MajorsJul 11, 2024
David Yurman Names 7 NBA Players as Brand AmbassadorsMajorsJul 24, 2024
See Chaumet’s Paris Olympic Medals Inspired by its High Jewelry
The Parisian brand is the first jewelry company in the history of the Olympic and Paralympic Games to design the medals.
Chaumet, a Parisian jeweler owned by LVMH, has designed the Olympic and Paralympic Games medals.
Paris—Chaumet has made its mark as the first jeweler in the history of the Olympic and Paralympic Games to design the medals.
The LVMH-owned brand’s creative team worked with the Paris 2024 Organizing Committee for the Olympic and Paralympic Games, led by Olympic canoeist Tony Estanguet, to create the medals, first revealing them in February.
“This first ever Olympic medal created by a jeweler is emblematic of LVMH’s role as creative partner of the Olympic and Paralympic Games Paris 2024,” said Antoine Arnault of LVMH Image and Environment.
“In a close creative dialogue between Paris 2024 and Chaumet, the artisans of the maison delved into their archives and explored powerful symbols of Olympism to imagine a medal inspired by high jewelry creations. Building on its centuries of rich history, Chaumet is writing a new page that will remain engraved in the heritage of the Maison for eternity.”
One side of the medal pays tribute to Paris while the other showcases the design heritage of Chaumet and the history of the Olympic Games.
“The medal design is both confident and bold, perfectly matched to the sporting feats of the athletes,” said LVMH.
The LVMH-owned brand’s creative team worked with the Paris 2024 Organizing Committee for the Olympic and Paralympic Games, led by Olympic canoeist Tony Estanguet, to create the medals, first revealing them in February.
“This first ever Olympic medal created by a jeweler is emblematic of LVMH’s role as creative partner of the Olympic and Paralympic Games Paris 2024,” said Antoine Arnault of LVMH Image and Environment.
“In a close creative dialogue between Paris 2024 and Chaumet, the artisans of the maison delved into their archives and explored powerful symbols of Olympism to imagine a medal inspired by high jewelry creations. Building on its centuries of rich history, Chaumet is writing a new page that will remain engraved in the heritage of the Maison for eternity.”
One side of the medal pays tribute to Paris while the other showcases the design heritage of Chaumet and the history of the Olympic Games.
“The medal design is both confident and bold, perfectly matched to the sporting feats of the athletes,” said LVMH.
The medal features a series of rays, symbolizing the radiance of Paris, also known as the City of Lights, with the medals’ faceting meant to reflect light.
“At the same time, it imparts a special brilliance to the athletes who will wear the medals around their necks. These rays engraved in the metal breathe dynamism and life into this exceptional object,” said LVMH.
As is tradition, the metals used were gold, silver, and bronze, but the designers also added something special.
The hexagon-shaped center of each medal is an authentic piece of iron from the Eiffel Tower, preserved during the monument’s renovation, allowing the winners to keep a piece of Paris close to their hearts.
The iron center was set using a technique called “griffe setting,” which Chaumet uses for gemstones in its high jewelry pieces.
“This setting evokes the ‘Clous de Paris’ hobnail motif found in fine jewelry, as well as the pattern of rivets on the Eiffel Tower itself,” said the brand.
The hexagon shape is meant to be a symbol of both France and Chaumet, who has often incorporated the eight-sided shape into its jewelry.
The reverse side, which is the same for all games, depicts the story of the rebirth of the modern Olympic Games in Greece.
Nike, the Greek goddess of victory, is shown against the backdrop of the Acropolis leaving the Panathenaic Stadium, where the first Modern Olympics were held in 1896.
In honor of the host city, the Eiffel Tower stands beside the Acropolis.
“For the return of the Olympic and Paralympic Games to Paris 100 years later, we had to revive this symbol in an exceptional way,” said Clémentine Massonnat, creative director of Chaumet, in a video about the creative process.
Paris previously hosted the 1924 Summer Olympics.
For the Paralympic medals, Chaumet’s team was given carte blanche, said the brand.
The obverse side depicts a view from the foot of the Eiffel Tower, as if a visitor or Parisian was looking up at it.
The “Paris 2024” inscription is also engraved in universal braille for accessibility and to honor the language’s French inventor, Louis Braille.
The red or blue ribbons on the medals were inspired by the tapered lines of the Eiffel Tower.
“More than a medal, this is a combination of the most coveted object of the Games and the most iconic symbol of Paris and France, the Eiffel Tower,” said Estanguet, who is also president of Paris 2024.
“Thanks to Chaumet, the medal for the Paris 2024 Games becomes a veritable objet d’art, a jewel that brings together the radiance of Paris and the crowning achievement of all those who will ascend the podiums during the Olympics and Paralympics.”
Editors' Picks
Sponsored by
More on Majors
The Latest
TechnologyMay 01, 2026
Gemist, Saban Onyx Partner on Retailer-Focused Customization OfferingTheir partnership combines Gemist’s customization technology with Saban Onyx’s U.S.-based manufacturing capabilities.
CollectionsMay 01, 2026
A ‘Hidden Garden’ Emerges in Tiffany & Co.’s 2026 Blue BookOur Piece of the Week, the “Butterfly” necklace, showcases a 7.02-carat oval diamond set between diamond, platinum, and 18-karat gold wings.
ColumnistsApr 30, 2026
Peter Smith: A Sleazy Salesman and the Case for Regret Avoidance Smith uses a comment he overheard in the grocery store to remind retailers that their job is to inspire buying behavior, not just sell.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 30, 2026
Vintage Cartier Watch Crashes Through Records, Selling for $2MBelieved to be one of three made in 1987, the Cartier London Crash was hot at the “Shapes of Cartier” sale at Sotheby’s Hong Kong.
Weekly QuizApr 30, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeApr 30, 2026
Masked Group Uses Hammers, Pepper Spray in Texas Jewelry Store RobberyOfficials are looking for a group that robbed Marc Robinson Jewelers at an outlet mall in Round Rock, Texas, in broad daylight on April 21.
Supplier BulletinApr 30, 2026
OROAREZZO 2026: The B2B Event for Italian Excellence in Goldsmith, Jewelry and Silver ManufacturingSponsored by OROAREZZO International Jewelry Exhibition
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
TechnologyApr 29, 2026
The Thought Process Behind the Mother's Day Email Opt-OutSome retailers are taking a nuanced approach to marketing what can be a difficult holiday for many.
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
