MajorsMar 07, 2023
Tiffany & Co. Appoints First Artistic Director for Home CategoryMajorsMar 27, 2023
Pandora Promotes GM to Chief of Retail Operations
Massimo Basei is moving up, while Chief Commercial Officer Martino Pessina is stepping down.
Massimo Basei is Pandora’s new chief of retail operations, overseeing operations at the company’s 6,500 points of sale worldwide.
Copenhagen, Denmark—Pandora is promoting Massimo Basei, current general manager for Southern Europe, the Middle East and Africa, to chief of retail operations.
In addition, Pandora said Monday that Chief Commercial Officer Martino Pessina is stepping down, and all nine market clusters now will report directly to CEO Alexander Lacik.
Basei will report to Lacik as well and serve on the jewelry company’s executive leadership team. His promotion will be effective April 1.
Sara Bergiotti, currently sales director of Pandora’s Southern Europe, Middle East and Africa cluster, will take over as general manager.
Pandora said the change is part of its two-year restructuring plan, dubbed “Phoenix,” which includes moving its North American headquarters to New York from Baltimore, among other changes.
Pandora said after implementing operational changes it is now “turning its attention outwards to further accelerate brand desire as well as delivering a world-class customer experience.”
Related stories will be right here …
In addition, Pandora said Monday that Chief Commercial Officer Martino Pessina is stepping down, and all nine market clusters now will report directly to CEO Alexander Lacik.
Basei will report to Lacik as well and serve on the jewelry company’s executive leadership team. His promotion will be effective April 1.
Sara Bergiotti, currently sales director of Pandora’s Southern Europe, Middle East and Africa cluster, will take over as general manager.
Pandora said the change is part of its two-year restructuring plan, dubbed “Phoenix,” which includes moving its North American headquarters to New York from Baltimore, among other changes.
Pandora said after implementing operational changes it is now “turning its attention outwards to further accelerate brand desire as well as delivering a world-class customer experience.”
As chief of retail operations, Basei will be responsible for heading operations across the company’s 6,500 points of sale in more than 100 markets. This will include opening new stores, managing relationships with franchisees, the omnichannel experience, store development and merchandising.
“I am happy Massimo will take the role as chief of retail operations,” Lacik said. “Over the past 13 years, he has established Italy as one of Pandora’s largest markets and built an exceptionally strong position for the brand.
“I thank Martino for taking our retail operations … forward by expanding our store network and evolving our omnichannel approach.”
Basei is an Italian national who joined Pandora as country manager for Italy in 2010. Since then, he has taken on additional responsibility, leading commercial operations across Southern Europe, the Middle East and Africa.
He currently lives in Milan, Italy, with his wife and three children. They will relocate to Copenhagen later in the year.
Basei holds a master’s in economics from Università degli Studi di Trieste.
More on Majors
The Latest
ColumnistsJul 28, 2026
Peter Smith: Why Your Job Postings May Be Working Against You Smith reveals the method The Retail Smiths use to help retailers and vendors write better job postings.
FinancialsJul 28, 2026
Tiffany & Co., Bulgari Lead the Way for LVMH in H1LVMH’s jewelry and watch brands outperformed the company’s other divisions in an environment the company described as “disrupted.”
CollectionsJul 28, 2026
Lionheart’s New Collection Unites Spiritual Iconography“Sacred Heart” features symbols like crosses, angel wings, the Star of David, and the evil eye as a representation of coexistence.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
Events & AwardsJul 28, 2026
The Edge Funding 2 Scholarships Via 24 Karat Club SEUS The scholarships will go to early-career professionals looking to study gemology, bench work and jewelry design, or store operations.
Weekly QuizJul 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysJul 27, 2026
Jewelry Leads Luxury Market Amid Stabilization, Bain SaysBain & Company delved into the trends shaping the luxury market, the impact of AI, and more in its recent study.
SourcingJul 27, 2026
‘Rubies’ Goes on Display at Harvard MuseumThe exhibition reveals the gemology, geology, and cultural history of the iconic red gemstone.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Policies & IssuesJul 24, 2026
New Trump Tariffs: What They Mean for Jewelry The new sweeping slate of tariffs impacts 60 countries, including India, China, Thailand, Hong Kong, and the United Arab Emirates.
TrendsJul 24, 2026
Amanda’s Style File: Ode to ‘The Odyssey’From coin pendants to diamond shields, these old world-inspired jewels are the perfect accessory for an epic journey.
TrendsJul 24, 2026
Courtney Leidy’s Silk Cord Pendants Center Unexpected Pairings Our Piece of the Week pairs a checkerboard-cut amethyst with an ivy green silk cord.
PodcastsJul 23, 2026
Episode 7: Reinhold Jewelers on the Power of RelationshipsMildred Marcano Abrams and Yael Reinhold join the podcast to talk community connections, holiday plans, and preserving Reinhold’s legacy.
SourcingJul 23, 2026
De Beers’ Production Jumps 88 Percent in Q2 Production also was up in the first half of 2026 but is expected to “substantially” decrease in H2 as two key mines undergo maintenance.
CollectionsJul 23, 2026
Silvia Furmanovich’s New Collection Travels Back to the 1920s“Art Deco” fuses ancestral techniques, rare materials, and modern perspectives as a tribute to the optimism and curiosity of the movement.
IndependentsJul 23, 2026
Sissy's Log Cabin Opens Casino StoreThe jeweler’s newest store is inside Arkansas’ Saracen Casino Resort.
WatchesJul 23, 2026
Movado Inks Licensing Deal With Kate Spade New YorkThe watch company will design, manufacture, and distribute Kate Spade New York watches.
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
