MajorsMay 14, 2024
Platinum Born Taps ‘Born Leaders’ for New CampaignMajorsMay 23, 2024
PGI to Debut New Platinum Alloy in Las Vegas
Inoveo Platinum will be distributed exclusively by Stuller in the U.S.
Platinum Guild International USA is launching a new platinum alloy during the JCK Las Vegas show, which promises all the benefits of platinum with the workability of white gold.
New York—Platinum Guild International USA is launching a new platinum alloy later this month, which it claims has all the benefits of platinum with the ease of use of white gold.
The organization will debut “Inoveo Platinum” during the JCK Las Vegas show.
The alloy was created by platinum miner Anglo American, alongside materials designer and developer Alloyed, with the goal of addressing the challenges designers and jewelers have shared about working with platinum.
The alloy’s formulation gives it the workability of white gold, said PGI USA, while enhancing the core properties of platinum, including its naturally white color, durability, and wear resistance.
“The launch of Inoveo Platinum provides the jewelry industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” said Jenny Luker, PGI USA president.
“We believe this is a tipping point for the use of platinum in jewelry manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”
The benefits of the new alloy include up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40 percent harder than standard platinum alloys.
It also gives casters a smoother, more consistent fill due to its lower melting temperature and high fluidity, said PGI.
Because it allows for faster polishing and setting, there is a lower rejection rate compared to standard platinum alloys, the organization said.
Related stories will be right here …
The organization will debut “Inoveo Platinum” during the JCK Las Vegas show.
The alloy was created by platinum miner Anglo American, alongside materials designer and developer Alloyed, with the goal of addressing the challenges designers and jewelers have shared about working with platinum.
The alloy’s formulation gives it the workability of white gold, said PGI USA, while enhancing the core properties of platinum, including its naturally white color, durability, and wear resistance.
“The launch of Inoveo Platinum provides the jewelry industry with the best of what platinum offers as the world’s most precious metal, while also providing the ease of workability that manufacturers and designers have come to expect in production,” said Jenny Luker, PGI USA president.
“We believe this is a tipping point for the use of platinum in jewelry manufacturing and look forward to seeing an increase of new platinum offerings in the market in the near future.”
The benefits of the new alloy include up to four times less porosity and four times higher production yield, with Inoveo Platinum being 40 percent harder than standard platinum alloys.
It also gives casters a smoother, more consistent fill due to its lower melting temperature and high fluidity, said PGI.
Because it allows for faster polishing and setting, there is a lower rejection rate compared to standard platinum alloys, the organization said.
“We are proud to have shaped the formulation behind Inoveo Platinum, as co-developers with Alloyed,” said Benny Oeyen, executive head of market development at Anglo American.
“This formulation was developed with the goal of elevating the manufacturing experience for platinum jewelry makers and we are excited to witness the debut of this alloy to the jewelry industry at JCK Las Vegas.”
Inoveo Platinum will be available exclusively through Stuller in the U.S., for manufacturers, designers, and jewelers, beginning this summer.
“Stuller is excited to bring this new platinum alloy to market,” said Belit Myers, chief operating officer at Stuller.
“Inoveo Platinum will transform platinum jewelry manufacturing and we are proud to be on the forefront of this innovation in the industry.”
The alloy will be featured at Stuller’s JCK space (booth #13089) with technical experts on hand to answer questions and provide more information.
More on Majors
The Latest
Events & AwardsJul 21, 2025
NAJA’s 2025 ‘Ace It’ Conference To Go VirtualThe mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.
TrendsJul 21, 2025
Amanda’s Style File: Graduated With Honors Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.
Events & AwardsJul 21, 2025
Gem Awards Now Accepting Nominations for 2026Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
TrendsJul 18, 2025
Piece of the Week: CCWW Designs’ Shell Charm NecklaceThe charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.
Weekly QuizJul 17, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJul 18, 2025
Plumb Club Elects New Board MembersThe organization elected its youngest vice president as it looks to draw in fresh talent.
TechnologyJul 18, 2025
Brad Campbell, John Liebler Join Clientbook’s Executive Team Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
CollectionsJul 17, 2025
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.
Supplier BulletinJul 17, 2025
The INSTORE Jewelry Show 2025: Your Holiday Preparations, All Wrapped Up! Sponsored by The INSTORE Jewelry Show 2025
SurveysJul 17, 2025
The Most Recommended Brands in the World, According to YouGovGlobally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.
IndependentsJul 17, 2025
Gina Ferranti of GiGi Ferranti Jewelry Dies at 59The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.
SourcingJul 17, 2025
Rio Tinto Names New CEO, Production Rises at DiavikProduction at the mine in Canada’s Northwest Territories topped 1 million carats in Q2, the third consecutive quarter of growth.
Events & AwardsJul 17, 2025
JA to Hold Learning Workshops This FallA new slate of Learning Workshops will take place in Oklahoma, Mississippi, and Georgia.
SurveysJul 16, 2025
Signet Jewelers Falls Lower on NRF’s ‘Top 100’ Retailers ListThe middle class is changing its approach to buying jewelry and affordable luxury goods, the NRF said.
FinancialsJul 16, 2025
Richemont’s Jewelry Sales Up 7% in Q1It marks the third consecutive quarter of growth for Cartier, Van Cleef & Arpels, Buccellati, and Vhernier.
WatchesJul 16, 2025
The Top-Selling Rolex Models of the Last 15 Years, According to Bob’s Watches The reseller’s market trends report, based on its sales data, also shows exactly how much Rolex prices have jumped since 2010.
AuctionsJul 16, 2025
Christie’s To Honor Dinh Van With ExhibitionThe auction house will be hosting a retrospective paying tribute to jeweler Jean Dinh Van and his company’s 60th anniversary.
IndependentsJul 16, 2025
Clyde Duneier Ushers In Fourth GenerationJake Duneier and Danielle Duneier-Goldberg have stepped into the roles of CEO and president, respectively.
CollectionsJul 15, 2025
Boucheron’s New High Jewelry Calls Attention to Nature’s ImpermanenceThe “Impermanence” collection contemplates nature through the Japanese art of Ikebana (flower arranging) and philosophy of wabi-sabi.
MajorsJul 15, 2025
James Avery Expands to 2 More StatesThe Texas-based jewelry retailer has set up shop in Tennessee and Arizona.
Events & AwardsJul 15, 2025
Neiman Marcus Vet Joins Couture as Brand Director Eric Ford will step into the role, bringing with him decades of experience.
MajorsJul 15, 2025
Ben Bridge Jeweler Acquires Olympic ManufacturingIn addition to improved capabilities, the acquisition will allow the jeweler to offer support to other independent jewelers.
CollectionsJul 15, 2025
Guzema Debuts First Colored Gemstone JewelryThe “Celestial Blue” capsule collection campaign features Olympian Kateryna Sadurska.
MajorsJul 14, 2025
Nanis Opens First StoreThe seasonal store, located in Mykonos, Greece, offers exclusive events, personal styling, and curated experiences.
IndependentsJul 14, 2025
It’s the Summer of Love at Long’s JewelersThe New England jeweler is hosting a bridal event for the month of August.
SourcingJul 14, 2025
Ethical Gem Fair Heads to SeattleThe trade-only event will host its debut fair in the Emerald City later this month.
