MajorsMar 09, 2022
Mejuri Files Countersuit Against David YurmanMajorsApr 06, 2023
David Yurman Sues Another Company for Allegedly Copying Its Designs
Zoé del Mar, a jewelry brand based in San Juan, Puerto Rico, is accused of copying several of David Yurman’s most recognizable styles.
A set of David Yurman’s Renaissance Cable bracelets. The company recently filed a lawsuit against jewelry brand Zoé del Mar, accusing it of copying its designs.
San Juan, Puerto Rico—David Yurman has filed a lawsuit against Zoé del Mar, accusing the Puerto Rico-based jewelry brand of copying its designs.
The lawsuit, filed March 27 in U.S. District Court for the District of Puerto Rico, accuses defendant Mary Ann Valentín, as well as other unnamed entities and individuals related to the business, of copyright and trademark infringement, trademark counterfeiting, and false designation of origin, meaning the seller has been untruthful about where a product was made or who made it.
While the brand does not appear to have marketed its jewelry as being made by David Yurman, the suit argues that the alleged resemblance to Yurman’s copyrighted designs is enough to confuse consumers into thinking Zoé del Mar is selling David Yurman jewels.
Zoé del Mar did not respond to a request for comment on the suit by press time.
In the suit, David Yurman alleges the brand imitated styles from a number of its collections, including its “Cable Classics” and “Renaissance” designs, for bracelets and pendants.
The alleged lookalikes were sold on its website and through social media. Zoé del Mar also held “liquidation” sales via Facebook Live, said the suit.
Related stories will be right here …
The lawsuit, filed March 27 in U.S. District Court for the District of Puerto Rico, accuses defendant Mary Ann Valentín, as well as other unnamed entities and individuals related to the business, of copyright and trademark infringement, trademark counterfeiting, and false designation of origin, meaning the seller has been untruthful about where a product was made or who made it.
While the brand does not appear to have marketed its jewelry as being made by David Yurman, the suit argues that the alleged resemblance to Yurman’s copyrighted designs is enough to confuse consumers into thinking Zoé del Mar is selling David Yurman jewels.
Zoé del Mar did not respond to a request for comment on the suit by press time.
In the suit, David Yurman alleges the brand imitated styles from a number of its collections, including its “Cable Classics” and “Renaissance” designs, for bracelets and pendants.
The alleged lookalikes were sold on its website and through social media. Zoé del Mar also held “liquidation” sales via Facebook Live, said the suit.
The filing contains several side-by-side photo comparisons of David Yurman jewelry and allegedly infringing pieces sold by Zoé del Mar, including a number of bracelets said to be similar to its iconic cable bracelet design.
David Yurman is requesting the brand be prevented from making, marketing and selling more of the alleged counterfeit jewelry and to turn over any profits, as well as pay its legal fees.
The company also asked for statutory damages that range from $750 per “infringed work” up to $2 million per trademark, according to court documents.
In addition, David Yurman is requesting three times the amount of damages it suffered and/or profits made by Zoé del Mar.
In December 2021, David Yurman filed a similar lawsuit in federal court in New York City against direct-to-consumer fine jewelry brand Mejuri, accusing the company of copying several of its iconic designs.
Mejuri responded with a countersuit, denying the allegations and claiming David Yurman was bullying its emerging competition.
The legal battle between David Yurman and Mejuri is ongoing.
More on Majors
The Latest
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing WorkersOwners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.
CollectionsFeb 27, 2026
Renato Cipullo Turns Gold into HardstonesThe “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
SourcingFeb 25, 2026
7 Trends That Could Define the Diamond Industry’s FutureExperts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its MatriarchThe campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
WatchesFeb 24, 2026
Chrono24 Names New VP, U.S. General ManagerFormer Flight Club executive Jin Lee will bring his experience from the sneaker world to the pre-owned watch marketplace.
SourcingFeb 23, 2026
Designer Eddie Sakamoto, a Humble Artist, Dies at 72Sakamoto, who died in mid-January following a sudden illness, is remembered for his humility and his masterful, architectural designs.
Events & AwardsFeb 23, 2026
NYCJAOS Announces Four-Day Spring ShowThe April event will feature a new VIP shopping day requiring a special ticket.
TrendsFeb 23, 2026
Dua Lipa Is Bulgari’s New AmbassadorBulgari chose the British-Albanian singer-songwriter for her powerful and enduring voice in contemporary culture, the jeweler said.
Policies & IssuesFeb 20, 2026
Supreme Court Rules Against Most of President Trump’s TariffsIn a 6-3 ruling, the court said the president exceeded his authority when imposing sweeping tariffs under IEEPA.
ColumnistsFeb 20, 2026
Peter Smith: Happiness, Cavemen, and Jewelry SalesSmith encourages salespeople to ask customers questions that elicit the release of oxytocin, the brain’s “feel-good” chemical.
CollectionsFeb 20, 2026
Boucheron’s ‘Faisceaux’ Brooch Heads to V&A MuseumThe brooch, our Piece of the Week, shows the chromatic spectrum through a holographic coating on rock crystal.
