MajorsJul 11, 2024
David Yurman Names 7 NBA Players as Brand AmbassadorsMajorsJul 24, 2024
See Chaumet’s Paris Olympic Medals Inspired by its High Jewelry
The Parisian brand is the first jewelry company in the history of the Olympic and Paralympic Games to design the medals.
Chaumet, a Parisian jeweler owned by LVMH, has designed the Olympic and Paralympic Games medals.
Paris—Chaumet has made its mark as the first jeweler in the history of the Olympic and Paralympic Games to design the medals.
The LVMH-owned brand’s creative team worked with the Paris 2024 Organizing Committee for the Olympic and Paralympic Games, led by Olympic canoeist Tony Estanguet, to create the medals, first revealing them in February.
“This first ever Olympic medal created by a jeweler is emblematic of LVMH’s role as creative partner of the Olympic and Paralympic Games Paris 2024,” said Antoine Arnault of LVMH Image and Environment.
“In a close creative dialogue between Paris 2024 and Chaumet, the artisans of the maison delved into their archives and explored powerful symbols of Olympism to imagine a medal inspired by high jewelry creations. Building on its centuries of rich history, Chaumet is writing a new page that will remain engraved in the heritage of the Maison for eternity.”
One side of the medal pays tribute to Paris while the other showcases the design heritage of Chaumet and the history of the Olympic Games.
“The medal design is both confident and bold, perfectly matched to the sporting feats of the athletes,” said LVMH.
The LVMH-owned brand’s creative team worked with the Paris 2024 Organizing Committee for the Olympic and Paralympic Games, led by Olympic canoeist Tony Estanguet, to create the medals, first revealing them in February.
“This first ever Olympic medal created by a jeweler is emblematic of LVMH’s role as creative partner of the Olympic and Paralympic Games Paris 2024,” said Antoine Arnault of LVMH Image and Environment.
“In a close creative dialogue between Paris 2024 and Chaumet, the artisans of the maison delved into their archives and explored powerful symbols of Olympism to imagine a medal inspired by high jewelry creations. Building on its centuries of rich history, Chaumet is writing a new page that will remain engraved in the heritage of the Maison for eternity.”
One side of the medal pays tribute to Paris while the other showcases the design heritage of Chaumet and the history of the Olympic Games.
“The medal design is both confident and bold, perfectly matched to the sporting feats of the athletes,” said LVMH.
The medal features a series of rays, symbolizing the radiance of Paris, also known as the City of Lights, with the medals’ faceting meant to reflect light.
“At the same time, it imparts a special brilliance to the athletes who will wear the medals around their necks. These rays engraved in the metal breathe dynamism and life into this exceptional object,” said LVMH.
As is tradition, the metals used were gold, silver, and bronze, but the designers also added something special.
The hexagon-shaped center of each medal is an authentic piece of iron from the Eiffel Tower, preserved during the monument’s renovation, allowing the winners to keep a piece of Paris close to their hearts.
The iron center was set using a technique called “griffe setting,” which Chaumet uses for gemstones in its high jewelry pieces.
“This setting evokes the ‘Clous de Paris’ hobnail motif found in fine jewelry, as well as the pattern of rivets on the Eiffel Tower itself,” said the brand.
The hexagon shape is meant to be a symbol of both France and Chaumet, who has often incorporated the eight-sided shape into its jewelry.
The reverse side, which is the same for all games, depicts the story of the rebirth of the modern Olympic Games in Greece.
Nike, the Greek goddess of victory, is shown against the backdrop of the Acropolis leaving the Panathenaic Stadium, where the first Modern Olympics were held in 1896.
In honor of the host city, the Eiffel Tower stands beside the Acropolis.
“For the return of the Olympic and Paralympic Games to Paris 100 years later, we had to revive this symbol in an exceptional way,” said Clémentine Massonnat, creative director of Chaumet, in a video about the creative process.
Paris previously hosted the 1924 Summer Olympics.
For the Paralympic medals, Chaumet’s team was given carte blanche, said the brand.
The obverse side depicts a view from the foot of the Eiffel Tower, as if a visitor or Parisian was looking up at it.
The “Paris 2024” inscription is also engraved in universal braille for accessibility and to honor the language’s French inventor, Louis Braille.
The red or blue ribbons on the medals were inspired by the tapered lines of the Eiffel Tower.
“More than a medal, this is a combination of the most coveted object of the Games and the most iconic symbol of Paris and France, the Eiffel Tower,” said Estanguet, who is also president of Paris 2024.
“Thanks to Chaumet, the medal for the Paris 2024 Games becomes a veritable objet d’art, a jewel that brings together the radiance of Paris and the crowning achievement of all those who will ascend the podiums during the Olympics and Paralympics.”
More on Majors
The Latest
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
Weekly QuizJun 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
TrendsJun 03, 2026
State of Design: Only the Innovative Will SurviveThe price of gold has risen, affecting the number of pieces designers make, the materials they use, and how they position themselves.
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
