See Inside Grand Seiko’s New NYC Flagship
Located on Madison Avenue, the store is its largest in the world.
Seiko Watch Corporation held a grand opening event on Feb. 8 for the new Grand Seiko flagship on the corner of Madison Avenue and 55th Street.
The two-story, 580-square-meter store is “elegant and contemporary,” said the company, reflecting its “Alive in Time” mantra.
The space represents the brand’s “dynamic spirit and desire to push the boundaries of watchmaking.”
SEE: The New Grand Seiko NYC Flagship
Its “airy and sophisticated” interior honors Japanese aesthetics and culture, with “kumiko,” a traditional form of Japanese woodwork, seen throughout the store.
The watch showcases are made from light-colored wood and are meant to show the same “commitment to craftsmanship, precision, and distinctive Japanese quality” as its timepieces.
Customers can shop a wide variety of its watches, including its Spring Drive, mechanical, and quartz models. There is also a private room for its “Masterpiece” collection.
“Every corner and detail of the boutique has been meticulously considered to create a unique and inviting atmosphere to explore the world of Grand Seiko,” said the company.
Akio Naito, president of Seiko Watch Corporation, shared what the opening means for the company and its U.S. presence.
"The United States has accelerated the growth of Grand Seiko outside of Japan, and this new boutique opens a new chapter for the brand's further development," said Naito.
"Being located at such a prime location, I am certain it will allow more customers and watch lovers from around the world to experience Grand Seiko's uniquely Japanese worldview and its endless passion for perfection."
The new store is located at 540 Madison Avenue.
The Latest
Aimed at a generation that emphasizes self-care and mental health, “Worth the Wait” breaks new ground in the world of diamond advertising.
Editor Lauren McLemore immersed herself in New York Bridal Fashion Week to better understand the role fine jewelry plays on the big day.
The jeweler shared her change of heart on lab-grown diamonds and why she keeps them separate from natural diamonds in her business ventures.
From protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
The New York-based brand is expanding outside of the U.S., with a pop-up shop in London and plans to distribute internationally.
They’re available through a retailer that sells luxury products inspired by the lifestyle of Batman’s billionaire civilian persona.
Launched by De Beers in 2018, the program aims to develop a responsible sourcing model for the artisanal/small-scale diamond mining sector.
This fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
The new “Ouche” collection brings sculptural designs to the brand, while the expanded “Daystar” collection brings a rainbow of colors.
The auction house said the gemstone could fetch up to $5.5 million at next month’s sale.
From prioritizing the customer experience to optimizing inventory, columnist Emmanuel Raheb shares the keys to a successful holiday season.
Journalist Priya Raj plans to use the scholarship funds to further her media qualifications and amplify marginalized communities.
It marks the first championship win in the team’s 28-year history.
The Arkansas-based jeweler’s first store in the state’s northwest region is set to open next year.
It will start with rough diamonds that are larger than 1.25 carats and later expand to rough diamonds that are above 1 carat.
The capsule collection is inspired by friendship and connection, with a nod to ‘80s fashion.
The New York socialite’s elegant, transformable piece from the 1960s is headed to auction later this month.
Texas jeweler Susan Eisen and NAJA’s Gail Brett Levine discuss how lab-grown diamonds have altered the landscape for jewelry appraisers.
On the verge of retirement, Kennedy recounts the most stressful stretch of his time at JSA and reveals what he’ll miss about the industry.
Signet Jewelers CEO Gina Drosos’ secrets to success are listening to her team and leaning on data to make decisions.
Part of the Welsh singer’s extensive jewelry collection, the bathtub-shaped Cartier watch went for nearly $72,000 at Sotheby’s Paris.
He dedicated his life to researching, writing, and speaking about gemstones in the hope he could inspire others to share his passion.
The event is slated for Oct. 17-19.
12 spots are available for travelers to visit Northern Tanzania and Southern Kenya from July 25 to Aug. 4.
Though they didn’t grow up together, siblings Ronald Leitzel and Tonia Leitzel Ulsh have grown together as co-owners of Mountz Jewelers.
The men allegedly posed as employees of a local energy company to gain entry to Hussein Murray’s home and then killed him in the basement.
Sales slipped 4 percent in the third quarter in an environment the company described as economically and politically uncertain.