IndependentsJul 26, 2023
After a Multi-Year Renovation, Hamilton Jewelers Is Brand NewIndependentsJul 27, 2023
Graff Makes a Move in Palm Beach
The company is relocating its outpost in the tony enclave.
A rendering of the new Graff Palm Beach storefront. The jeweler is relocating to 230 Worth Avenue this fall.
Palm Beach, Fl.—As the saying goes, when one door closes, another opens.
Graff has announced it is setting up (a new) shop in one of the United States’ wealthiest zip codes.
The diamond jewelry company is in the process of relocating its Palm Beach, Florida store just a few doors down on Worth Avenue, one of the South Florida enclave’s ritziest shopping streets.
Neighbors include Tiffany & Co., Hamilton Jewelers, Yafa Signed Jewels, and Jewelmer, among others.
Graff closed its 221 Worth Avenue store late last month and will open up at 230 Worth Avenue this fall.
Formerly occupying the space was scandal-ridden Galerie Danieli, which dealt in a wide range of supposedly valuable art from masters across various periods.
Following a 2021 FBI and IRS raid, art dealer Daniel Elie Bouaziz was sentenced to 27 months in prison last May after pleading guilty to money laundering.
According to Artnet.com, Bouaziz sold prints and replicas of works by artists like Andy Warhol, Jean-Michel Basquiat and Roy Lichtenstein to unsuspecting buyers, claiming they were the real thing.
The former Galerie Danieli appears to be larger than Graff’s previous digs, offering the jeweler a rare opportunity to upgrade its space while retaining the same coveted Worth Avenue address.
“Due to the importance of this location to the Graff USA business and the tremendous support of our esteemed Palm Beach clientele, expansion is a happy necessity for us, and we are thrilled to embark on this exciting new chapter in Palm Beach,” said Graff USA President and CEO Marc Hruschka.
“Our new location represents a significant milestone for Graff as we continue to expand our presence and offer an unrivaled experience in this remarkable location.”
Graff first opened a Palm Beach outpost in 2003. Laurence Graff founded the company in 1960.
Graff has 60 stores worldwide and is headquartered in London.
Related stories will be right here …
Graff has announced it is setting up (a new) shop in one of the United States’ wealthiest zip codes.
The diamond jewelry company is in the process of relocating its Palm Beach, Florida store just a few doors down on Worth Avenue, one of the South Florida enclave’s ritziest shopping streets.
Neighbors include Tiffany & Co., Hamilton Jewelers, Yafa Signed Jewels, and Jewelmer, among others.
Graff closed its 221 Worth Avenue store late last month and will open up at 230 Worth Avenue this fall.
A rendering of the new Graff Palm Beach interior.
Formerly occupying the space was scandal-ridden Galerie Danieli, which dealt in a wide range of supposedly valuable art from masters across various periods.
Following a 2021 FBI and IRS raid, art dealer Daniel Elie Bouaziz was sentenced to 27 months in prison last May after pleading guilty to money laundering.
According to Artnet.com, Bouaziz sold prints and replicas of works by artists like Andy Warhol, Jean-Michel Basquiat and Roy Lichtenstein to unsuspecting buyers, claiming they were the real thing.
The former Galerie Danieli appears to be larger than Graff’s previous digs, offering the jeweler a rare opportunity to upgrade its space while retaining the same coveted Worth Avenue address.
The new store at 230 Worth Avenue is only a few doors down and across the street from Graff’s previous location.
“Due to the importance of this location to the Graff USA business and the tremendous support of our esteemed Palm Beach clientele, expansion is a happy necessity for us, and we are thrilled to embark on this exciting new chapter in Palm Beach,” said Graff USA President and CEO Marc Hruschka.
“Our new location represents a significant milestone for Graff as we continue to expand our presence and offer an unrivaled experience in this remarkable location.”
Graff first opened a Palm Beach outpost in 2003. Laurence Graff founded the company in 1960.
Graff has 60 stores worldwide and is headquartered in London.
More on Independents
The Latest
FinancialsMar 20, 2026
Macy’s Turnaround Plans Shows Promise, Boosted by Bloomingdale’sPlus, why Saks Global’s bankruptcy may have given Bloomingdale’s an edge.
AuctionsMar 20, 2026
Sotheby's, De Beers Unveil ‘Jwaneng 28.88’ DiamondThe flawless, Type IIa stone is estimated to achieve up to $2.8 million at the auction house’s high jewelry sale in April.
TrendsMar 20, 2026
‘Frankenstein’ Costume Designer Is Bejeweled In Brooches for Oscars WinCostume designer Kate Hawley wore three archival Tiffany & Co. brooches, our Pieces of the Week, while accepting her first Oscar.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
FinancialsMar 19, 2026
Signet Jewelers to Close 100 Stores, Shutter James Allen BannerThe jewelry retailer announced changes to its store network and brand portfolio during its fourth-quarter earnings call.
Weekly QuizMar 19, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysMar 19, 2026
NRF Forecasts 4% Retail Sales Growth in 2026From a weaker labor market to inflation, NRF Chief Economist Mark Mathews gave insight on what retailers can expect this year.
AuctionsMar 19, 2026
26-Carat Diamond Tops $1M at AuctionThe historic stone, which sold at Elmwood’s in London, is the largest white diamond to be offered on the U.K. market in more than a decade.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsMar 19, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach in Las Vegas on May 31.
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161KThe model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny NelsonFresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue DiamondThe “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.
MajorsMar 18, 2026
Stuller Releases New Edition of Jewelry Education Book“The Basics of Jewelry” has been updated to include modern topics and visuals.
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEOThe organizational change follows Kering’s promise of a transformation after declining sales in 2025.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
