Citizen’s New Eco-Drive Watches Run for a Full Year

WatchesMar 16, 2023

Citizen’s New Eco-Drive Watches Run for a Full Year

The new Cal. E365 movement doubles the running time of the current Eco-Drive models.

These new Eco-Drive watches will launch in the fall/winter season. They’re powered by the new Cal. E365 movement, which runs for a year on full charge.
New York—Citizen has announced its 2023 timepiece launches.

Next month, the watchmaker will roll out an update to its Citizen L range, called the Citizen L Mae.

Launched in 2016, Citizen markets the collection as “environmentally conscious.”

The two Mae watch models utilize the standard light-powered Eco-Drive, which reduces battery usage and waste. The power generated by sunlight and artificial light is stored in a second battery and can power the watch for up to six months with a full charge.

The new Citizen L Mae timepiece

The Citizen L Mae watch designs are inspired by May bell flowers, also known as lily of the valley, and represent happiness and the arrival of spring, Citizen said.

The EM1060-52N has a stainless steel case and band while the EM1062-57D features yellow gold plating over stainless steel.

There is a stainless steel version and a gold-plated stainless steel version of the new Citizen L Mae watch.

Both models have four diamonds on the case and a single diamond marking the 8 o’clock position on the mother-of-pearl dial, meant to represent a single raindrop. 

The dial components contain some recycled materials, Citizen noted.

With a 29.5 mm case diameter, the stainless steel version will retail for $525 and the gold-plated version for $575.

 Related stories will be right here … 

In June, Citizen will introduce its “Unite with Blue” collection, kicking off with two limited-edition timepieces, a Promaster Dive model and a Citizen L Bianca model.

Both will be powered by Eco-Drive.

The Citizen L Unite with Blue Bianca EW5591-51L features a dial made of 100 percent recycled polycarbonate materials.

The dial features a pigment-free ink created by Fujifilm that creates a range of shades and tones inspired by the ocean, from the dark blue of deep waters to lighter colors representing shorelines.  Precision-cut stainless-steel decorations and two diamonds are meant to mimic bubbles rising to water’s surface.

Limited to 1,700 pieces worldwide, the stainless steel model measures 21.5mm in diameter. It will sell for $525.

The Citizen L Unite with Blue Bianca (left) and Unite with Blue Promaster Dive will be released in June.

The Unite with Blue Promaster Dive BN0166-01L has an ombré bezel that coordinates with the dial colors, spanning deep blue to green.

Like the Citizen L Bianca, the Promaster Dive’s dial is made of 100 percent recycled polycarbonate materials with with Fujifilm pigment-free ink to reflect light on the surface.

It also has a biomass-based polyurethane strap, which includes plant-based materials.

With a stainless steel case and measuring 44mm, it is limited to 7,000 pieces worldwide. It will sell for $475.

The BN1015-52E model of the new Citizen Eco-Drive 365 features a black ion-plated stainless steel case and bracelet.

On the Eco-Drive front, Citizen’s biggest development so far for 2023 is set to be the release of the new Caliber E365 Eco-Drive.

At full charge, the Cal. E365 movement runs for an entire year.

Citizen will launch three Eco-Drive 365 models in the fall/winter, including one limited-edition timepiece.

Just as the watchmaker introduced light-powered Eco-Drive watches in the 1970s, the new advanced Eco-Drive 365 watches find their design inspiration in the same decade, specifically, a quartz watch model from 1973, the Citizen Quartz EFA.

The BN1015-52E is rendered in black ion-plated stainless steel and priced at $550, while the BN1014-55E is crafted in stainless steel and partial black ion-plated stainless steel and priced at $495.

The BN1014-55E in stainless steel

Both measure 42.5 mm in diameter. Clean, flat surfaces culminate in ridgelines at 12 o’clock and 6 o’clock that are mirrored in the bracelet design.

The dial combines textures to give the effect of a starry night sky, Citizen said.

Metal indices are featured on the outer ring instead of the dial.

The limited-edition BN1010-05E

The limited-edition version, powered by the same Cal. E365 movement, features gold tone accents and four Crescent Vert lab-grown rubies that are an ode to the original 1973 timepiece’s ruby accents.

The strap is made of Leather Working Group-certified leather, a not-for-profit that promotes responsible leather. Limited to 1,200 pieces, the BN1010-05E is priced at $895.

The Latest

Stock image of woman on laptop with charts
SurveysFeb 29, 2024
Want Insight Into Industry Salaries? Check Out This Careers Guide

From bench jewelers to appraisers, Jewelers of America’s updated guide shares an overview of how much industry employees are being paid.

Victoria Gomelsky and Valeriya Guzema
Events & AwardsFeb 29, 2024
JVC Announces Luncheon Speakers

Ukrainian jewelry designer Valeriya Guzema will be the focus of a live interview segment.

Sandra Cochran
MajorsFeb 29, 2024
Signet Appoints Former Cracker Barrel CEO to Board

Sandra Cochran has more than 25 years of retail experience.

GIA id100
Brought to you by
Full Disclosure at Your Fingertips

Distinguishing natural diamonds from laboratory-grown stones – now more available than ever – has been difficult for jewelers. Until now.

Symposium logo
Events & AwardsFeb 29, 2024
Symposium ’24 Announces Speaker Lineup

It’s a “who’s who” of the business, marketing, and jewelry world, said the event.

Weekly QuizFeb 29, 2024
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
JA New York Group Show Director Matthew Tratner
EditorsFeb 28, 2024
Q&A: Matthew Tratner on the Future of JA New York

The industry veteran, who took over as group show director last fall, talks about his vision for the 118-year-old trade show.

Macy’s Herald Square New York store
MajorsFeb 28, 2024
Macy’s to Close 150 Stores Over the Next 3 Years

However, the retailer plans to open more locations for its luxury brands, Bloomingdale’s and Bluemercury.

flashforge pic.png
Brought to you by
WaxJet: Revolution in Jewelry Manufacturing

The WaxJet 400, recognized as the world's fastest wax printer, is bringing in a new era of precision and efficiency to industry.

Shoppers holding bags in winter weather
SurveysFeb 28, 2024
Consumer Confidence Dips in February Amid Uncertainty

The Conference Board’s revised January reading suggests consumers did not start off 2024 as confidently as previously thought.

Marti Stephens
IndependentsFeb 28, 2024
Borsheims' ‘Ike-It’ Award Goes to Shop Manager

Marti Stephens was honored with the annual award.

Indian actress Saiyami Kher celebration sapphires
SourcingFeb 27, 2024
Fura’s New Sapphire Jewelry Is Traceable to the Source

The gemstone mining company’s “Celebration Sapphires” collection has launched in India.

National Jeweler columnist Lilian Raji
ColumnistsFeb 27, 2024
The PR Adviser: Leveraging Those Early Victories

Lilian Raji offers advice to a “small brand with big dreams” that is unsure of what its next step should be.

Sotheby’s MoonSwatch Suitcase auction
AuctionsFeb 27, 2024
Sotheby’s MoonSwatch Suitcases Sell for Over $600K

The auction house sold all 11 “MoonSwatch Moonshine Gold” suitcases, donating the proceeds to eye care nonprofit Orbis International.

Nikia Levesque
MajorsFeb 27, 2024
Nikia Levesque Joins WJA Board as Foundation VP

The association also announced five new board members.

Matteo Farsura Italian Exhibition Group
Events & AwardsFeb 27, 2024
IEG Names New Exhibition Manager for Jewelry, Fashion Division

Matteo Farsura, former exhibition manager of Vicenzaoro, will oversee the Italian Exhibition Group’s various jewelry and fashion shows.

Lightbox lab grown diamond pendant in yellow gold
Lab-GrownFeb 26, 2024
Lightbox ‘Significantly’ Lowered Its Prices in Q4

The De Beers-owned lab-grown diamond company dropped the price on its standard offerings from $800/carat to $600/carat.

JA New York signs
Events & AwardsFeb 26, 2024
JA New York to Bring the Diamond District to Spring Show

The upcoming show will have an immersive “47th Street Experience” for attendees.

GIA Dubai laboratory
GradingFeb 26, 2024
GIA Opens Lab in Dubai

The new DMCC Laboratory at Uptown Tower will initially serve clients in Dubai free trade zones.

Guzema Freedom heart pendant for Ukraine
CollectionsFeb 23, 2024
Piece of the Week: Guzema’s ‘Freedom’ for Ukraine Pendant

Ukrainian jewelry designer Valeriya Guzema’s charitable “Freedom” collection is inspired by hope for the country’s future.

Elton John’s leopard print Rolex Daytona watch
AuctionsFeb 22, 2024
Elton John’s Leopard-Print Rolex Roars at Auction

Two Cartier watches also topped their estimates at Christie’s “The Collection of Sir Elton John: Goodbye Peachtree Road” evening sale.

Buccellati header
TrendsFeb 22, 2024
Buccellati to Open ‘Prince of Goldsmiths’ Exhibition

Set to be held in Venice, it’s a look through the maison’s history.

813-carat “Constellation” diamond in rough form
SourcingFeb 22, 2024
Lucara, HB Group Partnership Revived

It is another 10-year sales agreement in which all the larger rough recovered from the Karowe mine will go to HB Group for manufacturing.

Sebastian Clarke and Katherine van Dell of Heritage Auctions
AuctionsFeb 22, 2024
Heritage Auctions Adds 2 New Hires to West Palm Beach Office

Sebastian Clarke and Katherine van Dell, frequent appraisers on “Antiques Roadshow,” will join the new office.

National Jeweler columnist Sherry Smith
ColumnistsFeb 21, 2024
On Data: January Was a ‘Mixed Bag’ for Independent Jewelers

Sherry Smith dishes on the month’s highs and lows and the two categories consumers were loving ahead of Valentine’s Day.

Stock image of diamonds
GradingFeb 21, 2024
GIA’s Same-Day Service Now Available Everywhere

The new service, introduced to stem fraud related to lab-grown diamonds, will be offered at no cost for the time being.

Jam + Rico Claire’s jewelry
CollectionsFeb 21, 2024
Jam + Rico Debuts Second Claire’s Collection

Founder Lisette Scott was inspired by the intricacy, colors, and symbolism of African art and architecture.

Rapaport logo
SourcingFeb 21, 2024
Rapaport to Hold Another Natural Pearl Auction

Viewings start this week in New York and bidding will close on March 8.


This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy