MajorsJul 19, 2023
David’s Bridal Finds a Buyer After Bankruptcy IndependentsJul 26, 2023
Boston Jeweler Hosting Wedding Band Event in August
During the month-long celebration, special pricing will be available in four Long’s Jewelers locations.
Boston—Long’s Jewelers announced that for the month of August, it’s hosting an event highlighting special pricing on an assortment of wedding, anniversary and stacking rings.
The family-owned retailer has dubbed August its “Wedding & Anniversary Band Month.” Celebrations will take place at four locations: Burlington, Peabody, and Boston in Massachusetts, and Nashua, New Hampshire.
Discounts will be provided on a selection of gold, platinum, alternative metal, diamond, and custom rings from bridal designers including Sylvie, Mark Patterson, Mémoire, Goldman, Precision Set and others.
"Guests of our wedding and anniversary band events are starting new chapters in their lives," said Long's Jewelers President Craig Rottenberg. "We are excited to spend all of August helping them find the perfect ring to celebrate their upcoming nuptials, with a lifetime of enjoyment thereafter."
Related stories will be right here …
The family-owned retailer has dubbed August its “Wedding & Anniversary Band Month.” Celebrations will take place at four locations: Burlington, Peabody, and Boston in Massachusetts, and Nashua, New Hampshire.
Discounts will be provided on a selection of gold, platinum, alternative metal, diamond, and custom rings from bridal designers including Sylvie, Mark Patterson, Mémoire, Goldman, Precision Set and others.
"Guests of our wedding and anniversary band events are starting new chapters in their lives," said Long's Jewelers President Craig Rottenberg. "We are excited to spend all of August helping them find the perfect ring to celebrate their upcoming nuptials, with a lifetime of enjoyment thereafter."
While the campaign caters to couples getting married this fall and winter, the store said that ring-stacking trends pose an opportunity for those already married to build upon their original wedding bands to celebrate an anniversary or other milestone.
Couples who purchase a wedding band at the event will be automatically entered into a raffle to win a $2,000 credit toward their bands. The winner will be chosen on or before Sept. 15.
Other prizes during the event include $500 toward a wedding cake or dessert from Best of Boston winner Lizzie’s Bakery; Food and Wine pairing for 10 guests from seafood restaurant Eddie V’s; suits or tuxedos for up to 8 people from Milton’s Wedding Style Guide selection; a pair of 14-karat rose gold diamond and carved rock crystal drop earrings from Sylvie; and His and Hers “Highlife” watches from Frederique Constant.
The event comes as an extension of the retailer’s spring Wedding Band Weekend from earlier this year.
"When we relaunched our Wedding Band Weekend this past spring, we saw an incredible number of couples who wanted to explore our unmatched ring selection, experience our warm hospitality and seek guidance from our bridal experts," Rottenberg said.
"We are proud that rings purchased during our spring event will play such an important part in so many New England weddings this summer, and we are excited to extend a similar event for those who will be getting married or celebrating an anniversary later this year."
More on Independents
The Latest
TrendsFeb 17, 2026
A Bit of Jewelry for the Year of the HorseWestern wear continues to trend in the Year of the Fire Horse and along with it, horse and horseshoe motifs in jewelry.
SourcingFeb 17, 2026
Colored Gemstone Experts Talk Tariffs, Trends in TucsonAlthough the market is robust, tariffs and precious metal prices are impacting the industry, Stuart Robertson and Brecken Branstrator said.
GradingFeb 17, 2026
Dr. George Rossman, Former GIA Governor, Dies at 81Rossman, who advised GIA for more than 50 years, is remembered for his passion and dedication to the field of gemology.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
CrimeFeb 13, 2026
JSA Offering $10K Reward in Nancy Guthrie Case Guthrie, the mother of “Today” show host Savannah Guthrie, was abducted just as the Tucson gem shows were starting.
Weekly QuizFeb 12, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsFeb 13, 2026
A ‘Rosebud’ Necklace for Valentine’s DayPaul Morelli’s “Rosebud” necklace, our Piece of the Week, uses 18-karat rose, green, and white gold to turn the symbol of love into jewelry.
