MajorsMar 07, 2023
Tiffany & Co. Appoints First Artistic Director for Home CategoryMajorsMar 27, 2023
Pandora Promotes GM to Chief of Retail Operations
Massimo Basei is moving up, while Chief Commercial Officer Martino Pessina is stepping down.
Massimo Basei is Pandora’s new chief of retail operations, overseeing operations at the company’s 6,500 points of sale worldwide.
Copenhagen, Denmark—Pandora is promoting Massimo Basei, current general manager for Southern Europe, the Middle East and Africa, to chief of retail operations.
In addition, Pandora said Monday that Chief Commercial Officer Martino Pessina is stepping down, and all nine market clusters now will report directly to CEO Alexander Lacik.
Basei will report to Lacik as well and serve on the jewelry company’s executive leadership team. His promotion will be effective April 1.
Sara Bergiotti, currently sales director of Pandora’s Southern Europe, Middle East and Africa cluster, will take over as general manager.
Pandora said the change is part of its two-year restructuring plan, dubbed “Phoenix,” which includes moving its North American headquarters to New York from Baltimore, among other changes.
Pandora said after implementing operational changes it is now “turning its attention outwards to further accelerate brand desire as well as delivering a world-class customer experience.”
Related stories will be right here …
In addition, Pandora said Monday that Chief Commercial Officer Martino Pessina is stepping down, and all nine market clusters now will report directly to CEO Alexander Lacik.
Basei will report to Lacik as well and serve on the jewelry company’s executive leadership team. His promotion will be effective April 1.
Sara Bergiotti, currently sales director of Pandora’s Southern Europe, Middle East and Africa cluster, will take over as general manager.
Pandora said the change is part of its two-year restructuring plan, dubbed “Phoenix,” which includes moving its North American headquarters to New York from Baltimore, among other changes.
Pandora said after implementing operational changes it is now “turning its attention outwards to further accelerate brand desire as well as delivering a world-class customer experience.”
As chief of retail operations, Basei will be responsible for heading operations across the company’s 6,500 points of sale in more than 100 markets. This will include opening new stores, managing relationships with franchisees, the omnichannel experience, store development and merchandising.
“I am happy Massimo will take the role as chief of retail operations,” Lacik said. “Over the past 13 years, he has established Italy as one of Pandora’s largest markets and built an exceptionally strong position for the brand.
“I thank Martino for taking our retail operations … forward by expanding our store network and evolving our omnichannel approach.”
Basei is an Italian national who joined Pandora as country manager for Italy in 2010. Since then, he has taken on additional responsibility, leading commercial operations across Southern Europe, the Middle East and Africa.
He currently lives in Milan, Italy, with his wife and three children. They will relocate to Copenhagen later in the year.
Basei holds a master’s in economics from Università degli Studi di Trieste.
Editors' Picks
Sponsored by
More on Majors
The Latest
IndependentsSep 29, 2026
Christy Bromberg, Longtime Gift Buyer for Underwood Jewelers, Dies at 68She is remembered for her joie de vivre, upbeat personality, genuine interest in other people, and love of the Alabama Crimson Tide.
AuctionsSep 29, 2026
Dionne Warwick’s Jewelry Goes Up for AuctionOnline bidding is open now for Julien’s sale of items owned by the “Walk On By” singer, whose final album comes out this fall.
Events & AwardsSep 29, 2026
Matt Stuller to Receive 2027 Gem Award for Lifetime AchievementThe founder and executive chairman of Stuller Inc. is being honored for his impact on the jewelry industry at the 25th annual Gem Awards.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
ColumnistsSep 29, 2026
Your Holiday Marketing Has a Bridal Blind SpotDecember is the most popular month to propose, and jewelers need to keep that in mind when planning their holiday marketing.
Weekly QuizSep 25, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsSep 29, 2026
If You Love Cats, This Jewelry Auction Is for YouCat ladies of the jewelry world, unite. Sandy Lerner’s collection of cat jewelry and other objects is going up for auction Wednesday.
