Watches

Citizen’s New Eco-Drive Watches Run for a Full Year

WatchesMar 16, 2023

Citizen’s New Eco-Drive Watches Run for a Full Year

The new Cal. E365 movement doubles the running time of the current Eco-Drive models.

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These new Eco-Drive watches will launch in the fall/winter season. They’re powered by the new Cal. E365 movement, which runs for a year on full charge.
New York—Citizen has announced its 2023 timepiece launches.

Next month, the watchmaker will roll out an update to its Citizen L range, called the Citizen L Mae.

Launched in 2016, Citizen markets the collection as “environmentally conscious.”

The two Mae watch models utilize the standard light-powered Eco-Drive, which reduces battery usage and waste. The power generated by sunlight and artificial light is stored in a second battery and can power the watch for up to six months with a full charge.

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The new Citizen L Mae timepiece


The Citizen L Mae watch designs are inspired by May bell flowers, also known as lily of the valley, and represent happiness and the arrival of spring, Citizen said.

The EM1060-52N has a stainless steel case and band while the EM1062-57D features yellow gold plating over stainless steel.

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There is a stainless steel version and a gold-plated stainless steel version of the new Citizen L Mae watch.


Both models have four diamonds on the case and a single diamond marking the 8 o’clock position on the mother-of-pearl dial, meant to represent a single raindrop. 

The dial components contain some recycled materials, Citizen noted.

With a 29.5 mm case diameter, the stainless steel version will retail for $525 and the gold-plated version for $575.

 Related stories will be right here … 

In June, Citizen will introduce its “Unite with Blue” collection, kicking off with two limited-edition timepieces, a Promaster Dive model and a Citizen L Bianca model.

Both will be powered by Eco-Drive.

The Citizen L Unite with Blue Bianca EW5591-51L features a dial made of 100 percent recycled polycarbonate materials.

The dial features a pigment-free ink created by Fujifilm that creates a range of shades and tones inspired by the ocean, from the dark blue of deep waters to lighter colors representing shorelines.  Precision-cut stainless-steel decorations and two diamonds are meant to mimic bubbles rising to water’s surface.

Limited to 1,700 pieces worldwide, the stainless steel model measures 21.5mm in diameter. It will sell for $525.

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The Citizen L Unite with Blue Bianca (left) and Unite with Blue Promaster Dive will be released in June.


The Unite with Blue Promaster Dive BN0166-01L has an ombré bezel that coordinates with the dial colors, spanning deep blue to green.

Like the Citizen L Bianca, the Promaster Dive’s dial is made of 100 percent recycled polycarbonate materials with with Fujifilm pigment-free ink to reflect light on the surface.

It also has a biomass-based polyurethane strap, which includes plant-based materials.

With a stainless steel case and measuring 44mm, it is limited to 7,000 pieces worldwide. It will sell for $475.

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The BN1015-52E model of the new Citizen Eco-Drive 365 features a black ion-plated stainless steel case and bracelet.


On the Eco-Drive front, Citizen’s biggest development so far for 2023 is set to be the release of the new Caliber E365 Eco-Drive.

At full charge, the Cal. E365 movement runs for an entire year.

Citizen will launch three Eco-Drive 365 models in the fall/winter, including one limited-edition timepiece.

Just as the watchmaker introduced light-powered Eco-Drive watches in the 1970s, the new advanced Eco-Drive 365 watches find their design inspiration in the same decade, specifically, a quartz watch model from 1973, the Citizen Quartz EFA.

The BN1015-52E is rendered in black ion-plated stainless steel and priced at $550, while the BN1014-55E is crafted in stainless steel and partial black ion-plated stainless steel and priced at $495.

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The BN1014-55E in stainless steel


Both measure 42.5 mm in diameter. Clean, flat surfaces culminate in ridgelines at 12 o’clock and 6 o’clock that are mirrored in the bracelet design.

The dial combines textures to give the effect of a starry night sky, Citizen said.

Metal indices are featured on the outer ring instead of the dial.

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The limited-edition BN1010-05E


The limited-edition version, powered by the same Cal. E365 movement, features gold tone accents and four Crescent Vert lab-grown rubies that are an ode to the original 1973 timepiece’s ruby accents.

The strap is made of Leather Working Group-certified leather, a not-for-profit that promotes responsible leather. Limited to 1,200 pieces, the BN1010-05E is priced at $895.

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