Graff Makes a Move in Palm Beach
The company is relocating its outpost in the tony enclave.

Graff has announced it is setting up (a new) shop in one of the United States’ wealthiest zip codes.
The diamond jewelry company is in the process of relocating its Palm Beach, Florida store just a few doors down on Worth Avenue, one of the South Florida enclave’s ritziest shopping streets.
Neighbors include Tiffany & Co., Hamilton Jewelers, Yafa Signed Jewels, and Jewelmer, among others.
Graff closed its 221 Worth Avenue store late last month and will open up at 230 Worth Avenue this fall.

Formerly occupying the space was scandal-ridden Galerie Danieli, which dealt in a wide range of supposedly valuable art from masters across various periods.
Following a 2021 FBI and IRS raid, art dealer Daniel Elie Bouaziz was sentenced to 27 months in prison last May after pleading guilty to money laundering.
According to Artnet.com, Bouaziz sold prints and replicas of works by artists like Andy Warhol, Jean-Michel Basquiat and Roy Lichtenstein to unsuspecting buyers, claiming they were the real thing.
The former Galerie Danieli appears to be larger than Graff’s previous digs, offering the jeweler a rare opportunity to upgrade its space while retaining the same coveted Worth Avenue address.

“Due to the importance of this location to the Graff USA business and the tremendous support of our esteemed Palm Beach clientele, expansion is a happy necessity for us, and we are thrilled to embark on this exciting new chapter in Palm Beach,” said Graff USA President and CEO Marc Hruschka.
“Our new location represents a significant milestone for Graff as we continue to expand our presence and offer an unrivaled experience in this remarkable location.”
Graff first opened a Palm Beach outpost in 2003. Laurence Graff founded the company in 1960.
Graff has 60 stores worldwide and is headquartered in London.
The Latest

Associate Editor Natalie Francisco shares eight of her favorite jewelry looks from the 77th annual Primetime Emmy Awards, held Sunday night.

It’s predicting a rise in retail sales this holiday season despite economic uncertainty and elevated inflation.

It included the sale of the 11,685-carat “Imboo” emerald that was recently discovered at Kagem.

With their unmatched services and low fees, reDollar.com is challenging some big names in the online consignment world.

The newly elected directors will officially take office in February 2026 and will be introduced at the organization’s membership meeting.


Associate Editor Lauren McLemore headed out West for a visit to Potentate Mining’s operation hosted by gemstone wholesaler Parlé Gems.

Fordite is a man-made material created from the layers of dried enamel paint that dripped onto the floors of automotive factories.

Jewelers of America is leading the charge to protect the industry amidst rising economic threats.

Gilbertson has worked as a researcher, jeweler, lapidary artist, appraiser, and business owner throughout his decades in the industry.

A decision likely won’t come until January 2026 at the earliest, and the tariffs remain in effect until then.

Located in the revamped jewelry hall at the retailer’s New York City flagship, this opening is Tabayer’s first shop-in-shop.

The new, free app offers accessible educational content, like games and podcasts, for U.S. retailers.

As the gold price rises, the manufacturer is offering a 100 percent payout through Sept. 30 for gold clean scrap.

Jacob & Co. partnered with the German technology company on two pairs of headphones, one set with diamonds and the other with sapphires.

Guillermo del Toro’s 2025 “Frankenstein” will feature 27 jewels and objects from the storied brand, including pieces from its archives.

The Waldorf Astoria New York’s grand reopening this past summer means a homecoming for the industry group’s annual event.

Anglo plans to merge with Teck Resources Ltd. to form Anglo Teck. The deal changes nothing about its plans to offload De Beers.

The 9.51-carat fancy vivid blue diamond, which set two world auction records at Sotheby’s in 2014, is estimated to fetch up to $30 million.

The industry veteran joins the auction house as it looks to solidify its footprint in the jewelry market.

The nonprofit awarded four students pursuing a professional career in jewelry making and design with $2,250 each.

The two organizations have finalized and signed the affiliation agreement announced in May.

The single-owner sale will headline Sotheby's inaugural jewelry auction at the Breuer building, its new global headquarters, this December.

From sunrise yoga to tariffs talks, these are some events to check out at the upcoming inaugural event.

Smith recalls a bit of wisdom the industry leader, who died last week, shared at a diamond conference years ago.

The “Victoria” necklace features a labradorite hugged by diamond accents in 18-karat yellow gold.

Two lower courts have moved to block the import taxes, which will remain in place as the legal battle continues.

The Kansas City Chiefs quarterback shares Hublot’s dedication to pursuing greatness, the Swiss watchmaker said.