TrendsOct 04, 2022
See 18 October Birthstone Jewels CollectionsOct 20, 2022
Aurelie Gi Is Elevating Its Permanent Jewelry Experience With Charms
The brand’s “For Keeps” collection allows retailers to offer their customers a personalized take on the current jewelry trend.
Aurelie Gi is among the brands upping the ante on the permanent jewelry trend, adding charms into the mix.
New York—Not as permanent as a tattoo but more of a commitment than a friendship bracelet, “permanent jewelry” is the hottest current jewelry trend when it comes to providing customers with a memorable experience.
The trend involves fitting and welding a chain—as bracelet, necklace or ankle bracelet—directly onto the wearer.
The experience leans into fine jewelry’s sentimental nature, representing a milestone, value, or bonding experience between multiple people.
And though it isn’t easily removable, chains can simply be cut by a jeweler, making the purchase less of a commitment than say, a piercing.
Aurelie Gi is among the companies putting a twist on the trend by adding charms into the mix.
The Crandall, Texas-based brand is offering retailers its “For Keeps” package, consisting of nickel-free, recycled 14-karat yellow gold chains and a selection of best-selling charms.
Charms include delicate diamonds, opals, turquoise, and white sapphires, as well as motifs like hearts, butterflies, snakes, evil eyes, crosses, and words like “Mama.”
A snake is one of the charms Aurelie Gi offers retailers in the “For Keeps” package.
Why opt for a simple chain when you can have a mix of delicate gemstones? This is one of the options Aurelie Gi offers.
Here, a tanzanite December birthstone charm in 14-karat white gold.
An evil eye charm in 14-karat gold with opal and diamonds
A 14-karat gold butterfly charm. The chain is welded to both ends of each charm.
There are also dangling birthstone charms for each month.
The entire selection is available in 14-karat white gold by request.
Wholesale orders require a $1,000 minimum, with retailers able to select their preferred mix of charms.
Retailers need only supply a jeweler, a pulse welder, and jump rings to host their own permanent jewelry appointments or events.
Most items retail for under $250, with the full range items priced between $90 and $435.
“The Aurelie Gi permanent jewelry designs are more than just a beautiful bracelet or anklet, it is a meaningful experience for all genders that is perfect for sharing with family, friends, or life partners,” said Aurelie Gi U.S. Vice President of Sales and Operations Alisa Bunger.
“Our customization options make the pieces truly yours, something to remind you of a specific person or a special moment every day. While the jewelry can be removed, it's a different level of commitment than typical jewelry with clasps—we like to think of the ‘For Keeps’ designs as next-level friendship bracelets.”
For more information on the For Keeps collection, visit AurelieGi.com or email sales@chicpistachio.com.
Editors' Picks
Sponsored by
More on Collections
The Latest
EditorsSep 15, 2026
2026 Emmys Jewelry: An Either/Or Proposition Stars wore either a necklace or earrings at 78th Primetime Emmy Awards but rarely both, Natalie Francisco notes.
ColumnistsSep 15, 2026
The Levels Your Website Must Clear Before AI Recommends YouJennifer Shaheen compares this new era of AI-powered SEO to a video game: your website must clear one level before advancing to the next.
IndependentsSep 15, 2026
Armadani Launches Retail Support Program for Holiday SeasonThe program highlights “Made in Italy” fine jewelry with digital merchandising, sales education, and local marketing support.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
EditorsSep 15, 2026
Q&A: Signet Jewelers’ Joan Hilson on Diamond Demand, the HolidaysHilson, Signet’s chief operating and financial officer, discussed Q2, resurgent natural diamond demand, and why Blue Nile is a standout.
Weekly QuizSep 10, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsSep 14, 2026
Sherry Smith: Stop Waiting for December to Save Your ChristmasThe stores that have a great December are the ones that made good decisions in August, September, and October, Sherry Smith writes.
