Trends

Amanda’s Style File: The 5 Colors Trending in Tucson

TrendsFeb 23, 2023

Amanda’s Style File: The 5 Colors Trending in Tucson

Amanda Gizzi spotted gemstones in these shades all over AGTA Gem Fair and at Centurion, too.

13-20230223_Graziela Gems orange.jpg
These tourmaline, sapphire, citrine and diamond earrings from Graziela Gems hit on two of the color trends Amanda Gizzi spotted in the desert—teal and orange. They are priced at $30,550.
Walking through the aisles of the Centurion and AGTA GemFair Tucson trade shows was a colorful delight.

Colored gemstones, as a whole, are a huge trend and it is clear 2023 and 2024 are destined to be bright and bold.

The Tucson shows in particular tend to be great indicators about which gemstones will shape the year or two ahead. Sometimes there are clear front-runners, while other color palettes or stones are unexpected surprises.

This year, there were five colors—magenta, purple, orange, teal and emerald green—that stood out, and for a few of these colors, there are multiple gemstones that can meet consumer demand and captivate their color curiosities.

See them all below.

Magenta-colored gemstones are obviously on-trend with “Viva Magenta” named the 2023 Pantone Color of the Year. 

Bold pink gemstones are a natural fit with the color of the year, with pink tourmaline a near-identical match for the Pantone Viva Magenta color swatch.
 


Purple is one of the palettes that could be surprising at first glance, especially with amethyst suddenly being shown side-by-side with other, finer quality gemstones. 

The passion for purple wasn’t confined to amethyst, however, as purple spinel and tanzanite were standouts at the shows as well. 


 
Gemstones on the teal spectrum are the third palette on the trend watch this year. 

The light teal of Paraíba tourmaline, the deeply saturated bluish teal of London Blue topaz, and bright teal sapphires are all within the range to drive desirability.



Orange brings some warmth to an otherwise cool-toned trend forecast. 

Orange sapphire, Mexican fire opal, and spessartite garnet were heating up the desert at both trade shows. While orange isn’t for everyone, it is stunning and will get noticed.




Last, but not least, is emerald green.

Emerald, tsavorite and rich green tourmaline are holding strong in popularity and desirability. Sometimes the classics can be the top trends.


 Related stories will be right here … 

The Latest

Rolex store exterior Bellevue Washington
WatchesOct 29, 2026
Bucherer Opens Rolex Boutique in Washington State

The Rolex-owned retailer’s new 4,700-square-foot store’s façade honors the Pacific Northwest’s evergreen forests.

Ann Cahoon
MajorsOct 29, 2026
Gesswein Hires Longtime Bench Jeweler, Educator Ann Cahoon

Cahoon was appointed strategic account and educational program manager at Gesswein, which recently joined Continental Buying Group.

Tiffany & Co. Love Is a Gift Holiday Campaign with Amanda Seyfried
MajorsOct 29, 2026
Amanda Seyfried Stars In Tiffany & Co.’s Holiday Campaign

Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.

DeBeersICONS_TITLE1_CUSTOMCONTENT_1872x1052 (1).jpg
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural Diamonds

A Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.

Graphic of cauldron and cat with jewelry in bubbles
EditorsOct 28, 2026
These Wicked Jewels Will Cast a Spell on You

For her annual Halloween story, Senior Editor Lenore Fedow highlights bewitching jewels fit for a witch that go from day to unholy night.

Weekly QuizOct 29, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Jaythan Gilder and Stolen Tiffany & Co. Earrings
CrimeOct 28, 2026
Man In Florida Who Swallowed Tiffany & Co. Earrings Convicted

Jaythan Gilder was found guilty of robbery and grand theft after stealing and then ingesting nearly $800,000 worth of Tiffany & Co. jewelry.

Gas station
SurveysOct 28, 2026
Consumer Confidence Up in October as Gas Prices Ease

Consumer confidence remains on the long-term downward trend that’s persisted over the past few years, said a Conference Board economist.

lab channel btyb 0926.png
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.

Built on Relationships. Refined by Craft.

Stuller Magic of the Moment Holiday Campaign
MajorsOct 28, 2026
Stuller’s Holiday Campaign Lets the ‘Magic of the Moment’ Shine

The holiday campaign includes key jewelry trends, a curated holiday gift guide, and resources to help jewelers prepare for holiday shoppers.

De Beers Desert Diamonds Icons Campaign Designer Showcase
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ Campaign

The “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.

Mervis Diamond Importers store
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond Importers

Solomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.

Woman holding testing swab
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New Jewels

The fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.

Sarin Bachmann and Julie Walsh
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ Honorees

The annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.

Ali Ahn in Bliss Lau Vantage Collection Campaign
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian Horizon

In her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.

Behind the scenes shot of Tiffany & Co.’s Design and Innovation Workshop
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the Scenes

The jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.

Jewelers for Children Halloween contest
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You Dare

Vote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.

Image from PGI USA Platinum Born campaign
MajorsOct 23, 2026
PGI USA Set to Close at Year’s End

The closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.

Rachel Chalchinsky of Color Source Gems Survivor Tribute Ring
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ Ring

The ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.

Jewelers of America new logo
TechnologyOct 23, 2026
JA Unveils New Website, Logo

The website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.

Pomellato Paraíba high jewelry choker necklace
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3

Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.

Stock image of crime scene tape and police cars
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store

Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.

Verdura cuffs
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has Everything

Bespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.

JIS Fall 2026 jewelry
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance

The number of participants at the fall show was up 12 percent.

John Hardy Billie Eilish & Finneas Collection Campaign Imagery
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John Hardy

The Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.

Graphic for episode 10 of the My Next Question podcast
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted 

Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.

Gardner Collier Jewelry store in Kirksville Missouri
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in Business

The family-owned jeweler has three locations across Missouri and Iowa.

Underground shaft at the Venetia diamond mine
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year Shutdown

The De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy