IndependentsJan 03, 2023
Hamilton Jewelers Opens Home Goods StoreIndependentsJul 26, 2023
After a Multi-Year Renovation, Hamilton Jewelers Is Brand New
The retailer’s Princeton, New Jersey flagship received a major facelift in time for summer.
Hamilton Jewelers recently completed its ambitious multi-year remodel of its Princeton, New Jersey flagship store.
Princeton, N.J.—In time for summer, Hamilton Jewelers has a new look.
The fourth-generation, family-owned fine jewelry and watch retailer cut the ribbon on its revamped Princeton, New Jersey digs right before Memorial Day Weekend.
The ceremony marked the culmination of a remodel that happened strategically over the better part of a decade.
Housed in a landmark building originally constructed in 1896, Hamilton utilized a redesign to add 1,500 square feet of display space without actually increasing the store’s footprint.
New store areas are dedicated to and were created in collaboration with brand partners like Rolex, Patek Philippe, Cartier, Bulgari, and David Yurman.
There’s an updated salon for engagement rings and wedding bands that caters to facilitating clients’ custom design processes.
The fourth-generation, family-owned fine jewelry and watch retailer cut the ribbon on its revamped Princeton, New Jersey digs right before Memorial Day Weekend.
The ceremony marked the culmination of a remodel that happened strategically over the better part of a decade.
Housed in a landmark building originally constructed in 1896, Hamilton utilized a redesign to add 1,500 square feet of display space without actually increasing the store’s footprint.
New store areas are dedicated to and were created in collaboration with brand partners like Rolex, Patek Philippe, Cartier, Bulgari, and David Yurman.
There’s an updated salon for engagement rings and wedding bands that caters to facilitating clients’ custom design processes.
Housed in a landmark building from 1896, Hamilton Jewelers had to coordinate with the city to restore the exterior of its flagship location.
COO Andrew Siegel cut the ribbon to mark the completion of the store’s remodel in May 2023. At far left is President and CEO Hank Siegel.
Views of the new bridal salon
“We have always taken pride in making our clients feel at home with our amazing associates leading the way in that experience; now, those associates can welcome clients into an environment of inviting luxury befitting of the elevated and welcoming Hamilton experience we are known for,” said Hamilton Jewelers President and CEO Hank Siegel.
“Having just celebrated our 110th year as a family-owned business, it is fitting that the completion of the renovated flagship location in Princeton launches Hamilton into the future,” said Hamilton Jewelers Chief Operating Officer Andrew Siegel.
COO Andrew Siegel elaborated, “The new design brings with it presentations of new collections, as well as an ability for our experienced team, many of whom have served our guests for 10, 20 or even 30 years, to provide the level of personalized attention to detail in a new environment that is reflective of our history but embodies modern elegance and sensibility that our clients from the Princeton region and visitors from all 50 states and around the world expect.”
The “Hamilton Curate” room houses works from designers who are exclusive to Hamilton Jewelers in the U.S., as well as emerging design talent. There is also a jewelry salon dedicated to the company’s in-house designs featuring diamonds and colored gemstones from Hamilton’s “Private Reserve” collection.
To cater to watch lovers, there is a new timepiece service center with more space for additional watchmakers and offering updated testing capabilities, Hamilton said, plus a new watch polishing room with the latest equipment to restore timepieces to factory specification.
The jewelry workshop has more room for additional jewelers as well, and now has a dedicated polishing room.
To ensure comfortable browsing, there are several bar service areas for beverages located throughout the store. No detail was overlooked; there’s even a custom white tea scent to set the space’s new mood.
The remodel was a delicate process started in 2018, requiring “several layers of approval” for the exterior restoration thanks to the building’s landmark status. The renovation was conducted in several phases so it could stay open for business.
Tom Pulk of Pulk Design headed the remodel.
“After almost seven years of design, planning, construction, coordination, and millwork fabrication, we are thrilled to introduce the next iteration of Hamilton’s Princeton flagship with a redesign that pays tribute to a remarkable past and ushers in a bright future,” said Hamilton Jewelers President and CEO Hank Siegel.
“This remodel seeks to respect the elegance of the famous Lower Pyne building and the surrounding environs of Nassau Street, while serving as an updated destination for shoppers from the town, region, country, and world.”
Founded in 1912, Irving Siegel purchased Hamilton Jewelers in 1927. The company has remained in the hands of the Siegel family ever since.
Today, Hamilton Jewelers operates two stores in Palm Beach, Florida in addition to its Princeton, New Jersey flagship.
Hamilton also boasts a pre-owned fine jewelry and watch store, called H1912, located in Princeton.
Less than a year ago, the company opened a home and gifts store called Hamilton Home, also in Princeton.
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