Sourcing

De Beers’ H1 Revenue Falls 21% in ‘Weak’ Market

SourcingJul 25, 2024

De Beers’ H1 Revenue Falls 21% in ‘Weak’ Market

Lab-grown diamond sales in the United States and ongoing economic challenges in China are impacting natural diamond demand.

De Beers’ Venetia diamond mine
A shot of the Venetia diamond mine in South Africa, owned by De Beers Group. The diamond miner and marketer saw revenue drop 21 percent and rough diamond sales decline 20 percent in a “weak” market for diamonds.
London—Revenue declined 21 percent in the first half of the year for De Beers Group, with the company cutting its annual production forecast as weaker demand for natural diamonds persists.

De Beers’ results were announced Thursday as part of parent company Anglo American’s half-year report for the period ended June 30. 

The diamond miner and marketer’s total revenue in the first half of the year fell 21 percent to $2.2 billion, compared with $2.8 billion in the same period last year.

Rough diamond sales totaled $2 billion, down 20 percent year-over-year. 

Total rough diamond sales volumes fell 22 percent, from 15.3 million in H1 2023 to 11.9 million carats in the first half of 2024. 

Underlying EBITDA decreased 14 percent to $300 million ($347 million a year ago) due to lower sales, high unit costs associated with lower production, and the costs associated with ramping up production at the underground portion of the Venetia mine.  

 Related stories will be right here … 

The first half of 2024 was a tale of two quarters for De Beers.

Following a “challenging” 2023, rough diamond demand started to pick up in the first quarter, with India lifting its ban on rough diamond imports and U.S. retailers looking to restock after the holiday season.

However, conditions deteriorated in the second quarter, as midstream inventory levels remained high and retailers took a conservative approach to buying.

Diamond demand remains muted in De Beers’ two biggest markets, China and the United States.

In the U.S., consumer confidence was “soft” due to economic uncertainty, and lab-grown diamonds continued to take a bite out of natural diamond sales, though De Beers maintains that this dynamic will soon change.

It said in its H1 results, “Given the rapidly deteriorating economics of selling lab-grown diamonds as their prices continue to drop, there are also signs that retailers in the United States are returning their focus to natural diamonds.”

In China, consumer confidence is also low as the country continues to grapple with its real estate crisis.

The first-half bright spot was India, where strong economic growth underpinned growth in demand for natural diamond jewelry. India is the also market where De Beers is looking to relaunch Forevermark as a jewelry brand.

In response to weaker demand and the glut of inventory in the midstream, production dropped 19 percent in the first half of the year.   

De Beers mined 13.3 million carats of diamonds through June 30, compared with 16.5 million carats in the same period a year ago.

In Botswana, the company’s largest producer, production fell 24 percent year-over-year to 9.7 million carats.

De Beers and the government of Botswana tentatively reached a new 10-year agreement for divvying up Debswana’s rough diamond production and a 25-year renewal of Debswana’s mining licenses in July 2023.

While the two parties signed “heads of terms” three months later, the deal still has not been finalized. 

De Beers said Thursday that they are “working together to progress and then implement the formal new sales agreement and related documents, including the mining licenses. In the interim, the terms of the most recent sales agreement remain in place.”

The company has lowered its annual production guidance to 23-26 million carats from the previous forecast of 26-29 million carats due to the “prolonged period” of lower demand, higher levels of inventory in the midstream, and a focus on working capital.  

As previously reported, Anglo American is in the process of divesting or demerging De Beers.

As a result, De Beers has implemented a new strategy aimed streamlining the business. Dubbed “Origins,” the plan was introduced during the JCK Las Vegas shows in late May/early June.

It involves cutting costs across the board, shedding non-core assets, working with retailers to market natural diamonds, and getting out of the business of growing diamonds for jewelry.

On Thursday, De Beers CEO Al Cook said the company has made “great progress” on Origins.

He said, “We have streamlined the business, materially reducing our costs and ensuring we are best placed to grow value from mining to stores as conditions improve. We’re revitalizing demand for natural diamonds for a new generation of consumers through our collaborations with Signet, Chow Tai Fook, and other leading jewelry retailers.

“While we expect the challenging rough diamond trading conditions to continue in the near-term, the actions we are taking will support the recovery in natural diamond demand and position De Beers well for the future.”

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Hand holding shopping bags
SurveysOct 16, 2026
How Inflation, Gas Prices Will Affect Holiday Sales

The NRF is expecting holiday sales to increase this year, but consumers and retailers alike are facing Grinch-like headwinds.

