Shane Co. Partners With Kids In Need Foundation to Donate 7,200 Backpacks
The fine jewelry retailer filled backpacks with back-to-school essentials for students in 13 states.

The annual backpack-filling events started on July 22 and will run through August.
Volunteers from Shane Co.’s corporate team and its 22 locations will use employer-paid volunteer days to pack individual backpacks with back-to-school essentials for teachers to distribute to their students for the 2024-2025 school year.
The backpacks will go to students based in the 14 regions that Shane Co. serves, which are the San Francisco Bay Area; Atlanta; St. Paul-Minneapolis, Minnesota; Seattle; Phoenix; Sacramento, California; Denver; Indianapolis; Kansas City, Kansas; Louisville, Kentucky; St. Louis; Portland, Oregon; Nashville, Tennessee; and Salt Lake City.
“We are thankful for Shane Co.’s ongoing support of under-resourced students and teachers throughout the country,” said Corey Gordon, CEO of KINF.
“Through their commitment, thousands of students start off the school year with not only the supplies, but also, the encouragement they need to succeed. Together, we’re helping to create equitable learning environments for these students.”
As prices rise on many household essentials, more parents and teachers look to resources like this annual backpack giveaway to give their children what they need for the school year, said Shane Co.
The children who receive these backpacks are in schools where over 70 percent of the student population participates in the National School Lunch Program, which provides children who come from low-income families or school districts with low-cost or free lunches every school day.
“As we enter our fifth year partnering with Kids In Need Foundation, it is incredible to reflect on the growth of this program since its inception. It’s become an initiative our team looks forward to every year,” said Rordan Shane, president and CEO of Shane Co.
“It’s inspiring to envision how much more this program will grow and how many students and teachers we will support. Helping under-resourced students and teachers is now a fundamental part of our company culture, and we are excited to continue our commitment to making an impact.”
Shane Co. and KINF began its partnership in 2020. Since then, over 27,000 students in kindergarten through fifth grade and 1,300 classrooms have been supported with essential school supplies.
For more information on KINF or to donate, visit its website.
The Latest

The report delves into trending styles, the most popular jewelry brands by city, and why Belle Époque jewelry could be the next big thing.

The association added the requirement to its revised "Code of Ethics" and released the 17th edition of its “Gemstone Information Manual.”

Respondents were concerned about the future of the labor market and their income as well as the rising prices of gas and groceries.

Submit your pieces for a chance to win in this year's competition.

The campaign highlights the asymmetrical high jewelry necklace style that the jeweler first created in 1879.


It will explore the life of “The King of Diamonds” and showcase more than 165 creations from the brand.

Two suspects have been arrested in connection with the complex phone scam.

Retailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.

In her first column for National Jeweler, Jennifer Shaheen asks jewelers if they know how to connect with the next generation of consumers.

The annual awards cover tuition for an on-site educational course at the Swiss lab, as well as flights and lodging.

The jeweler partnered with the Tennessee resort to honor its 50th anniversary with limited-edition blackberry pendants and earrings.

The third-generation jeweler shared how the North Carolina retailer is celebrating this milestone and the love story that started it all.

The class, led by renowned metalsmith Cynthia Eid, highlighted Argentium silver as an alternative to gold amid high prices.

The show is slated for Oct. 16-19 at the Miami Beach Convention Center.

The “Empresses” capsule uses 19th-century medals depicting Napoleon, Joséphine, and Marie-Louise across five one-of-a-kind pieces.

The retailers at the top of the list offer affordable products and fun, discovery-fueled experiences.

Daniel Bing was formerly the marketing director for the Americas at Vacheron Constantin.

In our Piece of the Week, the designers reimagine the tennis bracelet with green enamel wrapped around a strand of “Desert Diamonds.”

The industry veterans join the podcast to discuss diamond marketing, the FTC Jewelry Guides, and lobbying for lower tariffs.

Founder Vik Westermann said the app is a “starting point” to inspire people to work with appraisers and gem labs, not replace them.

The Verdura brooch, which belonged to the late Virginia Fortune Ryan Ogilvy, was sold to a private collector in Asia.

The five students were awarded a total of $10,000 through the nonprofit’s 2026 “Future of Jewelry Making” scholarship.

The jeweler is encouraging customers who own lookalike rings to come into the store and trade them for credit towards an authentic piece.

The new campaign, “You Are The Occasion,” discourages shoppers from saving their fine jewelry for special occasions only.

Mehta led India’s GJEPC through the 2008 financial crisis and was respected worldwide for his wisdom, integrity, and knowledge.

One is the driver who allegedly crashed a car into a Sacramento jewelry store in April, striking a 71-year-old employee who later died.

In a new column, Peter Smith posits that people actually enjoy putting together IKEA furniture, and the same is true for engagement rings.
























