The retailer has raised its guidance after seeing total sales increase 3 percent in the second quarter, beating expectations.
The End of an Era? Lab-Grown Diamonds' Journey Towards Price Stability
As the demand for lab-grown diamond jewelry may still be increasing, the most notable change we are likely to see is price stabilization.

Brought To You By Nivoda
The popularity of lab-grown diamonds has been on an upward trajectory. However, with production costs steadily declining year-on-year and concerns surrounding demand, many are prompting questions about their future in the market in the natural vs lab-grown diamond debate.
As the demand from consumers for lab-grown diamond jewelry remains strong, and may even still be increasing, the most notable change we are likely to see is the stabilization of prices. Leveraging data from our diamond marketplace, we’ve observed a consistent downward trend in lab-grown prices over time, yet a recent upward trend in Q1 2024 suggests a potential stabilization. Furthermore, it is evident that as carat weight increases, the decline in prices becomes more pronounced. The decrease in lab-grown diamond prices over time mirrors the industry's maturation, signaling its transition into mainstream acceptance.
Despite opinions that the lab-grown diamond market has reached its peak, data from our marketplace shows demand is still very much there. While it may have shifted to different segments, such as fashion jewelry, lab-grown diamonds are poised to remain a popular choice due to their affordability and versatility. This expansion into fashion jewelry not only offers consumers more accessible options for everyday wear but also provides both end consumers and designers with opportunities for creativity, all while maintaining an affordable price point.
The ongoing debate between natural and lab-grown diamonds is likely to continue but ultimately, the end consumer will decide if there is room for both to coexist in the market. With different offerings, they will be able to contribute to a more diverse market and this shouldn’t eradicate the demand for lab-grown diamond jewelry.
Nivoda’s marketplace provides both natural and lab-grown diamonds and melee, continuing to follow consumer demand trends to best support their global customer base in meeting the end consumers’ needs. Despite the stabilization in lab-grown pricing, Nivoda ensures jewelers benefit from the most competitive prices from over 1.6 million diamonds, gemstones and melee, whilst benefiting from net 30 and 60 payment terms, express delivery options and risk-free returns.
In summary, the future of lab-grown diamonds appears promising, with a potential stabilization of prices on the horizon. As the market evolves, Nivoda remains dedicated to providing unparalleled access and support to its customers, ensuring that both natural and lab-grown diamonds continue to shine brightly in the world of jewelry.
For more information on how to source lab-grown diamonds at the best prices, visit www.nivoda.com or join us at booth 58091 at JCK.
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