Christina Puchi Gemstone Earrings
CollectionsOct 16, 2026
Christina Puchi’s Earrings Hold the Universe

Our Piece of the Week gathers the planets, represented by a variety of colored gemstones, in a pair of 14-karat yellow gold earrings.

Reeds Jewelers Fayetteville
IndependentsOct 16, 2026
Reeds Jewelers Expands, Relocates Flagship

The New York-based jeweler is moving its Amherst flagship store to a larger location in nearby Snyder.

1872 x 1052 Gemolite.jpg
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional Edition

Experience gemstones with greater precision and comfort than ever before.

Graff USA Executive Vice President Katy Chen
MajorsOct 16, 2026
Katy Chen Appointed Executive Vice President of Graff USA

Chen, who worked at Cartier and Tiffany & Co., will lead retail sales and operations for the luxury jeweler’s 11 U.S. stores.

Weekly QuizOct 15, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Elise & Amy Greenberg
IndependentsOct 15, 2026
Retailer Hall of Fame 2026: Amy and Elise Greenberg

For 40 years, sisters Amy and Elise Greenberg have helmed their 126-year-old family business, leading with appreciation and integrity.

The Retail Smiths Principal Partner Peter Smith
ColumnistsOct 15, 2026
Peter Smith: What Is the Culture REP?

It’s a term Smith coined and felt compelled to share following a bad experience with an aborted flight and an unfeeling flight attendant.

Cover.jpg
Brought to you by
Your Piece Could Be the One Editors Talk About

Submit your pieces for a chance to win in this year's competition.

Stephanie Gottlieb Movado watches
WatchesOct 15, 2026
Stephanie Gottlieb’s New Movado Watches Are Made for Your Wrist Stack

Movado teamed up with the New York-based fine jewelry designer on a new collection of Movado Museum Velura watches.

Wolf x Marla Aaron Some of the Things Box
CollectionsOct 15, 2026
Wolf x Marla Aaron's New Jewelry Box Is for Some (Not All) of Your Things

The “Some of the Things” box follows the two larger “Everything” box designs with the look and function of antique sewing and toolboxes.

Coleman Clark and Mitchell Clark
IndependentsOct 14, 2026
Retailer Hall of Fame 2026: Coleman and Mitchell Clark

Fourth-generation jewelers Coleman and Mitchell Clark exemplify the best qualities of their predecessors: humility, modesty, and confidence.

Tiffany & Co.’s Blue Box Café by Daniel Boulud at South Coast Plaza
FinancialsOct 14, 2026
LVMH’s Jewelry Brands Turn in ‘Very Good’ Performance in Q3

Tiffany & Co. continued its full-scale store renovation project while Bulgari’s high jewelry collection generated “record-breaking revenue.”

Chicago Responsible Jewelry Conference 2026 Graphic
Events & AwardsOct 14, 2026
Chicago Responsible Jewelry Conference Releases 2026 Program

This year’s sessions feature leading voices from human rights, legal, and conservation organizations.

Lugano Diamonds Greenwich Connecticut store
MajorsOct 13, 2026
David Webb Owner Purchases Lugano Jewelry

The high-end jewelry retailer was sold to private investment firm Middle West Partners and a group of longtime clients.

Stephanie Gottlieb Wholesale Lab-Grown Collection
Lab-GrownOct 13, 2026
Stephanie Gottlieb Takes Lab-Grown Diamond Collection Wholesale

The jewelry designer has partnered with Sofer Jewelry to distribute her 85-piece lab-grown diamond collection.

Sean Dunn
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean Dunn

Dunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.

Bulgari pink diamond
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' Diamond

The 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.

Greenwich St. Jewelers Island Jewel candle
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like Home

The “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.

TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner

The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.

Stock image of a person holding holidays bags
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday Season

Stores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.

Elisa Solomon x Serendipity 3 Frozen Hot Chocolate Charm
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ Charm

The charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.

8 carat fancy blue diamond
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction

The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.

Ebel sport classic watch
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5M

The watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.

Stock image of paper money and coins
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins

This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.

Brent Neale Back to Basics Collection Pink Garnet Capsule
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’

It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.

Ethical Gem Fair Brooklyn
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to Brooklyn

The trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.

Ara Chanakian Overall Design Winner
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design Contest

Ara Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy