IndependentsNov 09, 2022
Relief Fund Reopened for Jewelers Impacted by Hurricane IanPolicies & IssuesOct 27, 2022
The New Diamonds Do Good Bracelet Has Launched
Proceeds from sales of the onyx and diamond bracelet will benefit education and entrepreneurship training for girls in Tanzania.
Models Flaviana Matata, left, and Nicola Breytenbach star in the campaign for the new Diamonds Do Good bracelet. Proceeds from sales of the black onyx and black diamond piece benefit the Flaviana Matata Foundation, which aims to empower girls in Matata’s home country, Tanzania.
New York—The new Diamonds Do Good bracelet is out just ahead of the holiday season, with sales of the sleek, gender-neutral style benefiting education and entrepreneurship training for girls in Tanzania.
Designed by Gloria Batlle of Onirikka Fine Jewelry, the bracelet features matte onyx beads accented with four black diamonds spaced evenly around as symbols of unity and equality. There is a tsavorite garnet on the pulse point representing life and rebirth, and a champagne diamond, included as a symbol of the light within us all.
“For me, everything is unified,” Batlle said. “The more love we give, the more good we do, the more light we project.”
Diamonds Do Good launched the bracelet in partnership with model and entrepreneur Flaviana Matata, who was born and raised in Tanzania.
For every bracelet sold, DDG will donate to the Flaviana Matata Foundation (FMF), a nonprofit that aims to inspire, empower, and support girls in the model’s home country.
“Diamonds Do Good and the Flaviana Matata Foundation recognize the importance for girls to attend and finish school so they can become economically independent and change-makers in their communities and around the globe,” Matata said.
“The Diamonds Do Good bracelet is a way for everyone to help ensure this future.”
Girls in Tanzania who are part of the Flaviana Matata Foundation are also featured in the campaign for the new Diamonds Do Good bracelet.
Photographer Anthony Friend lensed a photo shoot for the campaign featuring Matata, fellow model Nicola Breytenbach, and girls from the FMF.
It will be promoted on multiple channels, including Matata’s Instagram page, which has nearly 2 million followers.
With help from The Smithee Group, DDG also created short and long videos featuring Matata. The production was made possible by a grant from the JCK Industry Fund.
Participating retailers will be included in geo-targeted promotions as part of the campaign.
“All retailers are encouraged to join this consumer confidence-building initiative, which connects consumers with a tangible way to give back and show that diamonds truly do good,” DDG Executive Director Nancy Orem Lyman said.
For more information, contact DDG Marketing and Programs Manager Madison Harvey at m.harvey@diamondsdogood.org.
Editors' Picks
Sponsored by
More on Policies & Issues
The Latest
IndependentsMay 11, 2026
Kansas Jeweler Closing After 70 YearsThe owners of Staats Jewelers are heading into retirement.
TrendsMay 11, 2026
Former Macy’s CEO Joins Signet Jewelers BoardJeffrey Gennette, who retired in 2024 after 41 years with Macy’s, is the newest member of the jewelry retailer’s board of directors.
TrendsMay 11, 2026
Amanda’s Style File: Lucky May May babies are lucky to have emeralds, a gemstone admired for centuries, as their birthstone, writes Amanda Gizzi.
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry RetailersWith the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.
TechnologyMay 11, 2026
Clientbook’s New Tool Helps Jewelers Plan In-Store EventsThe new module allows retailers to plan, promote, and measure the success of events from a single dashboard.
Weekly QuizMay 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Lab-GrownMay 08, 2026
NDC Publicly Criticizes Pandora Over ‘Misleading’ Natural Diamond ClaimsNDC said in an open letter that Pandora’s statements about the carbon footprint of lab grown versus natural diamonds are inaccurate.
SourcingMay 08, 2026
Ronnie VanderLinden Takes Over as WDC President The diamantaire and industry leader succeeds Feriel Zerouki and said he will focus on being a “champion” for natural diamonds.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
TrendsMay 08, 2026
Rihanna Chooses ‘Desert Diamonds’ for 2026 Met GalaShe wore our Piece of the Week, Glenn Spiro’s “Old Moghul Golconda” earrings, featuring fancy brown-yellow diamonds totaling 51.90 carats.
Events & AwardsMay 08, 2026
JA Announces 2026 CASE Award WinnersTwo pieces were named “Best in Show,” one from the retail category and one from the supplier category.
FinancialsMay 07, 2026
Brilliant Earth Appeals to Higher-Income Shoppers in Q1The jewelry retailer noted resilience among its higher-end customers while demand softened for its lower-priced offerings.
AuctionsMay 07, 2026
‘Spectacular’ Kashmir Sapphire Headlines Heritage Spring Jewelry SaleLed by the 6.59-carat sapphire, the sale garnered $9.7 million, a record total for a Heritage jewelry auction.
MajorsMay 07, 2026
Gannon & Scott Names New Regional Account ExecutiveIn his new role, sales specialist Billy Welshoff will focus on the eastern United States.
WatchesMay 07, 2026
Chrono24 Names New CEOJosé Gaztelu has been promoted to the role, which has been vacant since last year.
Events & AwardsMay 07, 2026
JA Accepting Applications for 2026 Scholarship ProgramIt has also opened the application period for the Seymour & Evelyn Holtzman Bench Scholarship through June 30.
SourcingMay 06, 2026
Canada’s Oldest Diamond Mine Faces Uncertain FutureThe owner of the Ekati mine, which opened in 1998, has filed for insolvency protection amid the significant decline in diamond prices.
FinancialsMay 06, 2026
Pandora to Add Carbon Footprint Info to Lab-Grown DiamondsThe company announced the change alongside its Q1 results, which showed that the jewelry brand’s year is off to a shaky start.
MajorsMay 06, 2026
Saks Global Begins Layoffs, Reorganization Plans Closer to ApprovalThe retailer will cut 16 percent of its corporate workforce as part of its plan to exit bankruptcy.
AuctionsMay 06, 2026
Steve McQueen’s Heuer Monaco Watch Heads to Sotheby'sOf the many examples used in the filming of “Le Mans,” this one is believed to have spent the most time on Steve McQueen’s wrist.
EditorsMay 05, 2026
This Ohio Designer’s Jewelry Made It to the Met GalaMegan Piccione dressed Lauren Wasser in layers of diamond jewelry, making her stand out in a crowd that included celebrities like Beyoncé.
SourcingMay 05, 2026
Doug Hucker Returns to His RootsFollowing decades of association leadership, the “semi-retired” colored gemstone expert is turning his focus to gemstone education.
Events & AwardsMay 05, 2026
AMNH to Showcase Famous Jewelry, Trophies in Sports HistoryThe museum’s new exhibition will feature one of Jesse Owen’s Olympic medals, Yogi Berra’s crown, Super Bowl rings, and more.
Events & AwardsMay 05, 2026
JIS Launches Brand Exposure ProgramThe new program provides access to media exposure and editorial opportunities for exhibitors and retailers.
CollectionsMay 04, 2026
Melanie Georgacopoulos Turns Pearls Into Light for ‘Eclipse’ CollectionThe “Eclipse” jewelry collection captures the fleeting moment where light and shadow align though onyx, diamonds, and freshwater pearls.
ColumnistsMay 04, 2026
The Key Mindset for Better Trade Show BuyingBuying discipline at trade shows starts with clarity about your inventory levels, Smith writes.
CrimeMay 04, 2026
Pawn Shop Manager Shot, Killed in FloridaLazaro Rodriguez Vega was murdered inside Cash Out Gold and Silver in Fort Pierce. A 20-year-old man has been charged in the case.
IndependentsMay 04, 2026
Zadok Jewelers, Austin Parks Foundation Support Wildflower PreservationA portion of every engagement ring sold in its Austin showroom will support the care and preservation of Austin’s wildflowers and green spaces.
