IndependentsNov 09, 2022
Relief Fund Reopened for Jewelers Impacted by Hurricane IanPolicies & IssuesOct 27, 2022
The New Diamonds Do Good Bracelet Has Launched
Proceeds from sales of the onyx and diamond bracelet will benefit education and entrepreneurship training for girls in Tanzania.
Models Flaviana Matata, left, and Nicola Breytenbach star in the campaign for the new Diamonds Do Good bracelet. Proceeds from sales of the black onyx and black diamond piece benefit the Flaviana Matata Foundation, which aims to empower girls in Matata’s home country, Tanzania.
New York—The new Diamonds Do Good bracelet is out just ahead of the holiday season, with sales of the sleek, gender-neutral style benefiting education and entrepreneurship training for girls in Tanzania.
Designed by Gloria Batlle of Onirikka Fine Jewelry, the bracelet features matte onyx beads accented with four black diamonds spaced evenly around as symbols of unity and equality. There is a tsavorite garnet on the pulse point representing life and rebirth, and a champagne diamond, included as a symbol of the light within us all.
“For me, everything is unified,” Batlle said. “The more love we give, the more good we do, the more light we project.”
Diamonds Do Good launched the bracelet in partnership with model and entrepreneur Flaviana Matata, who was born and raised in Tanzania.
For every bracelet sold, DDG will donate to the Flaviana Matata Foundation (FMF), a nonprofit that aims to inspire, empower, and support girls in the model’s home country.
“Diamonds Do Good and the Flaviana Matata Foundation recognize the importance for girls to attend and finish school so they can become economically independent and change-makers in their communities and around the globe,” Matata said.
“The Diamonds Do Good bracelet is a way for everyone to help ensure this future.”
Girls in Tanzania who are part of the Flaviana Matata Foundation are also featured in the campaign for the new Diamonds Do Good bracelet.
Photographer Anthony Friend lensed a photo shoot for the campaign featuring Matata, fellow model Nicola Breytenbach, and girls from the FMF.
It will be promoted on multiple channels, including Matata’s Instagram page, which has nearly 2 million followers.
With help from The Smithee Group, DDG also created short and long videos featuring Matata. The production was made possible by a grant from the JCK Industry Fund.
Participating retailers will be included in geo-targeted promotions as part of the campaign.
“All retailers are encouraged to join this consumer confidence-building initiative, which connects consumers with a tangible way to give back and show that diamonds truly do good,” DDG Executive Director Nancy Orem Lyman said.
For more information, contact DDG Marketing and Programs Manager Madison Harvey at m.harvey@diamondsdogood.org.
More on Policies & Issues
The Latest
Lab-GrownDec 01, 2023
Lightbox Teams Up With Brand Founded by Former Tiffany ExecThe lab-grown diamond brand also collaborated with the website The Future Rocks on a collection launching today.
FinancialsDec 01, 2023
Movado Lowers Guidance Again After Q3 Sales DipThe company said it is facing a “challenging retail environment” but is prepared for the holiday season.
CollectionsDec 01, 2023
Piece of the Week: Muzo’s Emerald and Argyle Pink Diamond NecklaceIt’s the hero piece of the newest "Green Jewel" collection, a collaborative offering from the two mines.
Brought to you by
If It’s Custom, Make It PlatinumWith holiday proposals right around the corner, encourage your customers to go for platinum when making the big purchase.
AuctionsNov 30, 2023
This Pink Diamond Reigned Supreme in Hong KongThe 15.48-carat fancy intense “Pink Supreme” topped Christie’s fall jewelry auction in Asia, while a Patek Philippe led the watch sale.
Weekly QuizNov 30, 2023
This Week’s QuizTest your jewelry news knowledge with this short test.
MajorsNov 30, 2023
Claire’s Hires Former Bath & Body Works Exec as CFO, COOChris Cramer, who also spent time at Gen Z intimates brand Parade, will take on the dual role.
AuctionsNov 30, 2023
Sotheby’s To Auction 133-Carat Yellow DiamondThe stone headlining the upcoming sale could fetch up to $5 million.
Brought to you by
Did You Know? The Vital Role of IGI: The International Gemological InstituteIn a world where the sparkle of a gemstone is only as brilliant as the trust behind it, IGI's purpose is truly invaluable.
IndependentsNov 30, 2023
Frank Adams Rolls Out Kwiat’s ‘Mine to Shine’ ProgramThe retail offering lets customers track their diamond’s journey.
SourcingNov 29, 2023
Largest New Diamond Mine of the Decade Coming Online in Angola The Luele mine is expected to eventually make the country the world’s third-largest diamond producer.
SurveysNov 29, 2023
Holiday Shoppers Broke a Record This Weekend, Says NRFFrom Thanksgiving through Cyber Monday, 200.4 million consumers shopped online and in stores.
MajorsNov 29, 2023
Cast Debuts at Nordstrom, Closes on More VC FundingThe growing company also plans to open more of its own boutiques.
EditorsNov 29, 2023
Warren Buffett on Success, Mistakes and Betting on AmericaThe best quotes from the Oracle of Omaha and his right-hand man Charlie Munger from the 2018 Berkshire Hathaway shareholders meeting.
IndependentsNov 28, 2023
Maine Jeweler to Relocate After 76 YearsJ. Dostie Jewelers will move from Lewiston to Yarmouth this spring.
IndependentsNov 28, 2023
Fink’s Jewelers Opens 10th StoreIt’s the company’s second location in Tennessee.
AuctionsNov 28, 2023
Mary Tyler Moore’s Jewelry Is Up For Auction You can have this jewelry, why don’t you take it?
Events & AwardsNov 28, 2023
The Original Miami Beach Antique Show Is Celebrating 60 YearsNext year’s milestone show will be full of educational programming and collaborations.
EditorsNov 27, 2023
10 Tips for Selling Diamonds This Holiday SeasonSales experts and a diamantaire share their best advice on how to send customers home with diamond jewelry.
CollectionsNov 27, 2023
See the New ‘Platinum Born’ JewelryThe brand has released five new collections.
IndependentsNov 27, 2023
Frank Adams Jewelers Named ‘Family Business of the Year’The Albany Business Review recently honored the 100-year-old company.
GradingNov 27, 2023
Dr. John W. Valley Retires from GIA Board of GovernorsTo honor his legacy, GIA has set up a scholarship in his name.
CrimeNov 22, 2023
JSA Warns of Surge in Attacks on Jewelers on the RoadThere have been eight attacks in the last month, spanning from a jewelry store parking lot in Rhode Island to highways in California.
TrendsNov 22, 2023
Amanda’s Style File: November GlowThese 15 pieces of jewelry celebrate November babies and the hues of citrine and topaz that reflect the colors of the season.
SourcingNov 22, 2023
Columbia Gem House Raises $12K for WildlifeThe money will help a nonprofit rehabilitate sea turtles.
MajorsNov 22, 2023
Facet Barcelona Opens New Factory in SpainThe jewelry manufacturer said it can now better serve the North American market.
TechnologyNov 21, 2023
See David Yurman’s New High-Tech Holiday Campaign The jewelry brand takes viewers through a virtual winter wonderland set in New York City.
Events & AwardsNov 21, 2023
Here Are the Winners of BIJC’s Inaugural ‘Rock the Jewels’ AwardsThe organization recognized outstanding industry players at its celebratory event.
