MajorsJul 11, 2024
David Yurman Names 7 NBA Players as Brand AmbassadorsMajorsJul 24, 2024
See Chaumet’s Paris Olympic Medals Inspired by its High Jewelry
The Parisian brand is the first jewelry company in the history of the Olympic and Paralympic Games to design the medals.
Chaumet, a Parisian jeweler owned by LVMH, has designed the Olympic and Paralympic Games medals.
Paris—Chaumet has made its mark as the first jeweler in the history of the Olympic and Paralympic Games to design the medals.
The LVMH-owned brand’s creative team worked with the Paris 2024 Organizing Committee for the Olympic and Paralympic Games, led by Olympic canoeist Tony Estanguet, to create the medals, first revealing them in February.
“This first ever Olympic medal created by a jeweler is emblematic of LVMH’s role as creative partner of the Olympic and Paralympic Games Paris 2024,” said Antoine Arnault of LVMH Image and Environment.
“In a close creative dialogue between Paris 2024 and Chaumet, the artisans of the maison delved into their archives and explored powerful symbols of Olympism to imagine a medal inspired by high jewelry creations. Building on its centuries of rich history, Chaumet is writing a new page that will remain engraved in the heritage of the Maison for eternity.”
One side of the medal pays tribute to Paris while the other showcases the design heritage of Chaumet and the history of the Olympic Games.
“The medal design is both confident and bold, perfectly matched to the sporting feats of the athletes,” said LVMH.
The LVMH-owned brand’s creative team worked with the Paris 2024 Organizing Committee for the Olympic and Paralympic Games, led by Olympic canoeist Tony Estanguet, to create the medals, first revealing them in February.
“This first ever Olympic medal created by a jeweler is emblematic of LVMH’s role as creative partner of the Olympic and Paralympic Games Paris 2024,” said Antoine Arnault of LVMH Image and Environment.
“In a close creative dialogue between Paris 2024 and Chaumet, the artisans of the maison delved into their archives and explored powerful symbols of Olympism to imagine a medal inspired by high jewelry creations. Building on its centuries of rich history, Chaumet is writing a new page that will remain engraved in the heritage of the Maison for eternity.”
One side of the medal pays tribute to Paris while the other showcases the design heritage of Chaumet and the history of the Olympic Games.
“The medal design is both confident and bold, perfectly matched to the sporting feats of the athletes,” said LVMH.
The medal features a series of rays, symbolizing the radiance of Paris, also known as the City of Lights, with the medals’ faceting meant to reflect light.
“At the same time, it imparts a special brilliance to the athletes who will wear the medals around their necks. These rays engraved in the metal breathe dynamism and life into this exceptional object,” said LVMH.
As is tradition, the metals used were gold, silver, and bronze, but the designers also added something special.
The hexagon-shaped center of each medal is an authentic piece of iron from the Eiffel Tower, preserved during the monument’s renovation, allowing the winners to keep a piece of Paris close to their hearts.
The iron center was set using a technique called “griffe setting,” which Chaumet uses for gemstones in its high jewelry pieces.
“This setting evokes the ‘Clous de Paris’ hobnail motif found in fine jewelry, as well as the pattern of rivets on the Eiffel Tower itself,” said the brand.
The hexagon shape is meant to be a symbol of both France and Chaumet, who has often incorporated the eight-sided shape into its jewelry.
The reverse side, which is the same for all games, depicts the story of the rebirth of the modern Olympic Games in Greece.
Nike, the Greek goddess of victory, is shown against the backdrop of the Acropolis leaving the Panathenaic Stadium, where the first Modern Olympics were held in 1896.
In honor of the host city, the Eiffel Tower stands beside the Acropolis.
“For the return of the Olympic and Paralympic Games to Paris 100 years later, we had to revive this symbol in an exceptional way,” said Clémentine Massonnat, creative director of Chaumet, in a video about the creative process.
Paris previously hosted the 1924 Summer Olympics.
For the Paralympic medals, Chaumet’s team was given carte blanche, said the brand.
The obverse side depicts a view from the foot of the Eiffel Tower, as if a visitor or Parisian was looking up at it.
The “Paris 2024” inscription is also engraved in universal braille for accessibility and to honor the language’s French inventor, Louis Braille.
The red or blue ribbons on the medals were inspired by the tapered lines of the Eiffel Tower.
“More than a medal, this is a combination of the most coveted object of the Games and the most iconic symbol of Paris and France, the Eiffel Tower,” said Estanguet, who is also president of Paris 2024.
“Thanks to Chaumet, the medal for the Paris 2024 Games becomes a veritable objet d’art, a jewel that brings together the radiance of Paris and the crowning achievement of all those who will ascend the podiums during the Olympics and Paralympics.”
More on Majors
The Latest
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
TrendsDec 05, 2025
Pantone’s Color of the Year for 2026 Is … WhiteA choice that’s generated a lot of commentary, Pantone says “Cloud Dancer” marks a fresh start and encourages relaxation and creativity.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
TrendsNov 26, 2025
Piece of the Week: Rosior’s Pumpkin RingRosior’s high jewelry cocktail ring with orange sapphires and green diamonds is the perfect Thanksgiving accessory.
IndependentsNov 26, 2025
Greenwich St. Jewelers Launches Colorful Holiday CampaignThe “Embrace Your True Colors” campaign features jewels with a vibrant color palette and poetry by Grammy-nominated artist Aja Monet.
MajorsNov 26, 2025
Serafino Consoli Names New VP of Sales, Brand Development for the AmericasLuxury veteran Alejandro Cuellar has stepped into the role at the Italian fine jewelry brand.
