Amanda’s Style File: The 5 Colors Trending in Tucson
Amanda Gizzi spotted gemstones in these shades all over AGTA Gem Fair and at Centurion, too.

Colored gemstones, as a whole, are a huge trend and it is clear 2023 and 2024 are destined to be bright and bold.
The Tucson shows in particular tend to be great indicators about which gemstones will shape the year or two ahead. Sometimes there are clear front-runners, while other color palettes or stones are unexpected surprises.
This year, there were five colors—magenta, purple, orange, teal and emerald green—that stood out, and for a few of these colors, there are multiple gemstones that can meet consumer demand and captivate their color curiosities.
See them all below.
Magenta-colored gemstones are obviously on-trend with “Viva Magenta” named the 2023 Pantone Color of the Year.
Bold pink gemstones are a natural fit with the color of the year, with pink tourmaline a near-identical match for the Pantone Viva Magenta color swatch.
Purple is one of the palettes that could be surprising at first glance, especially with amethyst suddenly being shown side-by-side with other, finer quality gemstones.
The passion for purple wasn’t confined to amethyst, however, as purple spinel and tanzanite were standouts at the shows as well.
Gemstones on the teal spectrum are the third palette on the trend watch this year.
The light teal of Paraíba tourmaline, the deeply saturated bluish teal of London Blue topaz, and bright teal sapphires are all within the range to drive desirability.
Orange brings some warmth to an otherwise cool-toned trend forecast.
Orange sapphire, Mexican fire opal, and spessartite garnet were heating up the desert at both trade shows. While orange isn’t for everyone, it is stunning and will get noticed.
Last, but not least, is emerald green.
Emerald, tsavorite and rich green tourmaline are holding strong in popularity and desirability. Sometimes the classics can be the top trends.
The Latest

From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.

The big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.

Marie-Laure Cérède will join Chanel as the new director of its jewelry creation studio, starting in October.

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.


Ilana McCabe is Signet’s vice president of public relations and brand communications.

It was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

The approval means the retailer is on track to exit bankruptcy proceedings this summer.

The men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.

The bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.

The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.

The industry veteran is bringing his 56-year run in the fine jewelry sector to an end.

The panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.

Inspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.

The company has promoted Katherine Whitacre to the role.

The jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.

Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”

The platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.

Jim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.

When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.

The “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Up for auction at Sotheby’s, the collection of Tempelsman’s personal effects includes a Cartier Tank watch Jackie O. gifted him.

The Miami-based fine jewelry brand will host its first summer residency in the Colorado mountain town from June 5 to Aug. 23.

The organization also announced its international board of directors for the 2026-2027 term.

Saks Global confirmed the closure this week, spelling the end for a store that’s been part of downtown Dallas for more than 100 years.
























