Sourcing

Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports

SourcingApr 09, 2024

Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports

The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.

Bharat Ratnam, a Mega Common Facilitation Centre (CFC)
The Bharat Ratnam Mega Common Facilitation Centre is one of the main features of the revamping and modernization of jewelry manufacturing operations within the special export zone known as SEEPZ in Mumbai.
Mumbai—It is India’s single largest cluster of modern jewelry manufacturing facilities, the engine powering its studded jewelry export industry.  
 
It singlehandedly delivers more jewelry to the United States than most other supplier countries. And it lies in a designated export zone covering less than one square kilometer (less than half a square mile) in Mumbai North-West. 
 
The Santacruz Electronics Export Processing Zone, or SEEPZ as this area is more widely known, is being revamped with a new outlook and infrastructure to “refurbish and rejuvenate” operations, particularly those in the gem and jewelry sector.  
 
The most prominent symbol of SEEPZ 2.0, as it is known, is Bharat Ratnam, a Mega Common Facilitation Centre (CFC) that was inaugurated in January by Indian Prime Minister Narendra Modi.  
 
A senior member of Modi’s cabinet, India’s Minister of Commerce & Industry Piyush Goyal, presided over the commencement-of-operations ceremony in the middle of March, an indication of the importance attached to this project. 
 
The Mega CFC clearly symbolizes the new direction in which India’s studded jewelry export industry is moving. (Studded jewelry refers to jewelry that is set with diamonds and/or colored gemstones and the precious metal content is relatively low.)  
 
The six-floor, 115,000-square-foot complex is a one-stop center that will facilitate the upgrading of what the industry describes as the “three Ts”—technology, techniques, and training – that will be crucial to take jewelry exports to the next level.  
 
Three floors are dedicated to a comprehensive range of cutting-edge technical services including CAD and CAD rendering; 3D printing in metal, ceramic, resin, and wax; and casting in gold, platinum, and silver.  
 
Manufacturers, irrespective of size, can use these machines on a time-share basis. 

Colin Shah, a leading jewelry exporter and head of the working group that spearheaded the Bharat Ratnam project, describes it as a “360-degree service model to engage in high-level jewelry manufacturing.”  

According to Shah, “This is a pathbreaking concept for democratizing access to entrepreneurs big and small, catering to global and domestic markets.” 

It also has a modern Skill Training Center that will provide over 1,500 personnel with in-depth knowledge of the latest techniques and technology each year, about 25 percent of whom will be individuals with special needs. 
 
Leading exporters believe the Mega CFC will help enhance the quality, diversity, and efficiency of jewelry offerings, and enable scaling up the number of pieces for export, boosting economies of scale for the trade. 
 
The vision of SEEPZ 2.0 also encompasses replacing the 50-year-old buildings with new, modern structures more suited to the current technologies, and fully equipped with state-of-the-art systems. 
 
The New Enterprises & Services Towers, also known as NEST 01, NEST 02 and NEST 03, will consist of three six-floor towers with more than 500,000 square feet of built-out areas. They will rehouse all existing units of the gem and jewelry industry and also offer space to new entrants wishing to set up operations in SEEPZ.   
 
Between 2021-2023, studded jewelry exports from SEEPZ have ranged between $2.75 billion and $3 billion, figures released by India’s Gem & Jewellery Export Promotion Council show, or more than 50 percent of India’s total studded jewelry exports.  
 
According to estimates of the SEEPZ Gem & Jewellery Manufacturers Association (SGJMA) a few years ago, SEEPZ alone enjoyed an approximately 18 percent share of total U.S. studded jewelry imports, or  about 80% of the country’s total supply to the U.S. market). 
 
Industry leaders aver that with the better infrastructure and technology, jewelry exports from SEEPZ can be expected to grow exponentially, possibly even reaching between $7 billion and $10 billion in a few years. 
 
 Related stories will be right here …

Shah, the head of the working group for the Mega CFC, answered more questions from National Jeweler about SEEPZ 2.0 and what it will mean for the future of jewelry manufacturing in India.   
 
National Jeweler: There are a variety of new technologies and machines available in the Mega CFC. Which of these are the most important? 
 
Colin Shah: Among the range of technologies, I would highlight the large 3D metal printers, which are the first of their kind to be installed anywhere in India and, linked to that, the laser color printers, as well as plating facilities in various type of metals and finishes. 
 
Alongside [these] are the lab facilities for testing and certifying durability, strength, and other parameters in studded jewelry.   
 
NJ: What new capabilities will these add to jewelry manufacturing operations in India? 
 
CS: With designing shifting more and more to CAD, I think the advantages of the large [3D] metal printers are quite clear, especially for the MSME (micro, small and medium enterprise) units.  
 
Further, with plating in various colors also becoming possible, smaller manufacturers can take up orders outside their regular areas of expertise. Those doing gold, for example, can now easily take smaller orders of say palladium or titanium, which they earlier would have found difficult to handle or even had to refuse. 
 
As for the lab testing facility, clearly instead of sending new lines to Europe or the Far East for certification … manufacturers will now only have to reach Gate 1 on the border of the zone; so much simpler, faster, and more economical. 
 
NJ: What impact has the vision of SEEPZ 2.0 had on the industry? 
 
CS: The government plans to totally revamp SEEPZ has provided a huge boost to the industry. There is a new vibrancy, and the public-private partnership has worked so well that we got the Mega CFC up and running within 14 months after the start of the project.  
 
Moreover, the construction of NEST 01 and 02 as well as NEST 03, which is in the pipeline, opens new possibilities for smaller units that were facing constraints due to aging infrastructure. The number of units in SEEPZ is likely to go up by the time all three become operational in about a year from now. 
 
With manufacturing units outside the zone also being given access to the Bharat Ratnam facilities, many units there can also take up exports using the e-commerce and postal/courier dispatch mode for smaller orders as well. 

The Latest

Dunkelberger’s Fine Jewelry
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 Years

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

Stock image of a person shopping at the grocery store
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

Rebel Jewelry Tunnel Charm
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride Month

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

A Marvelous Journey: The Collection of Maurice Tempelsman
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to Auction

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

Weekly QuizJun 05, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Dakota Badia and Nancy Badia
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in Aspen

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

AGS at Peter Yantzer Building dedication
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule Ceremony

The organization also announced its international board of directors for the 2026-2027 term.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Neiman Marcus downtown Dallas store
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in September

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

The Retail Smiths founder and National Jeweler columnist Peter Smith
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About You

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.

Screenshot of the Tracr website homepage
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned Platform

The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The 1916 Company Coast to Coast Roadshow
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, Again

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

Jessica Alba in Gabriel & Co. campaign
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

Anna Maccieri Rossi Ora Wood Sunrise Cuff, Marie Lichtenberg High Jewelry Bandana, Anna Maccieri Rossi Carpe Diem Pendant
TrendsJun 03, 2026
State of Design: Only the Innovative Will Survive

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

Woman with crossed hands and rings on fingers
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

James Marks
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’s

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

Sothebys 10-carat blue diamond, 120 carat Harry Winston diamond necklace
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

People shopping in a jewelry store
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers Today

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

Zahn-Z Big Zaha Art Deco Ring
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design Awards

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

Rapaport's rebranding
SourcingJun 01, 2026
RapNet Rebranding as Rapaport Trade

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

Gemfields emeralds
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8M

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

Cultus Artem River of Heaven Necklace
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ Desert

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

Sean Dunn, Amy Greenberg, Elise Greenberg, Coleman Clark, Mitchell Clark
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame Inductees

This year’s inductees include second-, third-, and fourth-generation jewelers.

Jesse Itzler
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote Speaker

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

JCK Rocks Nelly Graphic
Events & AwardsMay 28, 2026
JCK Rocks To Ride With Nelly

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

A screen shot of The Clear Cut's website
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

Itä Aguaviva Tassel Pendant, Ashaha Anzar Cuff, Cultus Artem Quetzal Ring
CollectionsMay 28, 2026
Meet The 17 Newcomers to Couture’s Design Atelier

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy