IndependentsJan 26, 2023
Lee Michaels Fine Jewelry Set to Open 10th StoreMajorsJan 31, 2023
Indian Jewelry Brand Tanishq Opens First U.S. Store, More on the Way
The jeweler’s expansion plans include 20 to 30 more stores in North America and the Middle East over the next two to three years.
Tanishq, an Indian jewelry brand owned by Mumbai-based conglomerate the Tata Group, has opened its first U.S. store, in New Jersey.
Iselin, N.J.—Tanishq, an Indian jewelry brand, has opened its first U.S. store, in New Jersey.
The brand is owned by The Tata Group, a Mumbai-based multinational conglomerate that owns 30 companies across 10 categories, including Tata Motors, Tata Consultancy Services, Air India, and Jaguar Land Rover.
Tata Group also owns watch, jewelry, and eyewear brand Titan Company Limited, which is the parent company of Tanishq.
A few notable names attended the store’s opening, including U.S. Sen. Robert Menendez (D-NJ) and Randhir Jaiswal, consul general of India in New York.
The brand chose New Jersey because of its sizable Indian-American community, accounting for 4 percent of the state’s population, said the company.
The company has been in the U.S. market via e-commerce for more than a year, but the store opening is part of its retail business expansion strategy.
“Tanishq already has a significant online presence in the U.S. market. The high demand and interest shown by the Indian-American community encouraged us to have an on-ground presence for them,” said Kuruvilla Markose, CEO of the international business division of Titan Company Limited.
“This showroom will have our latest collections and masterpieces designed to suit all jewelry needs of Indian-Americans."
The 3,750-square-foot, two-story showroom will house more than 6,500 unique jewelry designs, available in 18- and 22-karat gold, featuring diamonds and gemstones.
At its inaugural event, Tanishq showcased its “Color Me Joy” cocktail jewelry collections alongside its “Romance of Polki” wedding collection and a few others.
“We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the United States is a significant step in that direction,” said C.K. Venkataraman, managing director at Titan Company Limited.
“Tanishq has been balancing the elegance of tradition with the brilliance of modernity for decades and we want to bring it to New Jersey."
In India, the company has more than 400 stores in 240 cities with plans to open more than 100 additional locations in the next year.
It opened its first international physical store in Dubai in November 2020, and now has eight international stores.
The company’s expansion plans include opening 20 to 30 more locations in North America and the Middle East collectively over the next two to three years.
Related stories will be right here …
The brand is owned by The Tata Group, a Mumbai-based multinational conglomerate that owns 30 companies across 10 categories, including Tata Motors, Tata Consultancy Services, Air India, and Jaguar Land Rover.
Tata Group also owns watch, jewelry, and eyewear brand Titan Company Limited, which is the parent company of Tanishq.
A few notable names attended the store’s opening, including U.S. Sen. Robert Menendez (D-NJ) and Randhir Jaiswal, consul general of India in New York.
The brand chose New Jersey because of its sizable Indian-American community, accounting for 4 percent of the state’s population, said the company.
The company has been in the U.S. market via e-commerce for more than a year, but the store opening is part of its retail business expansion strategy.
“Tanishq already has a significant online presence in the U.S. market. The high demand and interest shown by the Indian-American community encouraged us to have an on-ground presence for them,” said Kuruvilla Markose, CEO of the international business division of Titan Company Limited.
“This showroom will have our latest collections and masterpieces designed to suit all jewelry needs of Indian-Americans."
Tanishq’s two-story showroom in Iselin, New Jersey, hopes to appeal to the state’s Indian-American population.
The 3,750-square-foot, two-story showroom will house more than 6,500 unique jewelry designs, available in 18- and 22-karat gold, featuring diamonds and gemstones.
At its inaugural event, Tanishq showcased its “Color Me Joy” cocktail jewelry collections alongside its “Romance of Polki” wedding collection and a few others.
“We are on a mission to establish Tanishq as a global brand, and our retail showroom expansion in the United States is a significant step in that direction,” said C.K. Venkataraman, managing director at Titan Company Limited.
“Tanishq has been balancing the elegance of tradition with the brilliance of modernity for decades and we want to bring it to New Jersey."
In India, the company has more than 400 stores in 240 cities with plans to open more than 100 additional locations in the next year.
It opened its first international physical store in Dubai in November 2020, and now has eight international stores.
The company’s expansion plans include opening 20 to 30 more locations in North America and the Middle East collectively over the next two to three years.
More on Majors
The Latest
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
Policies & IssuesOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
AuctionsOct 05, 2026
The Star Cats of the Sandy Lerner AuctionThese jewels stood out at Bonhams’ sale of the cat-loving tech entrepreneur’s collection of objects depicting the feline form.
CollectionsOct 05, 2026
Sorellina Writes Another Love Letter for ‘Postscript’ CollectionThe fine jewelry brand has expanded the collection that debuted at Couture with four new designs based on its most popular styles.
SourcingOct 05, 2026
Bruce Bridges Joins CIBJO BoardThe AGTA president was elected for a two-year term on the board of directors.
SourcingOct 02, 2026
De Beers, National Geographic Society Renew Okavango Eternal Partnership The partnership, a pledge to protect Africa’s Okavango River Basin, has been extended for an additional five years.
MajorsOct 02, 2026
Pandora Opens New $150M Manufacturing Facility in VietnamThe new facility, its first outside of Thailand, will boost its manufacturing capacity by 50 percent.
TrendsOct 02, 2026
Hearts On Fire Celebrates 30th Anniversary With Heart PendantThe special-edition “Dream” pendant, our Piece of the Week, was created to mark Hearts On Fire’s 30-year milestone with 30 diamonds.
CrimeOct 01, 2026
Police Looking for 4 Suspects in $600K Smash-and-Grab RobberyDubai Jewelers in Springfield, Virginia, was once again the target of an armed robbery.
SurveysOct 01, 2026
Rolex Ranks Among Most Recommended Brands in US, Survey Says YouGov’s 2026 U.S. Most Recommended Brands report’s out, and a fast-fashion giant is sitting at No. 1 while Rolex is just shy of the top 5.
SourcingOct 01, 2026
Columbia Gem House Opens ‘Cutting Toward Change’ FundraiserProceeds from its jewelry raffle will benefit an organization working in India to combat silicosis, a lung disease affecting stone cutters.
TrendsOct 01, 2026
Carolina Hurricanes’ Championship Ring Reveals Hidden Hockey Puck PendantThe rings, crafted by Jason of Beverly Hills, celebrate the hockey team’s Stanley Cup win with design elements that honor its traditions.
