De Beers Jewellers Is Popping Up in Connecticut
The temporary store is the result of a collaboration with Betteridge.

The retail arm of De Beers Group opened a temporary outpost on Greenwich Avenue in Greenwich, Connecticut last week, just in time for the holiday season.
The 1,200-square-foot space displays various De Beers collections, including high jewelry, and De Beers branding and décor throughout.
The pop-up is the result of a partnership with Betteridge, the jewelry and watch retailer that can trace its history to 18th century England and has been through four generations of familial ownership.
Located in Greenwich since the 1940s, Betteridge was acquired by Watches of Switzerland a year ago.
Betteridge is operating the De Beers pop-up, managing client sales, customer service, and back-office operations, De Beers said.
“We are delighted to have Betteridge and The Watches of Switzerland Group as our partner for the first De Beers Jewellers pop-up in North America,” said President of De Beers North America Charles Stanley.
“Their rich history working with international luxury jewelry and watch brands and sophisticated clientele that understand the exceptional quality, unmatched rarity, and exquisite design that De Beers offers make this an ideal union. We hope to grow our partnership and offer De Beers Jewellers collections and high jewelry in Watches of Switzerland luxury retail locations in other Unites States markets.”
To kick off De Beers’ North American venture, the company, alongside Betteridge, hosted a cocktail party for influencers and executives alike.

Held Wednesday, Nov. 16, the event included De Beers Jewellers CEO Céline Assimon, actress and influencer Eva Amurri, and Connecticut-based influencer Mackenzie Horan Beuttenmuller toasting to the new store as DJ Pamela Tick played a live set.
Guests were treated to personalized monogrammed De Beers jewelry pouches by Brooke Shepard, the founder of Greenwich-based company Monogram Mary.
The De Beers Jewelers pop-up in Greenwich will operate through January.
The Latest

The online watch marketplace’s “Time Is Our Thing” campaign highlights the importance of time.

She will oversee strategic planning, fundraising, industry partnerships, and the launch of the Gem Legacy Campus in Tanzania.

Working with Amazon’s Counterfeit Crimes Unit and law enforcement, Pandora helped to shut down a large-scale counterfeit network in China.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The jewelry company has closed its three California brick-and-mortar stores, as well as its online shop, for now.


The company is providing the opportunity for an FIT student to work alongside master diamond cutter Willie Lopez in its workshop.

He is remembered for his successful entrepreneurship, generosity, and dedication to his family.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

The jewelry store chain has reportedly been struggling with costs related to tariffs as well as tough retail competition.

Welcome warm summer days with red hot rubies perfectly chosen as July’s birthstone.

Co-founders Afzal Imram and Lin Ruiyin brought their son’s story of a cosmic egg, toadstool, and railroad to life in their new collection.

The best time to prepare for the holiday season is right now, according to columnist Emmanuel Raheb.

This year’s winner is Morgan Keefe, who is currently studying at GIA to be a gemologist.

“The Jewelry Book” comes out this September.

The company is focused on modernizing the custom jewelry buying experience with e-commerce tools like product visualization and 3D styling.

Following its recent acquisition, the storied brand has updated its leadership team and regional managers.

AGS also named the recipient of its “Women in Leadership” scholarship.

The 20-karat yellow gold and diamond wrap ring is modeled after the Monstera plants in the garden of the brand’s Miami villa.

Rocksbox President Allison Vigil shared the retailer’s expansion plans, and her thoughts on opening stores in malls.

The creator of the WJA Chicago chapter is remembered as a champion for women in the jewelry industry and a loving grandmother.

The decline was consistent across age groups and almost all income groups, with tariffs and inflation still top of mind.

The “Playlist: Electric Dreams” collection brings lyrics from the musician’s song, “Little Wing,” to life through fine jewelry.

The event is set for May 16-19 in Detroit, Michigan.

The Vault’s Katherine Jetter is accusing the retailer of using info she shared for a potential partnership to move into Nantucket.

Agents seized 2,193 pieces, a mix of counterfeit Cartier “Love” and “Juste Un Clou” bracelets, and Van Cleef & Arpels’ “Alhambra” design.

The designer brought her children’s book, “The Big Splash Circus,” to life through a collection of playful fine jewelry characters.

The trade association has chosen the recipients of the funding initiative it formed to foster the growth and sustainability of the industry.