MajorsJul 19, 2023
David’s Bridal Finds a Buyer After Bankruptcy IndependentsJul 26, 2023
Boston Jeweler Hosting Wedding Band Event in August
During the month-long celebration, special pricing will be available in four Long’s Jewelers locations.
Boston—Long’s Jewelers announced that for the month of August, it’s hosting an event highlighting special pricing on an assortment of wedding, anniversary and stacking rings.
The family-owned retailer has dubbed August its “Wedding & Anniversary Band Month.” Celebrations will take place at four locations: Burlington, Peabody, and Boston in Massachusetts, and Nashua, New Hampshire.
Discounts will be provided on a selection of gold, platinum, alternative metal, diamond, and custom rings from bridal designers including Sylvie, Mark Patterson, Mémoire, Goldman, Precision Set and others.
"Guests of our wedding and anniversary band events are starting new chapters in their lives," said Long's Jewelers President Craig Rottenberg. "We are excited to spend all of August helping them find the perfect ring to celebrate their upcoming nuptials, with a lifetime of enjoyment thereafter."
Related stories will be right here …
The family-owned retailer has dubbed August its “Wedding & Anniversary Band Month.” Celebrations will take place at four locations: Burlington, Peabody, and Boston in Massachusetts, and Nashua, New Hampshire.
Discounts will be provided on a selection of gold, platinum, alternative metal, diamond, and custom rings from bridal designers including Sylvie, Mark Patterson, Mémoire, Goldman, Precision Set and others.
"Guests of our wedding and anniversary band events are starting new chapters in their lives," said Long's Jewelers President Craig Rottenberg. "We are excited to spend all of August helping them find the perfect ring to celebrate their upcoming nuptials, with a lifetime of enjoyment thereafter."
While the campaign caters to couples getting married this fall and winter, the store said that ring-stacking trends pose an opportunity for those already married to build upon their original wedding bands to celebrate an anniversary or other milestone.
Couples who purchase a wedding band at the event will be automatically entered into a raffle to win a $2,000 credit toward their bands. The winner will be chosen on or before Sept. 15.
Other prizes during the event include $500 toward a wedding cake or dessert from Best of Boston winner Lizzie’s Bakery; Food and Wine pairing for 10 guests from seafood restaurant Eddie V’s; suits or tuxedos for up to 8 people from Milton’s Wedding Style Guide selection; a pair of 14-karat rose gold diamond and carved rock crystal drop earrings from Sylvie; and His and Hers “Highlife” watches from Frederique Constant.
The event comes as an extension of the retailer’s spring Wedding Band Weekend from earlier this year.
"When we relaunched our Wedding Band Weekend this past spring, we saw an incredible number of couples who wanted to explore our unmatched ring selection, experience our warm hospitality and seek guidance from our bridal experts," Rottenberg said.
"We are proud that rings purchased during our spring event will play such an important part in so many New England weddings this summer, and we are excited to extend a similar event for those who will be getting married or celebrating an anniversary later this year."
More on Independents
The Latest
AuctionsMar 18, 2026
Collection of the ‘Severely Beautiful’ Lady Wardington Fetches $161KThe model and fashion editor’s gold evening bags were the top lots at the London sale, going for more than $25,000 each.
PodcastsMar 18, 2026
Episode 3: An Interview With Jewelry Designer Johnny NelsonFresh off winning the David Yurman Gem Awards Grant, Nelson discusses the ring that launched his career and his plans for the future.
SourcingMar 18, 2026
Lucara Recovers Nearly 37-Carat Blue DiamondThe “stunning” Type IIb stone was found via x-ray technology at its Karowe mine in Botswana.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
MajorsMar 18, 2026
Stuller Releases New Edition of Jewelry Education Book“The Basics of Jewelry” has been updated to include modern topics and visuals.
Weekly QuizMar 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Events & AwardsMar 17, 2026
The Best Moments From the 2026 Gem Awards Held just before the Oscars, the jewelry industry’s big awards show had its share of standout jewelry, gowns, and acceptance speeches.
