WatchesJan 08, 2024
LVMH Names Frédéric Arnault New CEO of WatchesWatchesFeb 14, 2024
See Inside Grand Seiko’s New NYC Flagship
Located on Madison Avenue, the store is its largest in the world.
Grand Seiko’s new flagship in New York City marks its largest store worldwide.
Tokyo—The world’s largest Grand Seiko boutique just opened in New York City.
Seiko Watch Corporation held a grand opening event on Feb. 8 for the new Grand Seiko flagship on the corner of Madison Avenue and 55th Street.
The two-story, 580-square-meter store is “elegant and contemporary,” said the company, reflecting its “Alive in Time” mantra.
The space represents the brand’s “dynamic spirit and desire to push the boundaries of watchmaking.”
SEE: The New Grand Seiko NYC Flagship
Seiko Watch Corporation held a grand opening event on Feb. 8 for the new Grand Seiko flagship on the corner of Madison Avenue and 55th Street.
The two-story, 580-square-meter store is “elegant and contemporary,” said the company, reflecting its “Alive in Time” mantra.
The space represents the brand’s “dynamic spirit and desire to push the boundaries of watchmaking.”
SEE: The New Grand Seiko NYC Flagship
The new Grand Seiko flagship has an “elegant and contemporary” design, according to the brand.
The boutique’s showcases were crafted in light-colored wood, adding to its “airy and sophisticated” interior.
“Every corner and detail of the boutique has been meticulously considered to create a unique and inviting atmosphere to explore the world of Grand Seiko,” said the company.
The two-story boutique is the brand’s largest store worldwide at 580-square-meters.
Customers can explore its watch offerings, including its Spring Drive, mechanical, and quartz models.
Its “airy and sophisticated” interior honors Japanese aesthetics and culture, with “kumiko,” a traditional form of Japanese woodwork, seen throughout the store.
The watch showcases are made from light-colored wood and are meant to show the same “commitment to craftsmanship, precision, and distinctive Japanese quality” as its timepieces.
Customers can shop a wide variety of its watches, including its Spring Drive, mechanical, and quartz models. There is also a private room for its “Masterpiece” collection.
“Every corner and detail of the boutique has been meticulously considered to create a unique and inviting atmosphere to explore the world of Grand Seiko,” said the company.
Akio Naito, president of Seiko Watch Corporation, shared what the opening means for the company and its U.S. presence.
"The United States has accelerated the growth of Grand Seiko outside of Japan, and this new boutique opens a new chapter for the brand's further development," said Naito.
"Being located at such a prime location, I am certain it will allow more customers and watch lovers from around the world to experience Grand Seiko's uniquely Japanese worldview and its endless passion for perfection."
The new store is located at 540 Madison Avenue.
More on Watches
The Latest
EditorsNov 07, 2025
Piece of the Week: An MVP’s Sapphire Tennis Necklace At the 2025 World Series, the Los Angeles Dodgers’ Yoshinobu Yamamoto sported a custom necklace made by California retailer Happy Jewelers.
IndependentsNov 07, 2025
Foundrae’s New Palm Beach Location Is a ‘Golden Solarium’The brand’s seventh location combines Foundrae’s symbolic vocabulary with motifs from Florida’s natural surroundings.
FinancialsNov 07, 2025
Watches of Switzerland’s H1 Sales Up 8%The retailer also shared an update on the impact of tariffs on watch customers.
Brought to you by
Jewelers of America Aligns New Mission to Create Meaningful Impact for MembersFrom educational programs, advocacy, and recent MJSA affiliation, Jewelers of America drives progress that elevates businesses of all sizes.
SourcingNov 06, 2025
Pink Tourmaline Bracelet, Emerald Suite Take Top Spectrum Honors Pink and purple stones were popular in the AGTA’s design competition this year, as were cameos and ocean themes.
Weekly QuizNov 06, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsNov 06, 2025
Greenwich St. Jewelers Hosts Raffle Supporting Food RescueAll proceeds from the G. St x Jewel Boxing raffle will go to City Harvest, which works to end hunger in New York City.
