Collections

Graff Is Emphasizing Bridal With New Campaign

CollectionsSep 12, 2022

Graff Is Emphasizing Bridal With New Campaign

It stars model Grace Elizabeth and her real-life husband.

Supermodel Grace Elizabeth stars in Graff’s new bridal advertising campaign alongside her husband, soccer player Nicolas Krause.
New York—Graff’s latest advertising campaign is all about real-life romance.
 
Debuting this month, the new campaign stars 25-year-old American model Grace Elizabeth alongside her real-life husband, German soccer player Nicolas Krause. 
 
Graff cast the couple to portray an authentic romantic connection. 
 
Like many pandemic couples, Elizabeth and Krause married two years ago with little fanfare and only two witnesses.
 
The Graff campaign, shot on an unnamed tropical island, blurred the line between life and art, serving as a wedding re-do for the pair. 
 
SEE: Graff’s New Bridal Campaign

In a behind-the-scenes video, Elizabeth explained that Krause wasn’t allowed to see her as she was fitted for wedding gowns for the campaign shoot. 

When it came time for her to walk down the aisle on the beach, “we were both in tears,” Elizabeth said. 
 
The campaign, which is captured in video and photographs for both print and digital media, marks the the first big bridal push for Graff in more than three years, the company said.

Most notable in Graff’s newest bridal offerings is an update on the “Promise” three-stone setting. 

“Promise” is Graff’s signature three-stone setting, which has been revamped.
“Promise” is Graff’s signature three-stone setting, which has been revamped.

The diamond company explained its workshop manager, Sam Sherry, used CAD to redesign the setting, decreasing the metal around the diamonds and creating a smoother silhouette. 
 
Now, side stones are set in a bezel that transitions to delicate claw-like prongs. 
 
Customers can find the new Promise setting in stores now, where each engagement ring is individually designed and crafted by the same team who executes Graff’s high jewelry. 
 
“With our incredible team of skilled artisans, coupled with the latest, highly technical design software, we are constantly looking for new ways to develop our bridal offering, whether it is conceiving new bridal jewels or enhancing a classic like the Promise setting,” said CEO Francois Graff. 
 
“The new campaign shines a light on the incredible array of engagement rings and bridal jewels available at Graff, which are such an important part of our DNA.”

 Related stories will be right here …
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

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