Collections

See the ‘Graffabulous’ High Jewelry Collection

CollectionsApr 21, 2022

See the ‘Graffabulous’ High Jewelry Collection

Graff has shared the first of its six-part 2022 high jewelry array.

20220421_Graff-header.jpg
Necklaces are the main attraction in the first released segment of Graff’s “Graffabulous” high jewelry array, new for 2022.
London—With an array of stunning jewels in its 2022 “Graffabulous” high jewelry collection, Graff is rolling out designs bit by bit.

The first of six parts to Graffabulous is out today, captured in a special campaign.

Titled “The Legend of the Mermaids,” it comprises three elaborate jewelry sets, with a focus on necklaces.

Graff Design Director Anne-Eva Geffroy explained in a statement from the London-based design house that its high jewelry designs are guided by the rare stones they feature.

20220421_Graff-insert1.jpg
An image of a “Graffabulous” necklace being assembled in the Graff workshop

“As designers, we listen to the songs the stones are singing, focusing on the music and the rhythm,” she said.

“Like the ripples that emanate outwards when a stone is dropped in water, the tempo increases as the jewels graduate in size until they reach a crescendo: a central motif where the full force of these natural gemstones is concentrated.”

Graff noted that the new high jewelry collection’s precursor, the “Tribal” collection, also proved to be inspiration.

As with Tribal, accent diamonds used in Graffabulous were often cut into fancy shapes to better harmonize with larger stones.

The Legend of the Mermaids chapter isn’t overtly sea-inspired. Rather, it focuses on fancy vivid yellow diamonds that call to mind the ocean’s horizon line as the sun rises and sets.

20220421_Graff-insert2.jpg
For the first time, a Graff campaign features three models: Grace Elizabeth (right), Aya Jones (center), and Qun Ye (left).

The campaign for the first chapter, however, is a more obvious reference to the mythical goddesses of the sea.

Graff enlisted three models—Grace Elizabeth, the company’s new muse; as well as Aya Jones and Qun Ye—pictured on a rocky coast and partially submerged in the sea to depict its mermaid interpretation. 

Each is wearing a different Graffabulous suite, led by an elaborate necklace and complemented with earrings, bracelet or cuff, and ring. 

Two sets mix fancy vivid yellow diamonds and colorless diamonds, while one features only colorless diamonds. 


The company said to expect more superb color in the forthcoming five chapters, and not just colored diamonds.

In total, Graff said Graffabulous features more than 3,600 carats of gemstones: 1,877 carats of white diamonds, 678 carats of yellow diamonds, 616 carats of sapphires, 414 carats of emeralds, and 101 carats of rubies.

In total, there are 20 necklaces and 25 rings.

Explore more of Graff’s high jewelry offerings on its website.

 Related stories will be right here …

The Latest

Lightbox x Roséate Light Wand pendants
Lab-GrownDec 01, 2023
Lightbox Teams Up With Brand Founded by Former Tiffany Exec

The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.

Lila Moss Calvin Klein campaign
FinancialsDec 01, 2023
Movado Lowers Guidance Again After Q3 Sales Dip

The company said it is facing a “challenging retail environment” but is prepared for the holiday season.

Pink Supreme Diamond
AuctionsNov 30, 2023
This Pink Diamond Reigned Supreme in Hong Kong

The 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.

Platinum  Guild International Diamond Rings
Brought to you by
If It’s Custom, Make It Platinum

With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.

Claire’s CFO COO Chris Cramer
MajorsNov 30, 2023
Claire’s Hires Former Bath & Body Works Exec as CFO, COO

Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.

Weekly QuizNov 30, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
133 carat yellow diamond
AuctionsNov 30, 2023
Sotheby’s To Auction 133-Carat Yellow Diamond

The stone headlining the upcoming sale could fetch up to $5 million.

Kwiat diamonds
IndependentsNov 30, 2023
Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ Program

The retail offering lets customers track their diamond’s journey.

