See the New ‘Platinum Born’ Jewelry
The brand has released five new collections.

Created by the Platinum Guild to highlight how platinum can be used in everyday jewelry, Platinum Born launched in 2017 and is distributed exclusively by Suna Bros.
The new collections are: “Debut,” “Limitless,” “Celestial,” “Modern,” and “Prestige.”
As in previous offerings, the new collections feature the brand’s signature faceted platinum beads adorning a variety of drop earrings, single- and double-strand necklaces that can be worn alone or layered for greater effect, and tassel-style earrings and necklaces.
Each piece is crafted by artisans in Japan.
See selections from all five collections below.
Debut Collection
The Debut collection features the first and only Platinum Born pieces containing a gemstone.
It pairs freshwater pearls with platinum for a “dream elegance” inspired by nature, the brand said.
The earrings, necklaces, and bracelets are simple enough for everyday wear on their own but are easily coordinated with more sophisticated pieces for a more formal look.
The prices range from $470 to $2,650.
Limitless Collection
The Limitless collection features more charismatic pieces, with faceted platinum beads that playfully catch and reflect the light.
The line features circular designs and infinity motifs as well as an adjustable statement necklace.
The prices range from $330 to $6,980.
Celestial Collection
Platinum Born found inspiration for its name in the story of how platinum was discovered. The product of a cosmic meteor shower that occurred more than 2 billion years ago, the brand says the metal was literally “born from the stars.”
The new Celestial collection pays tribute to these origins, offering pieces with a star-like sparkle for the wearer who prefers a more dramatic look.
The prices range from $650 to $5,500.
Modern Collection
For a contemporary look, the Modern collection showcases pieces with sleek and sculptural designs.
The soft curves and clean, versatile shapes come together to provide a confident, assured style.
The prices range from $830 to $5,300.
Prestige Collection
Lastly, the Prestige collection is one of statement pieces.
The prices range from $890 to $21,000.
Retailers interested in carrying Platinum Born can email sales@platinumborn.com or call 1-888-869-5419.
The Latest

Was 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.

Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

Plus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.


Morris’ most cherished role was being a mother and grandmother, her family said.

The third edition will be held in Half Moon Bay, California, in April.

How Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.

The grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.

Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.

Heath Yarges brings two decades of experience to the role.

Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.

Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.

Our Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.

Trevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.

The program recognizes rising professionals in the jewelry industry.

A new lifestyle section and a watch showcase have been added to this year’s event.

Avocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.

Petra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.

National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.

The department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.

The award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.

Edge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.

In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.

The family-owned jeweler’s new space is in a former wholesale produce market.

Ivel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.

The supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.

























