MajorsJul 19, 2023
David’s Bridal Finds a Buyer After Bankruptcy IndependentsJul 26, 2023
Boston Jeweler Hosting Wedding Band Event in August
During the month-long celebration, special pricing will be available in four Long’s Jewelers locations.
Boston—Long’s Jewelers announced that for the month of August, it’s hosting an event highlighting special pricing on an assortment of wedding, anniversary and stacking rings.
The family-owned retailer has dubbed August its “Wedding & Anniversary Band Month.” Celebrations will take place at four locations: Burlington, Peabody, and Boston in Massachusetts, and Nashua, New Hampshire.
Discounts will be provided on a selection of gold, platinum, alternative metal, diamond, and custom rings from bridal designers including Sylvie, Mark Patterson, Mémoire, Goldman, Precision Set and others.
"Guests of our wedding and anniversary band events are starting new chapters in their lives," said Long's Jewelers President Craig Rottenberg. "We are excited to spend all of August helping them find the perfect ring to celebrate their upcoming nuptials, with a lifetime of enjoyment thereafter."
Related stories will be right here …
The family-owned retailer has dubbed August its “Wedding & Anniversary Band Month.” Celebrations will take place at four locations: Burlington, Peabody, and Boston in Massachusetts, and Nashua, New Hampshire.
Discounts will be provided on a selection of gold, platinum, alternative metal, diamond, and custom rings from bridal designers including Sylvie, Mark Patterson, Mémoire, Goldman, Precision Set and others.
"Guests of our wedding and anniversary band events are starting new chapters in their lives," said Long's Jewelers President Craig Rottenberg. "We are excited to spend all of August helping them find the perfect ring to celebrate their upcoming nuptials, with a lifetime of enjoyment thereafter."
While the campaign caters to couples getting married this fall and winter, the store said that ring-stacking trends pose an opportunity for those already married to build upon their original wedding bands to celebrate an anniversary or other milestone.
Couples who purchase a wedding band at the event will be automatically entered into a raffle to win a $2,000 credit toward their bands. The winner will be chosen on or before Sept. 15.
Other prizes during the event include $500 toward a wedding cake or dessert from Best of Boston winner Lizzie’s Bakery; Food and Wine pairing for 10 guests from seafood restaurant Eddie V’s; suits or tuxedos for up to 8 people from Milton’s Wedding Style Guide selection; a pair of 14-karat rose gold diamond and carved rock crystal drop earrings from Sylvie; and His and Hers “Highlife” watches from Frederique Constant.
The event comes as an extension of the retailer’s spring Wedding Band Weekend from earlier this year.
"When we relaunched our Wedding Band Weekend this past spring, we saw an incredible number of couples who wanted to explore our unmatched ring selection, experience our warm hospitality and seek guidance from our bridal experts," Rottenberg said.
"We are proud that rings purchased during our spring event will play such an important part in so many New England weddings this summer, and we are excited to extend a similar event for those who will be getting married or celebrating an anniversary later this year."
More on Independents
The Latest
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
CollectionsJun 29, 2026
Briony Raymond’s New Collection Is a ‘Carousel’ of Hard StonesThe new jewelry collection uses a colorful palette of onyx, malachite, tiger’s eye, mother-of-pearl, lapis, turquoise, and coral.
IndependentsJun 29, 2026
Look Inside Lee Michaels’ Revamped Mississippi FlagshipLee Michaels Fine Jewelry is celebrating 30 years in the Ridgeland, Mississippi community.
GradingJun 29, 2026
National Rarities Announces New Gemology ManagerSean Milliner has joined the company.
GradingJun 29, 2026
GIA to Open New London CampusClasses will begin in August at GIA’s new Canary Wharf location.
AuctionsJun 26, 2026
‘Hogback’ Diamond Ring Finds a New Home A ring set with “hogback” diamonds, an early stone cut dating to around the 16th century, sold for more than $20,000 at a U.K. auction.
CollectionsJun 26, 2026
Strength Is Sharpened Into Beauty in Kris Averi’s ‘Prism Thorn’ RingThe rainbow version of the ring, our Piece of the Week, features angel-cut, octahedral lab-grown sapphires designed to be worn as armor.
MajorsJun 26, 2026
Rembrandt Charms Debuts ‘Charms That Give Back’The new initiative donates a portion of the proceeds from select charms to charitable causes.
TrendsJun 26, 2026
Bernard James Celebrates Knicks’ Win with RingThe Brooklyn-based jeweler created a limited-edition version of its “Aura” eternity band, set with gemstones in the team’s colors.
SourcingJun 25, 2026
ICA Names Brandee Dallow as CEODallow will lead the International Colored Gemstone Association, effective July 6.
EditorsJun 25, 2026
Out & About: How Jewelers Mutual, SCAD Are Tackling the Bench Jeweler ShortageSenior Editor Lenore Fedow headed to Savannah to learn more about the 10-year, $10 million partnership between JM and the art school.
CollectionsJun 25, 2026
Mejuri Experiments With SteelIts new capsule jewelry collection features gold-finished stainless steel pieces designed for a maximalist look without a luxury price tag.
Events & AwardsJun 25, 2026
Watches & Wonders Announces 2027 DatesThe week-long event in Geneva is slated for April 2027.
SourcingJun 25, 2026
Annie Doresca, Mark Smelzer, Sara Yood Join Gem Legacy BoardThe three industry leaders bring financial, communications, and legal expertise to the nonprofit’s board of directors.
