See the New ‘Platinum Born’ Jewelry
The brand has released five new collections.

Created by the Platinum Guild to highlight how platinum can be used in everyday jewelry, Platinum Born launched in 2017 and is distributed exclusively by Suna Bros.
The new collections are: “Debut,” “Limitless,” “Celestial,” “Modern,” and “Prestige.”
As in previous offerings, the new collections feature the brand’s signature faceted platinum beads adorning a variety of drop earrings, single- and double-strand necklaces that can be worn alone or layered for greater effect, and tassel-style earrings and necklaces.
Each piece is crafted by artisans in Japan.
See selections from all five collections below.
Debut Collection
The Debut collection features the first and only Platinum Born pieces containing a gemstone.
It pairs freshwater pearls with platinum for a “dream elegance” inspired by nature, the brand said.
The earrings, necklaces, and bracelets are simple enough for everyday wear on their own but are easily coordinated with more sophisticated pieces for a more formal look.
The prices range from $470 to $2,650.
Limitless Collection
The Limitless collection features more charismatic pieces, with faceted platinum beads that playfully catch and reflect the light.
The line features circular designs and infinity motifs as well as an adjustable statement necklace.
The prices range from $330 to $6,980.
Celestial Collection
Platinum Born found inspiration for its name in the story of how platinum was discovered. The product of a cosmic meteor shower that occurred more than 2 billion years ago, the brand says the metal was literally “born from the stars.”
The new Celestial collection pays tribute to these origins, offering pieces with a star-like sparkle for the wearer who prefers a more dramatic look.
The prices range from $650 to $5,500.
Modern Collection
For a contemporary look, the Modern collection showcases pieces with sleek and sculptural designs.
The soft curves and clean, versatile shapes come together to provide a confident, assured style.
The prices range from $830 to $5,300.
Prestige Collection
Lastly, the Prestige collection is one of statement pieces.
The prices range from $890 to $21,000.
Retailers interested in carrying Platinum Born can email sales@platinumborn.com or call 1-888-869-5419.
The Latest

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Smith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.


The Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.

The retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.

The price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.

The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.

Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.

Sotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.

A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.

From Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.

The show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.

The revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.

The miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.

Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.

These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.


























