Ahead of the Holiday Weekend, JSA Shares Security Advice
Jewelers need to make sure their cameras are working, and someone has to respond to any and all alerts from the alarm company, JSA said.

The webinar followed the release of JSA’s annual crime report for 2022, a record year for the number of crimes committed against jewelers, and came just ahead of what will be a long holiday weekend for many stores, which will be closed Tuesday for July 4.
On the whole, jewelry crime is evenly distributed throughout the year. There is no week or month that’s inherently more or less dangerous than any other, Kennedy said during the webinar.
There is, however, sometimes a spike in burglaries over long weekends, as criminals are aware jewelry stores will be closed—and empty—for more than just a day or two.
“Historically, we’ve had burglaries over Fourth of July weekend,” Guginsky said.
A burglary is defined as a crime in which the perpetrator enters or hides in a premises to commit a crime after closing. This includes safe attacks and three-minute burglaries, named for the amount of time they take to commit.
The number of burglaries reported to JSA increased 56 percent between 2021 and 2022, the organization’s annual report shows, while dollars losses grew 29 percent to $42.7 million.
In order to help prevent burglaries, especially over holiday weekends, Guginsky said jewelers must respond to all types of notifications from their alarm company such as power interruptions—burglars have and will cut a store’s power lines in order to disable the alarm system—and motion sensors being tripped.
If the owner is not available, then an employee needs to respond. Guginsky said stores should have an in-case-of-alert list that the alarm company can go down until they reach someone, particularly during holidays when multiple people might be on vacation.
“These holidays weekends, we see that problem,” he said.
And, he said, whoever responds to the alarm needs to go to the store with the police and inspect all the entrances as well as the roof, in the event the perpetrators are attempting to enter the store through the top.
They also should alert the police that the suspects could be near the store, watching to see if and how the owner or employees respond when the power lines are cut.
Guginsky also recommended that stores have line security and talk to their alarm company about installing a back-up battery for the alarm that will last at least 72 hours in the event power to the store is cut.
In addition to giving advice for protecting stores over the long weekend, Guginsky and Kennedy shared general security advice that’s applicable all year-round.
Tips included safe safety—they recommend having a TRTL 30x6 and not positioning it alongside and outside wall or a wall that’s shared with a neighboring business—and calling it to the landlord’s attention if the business next to a jewelry store is empty.
“You can’t just leave a vacant store next to a jewelry store,” Kennedy said. “It’s all ingredients for disaster.”
He also noted the importance of testing alarms and cameras to make sure they are recording, and of keeping surveillance video for a minimum of 30 days and storing it securely in the cloud.
The full recording of “Protecting Your Store” webinar is available in The Plumb Club’s Jeweler’s Resource Center (navigate to the “View” area) and on the organization’s website.
The Latest

The Indian jewelry brand recently opened stores in Atlanta and Seattle.

CEO Beth Gerstein shared its most popular price points, what’s trending in non-bridal fine jewelry, and its holiday performance.

The 15 pieces were crafted from the “Insofu” emerald, discovered in Zambia in 2010.

Supplier Spotlight Sponsored by GIA

Chris Anderson is joining the insurance provider as the new chief financial officer and treasurer.


Jewelers of America is distributing a brochure for retailers to use when discussing the differences between natural and lab-grown diamonds.

The industry is changing as it grapples with new realities around distribution, supply, and the need for consistent, effective marketing.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

Bhansali discusses the potential impact of U.S. tariffs, demand for diamonds by market, and the “cautious confidence” in India right now.

As lab-grown diamond brands pop up across India, academics are researching how to grow demand outside of the jewelry industry.

Govind Dholakia and Tanishq will be recognized for their contributions to the industry at the Diamonds Do Good Awards in Las Vegas.

The New York City-based brand has opened its first U.K. location with a permanent shop-in-shop at Liberty in London.

A metal detectorist discovered the ring that is believed to have belonged to a bishop in the late 12th to early 13th century.

Organizers looked to new partnerships and interactive experiences to enhance the spring show, set for March 16 to 18.

Kenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.

Ahead of the Gem Awards on Friday, Jen Cullen Williams and Duvall O’Steen share pro tips for taking the best photos.

Founded in 2000, Marco Bicego is commemorating its milestone anniversary with a “25 Best” collection and campaigns honoring its heritage.

Those attending the company’s upcoming Zoom workshop will receive early access to “The List,” its new resource for finding buyers.

The organization will present an award to Amy-Elise Signeavsky, law enforcement and diamond recovery manager at GIA.

Chandler started his jewelry career at Michelson Jewelers, joining the Diamond Council of America as president and CEO in 2001.

Scottish American designer Maeve Gillies collaborated with Platinum Guild International on jewelry created by direct metal 3D printing.

Ahead of its trade show in May, TJS awarded free registration and accommodations to five up-and-coming jewelry industry professionals.

The 2025 Gem Awards are set to take place Friday at Cipriani 42nd Street in New York City.

The annual star-studded campaign for International Women’s Day encourages collective action against domestic violence.

The statement piece is seen in Yeprem’s new “You Play the Game” campaign, created for International Women’s Day.

Longtime employee Kyle Slosson has been promoted to the role.

First-generation jewelers Dan and Hope Wixon are retiring and will close their Minneapolis-area jewelry store in May.