SurveysFeb 06, 2023
What to Know About Consumers in 2023TrendsFeb 23, 2023
Amanda’s Style File: The 5 Colors Trending in Tucson
Amanda Gizzi spotted gemstones in these shades all over AGTA Gem Fair and at Centurion, too.
These tourmaline, sapphire, citrine and diamond earrings from Graziela Gems hit on two of the color trends Amanda Gizzi spotted in the desert—teal and orange. They are priced at $30,550.
Walking through the aisles of the Centurion and AGTA GemFair Tucson trade shows was a colorful delight.
Colored gemstones, as a whole, are a huge trend and it is clear 2023 and 2024 are destined to be bright and bold.
The Tucson shows in particular tend to be great indicators about which gemstones will shape the year or two ahead. Sometimes there are clear front-runners, while other color palettes or stones are unexpected surprises.
This year, there were five colors—magenta, purple, orange, teal and emerald green—that stood out, and for a few of these colors, there are multiple gemstones that can meet consumer demand and captivate their color curiosities.
See them all below.
Magenta-colored gemstones are obviously on-trend with “Viva Magenta” named the 2023 Pantone Color of the Year.
Bold pink gemstones are a natural fit with the color of the year, with pink tourmaline a near-identical match for the Pantone Viva Magenta color swatch.
Colored gemstones, as a whole, are a huge trend and it is clear 2023 and 2024 are destined to be bright and bold.
The Tucson shows in particular tend to be great indicators about which gemstones will shape the year or two ahead. Sometimes there are clear front-runners, while other color palettes or stones are unexpected surprises.
This year, there were five colors—magenta, purple, orange, teal and emerald green—that stood out, and for a few of these colors, there are multiple gemstones that can meet consumer demand and captivate their color curiosities.
See them all below.
Magenta-colored gemstones are obviously on-trend with “Viva Magenta” named the 2023 Pantone Color of the Year.
Bold pink gemstones are a natural fit with the color of the year, with pink tourmaline a near-identical match for the Pantone Viva Magenta color swatch.
Omi Privé 18-karat yellow gold earrings featuring Asscher-cut purple garnets accented by spinels and diamonds ($18,000)
Lisa Nik 18-karat rose gold rubellite ring with diamonds ($24,150)
100% Natural Ltd. untreated American fancy red beryl, also known as bixbite, weighing 0.80 carats (price upon request). (Photo credit: Brian Moghadan Photography)
Barker & Co. 26.92-carat rubellite (price upon request)
Purple is one of the palettes that could be surprising at first glance, especially with amethyst suddenly being shown side-by-side with other, finer quality gemstones.
The passion for purple wasn’t confined to amethyst, however, as purple spinel and tanzanite were standouts at the shows as well.
AG Gems 2.21-carat purple spinel flanked by untreated violet spinels, ceylon pink sapphires and diamonds ($7,000)
Omi Privé platinum ring accented with black rhodium and set with a 4.85-carat oval purple spinel, trillion-cut violet spinels, alexandrites and diamonds ($32,000)
Lisa Nik 18-karat rose gold amethyst ring with diamonds ($3,780)
Barker & Co. 7.70-carat scapolite (price upon request)
Gemstones on the teal spectrum are the third palette on the trend watch this year.
The light teal of Paraíba tourmaline, the deeply saturated bluish teal of London Blue topaz, and bright teal sapphires are all within the range to drive desirability.
PeJay Creations PeJay Creations 30.10-carat London Blue topaz with diamond necklace set in 14-karat gold ($8,845)
Intercolor USA USA unheated emerald-cut 8.23-carat teal-colored sapphire (price upon request)
Graziela blue rhodium over 18-karat white gold and Swiss Blue topaz ring ($2,350)
AG Gems 18-karat yellow gold ring with seafoam green tourmaline from Afghanistan shown with a blue sapphire and diamond ring (prices upon request)
Orange brings some warmth to an otherwise cool-toned trend forecast.
Orange sapphire, Mexican fire opal, and spessartite garnet were heating up the desert at both trade shows. While orange isn’t for everyone, it is stunning and will get noticed.
Graziela 18-karat white gold earrings with Graziela tourmaline, orange sapphire, diamond, Paraíba tourmaline and citrine ($30,550)
Suzy Landa 18-karat gold necklace with 24.68 carats of Mexican fire opal and diamonds ($18,250)
Lisa Nik Mexican fire opal drop earrings with diamonds set in 18-karat yellow gold ($21,000)
100% Natural Ltd. pair of untreated Nigerian spessartite garnets weighing 90.48 carats (price upon request). (Photo credit: Brian Moghadan Photography)
Last, but not least, is emerald green.
Emerald, tsavorite and rich green tourmaline are holding strong in popularity and desirability. Sometimes the classics can be the top trends.
Gem Platinum 18-karat white and yellow gold bracelet with diamonds and Zambian emeralds (price upon request)
Dilamani emerald and diamond dog tag pendant on a 14-karat yellow gold paper clip chain ($4,800)
SNJ Creations Ltd. 18-karat gold emerald and diamond ring (price upon request)
100% Natural Ltd. untreated 7.34-carat Zambian emerald (price upon request). (Photo credit: Brian Moghadan Photography)
More on Trends
The Latest
MajorsDec 08, 2025
Juell Kadet, a ‘Lifelong Pillar’ of Rogers & Hollands, Dies at 96Kadet, a 1994 National Jeweler Retailer Hall of Fame inductee, helped grow the family-owned retailer in the Chicago area and beyond.
TechnologyDec 08, 2025
You’ve Heard of Smart Watches and Rings; Meet Smart EarringsBilled as the world’s smallest wearable, Lumia Health’s new smart earrings have a health tracker subtly embedded in the back.
CollectionsDec 05, 2025
Piece of the Week: Robinson Pelham’s ‘Tsar Star’ EarringsThe new pink sapphire version of the piece dances with its wearer in the brand’s “Icons After Dark” holiday campaign.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
MajorsDec 05, 2025
Stuller Releases ‘Wrapped in Wonder’ CampaignThe manufacturer’s holiday campaign features a gift guide filled with trending designs and jewelry that can be personalized.
Weekly QuizDec 04, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CrimeDec 04, 2025
Man Arrested After Allegedly Swallowing Fabergé Egg PendantThe man was charged with theft, accused of ingesting the necklace while in a jewelry store in Auckland, New Zealand.
IndependentsDec 04, 2025
Step Inside JR Dunn Jewelers’ Giant New Store The Florida independent expanded its store from 8,000 to 14,000 square feet, fulfilling the vision of its late co-founder, Jim Dunn.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Supplier BulletinDec 04, 2025
Introducing Shop Natural Day: A New Movement Celebrating Natural DiamondsSponsored by De Beers Group
WatchesDec 04, 2025
Casio Shrinks its G-Shock WatchThe classic 5600 series G-Shock has been scaled down to about a tenth of its size, becoming a fully functioning watch ring.
Events & AwardsDec 04, 2025
AGA Announces 2026 Tucson Speaker LineupThe association’s annual conference and gala will take place Feb. 4, 2026, during the Tucson gem shows.
Events & AwardsDec 04, 2025
CBG Announces Speaker Lineup for 2026 Miami Event The January show will include a workshop for jewelry retailers on implementing AI to strengthen their businesses.
TrendsDec 03, 2025
Miley Cyrus Debuts Edgy Engagement RingFellow musician Maxx Morando proposed to the star with a chunky, cushion-cut diamond ring designed by Jacquie Aiche.
Policies & IssuesDec 03, 2025
Costco Joins Growing Wave of Retailers Suing for Tariff Refunds The retailer, which sells billions in fine jewelry and watches, is suing the Trump administration and U.S. Customs and Border Patrol.
SurveysDec 03, 2025
A Record 202.9M Shoppers Turned Out Thanksgiving WeekendBlack Friday is still the most popular shopping day over the five-day holiday weekend, as per the National Retail Federation’s survey.
AuctionsDec 03, 2025
Fabergé’s 'The Winter Egg' Achieves Record $30MThe historic egg, crafted for Russia's ruling family prior to the revolution, was the star of Christie’s recent auction of works by Fabergé.
FinancialsDec 02, 2025
Signet Jewelers’ Q3 Sales Up Amid Continued Focus on Lower Price PointsThe retailer offered more fashion jewelry priced under $1,000, including lab-grown diamond and men’s jewelry.
CollectionsDec 02, 2025
Briony Raymond Introduces First FragranceThe eau de parfum is held in a fluted glass bottle that mirrors the decor of the brand’s atelier, and its cap is a nod to its “Sloan” ring.
SourcingDec 02, 2025
Petra Diamonds Elevates Interim CEOs to Permanent StatusVivek Gadodia and Juan Kemp, who’ve been serving as interim co-CEOs since February, will continue to lead the diamond mining company.
MajorsDec 02, 2025
Lee Krombholz Takes Over as Chair of MJSA Education FoundationIn addition, a slate of new officers and trustees were appointed to the board.
IndependentsDec 02, 2025
RJO Welcomes Its 1,200th Retail MemberWitt’s Jewelry in Wayne, Nebraska, is the organization’s new milestone member.
SourcingDec 02, 2025
Brendan Laurs Honored With 2025 Bonanno AwardLaurs is the editor-in-chief of Gem-A’s The Journal of Gemmology and an expert on the formation of colored gemstone deposits.
CrimeDec 01, 2025
Fourth Man Charged in Louvre Jewelry HeistThe man, who has a criminal history, is suspected of being the fourth member of the four-man crew that carried out the heist.
AuctionsDec 01, 2025
Christie’s Presents ‘Splendor & Style’ CollectionThe single-owner collection includes one of the largest offerings of Verdura jewels ever to appear at auction, said Christie’s.
IndependentsDec 01, 2025
Lustig Jewelers’ New Owner Is a Fellow Chicago JewelerMichael Helfer has taken the reins, bringing together two historic Chicago jewelry names.
MajorsDec 01, 2025
PGI Debuts Platinum-Filled Holiday Gift GuideThe guide features all-new platinum designs for the holiday season by brands like Harwell Godfrey, Ritani, and Suna.
FinancialsNov 26, 2025
Movado CEO Talks Tariffs, Growing Interest in Accessible Luxury WatchesDuring its Q3 call, CEO Efraim Grinberg discussed the deal to lower tariffs on Swiss-made watches, watch market trends, and more.
