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See Inside Grand Seiko’s New NYC Flagship
Located on Madison Avenue, the store is its largest in the world.
Grand Seiko’s new flagship in New York City marks its largest store worldwide.
Tokyo—The world’s largest Grand Seiko boutique just opened in New York City.
Seiko Watch Corporation held a grand opening event on Feb. 8 for the new Grand Seiko flagship on the corner of Madison Avenue and 55th Street.
The two-story, 580-square-meter store is “elegant and contemporary,” said the company, reflecting its “Alive in Time” mantra.
The space represents the brand’s “dynamic spirit and desire to push the boundaries of watchmaking.”
SEE: The New Grand Seiko NYC Flagship
Seiko Watch Corporation held a grand opening event on Feb. 8 for the new Grand Seiko flagship on the corner of Madison Avenue and 55th Street.
The two-story, 580-square-meter store is “elegant and contemporary,” said the company, reflecting its “Alive in Time” mantra.
The space represents the brand’s “dynamic spirit and desire to push the boundaries of watchmaking.”
SEE: The New Grand Seiko NYC Flagship
The new Grand Seiko flagship has an “elegant and contemporary” design, according to the brand.
The boutique’s showcases were crafted in light-colored wood, adding to its “airy and sophisticated” interior.
“Every corner and detail of the boutique has been meticulously considered to create a unique and inviting atmosphere to explore the world of Grand Seiko,” said the company.
The two-story boutique is the brand’s largest store worldwide at 580-square-meters.
Customers can explore its watch offerings, including its Spring Drive, mechanical, and quartz models.
Its “airy and sophisticated” interior honors Japanese aesthetics and culture, with “kumiko,” a traditional form of Japanese woodwork, seen throughout the store.
The watch showcases are made from light-colored wood and are meant to show the same “commitment to craftsmanship, precision, and distinctive Japanese quality” as its timepieces.
Customers can shop a wide variety of its watches, including its Spring Drive, mechanical, and quartz models. There is also a private room for its “Masterpiece” collection.
“Every corner and detail of the boutique has been meticulously considered to create a unique and inviting atmosphere to explore the world of Grand Seiko,” said the company.
Akio Naito, president of Seiko Watch Corporation, shared what the opening means for the company and its U.S. presence.
"The United States has accelerated the growth of Grand Seiko outside of Japan, and this new boutique opens a new chapter for the brand's further development," said Naito.
"Being located at such a prime location, I am certain it will allow more customers and watch lovers from around the world to experience Grand Seiko's uniquely Japanese worldview and its endless passion for perfection."
The new store is located at 540 Madison Avenue.
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