Collections

See the New ‘Platinum Born’ Jewelry

CollectionsNov 27, 2023

See the New ‘Platinum Born’ Jewelry

The brand has released five new collections.

Platinum Born new collection
Platinum Born has unveiled five new collections, with retail prices ranging from $330 to $21,000 for a statement necklace from the “Prestige” line.
New York—Platinum Born has unveiled five new collections, which the Platinum Guild displayed at a recent press preview in New York.

Created by the Platinum Guild to highlight how platinum can be used in everyday jewelry, Platinum Born launched in 2017 and is distributed exclusively by Suna Bros.

The new collections are: “Debut,” “Limitless,” “Celestial,” “Modern,” and “Prestige.”

As in previous offerings, the new collections feature the brand’s signature faceted platinum beads adorning a variety of drop earrings, single- and double-strand necklaces that can be worn alone or layered for greater effect, and tassel-style earrings and necklaces.

Each piece is crafted by artisans in Japan.

See selections from all five collections below.


Debut Collection
The Debut collection features the first and only Platinum Born pieces containing a gemstone. 

It pairs freshwater pearls with platinum for a “dream elegance” inspired by nature, the brand said. 

The earrings, necklaces, and bracelets are simple enough for everyday wear on their own but are easily coordinated with more sophisticated pieces for a more formal look.

The prices range from $470 to $2,650. 


 
Limitless Collection
The Limitless collection features more charismatic pieces, with faceted platinum beads that playfully catch and reflect the light. 

The line features circular designs and infinity motifs as well as an adjustable statement necklace. 

The prices range from $330 to $6,980.


 Related stories will be right here … 

Celestial Collection
Platinum Born found inspiration for its name in the story of how platinum was discovered. The product of a cosmic meteor shower that occurred more than 2 billion years ago, the brand says the metal was literally “born from the stars.”

The new Celestial collection pays tribute to these origins, offering pieces with a star-like sparkle for the wearer who prefers a more dramatic look. 

The prices range from $650 to $5,500.



Modern Collection
For a contemporary look, the Modern collection showcases pieces with sleek and sculptural designs. 

The soft curves and clean, versatile shapes come together to provide a confident, assured style.

The prices range from $830 to $5,300.



Prestige Collection
Lastly, the Prestige collection is one of statement pieces.

The prices range from $890 to $21,000.

 
Pieces from the new offerings can be seen in the advertising campaign released earlier this year, an announcement that coincided with the launch of its redesigned website.

Retailers interested in carrying Platinum Born can email sales@platinumborn.com or call 1-888-869-5419. 

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