Graff Makes a Move in Palm Beach
The company is relocating its outpost in the tony enclave.

Graff has announced it is setting up (a new) shop in one of the United States’ wealthiest zip codes.
The diamond jewelry company is in the process of relocating its Palm Beach, Florida store just a few doors down on Worth Avenue, one of the South Florida enclave’s ritziest shopping streets.
Neighbors include Tiffany & Co., Hamilton Jewelers, Yafa Signed Jewels, and Jewelmer, among others.
Graff closed its 221 Worth Avenue store late last month and will open up at 230 Worth Avenue this fall.

Formerly occupying the space was scandal-ridden Galerie Danieli, which dealt in a wide range of supposedly valuable art from masters across various periods.
Following a 2021 FBI and IRS raid, art dealer Daniel Elie Bouaziz was sentenced to 27 months in prison last May after pleading guilty to money laundering.
According to Artnet.com, Bouaziz sold prints and replicas of works by artists like Andy Warhol, Jean-Michel Basquiat and Roy Lichtenstein to unsuspecting buyers, claiming they were the real thing.
The former Galerie Danieli appears to be larger than Graff’s previous digs, offering the jeweler a rare opportunity to upgrade its space while retaining the same coveted Worth Avenue address.

“Due to the importance of this location to the Graff USA business and the tremendous support of our esteemed Palm Beach clientele, expansion is a happy necessity for us, and we are thrilled to embark on this exciting new chapter in Palm Beach,” said Graff USA President and CEO Marc Hruschka.
“Our new location represents a significant milestone for Graff as we continue to expand our presence and offer an unrivaled experience in this remarkable location.”
Graff first opened a Palm Beach outpost in 2003. Laurence Graff founded the company in 1960.
Graff has 60 stores worldwide and is headquartered in London.
The Latest

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.

The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.


Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.

The organization has also announced this year’s slate of judges.

Associate Editor Natalie Francisco shares 20 additional pieces that stood out to her at the Couture show.

Lori Tucker started at Williams Jewelers when she was 18 years old.

The “Marvel | Citizen Zenshin” watch is crafted in Super Titanium and has subtle nods to all four “Fantastic Four” superheroes on the dial.

The “XO Tacori” collection was designed to blend luxury and accessible pricing.