Collections

There’s a New Jewelry Destination in Greenwich, Conn.

CollectionsNov 16, 2022

There’s a New Jewelry Destination in Greenwich, Conn.

Serpentine Jewels has branched out from its private jeweler beginnings to a ready-to-wear collection and a Connecticut townhouse.

20221115_Serpentine-header.jpg
Known for its bespoke pieces, Serpentine Jewels is expanding into a ready-to-wear collection. This platinum ring and ring jacket with diamonds, multicolor sapphire, and garnet shows designer Ali Galgano’s love for color.
Greenwich, Conn.—Serpentine Jewels is opening a permanent home in Connecticut.
 
Designer and GIA graduate gemologist Ali Galgano launched Serpentine Jewels in 2016, foregoing a corporate career to instead follow “a lifelong affinity for gemstones and jewelry,” she told National Jeweler. 
 
For Galgano, jewelry ran in the family. 
 
“My mother started her career as a jewelry buyer at Neiman Marcus in Dallas and from a very young age, instilled in me the importance of jewelry and accessories in one’s wardrobe,” Galgano said. 
 
Upon earning her G.G., she had the recession to contend with. She launched, and eventually sold, a fashion jewelry e-commerce business. 
 
20221115_Serpentine-1.jpg
Ali Galgano, the designer behind Serpentine Jewels, worked with interior designer to Danielle Richter to design the Serpentine Townhouse in Greenwich, Connecticut.
 
Galgano had her sights set on fine jewelry, however, and quickly became a resource for friends getting engaged, helping to design their engagement rings and wedding bands. Serpentine Jewels was born. 
 
Working as a private jeweler, she crafted bridal and one-of-a-kind pieces for her clients in New York City, where she operated a private studio.
 
Now, she’s bringing her high-touch experience to Greenwich, where she opened the Serpentine Townhouse this month. 
 
 Related stories will be right here … 
 
Galgano worked with interior designer Danielle Richter to design the two-story, 2,000-square-foot space reminiscent of a Parisian couturier’s atelier. The private salon features a mix of antique and modern furniture and accessories. 
 
It houses a gallery with Serpentine Jewels’ latest pieces, a private room for viewing exceptional diamond and colored gemstones, and a rotating gallery of art from local curator Gilles Clement. 

20221115_Serpentine-2.jpg
Ali Galgano

Galgano, who herself lives in the nearby town of Westchester, New York, recognized the importance of offering a luxury, private jewelry experience to people who live in Connecticut.
 
The population has always had strong ties to New York City, and Galgano said the recent surge of city dwellers into the Connecticut suburbs made setting up shop in the state a no-brainer.
 
“Greenwich is the cultural center of Fairfield and Westchester counties. I have been a resident of the area for a long time, and I’ve noticed how Greenwich has evolved—it’s becoming more and more cosmopolitan,” she said.
 
“Our clients, many of whom are former New York City residents, are expecting a city-like atelier experience and Greenwich felt like the perfect home for our new townhouse.”
 
The Greenwich retail location isn’t the only change for Serpentine. The brand is also launching a ready-to-purchase collection in addition to its bespoke offerings.

20221115_Serpentine-3.jpg
The Serpentine Jewels exterior
 
“Through my bespoke work, I’ve noticed there is a real desire for clients who want to take the decision-making out of buying jewelry, so we figured out how to develop a collection that really fills this niche,” Galgano said.
 
The collection features what the designer calls “elevated” classics, like tennis bracelets and diamond necklaces, hoop earrings and studs. 
 
“Through the ready-to-wear line, we show people what is possible as a starting point for customization, so it really tells a complete story for our brand,” she explained.
 
While full of diamonds, the new collection also showcases Galgano’s penchant for color. 
 
See a selection of the new jewels below.
 
 

The Latest

Single Stone Bryn Ring and Grace Lee Marquise Demi Demi Ring
TrendsJun 20, 2025
Dua Lipa Stays On-Trend With Chunky Engagement Ring

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

Yvonne Léon Python Gold Bracelet
TrendsJun 20, 2025
Piece of the Week: Yvonne Léon’s ‘Python Gold’ Bracelet

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

Stock image of handcuffs
CrimeJun 18, 2025
7 Men Indicted in $100M Brinks Jewelry Heist

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

an instructor and a student in a bench jewelry classroom
Brought to you by
Investing in the Next Generation of Bench Jewelers

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

Marie-Thérèse Pink diamond and Blue Belle sapphire necklace
AuctionsJun 18, 2025
Historic ‘Marie-Thérèse Pink’ Diamond Fetches $14M at Christie’s

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week. 

