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During the month-long celebration, special pricing will be available in four Long’s Jewelers locations.
Boston—Long’s Jewelers announced that for the month of August, it’s hosting an event highlighting special pricing on an assortment of wedding, anniversary and stacking rings.
The family-owned retailer has dubbed August its “Wedding & Anniversary Band Month.” Celebrations will take place at four locations: Burlington, Peabody, and Boston in Massachusetts, and Nashua, New Hampshire.
Discounts will be provided on a selection of gold, platinum, alternative metal, diamond, and custom rings from bridal designers including Sylvie, Mark Patterson, Mémoire, Goldman, Precision Set and others.
"Guests of our wedding and anniversary band events are starting new chapters in their lives," said Long's Jewelers President Craig Rottenberg. "We are excited to spend all of August helping them find the perfect ring to celebrate their upcoming nuptials, with a lifetime of enjoyment thereafter."
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The family-owned retailer has dubbed August its “Wedding & Anniversary Band Month.” Celebrations will take place at four locations: Burlington, Peabody, and Boston in Massachusetts, and Nashua, New Hampshire.
Discounts will be provided on a selection of gold, platinum, alternative metal, diamond, and custom rings from bridal designers including Sylvie, Mark Patterson, Mémoire, Goldman, Precision Set and others.
"Guests of our wedding and anniversary band events are starting new chapters in their lives," said Long's Jewelers President Craig Rottenberg. "We are excited to spend all of August helping them find the perfect ring to celebrate their upcoming nuptials, with a lifetime of enjoyment thereafter."
While the campaign caters to couples getting married this fall and winter, the store said that ring-stacking trends pose an opportunity for those already married to build upon their original wedding bands to celebrate an anniversary or other milestone.
Couples who purchase a wedding band at the event will be automatically entered into a raffle to win a $2,000 credit toward their bands. The winner will be chosen on or before Sept. 15.
Other prizes during the event include $500 toward a wedding cake or dessert from Best of Boston winner Lizzie’s Bakery; Food and Wine pairing for 10 guests from seafood restaurant Eddie V’s; suits or tuxedos for up to 8 people from Milton’s Wedding Style Guide selection; a pair of 14-karat rose gold diamond and carved rock crystal drop earrings from Sylvie; and His and Hers “Highlife” watches from Frederique Constant.
The event comes as an extension of the retailer’s spring Wedding Band Weekend from earlier this year.
"When we relaunched our Wedding Band Weekend this past spring, we saw an incredible number of couples who wanted to explore our unmatched ring selection, experience our warm hospitality and seek guidance from our bridal experts," Rottenberg said.
"We are proud that rings purchased during our spring event will play such an important part in so many New England weddings this summer, and we are excited to extend a similar event for those who will be getting married or celebrating an anniversary later this year."
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