The company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.
Breast cancer survivor Applegate designs for the cause
Breast cancer awareness month kicks off today, and for jewelry lovers looking to give back, there's no shortage of ways to do so.
For Woo, the creation of the pendant--which features a tree and branches meant to evoke the feminine curves of a woman and signify balance, peace and harmony--was a personal undertaking as well, as the designer's mother passed away after battling breast cancer.
The designer will donate net proceeds from the pendant, which will retail for $198 in silver and $998 in 14-karat yellow gold, and the funds will be used to support Right Action for Women, the foundation Applegate founded in 2008 after receiving her breast cancer diagnosis.
The nonprofit's mission is to educate women about what it means to be at "high risk" for breast cancer and encourage them to talk to their doctors about appropriate screenings.
In addition to its advocacy efforts, the nonprofit also provides aid to individuals who are at increased risk for breast cancer and do not have the insurance or financial flexibility to cover the costs associated with breast screenings.
For more on Right Action for Women, visit RightActionforWomen.org. To purchase the pendant, visit AlexWoo.com.
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