SurveysFeb 06, 2023
What to Know About Consumers in 2023TrendsFeb 23, 2023
Amanda’s Style File: The 5 Colors Trending in Tucson
Amanda Gizzi spotted gemstones in these shades all over AGTA Gem Fair and at Centurion, too.
These tourmaline, sapphire, citrine and diamond earrings from Graziela Gems hit on two of the color trends Amanda Gizzi spotted in the desert—teal and orange. They are priced at $30,550.
Walking through the aisles of the Centurion and AGTA GemFair Tucson trade shows was a colorful delight.
Colored gemstones, as a whole, are a huge trend and it is clear 2023 and 2024 are destined to be bright and bold.
The Tucson shows in particular tend to be great indicators about which gemstones will shape the year or two ahead. Sometimes there are clear front-runners, while other color palettes or stones are unexpected surprises.
This year, there were five colors—magenta, purple, orange, teal and emerald green—that stood out, and for a few of these colors, there are multiple gemstones that can meet consumer demand and captivate their color curiosities.
See them all below.
Magenta-colored gemstones are obviously on-trend with “Viva Magenta” named the 2023 Pantone Color of the Year.
Bold pink gemstones are a natural fit with the color of the year, with pink tourmaline a near-identical match for the Pantone Viva Magenta color swatch.
Colored gemstones, as a whole, are a huge trend and it is clear 2023 and 2024 are destined to be bright and bold.
The Tucson shows in particular tend to be great indicators about which gemstones will shape the year or two ahead. Sometimes there are clear front-runners, while other color palettes or stones are unexpected surprises.
This year, there were five colors—magenta, purple, orange, teal and emerald green—that stood out, and for a few of these colors, there are multiple gemstones that can meet consumer demand and captivate their color curiosities.
See them all below.
Magenta-colored gemstones are obviously on-trend with “Viva Magenta” named the 2023 Pantone Color of the Year.
Bold pink gemstones are a natural fit with the color of the year, with pink tourmaline a near-identical match for the Pantone Viva Magenta color swatch.
Omi Privé 18-karat yellow gold earrings featuring Asscher-cut purple garnets accented by spinels and diamonds ($18,000)
Lisa Nik 18-karat rose gold rubellite ring with diamonds ($24,150)
100% Natural Ltd. untreated American fancy red beryl, also known as bixbite, weighing 0.80 carats (price upon request). (Photo credit: Brian Moghadan Photography)
Barker & Co. 26.92-carat rubellite (price upon request)
Purple is one of the palettes that could be surprising at first glance, especially with amethyst suddenly being shown side-by-side with other, finer quality gemstones.
The passion for purple wasn’t confined to amethyst, however, as purple spinel and tanzanite were standouts at the shows as well.
AG Gems 2.21-carat purple spinel flanked by untreated violet spinels, ceylon pink sapphires and diamonds ($7,000)
Omi Privé platinum ring accented with black rhodium and set with a 4.85-carat oval purple spinel, trillion-cut violet spinels, alexandrites and diamonds ($32,000)
Lisa Nik 18-karat rose gold amethyst ring with diamonds ($3,780)
Barker & Co. 7.70-carat scapolite (price upon request)
Gemstones on the teal spectrum are the third palette on the trend watch this year.
The light teal of Paraíba tourmaline, the deeply saturated bluish teal of London Blue topaz, and bright teal sapphires are all within the range to drive desirability.
PeJay Creations PeJay Creations 30.10-carat London Blue topaz with diamond necklace set in 14-karat gold ($8,845)
Intercolor USA USA unheated emerald-cut 8.23-carat teal-colored sapphire (price upon request)
Graziela blue rhodium over 18-karat white gold and Swiss Blue topaz ring ($2,350)
AG Gems 18-karat yellow gold ring with seafoam green tourmaline from Afghanistan shown with a blue sapphire and diamond ring (prices upon request)
Orange brings some warmth to an otherwise cool-toned trend forecast.
Orange sapphire, Mexican fire opal, and spessartite garnet were heating up the desert at both trade shows. While orange isn’t for everyone, it is stunning and will get noticed.
Graziela 18-karat white gold earrings with Graziela tourmaline, orange sapphire, diamond, Paraíba tourmaline and citrine ($30,550)
Suzy Landa 18-karat gold necklace with 24.68 carats of Mexican fire opal and diamonds ($18,250)
Lisa Nik Mexican fire opal drop earrings with diamonds set in 18-karat yellow gold ($21,000)
100% Natural Ltd. pair of untreated Nigerian spessartite garnets weighing 90.48 carats (price upon request). (Photo credit: Brian Moghadan Photography)
Last, but not least, is emerald green.
Emerald, tsavorite and rich green tourmaline are holding strong in popularity and desirability. Sometimes the classics can be the top trends.
Gem Platinum 18-karat white and yellow gold bracelet with diamonds and Zambian emeralds (price upon request)
Dilamani emerald and diamond dog tag pendant on a 14-karat yellow gold paper clip chain ($4,800)
SNJ Creations Ltd. 18-karat gold emerald and diamond ring (price upon request)
100% Natural Ltd. untreated 7.34-carat Zambian emerald (price upon request). (Photo credit: Brian Moghadan Photography)
More on Trends
The Latest
CrimeDec 17, 2025
Man Pleads Not Guilty to Swallowing Fabergé PendantThe special-edition egg pendant ingested in a New Zealand jewelry store was recovered after a six-day wait.