IGI-BTYB-103023.jpg
Brought to you by
Did You Know? The Vital Role of IGI: The International Gemological Institute

In a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.

Diamond development hub in Angola
SourcingNov 29, 2023
Largest New Diamond Mine of the Decade Coming Online in Angola

The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.

Holiday shoppers holding bags
SurveysNov 29, 2023
Holiday Shoppers Broke a Record This Weekend, Says NRF

From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.

Cast StyleBar Nordstrom
MajorsNov 29, 2023
Cast Debuts at Nordstrom, Closes on More VC Funding

The growing company also plans to open more of its own boutiques.

20180509_Buffett-header.jpg
EditorsNov 29, 2023
Warren Buffett on Success, Mistakes and Betting on America

The best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.

J. Dostie Jewelers
IndependentsNov 28, 2023
Maine Jeweler to Relocate After 76 Years

J. Dostie Jewelers will move from Lewiston to Yarmouth this spring.

Finks Jewelers new store
IndependentsNov 28, 2023
Fink’s Jewelers Opens 10th Store

It’s the company’s second location in Tennessee.

Mary Tyler Moore and a pair of Elsa Peretti Bone Cuffs
AuctionsNov 28, 2023
Mary Tyler Moore’s Jewelry Is Up For Auction

You can have this jewelry, why don’t you take it?

Original Miami Beach Antique Show 2024
Events & AwardsNov 28, 2023
The Original Miami Beach Antique Show Is Celebrating 60 Years

Next year’s milestone show will be full of educational programming and collaborations.

De Beers Metamorphosis high jewelry earrings
EditorsNov 27, 2023
10 Tips for Selling Diamonds This Holiday Season

Sales experts and a diamantaire share their best advice on how to send customers home with diamond jewelry.

Frank Adams Jewelers
IndependentsNov 27, 2023
Frank Adams Jewelers Named ‘Family Business of the Year’

The Albany Business Review recently honored the 100-year-old company.

GIA Dr. John W. Valley
GradingNov 27, 2023
Dr. John W. Valley Retires from GIA Board of Governors

To honor his legacy, GIA has set up a scholarship in his name.

Stock image of police car with its lights on
CrimeNov 22, 2023
JSA Warns of Surge in Attacks on Jewelers on the Road

There have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.

Buddha Mama citrine bangle
TrendsNov 22, 2023
Amanda’s Style File: November Glow

These 15 pieces of jewelry celebrate November babies and the hues of citrine and topaz that reflect the colors of the season.

Columbia Gem House fundraiser
SourcingNov 22, 2023
Columbia Gem House Raises $12K for Wildlife

The money will help a nonprofit rehabilitate sea turtles.

Facet Barcelona factory opening
MajorsNov 22, 2023
Facet Barcelona Opens New Factory in Spain

The jewelry manufacturer said it can now better serve the North American market.

David Yurman holiday campaign
TechnologyNov 21, 2023
See David Yurman’s New High-Tech Holiday Campaign

The jewelry brand takes viewers through a virtual winter wonderland set in New York City.

2023 Rock the Jewels Awards winners
Events & AwardsNov 21, 2023
Here Are the Winners of BIJC’s Inaugural ‘Rock the Jewels’ Awards

The organization recognized outstanding industry players at its celebratory event.

Rough diamonds from De Beers Gahcho Kue mine
SourcingNov 21, 2023
De Beers’ Rough Diamond Sales Sink to $80M

India’s voluntary moratorium on rough diamond imports coupled with a stunted recovery in China continue to impact the miner.

Smart Age Solutions founder and CEO Emmanuel Raheb
ColumnistsNov 21, 2023
The Smart Lab: Score Big During Football Season With Hulu Advertising

Emmanuel Raheb outlines three reasons why Hulu advertising and football can be a game changer for your jewelry store’s marketing.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy