manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”
The benefits of the new alloy include up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40 percent harder than standard platinum alloys.
It also gives casters a smoother, more consistent fill due to its lower melting temperature and high fluidity, said PGI.
Because it allows for faster polishing and setting, there is a lower rejection rate compared to standard platinum alloys, the organization said.
“We are proud to have shaped the formulation behind Inoveo Platinum, as co-developers with Alloyed,” said Benny Oeyen, executive head of market development at Anglo American.
“This formulation was developed with the goal of elevating the manufacturing experience for platinum jewelry makers and we are excited to witness the debut of this alloy to the jewelry industry at JCK Las Vegas.”
Inoveo Platinum will be available exclusively through Stuller in the U.S., for manufacturers, designers, and jewelers, beginning this summer.
“Stuller is excited to bring this new platinum alloy to market,” said Belit Myers, chief operating officer at Stuller.
“Inoveo Platinum will transform platinum jewelry manufacturing and we are proud to be on the forefront of this innovation in the industry.”
The alloy will be featured at Stuller’s JCK space (booth #13089) with technical experts on hand to answer questions and provide more information.
More on Majors
The Latest
TechnologyJul 10, 2026
There’s a New Blind Box for Luxury Watches Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.
TrendsJul 10, 2026
Jade Trau Creates a Constellation of DiamondsThe “Constellation Plié” collar, our Piece of the Week, features diamonds arranged in a constellation of shining stars.
SourcingJul 10, 2026
CFO of De Beers’ Consumer-Facing Division Leaves Company Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
WatchesJul 10, 2026
Brilliant Earth Expands Into WatchesIn honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.
Weekly QuizJul 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJul 09, 2026
Boucheron’s New High Jewelry Collection Is an Ode to the Human Touch“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.
WatchesJul 09, 2026
Damiani Group Finalizes Acquisition of Baume & MercierRichemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
AuctionsJul 09, 2026
Pharrell Williams’ Joopiter Hires Former Bonhams Exec to Head New Watch DivisionNate Borgelt will lead the digital auction house and content platform’s new division as head of watches.
Events & AwardsJul 09, 2026
Halstead Names 2026 Grant WinnerEnoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.
Events & AwardsJul 09, 2026
AGS, GIA Name 2026 Beatrice Shipley Scholarship WinnerAGS also announced the recipient of its “Women in Leadership” scholarship.
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
