CollectionsNov 20, 2023
Meet the Brand Reinvigorating a Diamond Jewelry Staple CollectionsNov 27, 2023
See the New ‘Platinum Born’ Jewelry
The brand has released five new collections.
Platinum Born has unveiled five new collections, with retail prices ranging from $330 to $21,000 for a statement necklace from the “Prestige” line.
New York—Platinum Born has unveiled five new collections, which the Platinum Guild displayed at a recent press preview in New York.
Created by the Platinum Guild to highlight how platinum can be used in everyday jewelry, Platinum Born launched in 2017 and is distributed exclusively by Suna Bros.
The new collections are: “Debut,” “Limitless,” “Celestial,” “Modern,” and “Prestige.”
As in previous offerings, the new collections feature the brand’s signature faceted platinum beads adorning a variety of drop earrings, single- and double-strand necklaces that can be worn alone or layered for greater effect, and tassel-style earrings and necklaces.
Each piece is crafted by artisans in Japan.
See selections from all five collections below.
Debut Collection
The Debut collection features the first and only Platinum Born pieces containing a gemstone.
It pairs freshwater pearls with platinum for a “dream elegance” inspired by nature, the brand said.
The earrings, necklaces, and bracelets are simple enough for everyday wear on their own but are easily coordinated with more sophisticated pieces for a more formal look.
The prices range from $470 to $2,650.
Created by the Platinum Guild to highlight how platinum can be used in everyday jewelry, Platinum Born launched in 2017 and is distributed exclusively by Suna Bros.
The new collections are: “Debut,” “Limitless,” “Celestial,” “Modern,” and “Prestige.”
As in previous offerings, the new collections feature the brand’s signature faceted platinum beads adorning a variety of drop earrings, single- and double-strand necklaces that can be worn alone or layered for greater effect, and tassel-style earrings and necklaces.
Each piece is crafted by artisans in Japan.
See selections from all five collections below.
Debut Collection
The Debut collection features the first and only Platinum Born pieces containing a gemstone.
It pairs freshwater pearls with platinum for a “dream elegance” inspired by nature, the brand said.
The earrings, necklaces, and bracelets are simple enough for everyday wear on their own but are easily coordinated with more sophisticated pieces for a more formal look.
The prices range from $470 to $2,650.
The Debut bar earrings ($960)
The Debut hoop earrings, which come in small ($500) and large ($900) versions
The Debut loop bracelet, which wraps around the wrist ($2,650)
The Debut “Crescent” necklace, featuring alternating pearls and platinum beads ($790)
Limitless Collection
The Limitless collection features more charismatic pieces, with faceted platinum beads that playfully catch and reflect the light.
The line features circular designs and infinity motifs as well as an adjustable statement necklace.
The prices range from $330 to $6,980.
The “Interstellar” hoops ($3,200) and Interstellar pendant ($3,300)
The “Limitless” cuff ($4,180), which also comes in a mini version
The “Infinity” pendant ($1,380) and the platinum Infinity necklace ($3,870)
The adjustable Limitless necklace ($6,980)
Celestial Collection
Platinum Born found inspiration for its name in the story of how platinum was discovered. The product of a cosmic meteor shower that occurred more than 2 billion years ago, the brand says the metal was literally “born from the stars.”
The new Celestial collection pays tribute to these origins, offering pieces with a star-like sparkle for the wearer who prefers a more dramatic look.
The prices range from $650 to $5,500.
The “Northern Lights” earrings ($650) and Northern Lights necklace ($2,700)
The “Supernova” necklace ($5,500)
The “Eos Ellipse” earrings ($1,850)
The “Momentum” necklace, adjustable by a floating bead ($1,500)
Modern Collection
For a contemporary look, the Modern collection showcases pieces with sleek and sculptural designs.
The soft curves and clean, versatile shapes come together to provide a confident, assured style.
The prices range from $830 to $5,300.
The “Helios” hoops ($1,200) and the Helios Magnetic ($3,500), a versatile piece that can be fashioned as a lariat, a choker, a layered bracelet and more
The “Stargazer” ring, priced based on size ($1,120-$1,160)
The “Orbit” earrings ($900) and the Orbit necklace ($3,150)
The “Astral Petal” earrings ($1,120)
Prestige Collection
Lastly, the Prestige collection is one of statement pieces.
The prices range from $890 to $21,000.
The “Electra” necklace ($21,000), described by the brand as the “crown jewel” of this collection
The “Night Sky” earrings ($1,600) and the Night Sky necklace ($12,600)
The “Cosmic Lattice” bracelet ($12,000)
The “Andromeda” earrings ($1,100) and the Andromeda necklace ($6,900)
Pieces from the new offerings can be seen in the advertising campaign released earlier this year, an announcement that coincided with the launch of its redesigned website.
Retailers interested in carrying Platinum Born can email sales@platinumborn.com or call 1-888-869-5419.
Retailers interested in carrying Platinum Born can email sales@platinumborn.com or call 1-888-869-5419.
More on Collections
The Latest
Supplier BulletinJul 03, 2025
Protect Your Customers and Your BusinessSponsored by the Gemological Institute of America
MajorsJul 03, 2025
Brilliant Earth Names Tennis Star Madison Keys as Its New AmbassadorThe 2025 Australian Open champion is the jewelry brand’s first athlete ambassador.
MajorsJul 03, 2025
Muse Sets Up Shop in Nordstrom’s New Jewelry HallThe West Village jewelry boutique’s new shop-in-shop is the cornerstone of Nordstrom’s revamped jewelry hall.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingJul 03, 2025
SRK Announces Its Natural Diamonds Are Now Carbon-NegativeThis past year, the manufacturer said it recorded below-zero emissions per carat of natural diamond.
Weekly QuizJul 02, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeJul 03, 2025
JSA Shares Holiday Weekend Security Tips Amid Spike in BurglariesJSA’s Scott Guginsky provided a list of nine security measures jewelers should observe while locking up for the long weekend.
MajorsJul 02, 2025
Boucheron Looks to LA for First West Coast FlagshipLocated on Rodeo Drive, the store’s design was inspired by Hollywood and Los Angeles culture.
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.
MajorsJul 02, 2025
Marco Bicego Opens Milan FlagshipThe new location continues the brand’s celebration of its 25th anniversary.
WatchesJul 02, 2025
Chrono24 Revamps Brand, Launches New CampaignThe online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.
SourcingJul 02, 2025
Bernadette Mack Joins Gem Legacy as Executive DirectorShe will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.
CrimeJul 02, 2025
Pandora, Amazon Partner to Uncover Counterfeit Jewelry NetworkWorking with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.
MajorsJul 01, 2025
Cast Closes Business, Plans for RelaunchThe jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.
Events & AwardsJul 01, 2025
William Goldberg Diamonds, FIT Partner for Apprenticeship ProgramThe company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.
IndependentsJul 01, 2025
Elie Hannoush, Founder of Hannoush Jewelers, Dies at 73He is remembered for his successful entrepreneurship, generosity, and dedication to his family.
MajorsJul 01, 2025
Claire’s Is Looking for a Buyer, Report SaysThe jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.
TrendsJul 01, 2025
Amanda’s Style File: Red Hot RubiesWelcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.
ColumnistsJun 30, 2025
The Smart Lab: Why Q3 Is the Secret Weapon For Holiday Jewelry SalesThe best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.
Events & AwardsJun 30, 2025
AGA Names Recipient of 2025 Gemological Education ScholarshipThis year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.
IndependentsJun 30, 2025
Melanie Grant’s New Book Explores 200 Years of Jewelry“The Jewelry Book” comes out this September.
TechnologyJun 27, 2025
Gemist Raises $6M in Funding to Scale Jewelry Tech PlatformThe company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.
IndependentsJun 27, 2025
David Webb Announces New Hires, PromotionsFollowing its recent acquisition, the storied brand has updated its leadership team and regional managers.
Events & AwardsJun 27, 2025
AGS, GIA Announce Beatrice Shipley Scholarship Winner AGS also named the recipient of its “Women in Leadership” scholarship.
CollectionsJun 27, 2025
Piece of the Week: Buddha Mama’s ‘Monstera’ Wrap RingThe 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.
MajorsJun 26, 2025
Why Rocksbox Is Opening Stores As Signet Jewelers DownsizesRocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.
IndependentsJun 26, 2025
Penny Ruston Dies at 80 The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.
SurveysJun 26, 2025
After Recovering in May, Consumer Confidence Dips in June The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.