SourcingMar 17, 2026
Cruzeiro Mine Debuts ‘Winter Tourmaline’The Brazilian mine’s new collection features cabochons in soft, muted shades like silver and lilac.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
TrendsMar 17, 2026
Natalie Portman Is Tiffany & Co.’s New AmbassadorThe Academy Award-winning actress stars in Tiffany & Co.’s latest commercial, which debuted Sunday night during the Oscars.
MajorsMar 17, 2026
Kering Establishes Jewelry Division, Appoints CEOThe organizational change follows Kering’s promise of a transformation after declining sales in 2025.
EditorsMar 16, 2026
2026 Oscars Jewelry: One Necklace After AnotherNatalie Francisco rounds up the top Oscars jewels, including Rose Byrne’s Taffin necklace with a more than 20-carat yellow-brown diamond.
WatchesMar 16, 2026
TAG Heuer Has a New CEOBéatrice Goasglas has been with TAG Heuer since 2018. She is the first woman to head the 166-year-old, LVMH-owned watch brand.
AuctionsMar 16, 2026
Bonhams Paris To Offer Antique, Signed Jewels The live fine jewelry auction will take place later this week, showcasing antique pieces, rare gemstones, and signed jewels.
CollectionsMar 13, 2026
A Trio of Jewels from the 3 Gem Award Nominees for Jewelry DesignOur Pieces of the Week honor the 2026 nominees for the Gem Award for Jewelry Design, Silvia Furmanovich, Cece Fein-Hughes, and Catherine Sarr.
WatchesMar 13, 2026
Citizen, Vera Wang to Launch Watch CollectionThe 24-piece watch collection is set to debut in spring 2027.
SourcingMar 13, 2026
Andrea Pooler Joins Third-Generation Diamond Company as COO Pooler, who has more than 25 years’ experience in jewelry, is now chief operating officer of Modani Jewels, Soham Diamonds, and SNJ Creations.
MajorsMar 13, 2026
24 Karat Club of New York’s Banquet to Return to Waldorf AstoriaThe reopening of the Waldorf Astoria means a homecoming for the industry group’s annual event, which will take place Saturday.
CollectionsMar 12, 2026
Jessica McCormack Sends Gold, Gemstones Into ‘Orbit’McCormack looked to the 19th century’s “golden age” of astronomy when designing her new celestial-themed collection.
Events & AwardsMar 12, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on Friday.
TechnologyMar 12, 2026
Caratwise Launches, Names Former Signet Exec CEO The new smart design software allows jewelers to configure, price, and confirm a custom engagement ring in real time for in-store customers.
SourcingMar 12, 2026
Grandview Klein Opens New Factory in South Africa The 10,000-square-foot diamond manufacturing facility officially opened in late February and employs 50 people.
Events & AwardsMar 12, 2026
MJSA ‘Future of Jewelry Making’ Scholarship Applications OpenThe MJSA Education Foundation’s scholarships support students pursuing jewelry careers.
AuctionsMar 11, 2026
‘Spectacular’ 26-Carat Diamond Going Up for Auction in London The largest white diamond to come to market in the U.K. in more than a decade, the VVS1, I-color stone is expected to top $1 million.
TechnologyMar 11, 2026
Cast Jewelry’s Rachel Skelly on Coming Back Online Only Skelly shares her plans for reimagining the fine jewelry retailer she re-acquired after it faltered last year.
CollectionsMar 11, 2026
Pyrrha Highlights ‘The Space Between’ In New CollectionThe collection takes inspiration from the emotional space between people, moments, and experiences.
IndependentsMar 11, 2026
Virginia Jewelers Raise Nearly $30K for Children’s HospitalThe group of jewelers held a jewelry raffle in support of the Children’s Hospital of Richmond at VCU.
FinancialsMar 10, 2026
Signet Jewelers’ Q4 Sales Fall Flat The jewelry giant released preliminary results for the fourth quarter and full year on Monday, with final results slated to come next week.
