The 1916 Company Opens New Tudor Boutique
The 500-square-foot boutique is located in Denver’s Cherry Creek Shopping Center.
The 500-square-foot monobrand store is located in the city’s Cherry Creek Shopping Center.
The boutique is decorated in the Swiss watchmaker’s signature red, black, and white aesthetic, and it includes immersive displays to highlight the collections.
The store will offer a wide range of its classic, sport, diving, and heritage-inspired watches, as well as a store exclusive, the Black Bay Fifty-Eight Bronze.
To help tell the brand’s story, the location will also have a life-size vintage diver display, an educational display about the use of bronze in case making, and information about Tudor’s ambassadors, which include sports star David Beckham.
SEE: Inside the New Tudor Boutique
“We are honored and excited to share the Tudor experience with our growing community,” said Damon Gross, president of The 1916 Company.
The brand has been an important partner since its return to the U.S. market more than a decade ago, said Gross.
“We’re looking forward to building upon this foundation and sharing our enthusiasm for the brand in a special environment. Shy of bringing all of our clients and collectors to the manufacturer, a dedicated boutique is the best way to give the world of Tudor its own stage,” he said.
A spokesperson for Tudor said the company is excited to work with its long-standing retail partner to open the immersive store.
“This new location in Denver reinforces our commitment to further establishing a strong presence in the United States for Tudor,” said the company spokesperson.
The 1916 Company marked the store’s opening with a soft launch in the spring.
The company formed late last year, when watch retailer WatchBox merged with Govberg Jewelers, Hyde Park Jewelers, and Radcliffe Jewelers.
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