MajorsMar 27, 2023
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Swarovski Names New GM of North America
Kolja Kiofsky has been with the crystal and jewelry company since 2010.
Swarovski has appointed Kolja Kiofsky as its new general manager of North America. (Image credit: Emma Silke)
New York—Swarovski has appointed Kolja Kiofsky as its new general manager of North America.
Kiofsky has a strong background in international management, said Swarovski.
He joined the crystal and jewelry company in 2010 as its head of marketing development at its Zurich, Switzerland, headquarters.
He also served as global senior vice president for CX (customer experience) and omnichannel management and was responsible for all points of purchase. Kiofsky oversaw store distribution, architecture, omnichannel solutions, training, and customer experience and service.
Prior to working at Swarovski, his career began in the automotive industry at Porsche.
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Kiofsky has a strong background in international management, said Swarovski.
He joined the crystal and jewelry company in 2010 as its head of marketing development at its Zurich, Switzerland, headquarters.
He also served as global senior vice president for CX (customer experience) and omnichannel management and was responsible for all points of purchase. Kiofsky oversaw store distribution, architecture, omnichannel solutions, training, and customer experience and service.
Prior to working at Swarovski, his career began in the automotive industry at Porsche.
In Kiofsky’s new role, he will be tasked with driving profitable growth in North America, one of the brand’s top markets.
“I am honored to continue my tenure at Swarovski leading the North America team,” said Kiofsky.
“We see the U.S. and Canadian consumer responding very well to our brand proposition. This region offers fantastic growth opportunities and I’m confident we will continue to strengthen the company’s position as one of the world's premier jewelry and accessory brands.”
In November, Swarovski will debut its new flagship store at 680 Fifth Ave. in Manhattan. The brand is also rolling out its first fine jewelry collection made with Swarovski-created diamonds to the United States.
These two initiatives will be key priorities for the new general manager, said Swarovski.
The company has undergone a number of executive changes in recent years as part of its reorganization, which began in 2020.
Swarovski’s executive team has been largely a family affair since the company’s founding, but its board added five non-family members in November 2021 and appointed Alexis Nasard as its first non-family member CEO in June 2022.
The company welcomed new Chief Financial Officer David Wielemans in February.
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