Jewelers Mutual Adds Lab-Grown Diamonds, Jewelry Photography to Zing
The lab-grown offerings will be added to the Diamond Marketplace inventory, and the new photography service is called “Studio.”

Launched in 2020, Zing Marketplace is a one-stop-shop for digital services that is free for anyone in the industry.
"We’re helping fulfill two significant needs jewelers have shared with us and we’re excited to extend the value of Zing Marketplace to more jewelry businesses," said Mike Alexander, chief operating officer at Jewelers Mutual.
"Adding a seamless lab-grown diamond buying experience and a world-class photography studio service makes the technology platform an unbeatable destination for solutions that allow jewelers to thrive like never before.”
As for the lab-grown offerings, 210,000 lab-grown diamonds will join the 645,000 natural diamonds that jewelers can filter by shape, color, clarity and more in the Diamond Marketplace—the Zing platform for transparent sharing of supplier inventory including grading and pricing.
The second new feature, Studio, is a jewelry photography service providing jewelers with photos they can use to sell or promote their products online or in print.
Jewelers can select image types for the pieces they want to be photographed, and then mail in the jewelry using a provided JM® Shipping Solution label.
Graduate gemologists will create “high-resolution photos that show the true colors, fire, luminescence, facets, reflections, and dimension” of the items, according to the website.
When photography is completed, final images are available to view immediately on Zing Marketplace and the items are returned.
Pricing varies based on item and image type selected.
Registered jewelers on Zing Marketplace have access to the two new services, as well as the platform’s entire portfolio of tech-forward solutions for business and customer experience, including an appraisal service and an insurance claims tool.
Interested jewelers can visit the website to register and/or view the platform’s full breadth of products and services.
The Latest

From tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.

The “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.

The chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”

Launched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.

The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.


Any gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.

The Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”

Criminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.

The new addition will feature finished jewelry created using “consciously sourced” gemstones.

In his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.

The index fell to its lowest level since May 2014 amid concerns about the present and the future.

The new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.

The brands’ high jewelry collections performed especially well last year despite a challenging environment.

The collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.

The initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.

The new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.

Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.

Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.

The new members’ skills span communications, business development, advocacy, and industry leadership.

The jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.

The new features include interactive flashcards and scenario-based roleplay with AI tools.

Family-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.

The Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.

Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.

Ella Blum was appointed to the newly created role.

Sponsored by RapNet

Investment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.

























