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Inoveo Platinum will be distributed exclusively by Stuller in the U.S.
Platinum Guild International USA is launching a new platinum alloy during the JCK Las Vegas show, which promises all the benefits of platinum with the workability of white gold.
New York—Platinum Guild International USA is launching a new platinum alloy later this month, which it claims has all the benefits of platinum with the ease of use of white gold.
The organization will debut “Inoveo Platinum” during the JCK Las Vegas show.
The alloy was created by platinum miner Anglo American, alongside materials designer and developer Alloyed, with the goal of addressing the challenges designers and jewelers have shared about working with platinum.
The alloy’s formulation gives it the workability of white gold, said PGI USA, while enhancing the core properties of platinum, including its naturally white color, durability, and wear resistance.
“The launch of Inoveo Platinum provides the jewelry industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” said Jenny Luker, PGI USA president.
“We believe this is a tipping point for the use of platinum in jewelry manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”
The benefits of the new alloy include up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40 percent harder than standard platinum alloys.
It also gives casters a smoother, more consistent fill due to its lower melting temperature and high fluidity, said PGI.
Because it allows for faster polishing and setting, there is a lower rejection rate compared to standard platinum alloys, the organization said.
Related stories will be right here …
The organization will debut “Inoveo Platinum” during the JCK Las Vegas show.
The alloy was created by platinum miner Anglo American, alongside materials designer and developer Alloyed, with the goal of addressing the challenges designers and jewelers have shared about working with platinum.
The alloy’s formulation gives it the workability of white gold, said PGI USA, while enhancing the core properties of platinum, including its naturally white color, durability, and wear resistance.
“The launch of Inoveo Platinum provides the jewelry industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” said Jenny Luker, PGI USA president.
“We believe this is a tipping point for the use of platinum in jewelry manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”
The benefits of the new alloy include up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40 percent harder than standard platinum alloys.
It also gives casters a smoother, more consistent fill due to its lower melting temperature and high fluidity, said PGI.
Because it allows for faster polishing and setting, there is a lower rejection rate compared to standard platinum alloys, the organization said.
“We are proud to have shaped the formulation behind Inoveo Platinum, as co-developers with Alloyed,” said Benny Oeyen, executive head of market development at Anglo American.
“This formulation was developed with the goal of elevating the manufacturing experience for platinum jewelry makers and we are excited to witness the debut of this alloy to the jewelry industry at JCK Las Vegas.”
Inoveo Platinum will be available exclusively through Stuller in the U.S., for manufacturers, designers, and jewelers, beginning this summer.
“Stuller is excited to bring this new platinum alloy to market,” said Belit Myers, chief operating officer at Stuller.
“Inoveo Platinum will transform platinum jewelry manufacturing and we are proud to be on the forefront of this innovation in the industry.”
The alloy will be featured at Stuller’s JCK space (booth #13089) with technical experts on hand to answer questions and provide more information.
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