Policies & Issues

The New Diamonds Do Good Bracelet Has Launched

Policies & IssuesOct 27, 2022

The New Diamonds Do Good Bracelet Has Launched

Proceeds from sales of the onyx and diamond bracelet will benefit education and entrepreneurship training for girls in Tanzania.

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Models Flaviana Matata, left, and Nicola Breytenbach star in the campaign for the new Diamonds Do Good bracelet. Proceeds from sales of the black onyx and black diamond piece benefit the Flaviana Matata Foundation, which aims to empower girls in Matata’s home country, Tanzania.
New York—The new Diamonds Do Good bracelet is out just ahead of the holiday season, with sales of the sleek, gender-neutral style benefiting education and entrepreneurship training for girls in Tanzania. 
 
Designed by Gloria Batlle of Onirikka Fine Jewelry, the bracelet features matte onyx beads accented with four black diamonds spaced evenly around as symbols of unity and equality. There is a tsavorite garnet on the pulse point representing life and rebirth, and a champagne diamond, included as a symbol of the light within us all. 
 
“For me, everything is unified,” Batlle said. “The more love we give, the more good we do, the more light we project.” 
 
Diamonds Do Good launched the bracelet in partnership with model and entrepreneur Flaviana Matata, who was born and raised in Tanzania.
 
For every bracelet sold, DDG will donate to the Flaviana Matata Foundation (FMF), a nonprofit that aims to inspire, empower, and support girls in the model’s home country.

“Diamonds Do Good and the Flaviana Matata Foundation recognize the importance for girls to attend and finish school so they can become economically independent and change-makers in their communities and around the globe,” Matata said. 
 
“The Diamonds Do Good bracelet is a way for everyone to help ensure this future.” 
 
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Girls in Tanzania who are part of the Flaviana Matata Foundation are also featured in the campaign for the new Diamonds Do Good bracelet.

Photographer Anthony Friend lensed a photo shoot for the campaign featuring Matata, fellow model Nicola Breytenbach, and girls from the FMF.  
 
It will be promoted on multiple channels, including Matata’s Instagram page, which has nearly 2 million followers.

With help from The Smithee Group, DDG also created short and long videos featuring Matata. The production was made possible by a grant from the JCK Industry Fund. 
 
Participating retailers will be included in geo-targeted promotions as part of the campaign. 
 
“All retailers are encouraged to join this consumer confidence-building initiative, which connects consumers with a tangible way to give back and show that diamonds truly do good,” DDG Executive Director Nancy Orem Lyman said. 
 
For more information, contact DDG Marketing and Programs Manager Madison Harvey at m.harvey@diamondsdogood.org
 
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