MajorsFeb 13, 2026
JFC Announces New BeneficiariesThe nonprofit has welcomed four new grantees for 2026.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsFeb 12, 2026
These 8 Saks Fifth Avenue Stores Are ClosingParent company Saks Global is also closing nearly all Saks Off 5th locations, a Neiman Marcus store, and 14 personal styling suites.
CollectionsFeb 12, 2026
British Museum Raises $5M to Keep Jewel Linked to Henry VIII, Katherine of AragonIt is believed the 24-karat heart-shaped enameled pendant was made for an event marking the betrothal of Princess Mary in 1518.
SourcingFeb 12, 2026
‘Cotton Candy’ Necklace, 35-Carat Kunzite Win 2025 ‘Buyer’s Choice’ AwardsThe AGTA Spectrum and Cutting Edge “Buyer’s Choice” award winners were announced at the Spectrum Awards Gala last week.
Events & AwardsFeb 12, 2026
Kering Opens Entries for 2026 Sustainability-Focused AwardThe “Kering Generation Award x Jewelry” returns for its second year with “Second Chance, First Choice” as its theme.
TrendsFeb 11, 2026
Halle Berry’s Retro Engagement Ring Is a Sapphire-Set StunnerSourced by For Future Reference Vintage, the yellow gold ring has a round center stone surrounded by step-cut sapphires.
MajorsFeb 11, 2026
Francesca’s Files for Chapter 11 Bankruptcy AgainThe clothing and accessories chain announced last month it would be closing all of its stores.
CollectionsFeb 11, 2026
Zales Turns Sweethearts Into Jewelry for Valentine’s Day CollectionThe “Zales x Sweethearts” collection features three mystery heart charms engraved with classic sayings seen on the Valentine’s Day candies.
TechnologyFeb 11, 2026
Gemvision Symposium 2026 Slated for AprilThe event will include panel discussions, hands-on demonstrations of new digital manufacturing tools, and a jewelry design contest.
Events & AwardsFeb 11, 2026
TJS Announces Roundtable, Launches New AppRegistration is now open for The Jewelry Symposium, set to take place in Detroit from May 16-19.
SourcingFeb 10, 2026
At Meeting in South Africa, Support for Natural Diamonds Picks Up Steam Namibia has formally signed the Luanda Accord, while two key industry organizations pledged to join the Natural Diamond Council.
TrendsFeb 10, 2026
Bad Bunny Wears Football-Shaped ‘Desert Diamond’ for Halftime PerformanceLady Gaga, Cardi B, and Karol G also went with diamond jewelry for Bad Bunny’s Super Bowl halftime show honoring Puerto Rico.
SurveysFeb 10, 2026
Shoppers to Spend Big on Jewelry This Valentine’s Day, Says NRFJewelry is expected to be the No. 1 gift this year in terms of dollars spent.
FinancialsFeb 10, 2026
Kering Plans Transformation as 2025 Sales Sink 13%As star brand Gucci continues to struggle, the luxury titan plans to announce a new roadmap to return to growth.
SourcingFeb 10, 2026
AGTA To Debut ‘Stuller Color of the Year’ Spectrum Awards CategoryThe new category asks entrants for “exceptional” interpretations of the supplier’s 2026 color of the year, which is “Signature Red.”
Policies & IssuesFeb 09, 2026
U.S., India Trade Deal One Step Closer to Being FinalizedThe White House issued an official statement on the deal, which will eliminate tariffs on loose natural diamonds and gemstones from India.
Events & AwardsFeb 09, 2026
JA Now Accepting Entries for 2026 CASE AwardsEntries for the jewelry design competition will be accepted through March 20.
TrendsFeb 09, 2026
These 14 Jewels Will Melt Your Heart This Valentine’s DayFrom heart motifs to pink pearls, Valentine’s Day is filled with jewelry imbued with love.
CrimeFeb 06, 2026
Florida Man Sentenced After Selling Fake Native American Jewelry for a Decade Prosecutors say the man attended arts and craft fairs claiming he was a third-generation jeweler who was a member of the Pueblo tribe.
FinancialsFeb 06, 2026
Pandora’s North America GM Departs Amid Executive ChangesNew CEO Berta de Pablos-Barbier shared her priorities for the Danish jewelry company this year as part of its fourth-quarter results.
