MajorsJul 11, 2024
David Yurman Names 7 NBA Players as Brand AmbassadorsMajorsJul 24, 2024
See Chaumet’s Paris Olympic Medals Inspired by its High Jewelry
The Parisian brand is the first jewelry company in the history of the Olympic and Paralympic Games to design the medals.
Chaumet, a Parisian jeweler owned by LVMH, has designed the Olympic and Paralympic Games medals.
Paris—Chaumet has made its mark as the first jeweler in the history of the Olympic and Paralympic Games to design the medals.
The LVMH-owned brand’s creative team worked with the Paris 2024 Organizing Committee for the Olympic and Paralympic Games, led by Olympic canoeist Tony Estanguet, to create the medals, first revealing them in February.
“This first ever Olympic medal created by a jeweler is emblematic of LVMH’s role as creative partner of the Olympic and Paralympic Games Paris 2024,” said Antoine Arnault of LVMH Image and Environment.
“In a close creative dialogue between Paris 2024 and Chaumet, the artisans of the maison delved into their archives and explored powerful symbols of Olympism to imagine a medal inspired by high jewelry creations. Building on its centuries of rich history, Chaumet is writing a new page that will remain engraved in the heritage of the Maison for eternity.”
One side of the medal pays tribute to Paris while the other showcases the design heritage of Chaumet and the history of the Olympic Games.
“The medal design is both confident and bold, perfectly matched to the sporting feats of the athletes,” said LVMH.
The LVMH-owned brand’s creative team worked with the Paris 2024 Organizing Committee for the Olympic and Paralympic Games, led by Olympic canoeist Tony Estanguet, to create the medals, first revealing them in February.
“This first ever Olympic medal created by a jeweler is emblematic of LVMH’s role as creative partner of the Olympic and Paralympic Games Paris 2024,” said Antoine Arnault of LVMH Image and Environment.
“In a close creative dialogue between Paris 2024 and Chaumet, the artisans of the maison delved into their archives and explored powerful symbols of Olympism to imagine a medal inspired by high jewelry creations. Building on its centuries of rich history, Chaumet is writing a new page that will remain engraved in the heritage of the Maison for eternity.”
One side of the medal pays tribute to Paris while the other showcases the design heritage of Chaumet and the history of the Olympic Games.
“The medal design is both confident and bold, perfectly matched to the sporting feats of the athletes,” said LVMH.
The medal features a series of rays, symbolizing the radiance of Paris, also known as the City of Lights, with the medals’ faceting meant to reflect light.
“At the same time, it imparts a special brilliance to the athletes who will wear the medals around their necks. These rays engraved in the metal breathe dynamism and life into this exceptional object,” said LVMH.
As is tradition, the metals used were gold, silver, and bronze, but the designers also added something special.
The hexagon-shaped center of each medal is an authentic piece of iron from the Eiffel Tower, preserved during the monument’s renovation, allowing the winners to keep a piece of Paris close to their hearts.
The iron center was set using a technique called “griffe setting,” which Chaumet uses for gemstones in its high jewelry pieces.
“This setting evokes the ‘Clous de Paris’ hobnail motif found in fine jewelry, as well as the pattern of rivets on the Eiffel Tower itself,” said the brand.
The hexagon shape is meant to be a symbol of both France and Chaumet, who has often incorporated the eight-sided shape into its jewelry.
The reverse side, which is the same for all games, depicts the story of the rebirth of the modern Olympic Games in Greece.
Nike, the Greek goddess of victory, is shown against the backdrop of the Acropolis leaving the Panathenaic Stadium, where the first Modern Olympics were held in 1896.
In honor of the host city, the Eiffel Tower stands beside the Acropolis.
“For the return of the Olympic and Paralympic Games to Paris 100 years later, we had to revive this symbol in an exceptional way,” said Clémentine Massonnat, creative director of Chaumet, in a video about the creative process.
Paris previously hosted the 1924 Summer Olympics.
For the Paralympic medals, Chaumet’s team was given carte blanche, said the brand.
The obverse side depicts a view from the foot of the Eiffel Tower, as if a visitor or Parisian was looking up at it.
The “Paris 2024” inscription is also engraved in universal braille for accessibility and to honor the language’s French inventor, Louis Braille.
The red or blue ribbons on the medals were inspired by the tapered lines of the Eiffel Tower.
“More than a medal, this is a combination of the most coveted object of the Games and the most iconic symbol of Paris and France, the Eiffel Tower,” said Estanguet, who is also president of Paris 2024.
“Thanks to Chaumet, the medal for the Paris 2024 Games becomes a veritable objet d’art, a jewel that brings together the radiance of Paris and the crowning achievement of all those who will ascend the podiums during the Olympics and Paralympics.”
More on Majors
The Latest
SourcingFeb 05, 2026
De Beers Lowers Production Guidance for 2026, Anglo Mulls Another WritedownIt would be the third impairment charge in three years on De Beers Group, which continues to grapple with a “challenging” diamond market.