CollectionsSep 28, 2026
De Beers London Drops Water-Inspired High Jewelry Collection“Vibrations” features several firsts for De Beers’ high jewelry, including the use of chalcedony and diamonds sourced from artisanal miners.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
CollectionsSep 28, 2026
Jessica McCormack Turns to Classic Motif for New CollectionThe “Bows” collection features three interpretations of the bow motif designed with Georgian and Victorian influences.
Events & AwardsSep 28, 2026
Guy Borenstein, Troy Underwood Among the Professionals Honored at AGS Conclave 2026The American Gem Society recognized industry members, one Guild, and a law enforcement official for their contributions to jewelry.
FinancialsSep 28, 2026
Instappraise, Jewelers Mutual Look to Simplify Jewelry InsuranceThrough a new system integration, customers can now receive instant personal jewelry insurance quotes at the time of appraisal.
WatchesSep 25, 2026
Smaller Rolex Watches Showing Strength on Secondary Market, Data ShowsFive of the 10 fastest-appreciating Rolex models on Bob’s Watches were Datejust 31 or Lady Datejust watches.
Lab-GrownSep 25, 2026
Brilliant Earth Collabs with Elizabeth Taylor Estate on Jewelry Collection“The Elizabeth Taylor Collection” uses lab-grown diamonds and gemstones in contemporary designs inspired by the icon.
TrendsSep 25, 2026
A Peek at Taylor Swift’s Game-Day DiamondsThe artist wore Dana Rebecca Designs’ marquise diamond-set gold hoops at the Chiefs game last Sunday. Now they’re our Piece of the Week.
CrimeSep 24, 2026
From Conclave: Security Measures Jewelers Should Be TakingJSA and Jewelers Mutual shared advice on spotting suspicious behavior, combatting cell phone jammers, and staying safe at home.
AuctionsSep 24, 2026
8-Carat Blue Diamond Heads to UK Jewelry AuctionThe fancy light blue diamond is estimated to fetch up to $2.6 million at Elmwood’s next week.
TrendsSep 24, 2026
This New Jewelry Book Decodes the Secret Meaning in Victorian Jewelry“Secret Language of Victorian Jewelry” unveils the meaning behind the symbols, motifs, and gemstones used in Victorian-era jewelry.
Lab-GrownSep 24, 2026
Kira Jewels Opens B2B E-Commerce Portal for Lab-Grown Diamond Jewelry KIRAJewels.one gives retailers access to more than 500 SKUs of lab-grown diamond rings, earrings, necklaces, and bracelets.
TrendsSep 23, 2026
Holiday Diamond Jewelry Trends: Layered Looks, PersonalizationThis holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.
SourcingSep 23, 2026
Organization That Promotes Natural Diamond Rebrands for Third Time The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.
IndependentsSep 23, 2026
This Milwaukee-Area Jeweler Is Serving the 7CsPaul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.
Events & AwardsSep 23, 2026
Tiffany & Co. Exhibition Opening at Arkansas Museum The curation, opening soon at the Crystal Bridges Museum of American Art, honors the jeweler’s heritage through a distinctly American lens.
CollectionsSep 23, 2026
Pucker Up for Pandora’s New Pat McGrath Jewelry CollabThe jewelry giant has partnered with the famed makeup artist to create a colorful new collection of charms and rings.
IndependentsSep 23, 2026
Texas Jewelers Association to Celebrate 120th AnniversaryThe association will mark the milestone at its convention next month.
IndependentsSep 23, 2026
Sissy’s Log Cabin’s ‘Back to School and Bling’ Event ReturnsThe jeweler donated school supplies to Memphis, Tennessee, students during the event combining basketball and mentorship.
MajorsSep 22, 2026
Foundrae’s Lawsuit Against Pandora Can Continue, Court RulesA federal judge denied Pandora’s motion to dismiss Foundrae’s claim for copyright infringement of its medallions.
