MajorsMay 31, 2023
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Jewelers Mutual Adds Lab-Grown Diamonds, Jewelry Photography to Zing
The lab-grown offerings will be added to the Diamond Marketplace inventory, and the new photography service is called “Studio.”
Jewelers Mutual Group has added lab-grown diamond offerings and a jewelry photography tool to its Zing marketplace.
Neenah, Wis.—Jewelers Mutual Group has announced two additions to its Zing Marketplace technology platform – lab-grown diamonds in the Diamond Marketplace and “Studio,” a jewelry photography service.
Launched in 2020, Zing Marketplace is a one-stop-shop for digital services that is free for anyone in the industry.
"We’re helping fulfill two significant needs jewelers have shared with us and we’re excited to extend the value of Zing Marketplace to more jewelry businesses," said Mike Alexander, chief operating officer at Jewelers Mutual.
"Adding a seamless lab-grown diamond buying experience and a world-class photography studio service makes the technology platform an unbeatable destination for solutions that allow jewelers to thrive like never before.”
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Launched in 2020, Zing Marketplace is a one-stop-shop for digital services that is free for anyone in the industry.
"We’re helping fulfill two significant needs jewelers have shared with us and we’re excited to extend the value of Zing Marketplace to more jewelry businesses," said Mike Alexander, chief operating officer at Jewelers Mutual.
"Adding a seamless lab-grown diamond buying experience and a world-class photography studio service makes the technology platform an unbeatable destination for solutions that allow jewelers to thrive like never before.”
As for the lab-grown offerings, 210,000 lab-grown diamonds will join the 645,000 natural diamonds that jewelers can filter by shape, color, clarity and more in the Diamond Marketplace—the Zing platform for transparent sharing of supplier inventory including grading and pricing.
The second new feature, Studio, is a jewelry photography service providing jewelers with photos they can use to sell or promote their products online or in print.
Jewelers can select image types for the pieces they want to be photographed, and then mail in the jewelry using a provided JM® Shipping Solution label.
Graduate gemologists will create “high-resolution photos that show the true colors, fire, luminescence, facets, reflections, and dimension” of the items, according to the website.
When photography is completed, final images are available to view immediately on Zing Marketplace and the items are returned.
Pricing varies based on item and image type selected.
Registered jewelers on Zing Marketplace have access to the two new services, as well as the platform’s entire portfolio of tech-forward solutions for business and customer experience, including an appraisal service and an insurance claims tool.
Interested jewelers can visit the website to register and/or view the platform’s full breadth of products and services.
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