IndependentsFeb 05, 2026
Borsheims to Undergo Massive Renovation in the Spring The Omaha jewelry store’s multi-million-dollar renovation is scheduled to begin in mid-May and take about six months.
CollectionsFeb 05, 2026
Marco Bicego’s Amethyst Collection Travels to a Purple ParadiseThe “Paradise Amethyst” collection focuses on amethyst, pink tourmaline, garnet, and 18-karat yellow gold beads.
Brought to you by
The MJSA Mentor & Apprenticeship Program: Attracting & Training the Next Generation of Bench JewelersLaunched in 2023, the program will help the passing of knowledge between generations and alleviate the shortage of bench jewelers.
FinancialsFeb 05, 2026
Watches of Switzerland Reports Strong Holiday Results in Q3The retailer credited its Roberto Coin campaign, in part, for boosting its North America sales.
Weekly QuizJan 29, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsFeb 04, 2026
January Jewelry Sales: More Dollars Spent, Fewer Units Sold Sherry Smith unpacks independent retailers’ January performance and gives tips for navigating the slow-growth year ahead.
TrendsFeb 04, 2026
Amanda’s Style File: February Birthstone BlissAmethyst, the birthstone for February, is a gemstone to watch this year with its rich purple hue and affordable price point.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
MajorsFeb 04, 2026
Marco Bicego Names New Global Marketing DirectorThe Italian jewelry company appointed Matteo Cuelli to the newly created role.
MajorsFeb 04, 2026
Frederick Goldman Updates Leadership TeamThe manufacturer said the changes are designed to improve speed, reliability, innovation, and service.
Policies & IssuesFeb 03, 2026
Tariff Relief on Horizon for India as Trump, Modi Make DealPresident Trump said he has reached a trade deal with India, which, when made official, will bring relief to the country’s diamond industry.
CollectionsFeb 03, 2026
Jade Trau Releases New Charms, Introduces RondellesThe designer’s latest collection takes inspiration from her classic designs, reimagining the motifs in new forms.
WatchesFeb 03, 2026
Casio America Calls Jersey City HomeThe watchmaker moved its U.S. headquarters to a space it said fosters creativity and forward-thinking solutions in Jersey City, New Jersey.
SourcingFeb 03, 2026
Nivoda Reveals Upgraded Gemstone MarketplaceThe company also announced a new partnership with GemGuide and the pending launch of an education-focused membership program.
GradingFeb 02, 2026
IGI to Acquire American Gemological Laboratories IGI is buying the colored gemstone grading laboratory through IGI USA, and AGL will continue to operate as its own brand.
CrimeFeb 02, 2026
Ylang 23’s Dallas Store BurglarizedThe Texas jeweler said its team is “incredibly resilient” and thanked its community for showing support.
EditorsFeb 02, 2026
Stars Choose Chokers, Elongated Earrings at 2026 GrammysFrom cool-toned metal to ring stacks, Associate Editor Natalie Francisco highlights the jewelry trends she spotted at the Grammy Awards.
CollectionsFeb 02, 2026
2026 Winter Olympic Medal Design Symbolizes UnityThe medals feature a split-texture design highlighting the fact that the 2026 Olympics are taking place in two different cities.
SurveysJan 30, 2026
These Are the Top Brands of 2026, Says YouGovFrom tech platforms to candy companies, here’s how some of the highest-ranking brands earned their spot on the list.
CollectionsJan 30, 2026
Follow the Beat With Etiq’s ‘Khol’ RingThe “Khol” ring, our Piece of the Week, transforms the traditional Indian Khol drum into playful jewelry through hand-carved lapis.
MajorsJan 30, 2026
Arch Crown’s 2026 ‘Tag & Label’ Catalog Is HereThe catalog includes more than 100 styles of stock, pre-printed, and custom tags and labels, as well as bar code technology products.
CollectionsJan 29, 2026
Ghirardelli’s ‘Chocolocket’ Returns for Valentine’s DayThe chocolatier is bringing back its chocolate-inspired locket, offering sets of two to celebrate “perfect pairs.”
AuctionsJan 29, 2026
These Were Bonhams’ Top 10 Jewelry Lots in 2025The top lot of the year was a 1930s Cartier tiara owned by Nancy, Viscountess Astor, which sold for $1.2 million in London last summer.
SourcingJan 29, 2026
Stuller Website to Mark AGTA-Sourced GemstonesAny gemstones on Stuller.com that were sourced by an AGTA vendor member will now bear the association’s logo.
WatchesJan 29, 2026
Audemars Piguet Opens AP House in AtlantaThe Swiss watchmaker has brought its latest immersive boutique to Atlanta, a city it described as “an epicenter of music and storytelling.”
SourcingJan 28, 2026
Ethical Gem Fair to Debut Designer Showcase in TucsonThe new addition will feature finished jewelry created using “consciously sourced” gemstones.
ColumnistsJan 28, 2026
Peter Smith: Setting the Next Generation Up for SuccessIn his new column, Smith advises playing to your successor's strengths and resisting the urge to become a backseat driver.