IndependentsNov 06, 2025
Cornell’s Jewelers Names New PresidentCourtney Cornell is part of the third generation to lead the Rochester, New York-based jeweler.
SourcingNov 06, 2025
De Beers’ Production, Sales Increase in Q3 De Beers also announced more changes in its upper ranks ahead of parent company Anglo American’s pending sale of the company.
AuctionsNov 05, 2025
Taylor Swift’s Engagement Ring Designer Makes Her Auction DebutKindred Lubeck of Artifex has three rings she designed with Anup Jogani in Sotheby’s upcoming Gem Drop sale.
FinancialsNov 05, 2025
Pandora Posts Modest Q3 Sales Growth Amid ‘Weak’ Consumer Sentiment The company focused on marketing in the third quarter and introduced two new charm collections, “Pandora Talisman” and “Pandora Minis.”
FinancialsNov 05, 2025
Brilliant Earth’s Q3 Sales Climb 10%The jewelry retailer raised its full-year guidance, with CFO Jeff Kuo describing the company as “very well positioned” for the holidays.
Policies & IssuesNov 04, 2025
Supreme Court to Hear Tariffs Case WednesdayAhead of the hearing, two industry organizations co-signed an amicus brief urging the court to declare Trump’s tariffs unlawful.
MajorsNov 04, 2025
Danny Clark to Become Stuller CEO, Succeeding Matt StullerStuller COO Belit Myers will take on the additional role of president, with all changes effective at the start of 2026.
ColumnistsNov 04, 2025
Peter Smith: What Do Birds Have to Do With the Price of Gold? Smith cautions retailers against expending too much energy on things they can’t control, like the rising price of gold.
TrendsNov 04, 2025
Amanda’s Style File: Fall Colors for November BirthdaysCitrine and topaz are birthstones fit for fall as the leaves change color and the holiday season approaches.
IndependentsNov 04, 2025
Weston Jewelers Heads to Fort LauderdaleThe family-owned jeweler will open its fourth store in Florida in late 2027.
CrimeNov 03, 2025
Men Dressed as Construction Workers Burglarize Jeweler’s Home The NYPD is looking for three men who stole a safe and jewelry valued at $3.2 million from the home of a jeweler in Jamaica Hills, Queens.
MajorsNov 03, 2025
Matthew Rosenheim Takes Over as JA Board ChairThe trade organization also announced its executive committee and five new directors.
CollectionsNov 03, 2025
Muse’s ‘Have a Heart’ Collab Returns, Now With DDGThe “Have a Heart x Diamonds Do Good” collection is championed by model and humanitarian Flaviana Matata and will benefit her foundation.
AuctionsNov 03, 2025
Kashmir Sapphire Ring Tops Christie's Online AuctionThe ring, set with a nearly 17-carat Kashmir cabochon sapphire, sold for $1 million.
TrendsOct 31, 2025
Piece of the Week: A Spinner Fit for ‘Frankenstein’This “Mother Father” spinner necklace from Heavenly Vices Fine Jewelry draws inspiration from Victorian Era jewelry.
CrimeOct 31, 2025
5 More Arrested in Louvre Heist, Jewelry Still Missing The suspects were rounded up in Paris and its suburbs on Wednesday night, but none of the stolen jewels were recovered with them.
Recorded WebinarsOct 31, 2025
Watch: How to Master Google Reviews for Your BusinessExperts share top tips on how to encourage positive reviews and handle negative feedback.
Supplier BulletinOct 30, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
CrimeOct 30, 2025
29-Year-Old Man Charged in Multiple Seattle-Area Smash and Grabs The suspect faces charges in the August robbery of Menashe & Sons Jewelers and is accused of committing smash and grabs at two pawn shops.
Lab-GrownOct 30, 2025
Alison Lou’s New Collection Uses Lab-Grown Diamonds and ResinThe “Lumière Fine” collection was born from designer Alison Chemla’s interest in the transformative power of light.