EditorsDec 17, 2025
2025 Jewelry Rewind: The Best Piece of the Week PicksAssociate Editor Natalie Francisco plays favorites with Piece of the Week, selecting a standout piece of jewelry from each month of 2025.
CollectionsDec 17, 2025
Lucy Hale Stars in Jacquie Aiche’s Holiday CampaignThe “Love and Desire” campaign is inspired by the magic that follows when one’s heart leads the way, said the brand.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
GradingDec 17, 2025
SSEF Announces 2025 Scholarship WinnersTwo awardees will receive free tuition for an educational course at the Swiss lab, with flights and lodging included.
Weekly QuizDec 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsDec 16, 2025
Pandora’s New CEO Will Step Up EarlyBerta de Pablos-Barbier will replace Alexander Lacik at the start of January, two months earlier than expected.
AuctionsDec 16, 2025
Suzanne Belperron, JAR Shine in Sotheby’s First Auctions at New HQSotheby’s held its first two jewelry sales at the Breuer building last week, and they totaled nearly $44 million.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsDec 16, 2025
TJS Now Accepting Scholarship Applications for 2026Winners will receive free registration and lodging for its fourth annual event in Detroit.
ColumnistsDec 16, 2025
Beyond Unboxing: Creative Reveals to Drive Reach and EngagementHere are six ideas for making more engaging content for Instagram Reels and TikTok, courtesy of Duvall O’Steen and Jen Cullen Williams.
Events & AwardsDec 16, 2025
Diamonds Do Good Names 2026 Award RecipientsThe honorees include a notable jewelry brand, an industry veteran, and an independent retailer.
CrimeDec 15, 2025
Men Receive Life Sentences in Home Invasion Murder of Jeweler Carlos Jose Hernandez and Joshua Zuazo were sentenced to life without the possibility of parole in the 2024 murder of Hussein “Sam” Murray.
Policies & IssuesDec 15, 2025
Sara Yood Named Co-Chair of RJC Standards CommitteeYood will serve alongside Eduard Stefanescu, the sustainability manager for C.Hafner, a precious metals refiner in Germany.
IndependentsDec 15, 2025
M.S. Rau to Open Store in AspenThe New Orleans jeweler is also hosting pop-up jewelry boutiques in New York City and Dallas.
AuctionsDec 12, 2025
13.54-Carat Paraíba Tourmaline Sets Records at Christie’sSet in a Tiffany & Co. necklace, it sold for $4.2 million, the highest price and price per carat paid for a Paraíba tourmaline at auction.
MajorsDec 12, 2025
David Webb Reveals Ice-Cold Holiday Window DisplayThe jeweler’s “Deep Freeze” display showcases its iconic jewelry designs frozen in a vintage icebox.
CollectionsDec 12, 2025
Piece of the Week: Oscar Heyman’s Sphene RingTake luxury gifting to new heights this holiday season with the jeweler’s showstopping 12-carat sphene ring.
Events & AwardsDec 12, 2025
IGI Jewelry Design Contest Now Accepting SubmissionsThis year's theme is “Unveiling the Depths of the Ocean.”
GradingDec 11, 2025
GIA to Offer Origin Determination for 3 More GemstonesStarting Jan. 1, customers can request the service for opal, peridot, and demantoid garnet.
IndependentsDec 11, 2025
Look Inside Day’s Jewelers’ Ninth StoreThe 111-year-old retailer celebrated the opening of its new location in Salem, New Hampshire, which is its third store in the state.
MajorsDec 11, 2025
Americas Gold Releases New Gold Chain CatalogThe new catalog features its most popular chains as well as new styles.
AuctionsDec 10, 2025
Francis Ford Coppola’s Watch Sells for $10.8MThe filmmaker’s personal F.P. Journe “FFC” prototype was the star of Phillips’ recent record-setting watch auction in New York.
WatchesDec 10, 2025
There’s A New Rolex Boutique in MiamiThe new location in the Design District pays homage to Miami’s Art Deco heritage and its connection to the ocean.
SurveysDec 10, 2025
Consumer Confidence Drops in November Inflations, tariffs, and politics—including the government shutdown—were among consumers’ top concerns last month.
SourcingDec 10, 2025
NAJA Announces Details for 2026 ‘Ace It’ Winter Conference“Longtime favorite” presenters, as well as first-time speakers, will lead talks and workshops at the annual event in Tucson next year.
Events & AwardsDec 10, 2025
MJSA Names 2025 Responsible Design Challenge WinnerSilas Smith of Meridian Metalworks won the challenge with his pendant that blends Australian and American landscapes.
AuctionsDec 09, 2025
‘Desert Rose’ Diamond Sells for $8.8M in Abu DhabiThe sale of the 31.68-carat, sunset-hued stone was part of Sotheby’s first series of events and auctions in Abu Dhabi.
