MajorsMar 07, 2023
Tiffany & Co. Appoints First Artistic Director for Home CategoryMajorsMar 27, 2023
Pandora Promotes GM to Chief of Retail Operations
Massimo Basei is moving up, while Chief Commercial Officer Martino Pessina is stepping down.
Massimo Basei is Pandora’s new chief of retail operations, overseeing operations at the company’s 6,500 points of sale worldwide.
Copenhagen, Denmark—Pandora is promoting Massimo Basei, current general manager for Southern Europe, the Middle East and Africa, to chief of retail operations.
In addition, Pandora said Monday that Chief Commercial Officer Martino Pessina is stepping down, and all nine market clusters now will report directly to CEO Alexander Lacik.
Basei will report to Lacik as well and serve on the jewelry company’s executive leadership team. His promotion will be effective April 1.
Sara Bergiotti, currently sales director of Pandora’s Southern Europe, Middle East and Africa cluster, will take over as general manager.
Pandora said the change is part of its two-year restructuring plan, dubbed “Phoenix,” which includes moving its North American headquarters to New York from Baltimore, among other changes.
Pandora said after implementing operational changes it is now “turning its attention outwards to further accelerate brand desire as well as delivering a world-class customer experience.”
Related stories will be right here …
In addition, Pandora said Monday that Chief Commercial Officer Martino Pessina is stepping down, and all nine market clusters now will report directly to CEO Alexander Lacik.
Basei will report to Lacik as well and serve on the jewelry company’s executive leadership team. His promotion will be effective April 1.
Sara Bergiotti, currently sales director of Pandora’s Southern Europe, Middle East and Africa cluster, will take over as general manager.
Pandora said the change is part of its two-year restructuring plan, dubbed “Phoenix,” which includes moving its North American headquarters to New York from Baltimore, among other changes.
Pandora said after implementing operational changes it is now “turning its attention outwards to further accelerate brand desire as well as delivering a world-class customer experience.”
As chief of retail operations, Basei will be responsible for heading operations across the company’s 6,500 points of sale in more than 100 markets. This will include opening new stores, managing relationships with franchisees, the omnichannel experience, store development and merchandising.
“I am happy Massimo will take the role as chief of retail operations,” Lacik said. “Over the past 13 years, he has established Italy as one of Pandora’s largest markets and built an exceptionally strong position for the brand.
“I thank Martino for taking our retail operations … forward by expanding our store network and evolving our omnichannel approach.”
Basei is an Italian national who joined Pandora as country manager for Italy in 2010. Since then, he has taken on additional responsibility, leading commercial operations across Southern Europe, the Middle East and Africa.
He currently lives in Milan, Italy, with his wife and three children. They will relocate to Copenhagen later in the year.
Basei holds a master’s in economics from Università degli Studi di Trieste.
Editors' Picks
Sponsored by
More on Majors
The Latest
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in PerspectiveEverett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury ShoppersFourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial ScholarshipThe new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
SourcingMay 21, 2026
Botswana, Angola Join WFDBThe addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.
Weekly QuizMay 21, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting SeniorsThe NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEOFormer Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused PandemoniumThe $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal ModernWith gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales TruthsIn a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine JewelryIn a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into JoyThe “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ EmeraldThe jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients This is what the nine recipients plan to do with the funds.
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s RingThe Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJSThe discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not SellA matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.
Supplier BulletinMay 14, 2026
A Diamond Is Forever Continues Desert Diamonds – Bridal ReinvigoratedSponsored by A Diamond Is Forever
SourcingMay 14, 2026
State of Colored Stones: The Spirit of Young American Gemstone CuttersThe next generation of lapidarists are entrepreneurial, engaged online, and see the craft as a means for artistic expression.
AuctionsMay 14, 2026
‘Ocean Dream’ Makes Waves at Christie’s, Fetching $17MIt was the second auction appearance for the fancy vivid blue-green diamond, which sold for $7.8 million at Christie’s Geneva 12 years ago.
CrimeMay 14, 2026
Second Man Arrested in Florida Pawn Shop Shooting Members of the U.S. Marshals Task Force took a 22-year-old man into custody. He was charged with tampering with evidence.
CrimeMay 13, 2026
JSA’s 2025 Crime Report Shows ‘Concerning’ Rise in ViolenceWhile the overall number of crimes was down, there were more incidences in which robbers pulled out guns, mace, or rammed cars into stores.
