Sourcing

Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports

SourcingApr 09, 2024

Reinvigorating SEEPZ, the Epicenter of India’s Studded Jewelry Exports

The zone’s modernization will enhance and increase India’s jewelry manufacturing capabilities while aiding small and mid-sized businesses.

Bharat Ratnam, a Mega Common Facilitation Centre (CFC)
The Bharat Ratnam Mega Common Facilitation Centre is one of the main features of the revamping and modernization of jewelry manufacturing operations within the special export zone known as SEEPZ in Mumbai.
Mumbai—It is India’s single largest cluster of modern jewelry manufacturing facilities, the engine powering its studded jewelry export industry.  
 
It singlehandedly delivers more jewelry to the United States than most other supplier countries. And it lies in a designated export zone covering less than one square kilometer (less than half a square mile) in Mumbai North-West. 
 
The Santacruz Electronics Export Processing Zone, or SEEPZ as this area is more widely known, is being revamped with a new outlook and infrastructure to “refurbish and rejuvenate” operations, particularly those in the gem and jewelry sector.  
 
The most prominent symbol of SEEPZ 2.0, as it is known, is Bharat Ratnam, a Mega Common Facilitation Centre (CFC) that was inaugurated in January by Indian Prime Minister Narendra Modi.  
 
A senior member of Modi’s cabinet, India’s Minister of Commerce & Industry Piyush Goyal, presided over the commencement-of-operations ceremony in the middle of March, an indication of the importance attached to this project. 
 
The Mega CFC clearly symbolizes the new direction in which India’s studded jewelry export industry is moving. (Studded jewelry refers to jewelry that is set with diamonds and/or colored gemstones and the precious metal content is relatively low.)  
 
The six-floor, 115,000-square-foot complex is a one-stop center that will facilitate the upgrading of what the industry describes as the “three Ts”—technology, techniques, and training – that will be crucial to take jewelry exports to the next level.  
 
Three floors are dedicated to a comprehensive range of cutting-edge technical services including CAD and CAD rendering; 3D printing in metal, ceramic, resin, and wax; and casting in gold, platinum, and silver.  
 
Manufacturers, irrespective of size, can use these machines on a time-share basis. 

Colin Shah, a leading jewelry exporter and head of the working group that spearheaded the Bharat Ratnam project, describes it as a “360-degree service model to engage in high-level jewelry manufacturing.”  

According to Shah, “This is a pathbreaking concept for democratizing access to entrepreneurs big and small, catering to global and domestic markets.” 

It also has a modern Skill Training Center that will provide over 1,500 personnel with in-depth knowledge of the latest techniques and technology each year, about 25 percent of whom will be individuals with special needs. 
 
Leading exporters believe the Mega CFC will help enhance the quality, diversity, and efficiency of jewelry offerings, and enable scaling up the number of pieces for export, boosting economies of scale for the trade. 
 
The vision of SEEPZ 2.0 also encompasses replacing the 50-year-old buildings with new, modern structures more suited to the current technologies, and fully equipped with state-of-the-art systems. 
 
The New Enterprises & Services Towers, also known as NEST 01, NEST 02 and NEST 03, will consist of three six-floor towers with more than 500,000 square feet of built-out areas. They will rehouse all existing units of the gem and jewelry industry and also offer space to new entrants wishing to set up operations in SEEPZ.   
 
Between 2021-2023, studded jewelry exports from SEEPZ have ranged between $2.75 billion and $3 billion, figures released by India’s Gem & Jewellery Export Promotion Council show, or more than 50 percent of India’s total studded jewelry exports.  
 
According to estimates of the SEEPZ Gem & Jewellery Manufacturers Association (SGJMA) a few years ago, SEEPZ alone enjoyed an approximately 18 percent share of total U.S. studded jewelry imports, or  about 80% of the country’s total supply to the U.S. market). 
 
Industry leaders aver that with the better infrastructure and technology, jewelry exports from SEEPZ can be expected to grow exponentially, possibly even reaching between $7 billion and $10 billion in a few years. 
 
