Muse Launches New Charms to Benefit Every Mother Counts
It’s the latest installment of the showroom’s “Have a Heart” charitable initiative.
The fine jewelry sales showroom and New York City boutique has revealed the latest jewels in its ongoing philanthropic series, “Have a Heart.”
The nine new pieces feature pops of orange, whether via colored gemstones or enamel. The color not only befits the season but is also the signature shade behind the philanthropic organization the charms benefit, Every Mother Counts (EMC).
This is the second time Muse’s Have a Heart initiative has partnered with the organization Christy Turlington Burns founded in 2010 to provide access to essential maternal healthcare.
EMC has invested $24 million in more than 40 community-led programs since its inception, reaching an estimated 1 million people around the world.
It also educates the public about maternal health as part of its mission to make pregnancy and childbirth safe, respectful, and equitable for all mothers.
Ten percent of each sale of the new Have a Heart charms will benefit EMC when they launch on Nov. 3.
Additionally, Muse will host a kick-off event that day at its West Village boutique, with 10 percent of all store sales benefitting the organization.
The designers who created charms for the current and previous EMC initiatives are: Alina Abegg, Anna Maccieri Rossi, Christina Alexiou, Holly Dyment, Jenna Blake, Lorraine West, Luis Morais, Marlo Laz, Ondyn, Prounis, Sidney Garber, Tara Hirshberg, Ten Thousand Things, and VAN.
Ranging in price from $375 to $11,000, the charms will be available to shop at the boutique and Muse’s online store.
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