Weekly QuizJun 20, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Caryl Capeci Starboard Cruises
EditorsJun 18, 2025
Q&A: Caryl Capeci Dives Into Cruise Jewelry Shopping

The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

Gresham grasshopper ring
AuctionsJun 18, 2025
16th-Century ‘Gresham Grasshopper’ Ring Sells for $56K

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

Jewelers of America logo with meetup, State of the Majors, giveaway and massages
Brought to you by
Jewelers of America is Headed to Las Vegas for JCK 2025

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

Gemfields 36 Carat Ruby
SourcingJun 18, 2025
Gemfields Sells 36-Carat Rough Ruby

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Alex Brown
TechnologyJun 18, 2025
Alex Brown Named President of Smithee Group

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Jade Ruzzo Gloria Collar
EditorsJun 17, 2025
The Best New Jewelry from Couture 2025, Part 1

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

Jewelry industry author, speaker, and sales expert Peter Smith
ColumnistsJun 17, 2025
Peter Smith: Is Your Comp Plan a Hiring Hindrance?

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

Selection of jewelry from Sotheby’s New York High Jewelry sale
AuctionsJun 17, 2025
Colored Gemstones, Signed Jewels Shine in Sotheby’s High Jewelry Sale

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Amanda Gizzi, Jewelers of America’s SVP of corporate affairs
MajorsJun 17, 2025
Amanda Gizzi Gets a Promotion at JA

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

Kering CEO Luca de Meo
MajorsJun 17, 2025
Kering Names Automotive Exec as Its New CEO

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.

Botswana Minster of Minerals and Energy Bogolo Joy Kenewendo
EditorsJun 16, 2025
Q&A: Bogolo Joy Kenewendo on Mining, Tariffs, and the Energy of Las Vegas

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

Greenwich Street Jewelers Your Love Has the Perfect Ring Campaign
IndependentsJun 16, 2025
Greenwich St. Jewelers Launches Commitment Campaign Celebrating LGBTQ+ Couples

The “Your Love Has the Perfect Ring” campaign showcases the strength of love and need for inclusivity and representation, the jeweler said.

Ivette Nersesyan-Stephanopoulos
MajorsJun 16, 2025
Ivette Nersesyan-Stephanopoulos Joins Tiffany & Co.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

New York Liberty Nyara Sabally Catbird campaign
MajorsJun 16, 2025
Catbird Names WNBA Star Nyara Sabally as Its New Brand Ambassador

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Three diamonds with diagrams
Events & AwardsJun 13, 2025
AGA to Host ‘Diamonds From Mine to Market’ Education Conference

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

Ella Sophie
EditorsJun 12, 2025
15 Questions With Jewelry Photographer Ella Sophie

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

A pink gold Patek Philippe perpetual calendar chronograph Ref. 2499
AuctionsJun 12, 2025
Vintage Patek Philippe From the ‘50s Sells for $4M at Sotheby’s

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.

Gabriel Love Foundation Logo
Events & AwardsJun 12, 2025
Gabriel Love Foundation Introduces Scholarship Honoring Elias Gabriel

The foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.

Celine Assimon
AuctionsJun 12, 2025
Former De Beers Exec Celine Assimon Joins Bonhams

Assimon is the auction house’s new chief commercial officer.

De Beers CEO Al Cook speaking at JCK Las Vegas 2025
EditorsJun 11, 2025
Q&A: Al Cook on Differentiating Natural Diamonds, Traceability, and Tariffs

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

Pandora Las Vegas ribbon cutting ceremony
MajorsJun 11, 2025
Pandora Bets on Las Vegas for First North American Flagship

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.

Tiffany Stevens
GradingJun 11, 2025
Tiffany Stevens Exits IGI, Lab Appoints New Board Leader

Industry veteran Anoop Mehta is the new chairman and independent director of the IGI board.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy