CollectionsNov 16, 2022
There’s a New Jewelry Destination in Greenwich, Conn.MajorsNov 23, 2022
De Beers Jewellers Is Popping Up in Connecticut
The temporary store is the result of a collaboration with Betteridge.
De Beers Jewellers has made its American debut with this pop-up shop now open in Greenwich, Connecticut.
Greenwich, Conn.—De Beers Jewellers’ first North American pop-up is underway.
The retail arm of De Beers Group opened a temporary outpost on Greenwich Avenue in Greenwich, Connecticut last week, just in time for the holiday season.
The 1,200-square-foot space displays various De Beers collections, including high jewelry, and De Beers branding and décor throughout.
The pop-up is the result of a partnership with Betteridge, the jewelry and watch retailer that can trace its history to 18th century England and has been through four generations of familial ownership.
Located in Greenwich since the 1940s, Betteridge was acquired by Watches of Switzerland a year ago.
Related stories will be right here …
The retail arm of De Beers Group opened a temporary outpost on Greenwich Avenue in Greenwich, Connecticut last week, just in time for the holiday season.
The 1,200-square-foot space displays various De Beers collections, including high jewelry, and De Beers branding and décor throughout.
The pop-up is the result of a partnership with Betteridge, the jewelry and watch retailer that can trace its history to 18th century England and has been through four generations of familial ownership.
Located in Greenwich since the 1940s, Betteridge was acquired by Watches of Switzerland a year ago.
Betteridge is operating the De Beers pop-up, managing client sales, customer service, and back-office operations, De Beers said.
“We are delighted to have Betteridge and The Watches of Switzerland Group as our partner for the first De Beers Jewellers pop-up in North America,” said President of De Beers North America Charles Stanley.
“Their rich history working with international luxury jewelry and watch brands and sophisticated clientele that understand the exceptional quality, unmatched rarity, and exquisite design that De Beers offers make this an ideal union. We hope to grow our partnership and offer De Beers Jewellers collections and high jewelry in Watches of Switzerland luxury retail locations in other Unites States markets.”
To kick off De Beers’ North American venture, the company, alongside Betteridge, hosted a cocktail party for influencers and executives alike.
Actress and influencer Eva Amurri pictured in De Beers Jewellers designs
Held Wednesday, Nov. 16, the event included De Beers Jewellers CEO Céline Assimon, actress and influencer Eva Amurri, and Connecticut-based influencer Mackenzie Horan Beuttenmuller toasting to the new store as DJ Pamela Tick played a live set.
Guests were treated to personalized monogrammed De Beers jewelry pouches by Brooke Shepard, the founder of Greenwich-based company Monogram Mary.
The De Beers Jewelers pop-up in Greenwich will operate through January.
Editors' Picks
Sponsored by
More on Majors
The Latest
Policies & IssuesJul 22, 2026
Trump to Put 50% Tariff on Canadian Goods The higher tax is set to go into effect in August and will apply to loose polished diamonds as well as precious and base metals jewelry.
CollectionsJul 22, 2026
Monica Rich Kosann’s High Jewelry Is FruitfulThe “Enchanted Garden” series features a cherry, lemon, and pear that each hold a little secret inside.
IndependentsJul 22, 2026
Liljenquist Beckstead Opens Rolex New BoutiqueIt’s located in Tysons Galleria, an upscale shopping center in the Washington, D.C., metro area.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
Events & AwardsJul 22, 2026
NY Now Returns in August Under New OwnershipThe show, recently acquired by Rockview Management Group, will be held at New York City’s Javits Center from Aug. 2-4.
Weekly QuizJul 17, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsJul 21, 2026
Sherry Smith: Shattering the Illusion of the ‘Either/Or’ Diamond MarketSmith offers retailers guidance on creating an environment where natural and lab-grown diamonds can both thrive.
Events & AwardsJul 21, 2026
Apollo Funds Completes Emerald AcquisitionFormer Emerald President and CEO Hervé Sedky has transitioned to the role of senior advisor.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
CollectionsJul 21, 2026
Graff’s New Butterfly High Jewelry Brooches MetamorphosizeThe 12-piece capsule collection transforms from brooches to pendants.
SourcingJul 21, 2026
Anglo Reportedly Selects Gareth Penny’s Consortium as Top Bidder for De BeersA Botswana government official told lawmakers Anglo has selected The Global Diamond Consortium, an entity chaired by Penny, to buy De Beers.
Policies & IssuesJul 20, 2026
Tariffs on Brazil to Increase But Rough Gemstones ExemptThe new tariff, imposed after a Trump administration study, is 25 percent and will stack on top of existing tariffs.
CollectionsJul 20, 2026
Vhernier Transforms ‘Freccia’ Collection Into High JewelryThe collection from 2014 has been reinterpreted into high jewelry with its signature triangular-shaped elements.
Events & AwardsJul 20, 2026
TJS Accepting Speaker Proposals for 2027 EventOrganizers are looking for presentations on topics like manufacturing, technology and research, bench work, gemstones, and sustainability.
CollectionsJul 17, 2026
HOWL Taps Shailene Woodley for ‘Home Sweet Home’ CampaignWoodley is seen in the campaign wearing our Piece of the Week, the “Frida” collar featuring 13 pieces of hand-carved Venetian glass.
SourcingJul 17, 2026
U.K. Woman Pays £5 for £15K Diamond Ring at Car Boot SaleA WeBuyVintage jewelry expert uncovered how much the flea market find was actually worth.
SourcingJul 17, 2026
Diamond Dealer Jeff Pancis Pens MemoirThe founder of natural colored diamond wholesaler Pancis Gems shares stories from his five decades in the industry.
Events & AwardsJul 17, 2026
Gem Awards Opens 2027 Nomination PeriodSubmissions for the milestone 25th annual Gem Awards will be accepted across three categories from now through July 31.
EditorsJul 16, 2026
Q&A: Guzema’s Co-Owners On Its US Expansion, 10-Year AnniversaryValeriya Guzema and Mariana Lenha look back on the last decade and discuss the Ukrainian brand’s first U.S. store.
SourcingJul 16, 2026
Ekati to Close, Leaving Canada With One Diamond Mine The diamond mine, which opened nearly 30 years ago in Canada’s Northwest Territories, is expected to shut down by mid-August.
FinancialsJul 16, 2026
Richemont’s Jewelry Sales Soar for the Seventh Quarter in a RowJewelry sales for the company, which owns Cartier, Van Cleef & Arpels, Vhernier, and Buccellati, rose 21 percent in the first quarter.
Events & AwardsJul 16, 2026
MJSA Mentor & Apprenticeship Program Certifies First Advanced Apprentice GraduateThe graduate, Grace Barden, credited the program with helping her secure a job as a bench jeweler.
Events & AwardsJul 16, 2026
Jewelers of Louisiana to Host 80th ConventionThe event, scheduled for next month in New Orleans, will include dinner, a custom jewelry design contest, and education sessions.
SourcingJul 15, 2026
1,305-Carat Diamond Recovered from Mine in BotswanaThe yet-to-be named stone is the 10th diamond weighing more than 1,000 carats to come out of Lucara’s Karowe mine.
IndependentsJul 15, 2026
New Jersey Jeweler Barry Berman Dies at 81The founder of Fords Jewelers, Berman is remembered for his love of connecting with his community.
FinancialsJul 15, 2026
Watches of Switzerland’s US Sales Jump 18%, Declines to Comment on Sale Report The watch and jewelry retailer had a strong fiscal year despite what its CEO described as a “complex operating backdrop.”
Events & AwardsJul 15, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
CollectionsJul 15, 2026
Pomellato’s New High Jewelry Is LiberatingBold color, expressive gem-setting, and sculptural form define the three chapters that make up “Stile Libero.”
