Amanda’s Style File: Amethyst Amore
There’s a lot to love about February’s birthstone, from its affordability to its “soul-captivating color.”

As the official birthstone for February, amethyst has been an abundant and affordable gemstone option for decades. It can be easy to forget that the purple gemstone has rich historical importance.
For centuries it was amethyst that was believed to keep warriors safe on the battlefield and it bedazzled the crown jewels.
When you look at the pieces hand-selected for this Style File, you can see why amethyst has been beloved all these years.
When cut correctly, amethyst has a richness and soul-captivating color that is further showcased through settings by creative designers.
Here are 16 Amanda’s Style File selected to celebrate all the February babies.
The Latest

Collectibles platform Arena Club’s new Time Boxes could contain a Rolex or Patek Philippe watch.

Shaun Wills joined the company in 2024 and was chief financial officer of the De Beers Brands and Consumer Markets division.

In honor of its 20th anniversary, the jewelry brand has released a limited-edition collection of Swiss-made timepieces.

Colored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.

“Human Being” highlights the similarities and differences between us through five sets of jewelry that celebrate fine craftsmanship.


Richemont will continue to provide operational services for the watch brand for a period while the group prepares to integrate it.

Nate Borgelt will lead the digital auction house and content platform’s new division as head of watches.

DCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.

Enoch Platero, founder and designer behind Enoch Michael, is the first Native American jeweler to win the award.

AGS also announced the recipient of its “Women in Leadership” scholarship.

The founder of the billion-dollar jewelry and lifestyle brand will debut as a full-time “Shark” on the upcoming season of the show.

Plus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.

René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.

Arien Gessner and Moss Makhoulian have been elevated into newly created roles.

A podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.

The association selected eight recipients for the funding program, which is in its second year.

Around 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.

The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.

After eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.

The new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.

The pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.

One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.

Charlotte Rose said her election is “a sign that this is an industry capable of change.”

Sponsored by Rio Grande Jewelry Supply

The American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.

The artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.

Its team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
























