MajorsJul 11, 2024
David Yurman Names 7 NBA Players as Brand AmbassadorsMajorsJul 24, 2024
See Chaumet’s Paris Olympic Medals Inspired by its High Jewelry
The Parisian brand is the first jewelry company in the history of the Olympic and Paralympic Games to design the medals.
Chaumet, a Parisian jeweler owned by LVMH, has designed the Olympic and Paralympic Games medals.
Paris—Chaumet has made its mark as the first jeweler in the history of the Olympic and Paralympic Games to design the medals.
The LVMH-owned brand’s creative team worked with the Paris 2024 Organizing Committee for the Olympic and Paralympic Games, led by Olympic canoeist Tony Estanguet, to create the medals, first revealing them in February.
“This first ever Olympic medal created by a jeweler is emblematic of LVMH’s role as creative partner of the Olympic and Paralympic Games Paris 2024,” said Antoine Arnault of LVMH Image and Environment.
“In a close creative dialogue between Paris 2024 and Chaumet, the artisans of the maison delved into their archives and explored powerful symbols of Olympism to imagine a medal inspired by high jewelry creations. Building on its centuries of rich history, Chaumet is writing a new page that will remain engraved in the heritage of the Maison for eternity.”
One side of the medal pays tribute to Paris while the other showcases the design heritage of Chaumet and the history of the Olympic Games.
“The medal design is both confident and bold, perfectly matched to the sporting feats of the athletes,” said LVMH.
The LVMH-owned brand’s creative team worked with the Paris 2024 Organizing Committee for the Olympic and Paralympic Games, led by Olympic canoeist Tony Estanguet, to create the medals, first revealing them in February.
“This first ever Olympic medal created by a jeweler is emblematic of LVMH’s role as creative partner of the Olympic and Paralympic Games Paris 2024,” said Antoine Arnault of LVMH Image and Environment.
“In a close creative dialogue between Paris 2024 and Chaumet, the artisans of the maison delved into their archives and explored powerful symbols of Olympism to imagine a medal inspired by high jewelry creations. Building on its centuries of rich history, Chaumet is writing a new page that will remain engraved in the heritage of the Maison for eternity.”
One side of the medal pays tribute to Paris while the other showcases the design heritage of Chaumet and the history of the Olympic Games.
“The medal design is both confident and bold, perfectly matched to the sporting feats of the athletes,” said LVMH.
The medal features a series of rays, symbolizing the radiance of Paris, also known as the City of Lights, with the medals’ faceting meant to reflect light.
“At the same time, it imparts a special brilliance to the athletes who will wear the medals around their necks. These rays engraved in the metal breathe dynamism and life into this exceptional object,” said LVMH.
As is tradition, the metals used were gold, silver, and bronze, but the designers also added something special.
The hexagon-shaped center of each medal is an authentic piece of iron from the Eiffel Tower, preserved during the monument’s renovation, allowing the winners to keep a piece of Paris close to their hearts.
The iron center was set using a technique called “griffe setting,” which Chaumet uses for gemstones in its high jewelry pieces.
“This setting evokes the ‘Clous de Paris’ hobnail motif found in fine jewelry, as well as the pattern of rivets on the Eiffel Tower itself,” said the brand.
The hexagon shape is meant to be a symbol of both France and Chaumet, who has often incorporated the eight-sided shape into its jewelry.
The reverse side, which is the same for all games, depicts the story of the rebirth of the modern Olympic Games in Greece.
Nike, the Greek goddess of victory, is shown against the backdrop of the Acropolis leaving the Panathenaic Stadium, where the first Modern Olympics were held in 1896.
In honor of the host city, the Eiffel Tower stands beside the Acropolis.
“For the return of the Olympic and Paralympic Games to Paris 100 years later, we had to revive this symbol in an exceptional way,” said Clémentine Massonnat, creative director of Chaumet, in a video about the creative process.
Paris previously hosted the 1924 Summer Olympics.
For the Paralympic medals, Chaumet’s team was given carte blanche, said the brand.
The obverse side depicts a view from the foot of the Eiffel Tower, as if a visitor or Parisian was looking up at it.
The “Paris 2024” inscription is also engraved in universal braille for accessibility and to honor the language’s French inventor, Louis Braille.
The red or blue ribbons on the medals were inspired by the tapered lines of the Eiffel Tower.
“More than a medal, this is a combination of the most coveted object of the Games and the most iconic symbol of Paris and France, the Eiffel Tower,” said Estanguet, who is also president of Paris 2024.
“Thanks to Chaumet, the medal for the Paris 2024 Games becomes a veritable objet d’art, a jewel that brings together the radiance of Paris and the crowning achievement of all those who will ascend the podiums during the Olympics and Paralympics.”