 Related stories will be right here …

Shah, the head of the working group for the Mega CFC, answered more questions from National Jeweler about SEEPZ 2.0 and what it will mean for the future of jewelry manufacturing in India.   
 
National Jeweler: There are a variety of new technologies and machines available in the Mega CFC. Which of these are the most important? 
 
Colin Shah: Among the range of technologies, I would highlight the large 3D metal printers, which are the first of their kind to be installed anywhere in India and, linked to that, the laser color printers, as well as plating facilities in various type of metals and finishes. 
 
Alongside [these] are the lab facilities for testing and certifying durability, strength, and other parameters in studded jewelry.   
 
NJ: What new capabilities will these add to jewelry manufacturing operations in India? 
 
CS: With designing shifting more and more to CAD, I think the advantages of the large [3D] metal printers are quite clear, especially for the MSME (micro, small and medium enterprise) units.  
 
Further, with plating in various colors also becoming possible, smaller manufacturers can take up orders outside their regular areas of expertise. Those doing gold, for example, can now easily take smaller orders of say palladium or titanium, which they earlier would have found difficult to handle or even had to refuse. 
 
As for the lab testing facility, clearly instead of sending new lines to Europe or the Far East for certification … manufacturers will now only have to reach Gate 1 on the border of the zone; so much simpler, faster, and more economical. 
 
NJ: What impact has the vision of SEEPZ 2.0 had on the industry? 
 
CS: The government plans to totally revamp SEEPZ has provided a huge boost to the industry. There is a new vibrancy, and the public-private partnership has worked so well that we got the Mega CFC up and running within 14 months after the start of the project.  
 
Moreover, the construction of NEST 01 and 02 as well as NEST 03, which is in the pipeline, opens new possibilities for smaller units that were facing constraints due to aging infrastructure. The number of units in SEEPZ is likely to go up by the time all three become operational in about a year from now. 
 
With manufacturing units outside the zone also being given access to the Bharat Ratnam facilities, many units there can also take up exports using the e-commerce and postal/courier dispatch mode for smaller orders as well. 

The Latest

Logos for Manufacturing Jewelers & Suppliers of America and Jewelers of America
MajorsMay 27, 2025
MJSA to Become Part of Jewelers of America

The two organizations have signed an affiliation agreement that’s expected to be finalized in the coming weeks.

Al Capone Pocket Watch
AuctionsMay 27, 2025
Al Capone’s Patek Philippe Pocket Watch Back Up for Auction

The platinum and diamond watch is part of Sotheby’s upcoming Important Watches sale.

Kat Florence Lumina
AuctionsMay 27, 2025
182-Carat Paraíba-Type Tourmaline Sells for $487K

Recovered in Mozambique, “The Kat Florence Lumina” was part of Bonhams’ Hong Kong jewelry auction held last week.

Article Image 1.png
Brought to you by
Clienteling Isn’t a Buzzword. It’s an Essential Business Model.

More shoppers are walking out without buying. Here’s how smart jewelers can bring them back—and the tool they need to do it right.

Mark Henry Gumdrop Bypass Ring
TrendsMay 27, 2025
Amanda’s Style File: Candy-Colored Gemstones

Get a taste of the delicious candy-like gemstones in this Amanda’s Style File.

Weekly QuizMay 22, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stock image of police cars with their lights on
CrimeMay 23, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in Burglaries

JSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.

Bliss Lau Bright Ring
CollectionsMay 23, 2025
Piece of the Week: Bliss Lau’s ‘Bright’ Ring

From Lau’s “Love of a Kind” series, the engagement ring was inspired by the moon and holds a different meaning depending on how it is worn.

antique_Vegas_2024_by_headshot_stories_9454.jpg
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the Globe

Gain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.

GIA pearl report
GradingMay 23, 2025
GIA Updates Pearl Classification System

The lab has adjusted the scale it uses for nacre grading.

GCALbySarine Diamond Journey Certificate_1872x1052.jpg
Supplier BulletinMay 22, 2025
How to Put Natural Diamonds Back in the Spotlight

Sponsored by GCAL by Sarine

The late West Virginia jeweler David Ettinger
CrimeMay 22, 2025
NY Jeweler Sentenced in Shoving Death of Colleague at IJO Show

David Walton will serve three years’ probation after an incident in a hotel bar led to the death of West Virginia jeweler David Ettinger.

