Shane Co. Partners With Kids In Need Foundation to Donate 7,200 Backpacks
The fine jewelry retailer filled backpacks with back-to-school essentials for students in 13 states.

The annual backpack-filling events started on July 22 and will run through August.
Volunteers from Shane Co.’s corporate team and its 22 locations will use employer-paid volunteer days to pack individual backpacks with back-to-school essentials for teachers to distribute to their students for the 2024-2025 school year.
The backpacks will go to students based in the 14 regions that Shane Co. serves, which are the San Francisco Bay Area; Atlanta; St. Paul-Minneapolis, Minnesota; Seattle; Phoenix; Sacramento, California; Denver; Indianapolis; Kansas City, Kansas; Louisville, Kentucky; St. Louis; Portland, Oregon; Nashville, Tennessee; and Salt Lake City.
“We are thankful for Shane Co.’s ongoing support of under-resourced students and teachers throughout the country,” said Corey Gordon, CEO of KINF.
“Through their commitment, thousands of students start off the school year with not only the supplies, but also, the encouragement they need to succeed. Together, we’re helping to create equitable learning environments for these students.”
As prices rise on many household essentials, more parents and teachers look to resources like this annual backpack giveaway to give their children what they need for the school year, said Shane Co.
The children who receive these backpacks are in schools where over 70 percent of the student population participates in the National School Lunch Program, which provides children who come from low-income families or school districts with low-cost or free lunches every school day.
“As we enter our fifth year partnering with Kids In Need Foundation, it is incredible to reflect on the growth of this program since its inception. It’s become an initiative our team looks forward to every year,” said Rordan Shane, president and CEO of Shane Co.
“It’s inspiring to envision how much more this program will grow and how many students and teachers we will support. Helping under-resourced students and teachers is now a fundamental part of our company culture, and we are excited to continue our commitment to making an impact.”
Shane Co. and KINF began its partnership in 2020. Since then, over 27,000 students in kindergarten through fifth grade and 1,300 classrooms have been supported with essential school supplies.
For more information on KINF or to donate, visit its website.
The Latest

The “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.

This year’s inductees include second-, third-, and fourth-generation jewelers.

The author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Three-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.


These up-and-coming jewelry brands are bringing their distinct aesthetic and unique point-of-view to the Design Atelier for the first time.

The lab’s proprietary diamond cut grade has been expanded to include the popular fancy shape.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

This year, it’s what could happen outside of show hours that worries JSA Executive Vice President Scott Guginsky.

High-end fashion houses know how to emotionally connect with customers online. Retail jewelers should take note, Emmanuel Raheb writes.

The designers are the third cohort of mentees from the show’s Belonging @ Couture mentorship program.

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

The trade show’s education series returns, with sessions on retail trends, AI, watches, marketing, corporate responsibility, and more.

The Curated Designer Project has expanded to highlight eight independent jewelry designers during CBG’s Las Vegas show.

Bring a cool tone to your summer jewelry with these white metal pieces.

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.


























