MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New CampaignMajorsMay 23, 2024
PGI to Debut New Platinum Alloy in Las Vegas
Inoveo Platinum will be distributed exclusively by Stuller in the U.S.
Platinum Guild International USA is launching a new platinum alloy during the JCK Las Vegas show, which promises all the benefits of platinum with the workability of white gold.
New York—Platinum Guild International USA is launching a new platinum alloy later this month, which it claims has all the benefits of platinum with the ease of use of white gold.
The organization will debut “Inoveo Platinum” during the JCK Las Vegas show.
The alloy was created by platinum miner Anglo American, alongside materials designer and developer Alloyed, with the goal of addressing the challenges designers and jewelers have shared about working with platinum.
The alloy’s formulation gives it the workability of white gold, said PGI USA, while enhancing the core properties of platinum, including its naturally white color, durability, and wear resistance.
“The launch of Inoveo Platinum provides the jewelry industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” said Jenny Luker, PGI USA president.
“We believe this is a tipping point for the use of platinum in jewelry manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”
The benefits of the new alloy include up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40 percent harder than standard platinum alloys.
It also gives casters a smoother, more consistent fill due to its lower melting temperature and high fluidity, said PGI.
Because it allows for faster polishing and setting, there is a lower rejection rate compared to standard platinum alloys, the organization said.
Related stories will be right here …
The organization will debut “Inoveo Platinum” during the JCK Las Vegas show.
The alloy was created by platinum miner Anglo American, alongside materials designer and developer Alloyed, with the goal of addressing the challenges designers and jewelers have shared about working with platinum.
The alloy’s formulation gives it the workability of white gold, said PGI USA, while enhancing the core properties of platinum, including its naturally white color, durability, and wear resistance.
“The launch of Inoveo Platinum provides the jewelry industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” said Jenny Luker, PGI USA president.
“We believe this is a tipping point for the use of platinum in jewelry manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”
The benefits of the new alloy include up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40 percent harder than standard platinum alloys.
It also gives casters a smoother, more consistent fill due to its lower melting temperature and high fluidity, said PGI.
Because it allows for faster polishing and setting, there is a lower rejection rate compared to standard platinum alloys, the organization said.
“We are proud to have shaped the formulation behind Inoveo Platinum, as co-developers with Alloyed,” said Benny Oeyen, executive head of market development at Anglo American.
“This formulation was developed with the goal of elevating the manufacturing experience for platinum jewelry makers and we are excited to witness the debut of this alloy to the jewelry industry at JCK Las Vegas.”
Inoveo Platinum will be available exclusively through Stuller in the U.S., for manufacturers, designers, and jewelers, beginning this summer.
“Stuller is excited to bring this new platinum alloy to market,” said Belit Myers, chief operating officer at Stuller.
“Inoveo Platinum will transform platinum jewelry manufacturing and we are proud to be on the forefront of this innovation in the industry.”
The alloy will be featured at Stuller’s JCK space (booth #13089) with technical experts on hand to answer questions and provide more information.
More on Majors
The Latest
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
WatchesNov 05, 2025
Shinola President Steps Down Just as He Starts Former Signet CEO Mark Light will remain president of Shinola until a replacement for Ulrich Wohn is found.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
TrendsOct 30, 2025
Amanda’s Style File: A Haunted HalloweenShow off your spooky side with these 12 festive jewels.
