David Yurman, Mejuri Settle Dueling Lawsuits
The two settled their lawsuits in which Mejuri was accused of copying David Yurman’s designs and David Yurman of bullying the competition.
In December 2021, David Yurman filed a lawsuit in federal court in New York City accusing Mejuri, a direct-to-consumer fine jewelry brand, of copying several of its most recognizable designs.
Mejuri was accused of selling imitations of products from David Yurman’s “Pure Form” and “Sculpted Cable” collections, with side-by-side photo comparisons included in the lawsuit to support David Yurman’s allegations.
The lawsuit also accused Mejuri of attempting to falsely associate itself with David Yurman “through its promotional messages, advertising campaigns and artwork, and partnerships.”
The company said Mejuri partnered with the same companies and influencers to further muddy the waters between the two companies’ jewels.
David Yurman also alleged Mejuri copied its founding message and ethos about female empowerment and women buying jewelry for themselves.
Mejuri responded with a countersuit in March 2022, denying the above allegations and claiming David Yurman was bullying its emerging competition.
Furthermore, Mejuri said some of the designs it had been accused of stealing have been seen in jewelry since Ancient Rome, and therefore they are not distinctive to David Yurman.
Judge Ronnie Abrams of the U.S. District Court for the Southern District of New York dismissed the case Tuesday because the two had come to a settlement.
The terms of that settlement have not been disclosed. Both David Yurman and Mejuri declined to comment on the suit’s conclusion.
At the time of publication, Mejuri’s allegedly infringing jewels, like its “Croissant Dôme” line, are still available for sale on its website.
However, it is not uncommon for there to be a sell-down period during which the accused infringer is able to liquidate the allegedly offending goods.
The case was dismissed “without costs to any party and without prejudice to restoring the action to this court’s docket if the application to restore the action is made within 30 days.”
David Yurman successfully has defended its intellectual property before.
In 2019, the company was awarded $1.5 million after a court ruled in the company’s favor against 31 defendants operating websites selling counterfeit jewelry.
More recently, the company filed suit against Zoé del Mar, a jewelry brand based in San Juan, Puerto Rico, it has accused of copying several of its most recognizable designs.
Without the ability to instill confidence within the industry and directly to the consumer, a diamond holds very little value.
It provides a timeline for the implementation of new restrictions, but no details.
Sherry Smith breaks down the numbers on jewelry sales in November and reveals the category that “emerged as a standout.”
Additional lots will be offered in the Fine Jewels online sale through Dec. 7.
With holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
Peter Damian Arguello, the owner of Peter Damian Fine Jewelry & Antiques, was shot and killed in an apparent robbery last week.
The Indian jewelry giant has opened locations in Houston and Frisco, Texas.
Each student was provided with the full amount of tuition for the Namibia University of Science & Technology.
The watch seller’s new index tracks sales data from 14 brands, including Rolex and Patek Philippe.
The lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
It’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.
Chris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
The retail offering lets customers track their diamond’s journey.
The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
From Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.