David Yurman Sues Another Company for Allegedly Copying Its Designs
Zoé del Mar, a jewelry brand based in San Juan, Puerto Rico, is accused of copying several of David Yurman’s most recognizable styles.
The lawsuit, filed March 27 in U.S. District Court for the District of Puerto Rico, accuses defendant Mary Ann Valentín, as well as other unnamed entities and individuals related to the business, of copyright and trademark infringement, trademark counterfeiting, and false designation of origin, meaning the seller has been untruthful about where a product was made or who made it.
While the brand does not appear to have marketed its jewelry as being made by David Yurman, the suit argues that the alleged resemblance to Yurman’s copyrighted designs is enough to confuse consumers into thinking Zoé del Mar is selling David Yurman jewels.
Zoé del Mar did not respond to a request for comment on the suit by press time.
In the suit, David Yurman alleges the brand imitated styles from a number of its collections, including its “Cable Classics” and “Renaissance” designs, for bracelets and pendants.
The alleged lookalikes were sold on its website and through social media. Zoé del Mar also held “liquidation” sales via Facebook Live, said the suit.
The filing contains several side-by-side photo comparisons of David Yurman jewelry and allegedly infringing pieces sold by Zoé del Mar, including a number of bracelets said to be similar to its iconic cable bracelet design.
David Yurman is requesting the brand be prevented from making, marketing and selling more of the alleged counterfeit jewelry and to turn over any profits, as well as pay its legal fees.
The company also asked for statutory damages that range from $750 per “infringed work” up to $2 million per trademark, according to court documents.
In addition, David Yurman is requesting three times the amount of damages it suffered and/or profits made by Zoé del Mar.
In December 2021, David Yurman filed a similar lawsuit in federal court in New York City against direct-to-consumer fine jewelry brand Mejuri, accusing the company of copying several of its iconic designs.
Mejuri responded with a countersuit, denying the allegations and claiming David Yurman was bullying its emerging competition.
The legal battle between David Yurman and Mejuri is ongoing.
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