Indian Jewelry Brand Tanishq Opens First U.S. Store, More on the Way
The jeweler’s expansion plans include 20 to 30 more stores in North America and the Middle East over the next two to three years.

The brand is owned by The Tata Group, a Mumbai-based multinational conglomerate that owns 30 companies across 10 categories, including Tata Motors, Tata Consultancy Services, Air India, and Jaguar Land Rover.
Tata Group also owns watch, jewelry, and eyewear brand Titan Company Limited, which is the parent company of Tanishq.
A few notable names attended the store’s opening, including U.S. Sen. Robert Menendez (D-NJ) and Randhir Jaiswal, consul general of India in New York.
The brand chose New Jersey because of its sizable Indian-American community, accounting for 4 percent of the state’s population, said the company.
The company has been in the U.S. market via e-commerce for more than a year, but the store opening is part of its retail business expansion strategy.
“Tanishq already has a significant online presence in the U.S. market. The high demand and interest shown by the Indian-American community encouraged us to have an on-ground presence for them,” said Kuruvilla Markose, CEO of the international business division of Titan Company Limited.
“This showroom will have our latest collections and masterpieces designed to suit all jewelry needs of Indian-Americans."

The 3,750-square-foot, two-story showroom will house more than 6,500 unique jewelry designs, available in 18- and 22-karat gold, featuring diamonds and gemstones.
At its inaugural event, Tanishq showcased its “Color Me Joy” cocktail jewelry collections alongside its “Romance of Polki” wedding collection and a few others.
“We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the United States is a significant step in that direction,” said C.K. Venkataraman, managing director at Titan Company Limited.
“Tanishq has been balancing the elegance of tradition with the brilliance of modernity for decades and we want to bring it to New Jersey."
In India, the company has more than 400 stores in 240 cities with plans to open more than 100 additional locations in the next year.
It opened its first international physical store in Dubai in November 2020, and now has eight international stores.
The company’s expansion plans include opening 20 to 30 more locations in North America and the Middle East collectively over the next two to three years.
The Latest

Anne Hathaway was seen wearing the toggle necklace three times while filming scenes for “The Devil Wears Prada 2.”

Jewellery & Gem World Hong Kong is scheduled for Sept. 15 to 21, and buyer pre-registration will be available until Sept. 7.

Renovations at Tiffany & Co. stores ate into profits in the company’s watch and jewelry division.

As a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.

Mark and Candy Udell of London Jewelers will receive the honor at the 24th annual Gem Awards next March.


While struggles continue at the mining and trading end of the pipeline, consumer demand for diamond jewelry is holding steady.

The “Fantasia” jewelry collection turns the intaglio animals from her “Close Encounters” collection into 3D characters.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The special Classic Avi Chronograph 42 with an Eagles-green dial is limited to 59 pieces, a nod to the Super Bowl Philadelphia just won.

JSA has received reports of mobs swarming jewelry stores, driving cars into the storefront or smashing through the windows.

The “Kashmir” collection features centuries-old craft techniques made in collaboration with the region’s master papier-mâché artisans.

Creative Director Erica Bianchini shared why the jeweler is looking to expand into the U.S. and how it’s putting Canadian craftsmanship on the map.

Two Los Angeles Fire Department stations plan to use the donations to upgrade their equipment and tools.

Next week, the auction house will kick off a selling exhibition of jewelry by British artist Hannah Martin and Coldplay’s Guy Berryman.

“Stolen: Heist of the Century” is based on “Flawless,” the book about the middle-of-the-night theft, and will debut on Netflix in August.

Emmanuel Raheb shares the top five gifting moments outside of major holidays that jewelers should build marketing campaigns around.

The wholesale trade show’s Luxury Lifestyle section will showcase established and emerging jewelry designers.

The mid-year conference for jewelry and watch appraisers is slated for Aug. 9 to 10 on Zoom.

Graduated stones make for elevated tennis-style pieces and dramatic statement necklaces.

Nominations in the categories of Jewelry Design, Media Excellence, and Retail Innovation will be accepted through July 30.

The charm necklace features six nautical charms of shells and coral that founder Christina Puchi collected on Florida’s beaches.

The organization elected its youngest vice president as it looks to draw in fresh talent.

Campbell joins the company as vice president of business development while Liebler is the new vice president of operations.

The medals feature a split-texture design highlighting the Games’ first time being hosted by two cities and the athletes’ journeys.

Sponsored by The INSTORE Jewelry Show 2025

Globally, travel and transportation brands reigned, while in the U.S., alcoholic beverage companies and a lingerie brand took the top spots.

The Brooklyn-based jewelry designer is remembered as a true artist and a rare talent.