More on Majors
The Latest
SurveysJul 08, 2026
Signet Jewelers Falls 5 Spots on NRF’s ‘Top 100’ Retailers ListPlus, why retailers should be ready to adjust as the U.S. population may decline this year for the first time since the Great Depression.
CrimeJul 08, 2026
Here’s What Thieves Stole From the Lalique Museum René Lalique’s “Woman Dragonfly With Open Wings” pendant, the first piece the museum acquired, was one of the jewels taken.
ColumnistsJul 07, 2026
Peter Smith: Diamond Branding and the Origin ParadoxA podcast prompted Smith to share his views on where origin fits into the natural diamond story and the viability of branded diamonds.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 07, 2026
JA Announces 2026 Impact Initiative RecipientsThe association selected eight recipients for the funding program, which is in its second year.
Weekly QuizJul 01, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsJul 07, 2026
Amanda’s Style File: Ruby, White and Blue Whether celebrating America’s 250th birthday or the USA’s World Cup run, July birthstone jewelry can double as a patriotic accessory.
CrimeJul 07, 2026
Thieves Steal Millions in Jewels From France’s Musée LaliqueAround 20 pieces of jewelry were stolen from the museum dedicated to French jeweler and glassmaker René Lalique.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJul 07, 2026
Robinson Pelham Is Partying Like It’s 1996The “Summer of ’96” campaign and collection celebrate the year the brand was founded for its 30th anniversary.
SourcingJul 06, 2026
Gemfields CEO Sean Gilbertson Steps DownAfter eight years, Gilbertson is leaving his post at the mining company, which is currently facing a slew of operational challenges.
IndependentsJul 06, 2026
Bachendorf’s To Open Fifth Store In DallasThe new location is set to open this winter, featuring the retailer’s first rotating jewelry designer residency.
MajorsJul 06, 2026
Graff Names BTS Star Jung Kook as New AmbassadorThe pop artist appears in the latest campaign for the “Laurence Graff Signature” collection.
CollectionsJul 06, 2026
Pandora’s New Baroque Pearl Collection Is a Whimsical ‘Wonder’One-of-a-kind pearls take the shape of ice cream cones, frogs, submarines, and other imaginative charms.
SourcingJul 02, 2026
London Diamond Bourse Elects First Female PresidentCharlotte Rose said her election is “a sign that this is an industry capable of change.”
Supplier BulletinJul 02, 2026
Elevating Retail Showcases with Today's Necklace & Bracelet TrendsSponsored by Rio Grande Jewelry Supply
TrendsJul 02, 2026
Oscar Heyman’s Flag Brooch Celebrates AmericaThe American jewelry house, founded by Latvian immigrants, has been creating American flag brooches since 1917.
IndependentsJul 02, 2026
D. Geller & Son Partners with KSU Art Students on Store MuralThe artwork celebrates the Atlanta jeweler’s legacy and symbolizes its commitment to supporting local artists and its community.
Events & AwardsJul 02, 2026
Stratus Estate Buyers Offers Jewelers Turnkey Buying EventsIts team can evaluate jewelry and watches, as well as luxury handbags, artwork, and collectibles.
SurveysJul 01, 2026
Consumer Confidence Ticks Up in JuneFalling oil prices were a factor in the slight month-over-month improvement.
CollectionsJul 01, 2026
Rio Grande Launches First Finished Bridal CollectionThe new offering comprises more than 120 bridal and engagement ring styles with natural and lab-grown diamonds.
WatchesJul 01, 2026
Rolex Unveils Clock at Rockefeller CenterThe clock is part of the celebration for the soon-to-open Rolex headquarters on New York City’s Fifth Avenue.
IndependentsJul 01, 2026
Kristen Cannon of Valobra Master Jewelers Dies at 49The public relations professional is remembered for her benevolent generosity and unwavering commitment to those around her.
WatchesJun 30, 2026
Pokémon Fans Will Want to Catch This New G-Shock WatchThe new watch commemorates Pokémon’s 30th anniversary.
MajorsJun 30, 2026
Saks Global Emerges From Bankruptcy With New NameThe luxury retailer is now called Exemplar Luxury Group.
CollectionsJun 30, 2026
Jade Ruzzo’s New Collection Embodies the Art of Being a LadyThe “Lady” collection is a new take on old beauty standards with gemstone-adorned hair pins and combs, a compact mirror necklace, and more.
SourcingJun 30, 2026
Blue Nile Introduces Montana Sapphire CollectionThe new line is included in the e-tailer’s curation of jewelry celebrating America’s 250th anniversary.
GradingJun 30, 2026
AGS Opens 2026 Recertification ExamAll active members who earned their credential or designation before Dec. 1, 2025, are required to recertify.
