Independents

After a Multi-Year Renovation, Hamilton Jewelers Is Brand New

IndependentsJul 26, 2023

After a Multi-Year Renovation, Hamilton Jewelers Is Brand New

The retailer’s Princeton, New Jersey flagship received a major facelift in time for summer.

Hamilton Jewelers’ remodeled Princeton, New Jersey flagship
Hamilton Jewelers recently completed its ambitious multi-year remodel of its Princeton, New Jersey flagship store.
Princeton, N.J.—In time for summer, Hamilton Jewelers has a new look.

The fourth-generation, family-owned fine jewelry and watch retailer cut the ribbon on its revamped Princeton, New Jersey digs right before Memorial Day Weekend. 

The ceremony marked the culmination of a remodel that happened strategically over the better part of a decade. 

Housed in a landmark building originally constructed in 1896, Hamilton utilized a redesign to add 1,500 square feet of display space without actually increasing the store’s footprint. 

New store areas are dedicated to and were created in collaboration with brand partners like Rolex, Patek Philippe, Cartier, Bulgari, and David Yurman. 

There’s an updated salon for engagement rings and wedding bands that caters to facilitating clients’ custom design processes. 


The “Hamilton Curate” room houses works from designers who are exclusive to Hamilton Jewelers in the U.S., as well as emerging design talent. There is also a jewelry salon dedicated to the company’s in-house designs featuring diamonds and colored gemstones from Hamilton’s “Private Reserve” collection. 

To cater to watch lovers, there is a new timepiece service center with more space for additional watchmakers and offering updated testing capabilities, Hamilton said, plus a new watch polishing room with the latest equipment to restore timepieces to factory specification. 

The jewelry workshop has more room for additional jewelers as well, and now has a dedicated polishing room. 

To ensure comfortable browsing, there are several bar service areas for beverages located throughout the store. No detail was overlooked; there’s even a custom white tea scent to set the space’s new mood. 

The remodel was a delicate process started in 2018, requiring “several layers of approval” for the exterior restoration thanks to the building’s landmark status. The renovation was conducted in several phases so it could stay open for business. 

 Related stories will be right here … 

Tom Pulk of Pulk Design headed the remodel.

“After almost seven years of design, planning, construction, coordination, and millwork fabrication, we are thrilled to introduce the next iteration of Hamilton’s Princeton flagship with a redesign that pays tribute to a remarkable past and ushers in a bright future,” said Hamilton Jewelers President and CEO Hank Siegel.

“This remodel seeks to respect the elegance of the famous Lower Pyne building and the surrounding environs of Nassau Street, while serving as an updated destination for shoppers from the town, region, country, and world.”

Founded in 1912, Irving Siegel purchased Hamilton Jewelers in 1927. The company has remained in the hands of the Siegel family ever since.

Today, Hamilton Jewelers operates two stores in Palm Beach, Florida in addition to its Princeton, New Jersey flagship.

Hamilton also boasts a pre-owned fine jewelry and watch store, called H1912, located in Princeton.

Less than a year ago, the company opened a home and gifts store called Hamilton Home, also in Princeton. 

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