Collections

See the New ‘Platinum Born’ Jewelry

CollectionsNov 27, 2023

See the New ‘Platinum Born’ Jewelry

The brand has released five new collections.

Platinum Born new collection
Platinum Born has unveiled five new collections, with retail prices ranging from $330 to $21,000 for a statement necklace from the “Prestige” line.
New York—Platinum Born has unveiled five new collections, which the Platinum Guild displayed at a recent press preview in New York.

Created by the Platinum Guild to highlight how platinum can be used in everyday jewelry, Platinum Born launched in 2017 and is distributed exclusively by Suna Bros.

The new collections are: “Debut,” “Limitless,” “Celestial,” “Modern,” and “Prestige.”

As in previous offerings, the new collections feature the brand’s signature faceted platinum beads adorning a variety of drop earrings, single- and double-strand necklaces that can be worn alone or layered for greater effect, and tassel-style earrings and necklaces.

Each piece is crafted by artisans in Japan.

See selections from all five collections below.


Debut Collection
The Debut collection features the first and only Platinum Born pieces containing a gemstone. 

It pairs freshwater pearls with platinum for a “dream elegance” inspired by nature, the brand said. 

The earrings, necklaces, and bracelets are simple enough for everyday wear on their own but are easily coordinated with more sophisticated pieces for a more formal look.

The prices range from $470 to $2,650. 


 
Limitless Collection
The Limitless collection features more charismatic pieces, with faceted platinum beads that playfully catch and reflect the light. 

The line features circular designs and infinity motifs as well as an adjustable statement necklace. 

The prices range from $330 to $6,980.


 Related stories will be right here … 

Celestial Collection
Platinum Born found inspiration for its name in the story of how platinum was discovered. The product of a cosmic meteor shower that occurred more than 2 billion years ago, the brand says the metal was literally “born from the stars.”

The new Celestial collection pays tribute to these origins, offering pieces with a star-like sparkle for the wearer who prefers a more dramatic look. 

The prices range from $650 to $5,500.



Modern Collection
For a contemporary look, the Modern collection showcases pieces with sleek and sculptural designs. 

The soft curves and clean, versatile shapes come together to provide a confident, assured style.

The prices range from $830 to $5,300.



Prestige Collection
Lastly, the Prestige collection is one of statement pieces.

The prices range from $890 to $21,000.

 
Pieces from the new offerings can be seen in the advertising campaign released earlier this year, an announcement that coincided with the launch of its redesigned website.

Retailers interested in carrying Platinum Born can email sales@platinumborn.com or call 1-888-869-5419. 

The Latest

Blue Nile Ellipse earrings
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong Sales

The jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.

Sarah Leonard Fine Jewelers family
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 Years

The Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.

Fura rubies
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest Sale

The auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Stuller Fine Jewelry 2027-2028 catalog
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine Collection

Fine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.

Weekly QuizSep 03, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
2018_Stuller-lab-grown.jpg
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher

Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.

Frederick (Ricky) Wilkinson Bromberg
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67

Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.

1872-x-1052-July-ad (1).png
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying Events

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

Zahn Z Zaha rainbow sapphire ring
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone

With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.

The Retail Smiths principal and National Jeweler columnist Peter Smith
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing Matter

Laughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.

Gretchen Koback Pursel
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury Group

Gretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.

Rendering of renovated Orloff Jewelers store
IndependentsSep 04, 2026
Orloff Jewelers Will Soon Unveil a Bigger, Better Location

The California jeweler is renovating its store in Fresno, with plans to show off the new space in December.

JCK Industry Fund logo
Events & AwardsSep 04, 2026
JCK Industry Fund Accepting 2027 Applications

The deadline to apply is Nov. 13.

Remi Guillemin
AuctionsSep 04, 2026
Christie's Names New Global Head of Watches

The auction house has promoted Remi Guillemin, formerly its head of watches for the Americas and EMEA, to the role.

Simon G CEO Zaven Ghanimian
EditorsSep 03, 2026
Q&A: Simon G.’s CEO on Why He Won’t Use AI for Jewelry Design

Zaven Ghanimian discussed the value of human craftsmanship and where the implementation of artificial intelligence does work.

Jewelers of America logo
Events & AwardsSep 03, 2026
Here Are the First Recipients of Nina Pugliese Memorial Scholarship

Jewelers of America also revealed the recipients of the Seymour & Evelyn Holtzman Bench Scholarship and its own scholarship programs.

Robert Pattinson Jaeger-LeCoultre
WatchesSep 03, 2026
Robert Pattinson Joins Jaeger-LeCoultre as Brand Ambassador

The British actor, known for his roles in “Twilight” and “The Odyssey,” will star in a campaign for the Master Control Chronometre.

Stock image of a gavel
CrimeSep 02, 2026
CA Jeweler Gets 5 Years in ‘Phantom Rolex’ Ponzi Scheme

Nelson Holdo of Newport Beach pleaded guilty to multiple counts of felony grand theft and writing bad checks and was sentenced Monday.

Sandy Lerner’s 18-karat gold and diamond cat brooch
AuctionsSep 02, 2026
If You Love Cats, This Jewelry Auction Is for You

Cat ladies of the jewelry world, unite. Sandy Lerner’s “significant” collection of cat jewelry and other objects is going up for auction.

Arnaud Michon
MajorsSep 02, 2026
Messika Names Former Omega Exec as New President, CEO of Americas

Arnaud Michon, the former Omega USA President, will now lead Messika’s Americas region during its international development.

Glitter in the Grove Logo
Events & AwardsSep 02, 2026
Emerald’s New Owner Introduces ‘Glitter in the Grove’

The branding references the back-to-back jewelry shows that new parent company Forge will host in Miami's Coconut Grove this November.

Stainless steel Patek Philippe Calatrava watch
AuctionsSep 01, 2026
UK Woman Uncovers Rare Patek Philippe Watch in Mom’s Jewelry Box

The stainless steel Patek Philippe “Calatrava” watch from the 1930s sold for nearly $80,000 at a recent Hansons Cornwall auction.

Smart Age Solutions founder and CEO Emmanuel Raheb
ColumnistsSep 01, 2026
Your Jewelry Marketing Has a Bridal Problem

Engagement rings are important but don’t ignore the customers who are buying jewelry “just because,” Emmanuel Raheb writes.

Charlotte Fournet and Krizia Cucurachi
MajorsSep 01, 2026
Kering Names New Pomellato, DoDo CEOs

Former Pomellato CEO Sabina Belli has been named president of Kering Italia amid a shakeup of Kering's new Jewelry division.

Anne Marie Shulman
MajorsSep 01, 2026
Anne Marie Shulman Joins GPA Global

The veteran luxury packaging executive was appointed to help the company grow its North American business.

Photo of one of the suspects in theft of Queen Nazli’s necklace from MAK museum
CrimeAug 31, 2026
$4M Van Cleef & Arpels Diamond Necklace Snatched From Vienna Museum

Once the property of an Egyptian queen, the necklace was part of a larger exhibition of VCA jewelry at the Museum of Applied Arts (MAK).

Ethiopian paraiba tourmaline
GradingAug 31, 2026
GIA, Gübelin Gem Lab Confirm New Paraíba Tourmaline Deposit in Ethiopia

The labs’ separate investigations each determined that the East African country is producing copper-bearing tourmaline.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy