Shane Co. Partners With Kids In Need Foundation to Donate 7,200 Backpacks
The fine jewelry retailer filled backpacks with back-to-school essentials for students in 13 states.

The annual backpack-filling events started on July 22 and will run through August.
Volunteers from Shane Co.’s corporate team and its 22 locations will use employer-paid volunteer days to pack individual backpacks with back-to-school essentials for teachers to distribute to their students for the 2024-2025 school year.
The backpacks will go to students based in the 14 regions that Shane Co. serves, which are the San Francisco Bay Area; Atlanta; St. Paul-Minneapolis, Minnesota; Seattle; Phoenix; Sacramento, California; Denver; Indianapolis; Kansas City, Kansas; Louisville, Kentucky; St. Louis; Portland, Oregon; Nashville, Tennessee; and Salt Lake City.
“We are thankful for Shane Co.’s ongoing support of under-resourced students and teachers throughout the country,” said Corey Gordon, CEO of KINF.
“Through their commitment, thousands of students start off the school year with not only the supplies, but also, the encouragement they need to succeed. Together, we’re helping to create equitable learning environments for these students.”
As prices rise on many household essentials, more parents and teachers look to resources like this annual backpack giveaway to give their children what they need for the school year, said Shane Co.
The children who receive these backpacks are in schools where over 70 percent of the student population participates in the National School Lunch Program, which provides children who come from low-income families or school districts with low-cost or free lunches every school day.
“As we enter our fifth year partnering with Kids In Need Foundation, it is incredible to reflect on the growth of this program since its inception. It’s become an initiative our team looks forward to every year,” said Rordan Shane, president and CEO of Shane Co.
“It’s inspiring to envision how much more this program will grow and how many students and teachers we will support. Helping under-resourced students and teachers is now a fundamental part of our company culture, and we are excited to continue our commitment to making an impact.”
Shane Co. and KINF began its partnership in 2020. Since then, over 27,000 students in kindergarten through fifth grade and 1,300 classrooms have been supported with essential school supplies.
For more information on KINF or to donate, visit its website.
The Latest

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

Experience gemstones with greater precision and comfort than ever before.

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.


This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

Submit your pieces for a chance to win in this year's competition.

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

The live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.

Sponsored by Overnight Mountings

The supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.

Blue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.

“Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.

Participants now have until Oct. 14 to complete their submissions.

The alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.

Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.

In the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.

The 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.

It is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.

These jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.

The fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.

The AGTA president was elected for a two-year term on the board of directors.

The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.

The new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.

The special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.























