Policies & Issues

The New Diamonds Do Good Bracelet Has Launched

Policies & IssuesOct 27, 2022

The New Diamonds Do Good Bracelet Has Launched

Proceeds from sales of the onyx and diamond bracelet will benefit education and entrepreneurship training for girls in Tanzania.

Models Flaviana Matata, left, and Nicola Breytenbach star in the campaign for the new Diamonds Do Good bracelet. Proceeds from sales of the black onyx and black diamond piece benefit the Flaviana Matata Foundation, which aims to empower girls in Matata’s home country, Tanzania.
New York—The new Diamonds Do Good bracelet is out just ahead of the holiday season, with sales of the sleek, gender-neutral style benefiting education and entrepreneurship training for girls in Tanzania. 
 
Designed by Gloria Batlle of Onirikka Fine Jewelry, the bracelet features matte onyx beads accented with four black diamonds spaced evenly around as symbols of unity and equality. There is a tsavorite garnet on the pulse point representing life and rebirth, and a champagne diamond, included as a symbol of the light within us all. 
 
“For me, everything is unified,” Batlle said. “The more love we give, the more good we do, the more light we project.” 
 
Diamonds Do Good launched the bracelet in partnership with model and entrepreneur Flaviana Matata, who was born and raised in Tanzania.
 
For every bracelet sold, DDG will donate to the Flaviana Matata Foundation (FMF), a nonprofit that aims to inspire, empower, and support girls in the model’s home country.

“Diamonds Do Good and the Flaviana Matata Foundation recognize the importance for girls to attend and finish school so they can become economically independent and change-makers in their communities and around the globe,” Matata said. 
 
“The Diamonds Do Good bracelet is a way for everyone to help ensure this future.” 
 
Girls in Tanzania who are part of the Flaviana Matata Foundation are also featured in the campaign for the new Diamonds Do Good bracelet.
Girls in Tanzania who are part of the Flaviana Matata Foundation are also featured in the campaign for the new Diamonds Do Good bracelet.

Photographer Anthony Friend lensed a photo shoot for the campaign featuring Matata, fellow model Nicola Breytenbach, and girls from the FMF.  
 
It will be promoted on multiple channels, including Matata’s Instagram page, which has nearly 2 million followers.

With help from The Smithee Group, DDG also created short and long videos featuring Matata. The production was made possible by a grant from the JCK Industry Fund. 
 
Participating retailers will be included in geo-targeted promotions as part of the campaign. 
 
“All retailers are encouraged to join this consumer confidence-building initiative, which connects consumers with a tangible way to give back and show that diamonds truly do good,” DDG Executive Director Nancy Orem Lyman said. 
 
For more information, contact DDG Marketing and Programs Manager Madison Harvey at m.harvey@diamondsdogood.org
 
 Related stories will be right here … 
Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

CollectionsFeb 03, 2023
Chipotle Spices Up Valentine’s Day with Jewelry Collection

The fast-casual chain partnered with Anna Sheffield’s Bing Bang NYC brand on a capsule collection and it’s a little “extra.”

SourcingFeb 03, 2023
Greenland Ruby Names New CEO

Geologist Arnt-Eirik Rørnes has taken on the role.

EditorsFeb 03, 2023
Piece of the Week: Gismondi 1754’s ‘Marea’ Cuff

The diamond and tanzanite bracelet was inspired by the waves of the Italian gulf near Genoa.

Brought to you by
Bringing Over 130 Years of Diamond Expertise to Modern Grading

De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.

CollectionsFeb 02, 2023
Lowe’s Is Now Selling Jewelry

The home improvement store’s website features an “Empowerment Tools” demi-fine jewelry collection.

Weekly QuizFeb 02, 2023
This Week’s Quiz
Test your jewelry news knowledge with this short test.
Take the Quiz
Events & AwardsFeb 02, 2023
Registration is Now Open for JIS Spring 2023

The show will feature a new pavilion of 30 jewelry designers and manufacturers from Surat, India.

TrendsFeb 02, 2023
Amanda’s Style File: Purple and Playful

Amanda Gizzi welcomes February with a selection of amethyst jewelry, a birthstone that “deserves its own time to shine.”

Brought to you by
De Beers Institute of Diamonds Expands to Offer Education

De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.

EditorsFeb 01, 2023
Designers to Watch in 2023: Boochier

Behind the playful and nostalgic brand lies deeper meaning.

Events & AwardsFeb 01, 2023
New Miami Jewelry Center Slated to Open in Q1

The Time Century Jewelry Center is located in downtown Miami’s jewelry district.

SurveysFeb 01, 2023
Consumer Confidence Falls in January

Wariness about the year ahead offset a more positive view of the current economic situation.

MajorsFeb 01, 2023
Six New Retailers Appointed to IJO’s Board of Directors

The IJO also welcomed one new vendor member to its 13-member board, Brecken Farnsworth of Parlé Jewelry Designs.

ColumnistsJan 31, 2023
Squirrel Spotting: How About a Word for the New Year?

It begins with a “t” and ends with a “c” and is imbued with warmth and positivity, Peter Smith writes.

MajorsJan 31, 2023
Indian Jewelry Brand Tanishq Opens First U.S. Store, More on the Way

The jeweler’s expansion plans include 20 to 30 more stores in North America and the Middle East over the next two to three years.

Events & AwardsJan 31, 2023
Gucci Is Getting a Gem Award

The Italian luxury brand will receive the first Gem Award for High Jewelry Excellence.

MajorsJan 31, 2023
Martin Flyer Names New VP of Business Development

Industry veteran Kevin Lane has stepped into the role.

MajorsJan 30, 2023
Researchers Uncover Bejeweled ‘Golden Boy’ Mummy

The ancient Egyptian teenager was buried 2,300 years ago with 49 amulets to guide him through the afterlife.

SurveysJan 30, 2023
Consumers Embracing Non-Traditional Ways to Mark Valentine’s Day

The NRF’s annual survey shows that consumer attitudes about how, or even whether, to celebrate Feb. 14 continue to evolve.

Events & AwardsJan 30, 2023
JA Is Searching for the Next Retail ’20 Under 40’

Nominations are open now through March 24.

MajorsJan 30, 2023
10 Jewelry News Stories You Might Have Missed

A column detailing how independent jewelers did last year and the top watch brands of 2022 were among the most-read stories last week.

FinancialsJan 27, 2023
Tiffany & Co. Shines for LVMH in 2022

Acquired in 2021, the brand’s high jewelry sales have doubled and its new “Lock” collection was an instant hit.

MajorsJan 27, 2023
Diamond Council of America Appoints Treasurer, Board Member

Executives from Fred Meyer Jewelers and Riddles Jewelers have filled the roles.

CollectionsJan 27, 2023
Piece of the Week: Heavenly Vices’ Lock Necklace

The Victorian-inspired design is a functional lock and key.

Supplier BulletinJan 26, 2023
JA New York Spring Brings the Industry Together

For over 100 years, JA New York has played an integral role in facilitating the evolution of our industry, while also honoring past traditions.

TrendsJan 26, 2023
At Vicenzaoro, Paola De Luca Gazes Into Jewelry’s Future

The trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.

CollectionsJan 26, 2023
NDC and Lorraine Schwartz Announce New ‘EDDI’ Class

The Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.

IndependentsJan 26, 2023
Lee Michaels Fine Jewelry Set to Open 10th Store

It will be located in San Antonio’s Alamo Quarry Market and will be Lee Michaels’ third location in the city.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy