SurveysFeb 06, 2023
What to Know About Consumers in 2023TrendsFeb 23, 2023
Amanda’s Style File: The 5 Colors Trending in Tucson
Amanda Gizzi spotted gemstones in these shades all over AGTA Gem Fair and at Centurion, too.
These tourmaline, sapphire, citrine and diamond earrings from Graziela Gems hit on two of the color trends Amanda Gizzi spotted in the desert—teal and orange. They are priced at $30,550.
Walking through the aisles of the Centurion and AGTA GemFair Tucson trade shows was a colorful delight.
Colored gemstones, as a whole, are a huge trend and it is clear 2023 and 2024 are destined to be bright and bold.
The Tucson shows in particular tend to be great indicators about which gemstones will shape the year or two ahead. Sometimes there are clear front-runners, while other color palettes or stones are unexpected surprises.
This year, there were five colors—magenta, purple, orange, teal and emerald green—that stood out, and for a few of these colors, there are multiple gemstones that can meet consumer demand and captivate their color curiosities.
See them all below.
Magenta-colored gemstones are obviously on-trend with “Viva Magenta” named the 2023 Pantone Color of the Year.
Bold pink gemstones are a natural fit with the color of the year, with pink tourmaline a near-identical match for the Pantone Viva Magenta color swatch.
Colored gemstones, as a whole, are a huge trend and it is clear 2023 and 2024 are destined to be bright and bold.
The Tucson shows in particular tend to be great indicators about which gemstones will shape the year or two ahead. Sometimes there are clear front-runners, while other color palettes or stones are unexpected surprises.
This year, there were five colors—magenta, purple, orange, teal and emerald green—that stood out, and for a few of these colors, there are multiple gemstones that can meet consumer demand and captivate their color curiosities.
See them all below.
Magenta-colored gemstones are obviously on-trend with “Viva Magenta” named the 2023 Pantone Color of the Year.
Bold pink gemstones are a natural fit with the color of the year, with pink tourmaline a near-identical match for the Pantone Viva Magenta color swatch.
Omi Privé 18-karat yellow gold earrings featuring Asscher-cut purple garnets accented by spinels and diamonds ($18,000)
Lisa Nik 18-karat rose gold rubellite ring with diamonds ($24,150)
100% Natural Ltd. untreated American fancy red beryl, also known as bixbite, weighing 0.80 carats (price upon request). (Photo credit: Brian Moghadan Photography)
Barker & Co. 26.92-carat rubellite (price upon request)
Purple is one of the palettes that could be surprising at first glance, especially with amethyst suddenly being shown side-by-side with other, finer quality gemstones.
The passion for purple wasn’t confined to amethyst, however, as purple spinel and tanzanite were standouts at the shows as well.
AG Gems 2.21-carat purple spinel flanked by untreated violet spinels, ceylon pink sapphires and diamonds ($7,000)
Omi Privé platinum ring accented with black rhodium and set with a 4.85-carat oval purple spinel, trillion-cut violet spinels, alexandrites and diamonds ($32,000)
Lisa Nik 18-karat rose gold amethyst ring with diamonds ($3,780)
Barker & Co. 7.70-carat scapolite (price upon request)
Gemstones on the teal spectrum are the third palette on the trend watch this year.
The light teal of Paraíba tourmaline, the deeply saturated bluish teal of London Blue topaz, and bright teal sapphires are all within the range to drive desirability.
PeJay Creations PeJay Creations 30.10-carat London Blue topaz with diamond necklace set in 14-karat gold ($8,845)
Intercolor USA USA unheated emerald-cut 8.23-carat teal-colored sapphire (price upon request)
Graziela blue rhodium over 18-karat white gold and Swiss Blue topaz ring ($2,350)
AG Gems 18-karat yellow gold ring with seafoam green tourmaline from Afghanistan shown with a blue sapphire and diamond ring (prices upon request)
Orange brings some warmth to an otherwise cool-toned trend forecast.
Orange sapphire, Mexican fire opal, and spessartite garnet were heating up the desert at both trade shows. While orange isn’t for everyone, it is stunning and will get noticed.
Graziela 18-karat white gold earrings with Graziela tourmaline, orange sapphire, diamond, Paraíba tourmaline and citrine ($30,550)
Suzy Landa 18-karat gold necklace with 24.68 carats of Mexican fire opal and diamonds ($18,250)
Lisa Nik Mexican fire opal drop earrings with diamonds set in 18-karat yellow gold ($21,000)
100% Natural Ltd. pair of untreated Nigerian spessartite garnets weighing 90.48 carats (price upon request). (Photo credit: Brian Moghadan Photography)
Last, but not least, is emerald green.
Emerald, tsavorite and rich green tourmaline are holding strong in popularity and desirability. Sometimes the classics can be the top trends.
Gem Platinum 18-karat white and yellow gold bracelet with diamonds and Zambian emeralds (price upon request)
Dilamani emerald and diamond dog tag pendant on a 14-karat yellow gold paper clip chain ($4,800)
SNJ Creations Ltd. 18-karat gold emerald and diamond ring (price upon request)
100% Natural Ltd. untreated 7.34-carat Zambian emerald (price upon request). (Photo credit: Brian Moghadan Photography)
Editors' Picks
Sponsored by
More on Trends
The Latest
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
SourcingJun 05, 2026
State of Diamonds: The Way Forward for Natural DiamondsThe jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.
Weekly QuizJun 05, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsJun 04, 2026
Treasures from Maurice Tempelsman’s ‘Marvelous’ Life Head to AuctionUp for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.
CollectionsJun 04, 2026
Buddha Mama to Spend the Summer in AspenThe Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
MajorsJun 04, 2026
AGS Honors Late Peter Yantzer, Holds Time Capsule CeremonyThe organization also announced its international board of directors for the 2026-2027 term.
MajorsJun 04, 2026
Neiman Marcus’ Downtown Dallas Store to Close in SeptemberSaks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
ColumnistsJun 03, 2026
Peter Smith: When Top Talent Leaves and What It Says About YouSmith discusses how managers should handle a top performer's exit, warning that a poor response could have a lasting impact.
GradingJun 03, 2026
GIA’s Tracr Investment Is First Step Toward Industry-Owned PlatformThe Gemological Institute of America is now a 30 percent stakeholder in Tracr, the De Beers-backed blockchain for diamonds.
WatchesJun 03, 2026
The 1916 Company Taking Pre-Owned Rolexes on the Road, AgainThe retailer is bringing Rolex Certified Pre-Owned watches to five U.S. cities in 2026 for collectors to see, try on, and purchase.
IndependentsJun 03, 2026
Jessica Alba Is the New Face of Gabriel & Co.The actress and entrepreneur stars in the jeweler’s new campaign that celebrates life’s quiet moments.
FinancialsJun 02, 2026
Signet Jewelers’ Q1 Sales Up 2% As It Focuses on ‘Core Four’ The jewelry retailer is zeroing in on Zales, Jared, Kay Jewelers, and Blue Nile as it looks to create unique brand identities for each.
SourcingJun 02, 2026
Leader Appointed for Botswana’s Diamonds for Development Fund Dr. Akinwumi Adesina, a development economist, will head the fund created to help Botswana diversify its economy.
WatchesJun 02, 2026
Watch Industry Veteran James Marks Joins Sotheby’sSotheby’s has appointed the former Phillips executive as its global head of private sales and retail in its watches division.
AuctionsJun 02, 2026
Sotheby’s to Auction 10-Carat Blue Diamond, 1960s Harry Winston Necklace A private collection of five Paraíba tourmalines also will be up for sale at Sotheby’s High Jewelry auction in New York, scheduled for June 16.
IndependentsJun 02, 2026
State of Retail: 6 Things Retailers Should Know About Consumers TodayFrom Gen Z’s view of luxury to “doom spending,” these are the six consumer trends to note this year.
Events & AwardsJun 01, 2026
Design Atelier Brands Have a Big Night at Emotional Couture Design AwardsThe show started by honoring Mildred Marcano, ended with a tearful Beth Anne Bonanno, and recognized a dozen-plus designers in between.
SourcingJun 01, 2026
RapNet Rebranding as Rapaport TradeThe revamped online diamond marketplace will feature pricing intelligence and data-driven tools for more efficient buying and selling.
SourcingJun 01, 2026
Gemfields’ Higher-Quality Emerald Auction Achieves $26.8MThe miner said demand for higher-quality emeralds is stable, but there is notable caution in the market.
CollectionsMay 29, 2026
Cultus Artem’s Necklace Is the Oasis in Las Vegas’ DesertThe “River of Heaven” necklace, our Piece of the Week debuting at Couture, combines 26 salt and pepper diamonds spaced by Tahitian pearls.
IndependentsMay 29, 2026
Meet the 2026 Retailer Hall of Fame InducteesThis year’s inductees include second-, third-, and fourth-generation jewelers.
Events & AwardsMay 28, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerThe author, speaker, and entrepreneur will give his presentation, “Spiritual Billionaire,” on Saturday morning.
Events & AwardsMay 28, 2026
JCK Rocks To Ride With NellyThree-time Grammy award-winning artist Nelly is set to perform at the annual event at Tao Beach on Sunday night.
MajorsMay 28, 2026
Signet Jewelers to Buy The Clear Cut Signet will integrate the online-only, natural diamond-focused jeweler into Blue Nile, which it wants to position as a higher-end retailer.
