TechnologyOct 13, 2026
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JA Unveils New Website, Logo
The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
Jewelers of America has refreshed its branding, including its logo, pictured above, and its website, www.jewelers.org.
New York—Jewelers of America has unveiled a new website and logo.
The association said the refreshed brand identity reflects its 120-year heritage, growing community, and continued commitment to supporting the jewelry industry.
The brand refresh is part of JA’s three-year strategic plan.
Last year, JA and Manufacturing Jewelers & Suppliers of America (MJSA) announced they had united under one membership.
Accordingly, the website has been revamped as a more comprehensive resource for jewelry professionals across all sectors of the industry, from retail and design to manufacturing and supply.
An upgraded user experience makes it easier to explore membership benefits, discover professional development resources, and stay informed on advocacy initiatives, JA said.
Improvements were also made to the “Find a Jeweler” and “Find a Supplier” directories, which help consumers and industry professionals connect with trusted jewelry retailers, manufacturers, suppliers, and service providers.
There is also now a dedicated digital home for the MJSA Journal, which features monthly issues about jewelry design inspiration, innovative manufacturing techniques, practical bench tips, business and marketing strategies, and emerging industry trends and technologies.
JA members will also gain access to exclusive online MJSA Journal articles, including an extensive archive of past issues, which the association said is “a valuable library of industry knowledge and expertise.”
Related stories will be right here …
The association said the refreshed brand identity reflects its 120-year heritage, growing community, and continued commitment to supporting the jewelry industry.
The brand refresh is part of JA’s three-year strategic plan.
Last year, JA and Manufacturing Jewelers & Suppliers of America (MJSA) announced they had united under one membership.
Accordingly, the website has been revamped as a more comprehensive resource for jewelry professionals across all sectors of the industry, from retail and design to manufacturing and supply.
An upgraded user experience makes it easier to explore membership benefits, discover professional development resources, and stay informed on advocacy initiatives, JA said.
Improvements were also made to the “Find a Jeweler” and “Find a Supplier” directories, which help consumers and industry professionals connect with trusted jewelry retailers, manufacturers, suppliers, and service providers.
There is also now a dedicated digital home for the MJSA Journal, which features monthly issues about jewelry design inspiration, innovative manufacturing techniques, practical bench tips, business and marketing strategies, and emerging industry trends and technologies.
JA members will also gain access to exclusive online MJSA Journal articles, including an extensive archive of past issues, which the association said is “a valuable library of industry knowledge and expertise.”
Alongside the website launch, JA also introduced a new logo and updated brand identity.
“The updated look represents both the organization's longstanding heritage and its forward-looking vision, reinforcing JA's role as a unifying resource for jewelry businesses and professionals,” the association said.
The refreshed brand and expanded resources underscore JA’s commitment to strengthening connections, advancing professional excellence, and helping jewelry businesses thrive, it said.
"Our refreshed brand and new website reflect an exciting new chapter for Jewelers of America," said JA president and CEO David Bonaparte.
"By bringing together all facets of the jewelry industry, we're creating a connected jewelry community and making it easier for members to access the tools, expertise, and relationships they need to succeed. The website is critical to better serve our members."
JA members interested in learning more about accessing member-only content, can contact Member Services at members@jewelers.org.
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