Watches of Switzerland store in Mall of America
FinancialsMay 22, 2025
Watches of Switzerland’s Full-Year U.S. Sales Climb 14%

The retailer also provided an update on how the tariffs situation in the U.S. is affecting its business.

Jorge Adeler, Wendy Adeler, Valentina Adeler
IndependentsMay 22, 2025
Adeler Jewelers Celebrates 50 Years

The family-owned jeweler in Great Falls, Virginia, will be celebrating its golden jubilee with a year’s worth of events.

Jose Hess Design Awards 2025 Trophy
Events & AwardsMay 22, 2025
Jose Hess Design Awards Announce Judges

The nonprofit elected five judges who will decide the winners of its design competition.

MJSA 2025-2026 Buyer’s Guide
MajorsMay 22, 2025
MJSA Releases 2025-2026 Buyer’s Guide

This year’s edition includes articles on the favorite tools of notable designers, evaluating when to outsource production, and more.

Bulgari Invisible Violet Necklace and Rainbow Flow Necklace
CollectionsMay 21, 2025
Bulgari Highlights Its Colorful Past in Phenomenal ‘Polychroma’ Collection

The jeweler’s high jewelry collection features extraordinary gemstones, like a 241.06-carat emerald and the world’s fourth-largest spinel.

Industry analyst Edahn Golan
ColumnistsMay 21, 2025
Edahn’s Take: Analyzing the 2025 ‘$100 Million Supersellers’ List

In a special column for the State of the Majors, Edahn Golan breaks down what the top-performing fine jewelry sellers are doing right.

Beyoncé bolo tie necklace
MajorsMay 21, 2025
Beyoncé Dons Brilliant Earth Necklace During Cowboy Carter Tour

The bolo tie necklace is inspired by “Queen Bey” and set with a nearly 15-carat black diamond.

Annie Doresca
MajorsMay 20, 2025
Annie Doresca to Lead DCA as New CEO, President

Current Diamond Council of America President and CEO Terry Chandler is set to retire in January 2026.

QVC Group logo
FinancialsMay 20, 2025
QVC Group to Voluntarily Delist from Nasdaq

The company's Series A shares will continue to trade following a reverse stock split while its Series B shares will be delisted.

National Jeweler columnist Peter Smith
ColumnistsMay 20, 2025
Peter Smith: Leading Through Change

Communicating clearly with your staff is key to navigating turbulent times, writes columnist Peter Smith.

Luis Morais Miami Beach Flagship Interior
IndependentsMay 20, 2025
Luis Morais Opens Flagship, Launches Collection Celebrating 25 Years

The “Inner Journey” collection debuted as the brand celebrated its 25th anniversary, with designs inspired by Morais’ journey.

Exterior of Tanishq Santa Clara Storefront
MajorsMay 20, 2025
Tanishq Opens Seventh U.S. Store

Tanishq is expanding its presence in the United States with a new store in Santa Clara, California, which is its largest in the country.

New Cartier store at Los Angeles airport
FinancialsMay 19, 2025
Jewelry Sales a Standout for Richemont in 2024

Sales for Richemont’s four jewelry brands increased 8 percent, while watch sales picked up toward the end of the year.

Instappraise and NAJA logos
Events & AwardsMay 19, 2025
NAJA Opens Scholarship Applications for 2025

Two scholarships are available, one for new and non-members and another for NAJA certified members.

Day’s Jeweler’s Tuscan Village Location Painting
IndependentsMay 19, 2025
Day’s Jewelers to Open Ninth Location

The retailer’s new flagship is set to open in October at the Tuscan Village development in Salem, New Hampshire.

Saks on Amazon flagship window
MajorsMay 16, 2025
Saks Fifth Avenue, Amazon Partner on Luxury Online Storefront

Plus, parent company Saks Global announces plans to cut ties with up to 600 vendors.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy