MajorsMar 09, 2022
Mejuri Files Countersuit Against David YurmanMajorsApr 06, 2023
David Yurman Sues Another Company for Allegedly Copying Its Designs
Zoé del Mar, a jewelry brand based in San Juan, Puerto Rico, is accused of copying several of David Yurman’s most recognizable styles.
A set of David Yurman’s Renaissance Cable bracelets. The company recently filed a lawsuit against jewelry brand Zoé del Mar, accusing it of copying its designs.
San Juan, Puerto Rico—David Yurman has filed a lawsuit against Zoé del Mar, accusing the Puerto Rico-based jewelry brand of copying its designs.
The lawsuit, filed March 27 in U.S. District Court for the District of Puerto Rico, accuses defendant Mary Ann Valentín, as well as other unnamed entities and individuals related to the business, of copyright and trademark infringement, trademark counterfeiting, and false designation of origin, meaning the seller has been untruthful about where a product was made or who made it.
While the brand does not appear to have marketed its jewelry as being made by David Yurman, the suit argues that the alleged resemblance to Yurman’s copyrighted designs is enough to confuse consumers into thinking Zoé del Mar is selling David Yurman jewels.
Zoé del Mar did not respond to a request for comment on the suit by press time.
In the suit, David Yurman alleges the brand imitated styles from a number of its collections, including its “Cable Classics” and “Renaissance” designs, for bracelets and pendants.
The alleged lookalikes were sold on its website and through social media. Zoé del Mar also held “liquidation” sales via Facebook Live, said the suit.
Related stories will be right here …
The lawsuit, filed March 27 in U.S. District Court for the District of Puerto Rico, accuses defendant Mary Ann Valentín, as well as other unnamed entities and individuals related to the business, of copyright and trademark infringement, trademark counterfeiting, and false designation of origin, meaning the seller has been untruthful about where a product was made or who made it.
While the brand does not appear to have marketed its jewelry as being made by David Yurman, the suit argues that the alleged resemblance to Yurman’s copyrighted designs is enough to confuse consumers into thinking Zoé del Mar is selling David Yurman jewels.
Zoé del Mar did not respond to a request for comment on the suit by press time.
In the suit, David Yurman alleges the brand imitated styles from a number of its collections, including its “Cable Classics” and “Renaissance” designs, for bracelets and pendants.
The alleged lookalikes were sold on its website and through social media. Zoé del Mar also held “liquidation” sales via Facebook Live, said the suit.
The filing contains several side-by-side photo comparisons of David Yurman jewelry and allegedly infringing pieces sold by Zoé del Mar, including a number of bracelets said to be similar to its iconic cable bracelet design.
David Yurman is requesting the brand be prevented from making, marketing and selling more of the alleged counterfeit jewelry and to turn over any profits, as well as pay its legal fees.
The company also asked for statutory damages that range from $750 per “infringed work” up to $2 million per trademark, according to court documents.
In addition, David Yurman is requesting three times the amount of damages it suffered and/or profits made by Zoé del Mar.
In December 2021, David Yurman filed a similar lawsuit in federal court in New York City against direct-to-consumer fine jewelry brand Mejuri, accusing the company of copying several of its iconic designs.
Mejuri responded with a countersuit, denying the allegations and claiming David Yurman was bullying its emerging competition.
The legal battle between David Yurman and Mejuri is ongoing.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
SurveysJan 28, 2026
Consumer Confidence Falls Below Pandemic Lows in JanuaryThe index fell to its lowest level since May 2014 amid concerns about the present and the future.
IndependentsJan 28, 2026
Foundrae Heads to Aspen for Latest Store OpeningThe new store in Aspen, Colorado, takes inspiration from a stately library for its intimate yet elevated interior design.
FinancialsJan 28, 2026
Tiffany & Co., Bulgari Sales Resilient as LVMH’s 2025 Sales SlipThe brands’ high jewelry collections performed especially well last year despite a challenging environment.
CollectionsJan 27, 2026
De Beers London, GemFair Debut New Collection Highlighting Artisanal DiamondsThe collection marks the first time GemFair’s artisanal diamonds will be brought directly to consumers.
SourcingJan 27, 2026
GemGuide Launches Pricing for Montana SapphiresThe initial charts are for blue, teal, and green material, each grouped into three charts categorized as good, fine, and extra fine.
TechnologyJan 27, 2026
Clientbook Launches Appointment Booking ToolThe new tool can assign the appropriate associate based on the client or appointment type and automate personalized text message follow-ups.
SourcingJan 26, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
SourcingJan 26, 2026
Angolan Diamond Cos. Join NDC as Rio Tinto, Murowa Exit Endiama and Sodiam will contribute money to the marketing of natural diamonds as new members of the Natural Diamond Council.
MajorsJan 26, 2026
BIJC Names 5 New Board MembersThe new members’ skills span communications, business development, advocacy, and industry leadership.
CollectionsJan 26, 2026
Tiffany & Co. Celebrates 189 Years of Love StoriesThe jeweler’s 2026 Valentine’s Day campaign, “Celebrating Love Stories Since 1837,” includes a short firm starring actress Adria Arjona.
GradingJan 26, 2026
DCA Updates Colored Gemstone CourseThe new features include interactive flashcards and scenario-based roleplay with AI tools.
MajorsJan 23, 2026
Watches of Switzerland Acquires 4-Store Jewelry Chain in TexasFamily-owned jewelry and watch retailer Deutsch & Deutsch has stores in El Paso, Laredo, McAllen, and Victoria.
WatchesJan 23, 2026
Damiani Group to Acquire Baume & MercierThe Italian luxury company purchased the nearly 200-year-old Swiss watch brand from Richemont.
TrendsJan 23, 2026
Martin Katz’s Earrings Call to Mind Wintry Weather Micro-set with hundreds of diamonds, these snowflake earrings recreate “winter’s most elegant silhouette,” and are our Piece of the Week.
MajorsJan 23, 2026
Rembrandt Charms Names New Director of Creative, Brand StrategyElla Blum was appointed to the newly created role.
Supplier BulletinJan 22, 2026
The Rise of Centralized Sourcing in the Colored Gemstone MarketSponsored by RapNet
MajorsJan 22, 2026
Lugano Diamonds Finds a BuyerInvestment firm Enhanced Retail Funding, a division of Gordon Brothers, was the successful bidder.
