TechnologyDec 05, 2022
Timex Ticks into the Metaverse with Bored Ape Yacht ClubTechnologyDec 13, 2022
Zales Debuts the Digital Diamond Heirloom NFT
Signet’s first NFT, the digital asset is only available today and included with any online purchase.
Zales is offering online shoppers the Zales Digital Diamond Heirloom NFT, a digital collectible available only today. The step marks Signet’s foray into the world of NFTs.
New York—Zales is bringing some sparkle to the metaverse.
The company is launching the Zales Digital Diamond Heirloom NFT, making it the first Signet Jewelers-owned banner to offer an NFT.
An NFT, or a non-fungible token, is a digital asset stored on a blockchain.
The collectible will be created using 3D renderings and animation with the design inspired by Zales’ “You Are My Diamond” promotion.
“At Zales, we strive to be at the forefront of innovation,” said Jamie Singleton, president of Kay, Zales, and Peoples.
“The launch of the Digital Diamond Heirloom NFT is an exciting new facet of our consumer-first strategy to continually engage with our customers, connect with their interests, and provide further value in this modern age.”
The NFT will be available as a gift with any Zales.com purchase.
There is no minimum purchase necessary, but the offer is only available for one day, on Dec. 13 until 11:59 p.m. EST.
After making a purchase, customers will receive a one-time link to create their own unique Zales NFT.
Customers can create the NFT themselves or forward the link to someone else as a gift.
Zales partnered with NFT platform and wallet Bitski to allow customers to claim, store, and show their NFTs on the platform, as well as with Pebble Ventures LLC, a metaverse consulting agency.
Zales joins a handful of jewelry and watch brands that have entered the metaverse.
Tiffany & Co. launched a collection of pendants available exclusively to CryptoPunk NFT holders in August. Priced at more than $50,000, the limited-edition collection quickly sold out.
More recently, Timex announced a collection of one-of-a-kind watches accompanied by an NFT, available to select members of the Bored Ape Yacht Club and Mutant Ape Yacht Club NFT communities.
And Signet-owned brand Banter by Piercing Pagoda partnered with DressX, launching a jewelry collection that’s available in physical and digital form.
For more information on the Zales NFT, visit the Zales website.
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