MajorsJul 19, 2023
David’s Bridal Finds a Buyer After Bankruptcy IndependentsJul 26, 2023
Boston Jeweler Hosting Wedding Band Event in August
During the month-long celebration, special pricing will be available in four Long’s Jewelers locations.
Boston—Long’s Jewelers announced that for the month of August, it’s hosting an event highlighting special pricing on an assortment of wedding, anniversary and stacking rings.
The family-owned retailer has dubbed August its “Wedding & Anniversary Band Month.” Celebrations will take place at four locations: Burlington, Peabody, and Boston in Massachusetts, and Nashua, New Hampshire.
Discounts will be provided on a selection of gold, platinum, alternative metal, diamond, and custom rings from bridal designers including Sylvie, Mark Patterson, Mémoire, Goldman, Precision Set and others.
"Guests of our wedding and anniversary band events are starting new chapters in their lives," said Long's Jewelers President Craig Rottenberg. "We are excited to spend all of August helping them find the perfect ring to celebrate their upcoming nuptials, with a lifetime of enjoyment thereafter."
Related stories will be right here …
The family-owned retailer has dubbed August its “Wedding & Anniversary Band Month.” Celebrations will take place at four locations: Burlington, Peabody, and Boston in Massachusetts, and Nashua, New Hampshire.
Discounts will be provided on a selection of gold, platinum, alternative metal, diamond, and custom rings from bridal designers including Sylvie, Mark Patterson, Mémoire, Goldman, Precision Set and others.
"Guests of our wedding and anniversary band events are starting new chapters in their lives," said Long's Jewelers President Craig Rottenberg. "We are excited to spend all of August helping them find the perfect ring to celebrate their upcoming nuptials, with a lifetime of enjoyment thereafter."
While the campaign caters to couples getting married this fall and winter, the store said that ring-stacking trends pose an opportunity for those already married to build upon their original wedding bands to celebrate an anniversary or other milestone.
Couples who purchase a wedding band at the event will be automatically entered into a raffle to win a $2,000 credit toward their bands. The winner will be chosen on or before Sept. 15.
Other prizes during the event include $500 toward a wedding cake or dessert from Best of Boston winner Lizzie’s Bakery; Food and Wine pairing for 10 guests from seafood restaurant Eddie V’s; suits or tuxedos for up to 8 people from Milton’s Wedding Style Guide selection; a pair of 14-karat rose gold diamond and carved rock crystal drop earrings from Sylvie; and His and Hers “Highlife” watches from Frederique Constant.
The event comes as an extension of the retailer’s spring Wedding Band Weekend from earlier this year.
"When we relaunched our Wedding Band Weekend this past spring, we saw an incredible number of couples who wanted to explore our unmatched ring selection, experience our warm hospitality and seek guidance from our bridal experts," Rottenberg said.
"We are proud that rings purchased during our spring event will play such an important part in so many New England weddings this summer, and we are excited to extend a similar event for those who will be getting married or celebrating an anniversary later this year."
More on Independents
The Latest
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
Weekly QuizOct 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-WhiteThe collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52MThe miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas MallThe guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The NumbersJacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AIThe “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform ZolaThe pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.
SourcingOct 19, 2026
Jewelry Design Competition Show Airs in Thailand"The Secret Gems" features eight Thai jewelry brands paired with a team of young craftspeople who create jewelry together to win challenges.
CollectionsOct 19, 2026
John Hardy Enters the Medallion Chat With Talisman Collection The brand’s “Modern Talisman” capsule collection introduces pendants inspired by the mythology, natural world, and spiritual ethos of Bali.
IndependentsOct 19, 2026
The Stories of 5 Jewelers Celebrating Their Centennials in 2026Independent jewelers from New Mexico to New Jersey answer the question: What has kept your store in business for 100 years?
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the UniverseOur Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates FlagshipThe New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.
