Majors

Helzberg Diamonds Partners with Zillion

MajorsJul 17, 2023

Helzberg Diamonds Partners with Zillion

The jewelry retailer will now offer its customers one-click jewelry insurance.

Kansas City, Mo.—Helzberg Diamonds has teamed up with insurance company Zillion. 
 
The jewelry retailer, a subsidiary of Berkshire Hathaway, will now offer its customers insurance coverage at the point of sale. 
 
“Consumer expectations are changing, and our objective is to meet and exceed those expectations with products and services that are meaningful to our guests,” said Bill Simms, Helzberg’s chief strategy officer.  
 
The retailer will incorporate Zillion’s insurance platform into its system, allowing shoppers to receive a one-click insurance quote at the time of purchase. 
 
That quote date is honored with a coverage binder while the customer decides if Zillion’s insurance is right for them.  
 
Customers do not have to fill out forms or applications and there are no appraisals necessary, which makes it a “frictionless experience,” according to Zillion. 
 
The service is currently rolling out to Helzberg stores. Online shoppers are expected to have access to this option later this quarter or early next quarter. 
 
 Related stories will be right here … 
 
“Zillion is helping us accelerate our digitally-centric strategy and their instant coverage benefit complements our desire to deliver quality over everything,” said Simms. 
 
Adam Black, managing director for Zillion, said its partnership with Helzberg is a confirmation that “what is good for consumers is good for business.”  
 
“Zillion has long positioned its embedded insurance platform with the best retailers in the jewelry industry and we value the dedication those retailers have for amazing customer experiences.” 
 
Helzberg joins several other jewelry companies that have partnered with Zillion, including Shane Co., Rogers & Hollands | Ashcroft & Oak, and lab-grown diamond company Clean Origin. 
 

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