IndependentsJan 26, 2023
Lee Michaels Fine Jewelry Set to Open 10th StoreMajorsJan 31, 2023
Indian Jewelry Brand Tanishq Opens First U.S. Store, More on the Way
The jeweler’s expansion plans include 20 to 30 more stores in North America and the Middle East over the next two to three years.
Tanishq, an Indian jewelry brand owned by Mumbai-based conglomerate the Tata Group, has opened its first U.S. store, in New Jersey.
Iselin, N.J.—Tanishq, an Indian jewelry brand, has opened its first U.S. store, in New Jersey.
The brand is owned by The Tata Group, a Mumbai-based multinational conglomerate that owns 30 companies across 10 categories, including Tata Motors, Tata Consultancy Services, Air India, and Jaguar Land Rover.
Tata Group also owns watch, jewelry, and eyewear brand Titan Company Limited, which is the parent company of Tanishq.
A few notable names attended the store’s opening, including U.S. Sen. Robert Menendez (D-NJ) and Randhir Jaiswal, consul general of India in New York.
The brand chose New Jersey because of its sizable Indian-American community, accounting for 4 percent of the state’s population, said the company.
The company has been in the U.S. market via e-commerce for more than a year, but the store opening is part of its retail business expansion strategy.
“Tanishq already has a significant online presence in the U.S. market. The high demand and interest shown by the Indian-American community encouraged us to have an on-ground presence for them,” said Kuruvilla Markose, CEO of the international business division of Titan Company Limited.
“This showroom will have our latest collections and masterpieces designed to suit all jewelry needs of Indian-Americans."
The 3,750-square-foot, two-story showroom will house more than 6,500 unique jewelry designs, available in 18- and 22-karat gold, featuring diamonds and gemstones.
At its inaugural event, Tanishq showcased its “Color Me Joy” cocktail jewelry collections alongside its “Romance of Polki” wedding collection and a few others.
“We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the United States is a significant step in that direction,” said C.K. Venkataraman, managing director at Titan Company Limited.
“Tanishq has been balancing the elegance of tradition with the brilliance of modernity for decades and we want to bring it to New Jersey."
In India, the company has more than 400 stores in 240 cities with plans to open more than 100 additional locations in the next year.
It opened its first international physical store in Dubai in November 2020, and now has eight international stores.
The company’s expansion plans include opening 20 to 30 more locations in North America and the Middle East collectively over the next two to three years.
Related stories will be right here …
The brand is owned by The Tata Group, a Mumbai-based multinational conglomerate that owns 30 companies across 10 categories, including Tata Motors, Tata Consultancy Services, Air India, and Jaguar Land Rover.
Tata Group also owns watch, jewelry, and eyewear brand Titan Company Limited, which is the parent company of Tanishq.
A few notable names attended the store’s opening, including U.S. Sen. Robert Menendez (D-NJ) and Randhir Jaiswal, consul general of India in New York.
The brand chose New Jersey because of its sizable Indian-American community, accounting for 4 percent of the state’s population, said the company.
The company has been in the U.S. market via e-commerce for more than a year, but the store opening is part of its retail business expansion strategy.
“Tanishq already has a significant online presence in the U.S. market. The high demand and interest shown by the Indian-American community encouraged us to have an on-ground presence for them,” said Kuruvilla Markose, CEO of the international business division of Titan Company Limited.
“This showroom will have our latest collections and masterpieces designed to suit all jewelry needs of Indian-Americans."
Tanishq’s two-story showroom in Iselin, New Jersey, hopes to appeal to the state’s Indian-American population.
The 3,750-square-foot, two-story showroom will house more than 6,500 unique jewelry designs, available in 18- and 22-karat gold, featuring diamonds and gemstones.
At its inaugural event, Tanishq showcased its “Color Me Joy” cocktail jewelry collections alongside its “Romance of Polki” wedding collection and a few others.
“We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the United States is a significant step in that direction,” said C.K. Venkataraman, managing director at Titan Company Limited.
“Tanishq has been balancing the elegance of tradition with the brilliance of modernity for decades and we want to bring it to New Jersey."
In India, the company has more than 400 stores in 240 cities with plans to open more than 100 additional locations in the next year.
It opened its first international physical store in Dubai in November 2020, and now has eight international stores.
The company’s expansion plans include opening 20 to 30 more locations in North America and the Middle East collectively over the next two to three years.
Editors' Picks
Sponsored by
More on Majors
The Latest
IndependentsApr 29, 2026
Dick Abbott to Retire From The EdgeThe Edge has announced its new CEO, as well as a new partnership with an investment firm focused on founder-led software businesses.
SourcingApr 29, 2026
De Beers’ Production Rises, Market Remains ‘Challenged’De Beers’ diamond production was up 17 percent in Q1, boosted by increased output at its mines in South Africa and Canada.
AuctionsApr 29, 2026
This'll Be the Day You Own John Wayne's RingA signet ring belonging to the Western film star of Hollywood’s Golden Age will be up for auction at Elmwood’s next month.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
Policies & IssuesApr 28, 2026
Tariff Refunds: How to File, What to Expect Importers can submit claims now to receive money back for the IEEPA tariffs they’ve paid, with refunds expected to take up to 90 days.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsApr 28, 2026
This North Carolina Jeweler Is Passing the TorchThe owners of Gregory Jewelers in Morganton, North Carolina, are heading into retirement.
SourcingApr 28, 2026
Doug Hucker Retires From ICAThe colored gemstone industry leader is heading into retirement after four years as the association’s CEO.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingApr 28, 2026
NDC Hires Tapestry Exec to Head Global Marketing Susie Dewey joins the Natural Diamond Council as its new chief marketing officer.
AuctionsApr 27, 2026
12 Years Later, the ‘Ocean Dream’ Diamond Resurfaces at Christie’sThe largest known fancy vivid blue-green diamond could fetch more than $12 million at its second auction appearance.
ColumnistsApr 27, 2026
Stop Treating Mother’s Day Like an AfterthoughtEmmanuel Raheb says jewelers need to start marketing early and make it easy for customers to pick a gift for mom.
IndependentsApr 27, 2026
Longnecker Jewelry Celebrates 30 YearsIn honor of the milestone, the Nebraska jeweler has debuted Leslie & Co., its new in-house jewelry brand.
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
