TechnologyDec 13, 2022
Zales Debuts the Digital Diamond Heirloom NFTMajorsDec 14, 2022
Pandora Will Relocate North American HQ to NYC from Baltimore
The company confirmed the move Tuesday and will occupy more than 27,000 square feet in a Times Square office building.
A shot of a Pandora store in New York City. The Danish jewelry company announced Tuesday it is relocating its North American headquarters from 250 W. Pratt St. in Baltimore to 1540 Broadway in New York next year.
New York—Pandora officially announced Tuesday that it is moving its North American headquarters from downtown Baltimore to New York City, a $6 million project supported in part by New York state.
Slated to open in early 2023, the brand’s new North American headquarters will span more than 27,000 square feet on the 35th floor at 1540 Broadway in Times Square, bringing Pandora headquarters to the largest city in its largest market.
Pandora’s U.S. sales topped $1 billion in 2021, a 55 percent year-over-year increase.
“As Pandora enters our third decade of operation in the U.S. market, a New York headquarters will bolster our long-term growth ambition, with the ability to recruit world-class talent and operate in one of the world’s largest commercial markets,” said Luciano Rodembusch, the former Tiffany executive whom Pandora hired to head its North America division last year.
Pandora said the move will cost $6 million, but it is slated to receive as much as $1.5 million in performance-based Excelsior Jobs Program tax credits from Empire State Development.
Empire State Development is the arm of state government tasked with attracting businesses and creating jobs in New York.
Pandora’s relocation will create 133 full-time positions in sales, merchandising, marketing, finance, human resources, digital and e-commerce, real estate, legal, and operations.
Related stories will be right here …
Slated to open in early 2023, the brand’s new North American headquarters will span more than 27,000 square feet on the 35th floor at 1540 Broadway in Times Square, bringing Pandora headquarters to the largest city in its largest market.
Pandora’s U.S. sales topped $1 billion in 2021, a 55 percent year-over-year increase.
“As Pandora enters our third decade of operation in the U.S. market, a New York headquarters will bolster our long-term growth ambition, with the ability to recruit world-class talent and operate in one of the world’s largest commercial markets,” said Luciano Rodembusch, the former Tiffany executive whom Pandora hired to head its North America division last year.
Pandora said the move will cost $6 million, but it is slated to receive as much as $1.5 million in performance-based Excelsior Jobs Program tax credits from Empire State Development.
Empire State Development is the arm of state government tasked with attracting businesses and creating jobs in New York.
Pandora’s relocation will create 133 full-time positions in sales, merchandising, marketing, finance, human resources, digital and e-commerce, real estate, legal, and operations.
Rodembusch also said the company will continue to invest in the New York retail industry, with plans to open three new New York City stores, all company owned and operated locations, in the coming months. The additions will bring its NYC store count to 12.
Pandora currently has 26 owned and operated stores and six franchise stores across New York state and employs about 500 retail workers.
Reports first surfaced about Pandora potentially decamping from downtown Baltimore in July 2021 when the Baltimore Business Journal reported the company was looking for a subleaser for the five floors of Inner Harbor office space it’s occupied since 2015.
The company has had some operations in New York City since July when it opened a temporary office at 1540 Broadway. At that time, the company said it planned to make the move permanent by summer 2023.
Pandora said Tuesday that its Baltimore corporate office and logistics center in nearby Columbia, Maryland, will remain “open and integral” to business operations.
The company still has a lease at its Baltimore office, located at 250 W. Pratt St., and will remain there through the lease, until “at least” 2026, a Pandora spokesperson said, while there are no plans to close the logistics center.
The office will still house all departments—sales, marketing, legal, e-commerce, etc.—and the spokesperson said Pandora does not know at this time how many employees will relocate to New York from Baltimore.
More on Majors
The Latest
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry CatalogSponsored by Tasha R
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2MThree Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ CollectionCynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
IndependentsNov 21, 2024
Mary Moses Kinney Is Now Part of The Edge’s Team Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.
Weekly QuizNov 21, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax FraudThe auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability FocusThe four finalists will present their pieces at the 2025 JCK Las Vegas show.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New CollectionThe “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation EffortsThe money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship ApplicationsThe event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.
CrimeNov 19, 2024
Woman Killed in Armed Robbery of Sacramento Jewelry StoreLocal reports identified the woman as the wife of the jewelry store owner.
AuctionsNov 19, 2024
‘A Tsar’s Treasure’ Fetches $2.9M at Sotheby’s Jewelry SaleA collection of pieces owned by Ferdinand I, the first king of modern Bulgaria, and his family, blew away estimates in Geneva last week.
MajorsNov 19, 2024
Trove Opens First US Flagship in NYCThe Australian jewelry box brand’s new West Village store will showcase new jewelers each month through its Designer in Residence program.
CollectionsNov 19, 2024
Snoop Dogg’s New Jewelry Collection Is All About Love“Lovechild” was created in partnership with Carolyn Rafaelian’s Metal Alchemist brand.
EditorsNov 18, 2024
Q&A: Helzberg CEO Brad Hampton on the Jeweler’s RebrandHampton discussed how Helzberg is improving the customer experience and why it was inspired by the company formerly known as Dunkin’ Donuts.
Policies & IssuesNov 18, 2024
Reciprocity Jewels Returns to NYC Jewelry WeekThe group will host several curated events and an exhibition of designer jewelry made with Peruvian gold traceable to the miners’ names.
CollectionsNov 18, 2024
Dolly Parton Shines in Collaboration with Kendra ScottThe collection honors the 50th anniversary of Dolly Parton’s “Love is Like a Butterfly” song, which shares a birth year with Kendra Scott.
Events & AwardsNov 18, 2024
IGI Jewelry Design Competition ReturnsThis year’s theme asks designers to take inspiration from classic fairy tales.
EditorsNov 15, 2024
Why Fine Jewelry Belongs at New York Comic ConSenior Editor Lenore Fedow makes the case for why more jewelers should be appealing to nerds at the annual event.
CollectionsNov 15, 2024
Marie Lichtenberg Battles Counterfeits with New ‘Raiz’in Scapular’ DesignsThe latest “Raiz’in” drop showcases a newly designed “Scapular” necklace and donates a portion of the proceeds to Make-A-Wish France.
WatchesNov 15, 2024
Piece of the Week: Citizen’s Commemorative Pocket WatchNo. 1 out of 100, the timepiece was created to mark Citizen’s 100th anniversary and will be auctioned off at Sotheby’s next month.
Recorded WebinarsNov 15, 2024
Watch: 10 Tips to Keep Your Jewelry Store Secure On the latest episode of “My Next Question,” two experts share best practices for store security during the holidays and year-round.
AuctionsNov 14, 2024
18th-Century Diamond Necklace Sells for Nearly $5M Sotheby’s sold the necklace, which potentially has ties to Marie-Antoinette, for $4.8 million to a woman bidding via phone.
MajorsNov 14, 2024
Saks Fifth Avenue Cancels Holiday Light DisplayInstead of its usual elaborate display, the store will illuminate its façade and frame the windows to highlight its flagship’s architecture.
WatchesNov 14, 2024
Grand Seiko Partners With Ben Bridge on First Hawaii Store The new Grand Seiko boutique is located in Honolulu’s Waikiki neighborhood.
SourcingNov 13, 2024
Gem Legacy Adventures Announces 2025 Trip Eleven spots are available for travelers to visit Northern Tanzania and Southern Kenya from July 25 to Aug. 4.