AuctionsSep 14, 2026
22 Carats of ‘Sunshine’ Are Up for AuctionThe 22.09-carat fancy yellow “Pragnell Kimberley Sunshine Diamond” is part of the fall jewelry sale at Heritage Auctions.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
IndependentsSep 14, 2026
Greenwich St. Jewelers to Unveil Photography Exhibition“Adornos: Jewelry, Memory & What We Pass Down” honors the jewelry’s importance to New York City’s Latine communities.
SourcingSep 14, 2026
Gemfields Sells All Lots at First Emerald Auction in 9 MonthsThe company’s managing director of sales said the results demonstrate “continued strong demand for commercial-quality emeralds.”
SourcingSep 14, 2026
Diamonds Do Good Pledges Support for Eye Care ProgramThe nonprofit awarded a grant to the Gift of Sight initiative spearheaded by South African musician Black Coffee.
MajorsSep 11, 2026
The Wishing Place by JTV OpensThe jewelry retail broadcast network has sponsored a new space for Make-A-Wish East Tennessee on its campus in Knoxville.
Events & AwardsSep 11, 2026
The Edge Awards Scholarships to 2 Young Jewelry ProfessionalsThe recipients were recognized at the 24 Karat Club of the Southeastern United States’ annual banquet.
MajorsSep 10, 2026
Lagos Founder Steven Lagos Steps Down as CEO Keith Rolfe, CFO and COO of Lagos, is now at the jewelry brand’s helm while Steven takes on the role of executive chairman.
CrimeSep 10, 2026
FBI Offers $50K Reward for ‘Most Wanted’ Fugitive in $1M Jewelry HeistAlberto Perez-Elias is one of four men charged in the armed robbery of a Cape Coral, Florida, jewelry store and remains at large.
AuctionsSep 10, 2026
Massive Matched Pair of Paraíba Tourmalines Head to Sotheby’sThe “Kat Florence Luminas” will be offered together as one lot and could fetch up to $637,000.
SourcingSep 10, 2026
AGTA Announces 4 Newly Elected DirectorsFour directors were elected to the AGTA board and will serve three-year terms beginning in February.
AuctionsSep 10, 2026
Former Sotheby’s, Christie’s Exec Appointed CEO of Julien’s Auctions Ken Citron joins the celebrity memorabilia-focused auction house ahead of its first week-long series of events in Abu Dhabi.
FinancialsSep 09, 2026
Signet Jewelers to ‘Double Down’ on Blue Nile Amid Strong SalesThe jewelry retailer said it sees opportunity at higher price points, particularly in natural diamonds for bridal and fashion.
IndependentsSep 09, 2026
Sarah Leonard Fine Jewelers Closes After Nearly 80 YearsThe Los Angeles-based, family-owned jeweler was founded by Lenny and Sunny Friedman in 1946.
SourcingSep 09, 2026
Fura Gems Notes ‘Remarkable’ Interest in Larger Rubies at Latest SaleThe auction, held in Bangkok, was 96 percent sold by lot, with nearly 411,000 carats of Mozambiquan rubies sold.
MajorsSep 09, 2026
Stuller’s Latest Catalog Includes Its New Demi-Fine CollectionFine Jewelry 2027-2028 has more than 900 new styles, including silver, gold-filled, gold-plated sterling silver, and vermeil jewelry.
Policies & IssuesSep 09, 2026
8 Key Changes the FTC Made to the Jewelry Guides: A Refresher Learn more about the new terms for lab-grown diamonds and composite gemstones, and the major changes in store for precious metals jewelry.
IndependentsSep 08, 2026
Ricky Bromberg, Longtime President of Bromberg & Co., Dies at 67 Bromberg is remembered as a Southern gentleman who always wore a suit and tie and treated others with kindness.
TrendsSep 08, 2026
Amanda’s Style File: A Hot Take on September’s Birthstone With high durability and a wide range of colors to choose from, sapphires may be the ultimate birthstone, Gizzi claims.
ColumnistsSep 08, 2026
Peter Smith: Humor Is No Laughing MatterLaughter is often considered a distraction in the workplace, but it has benefits for both staff and management, Peter Smith writes.
MajorsSep 08, 2026
Former Tiffany & Co. Exec Joins Exemplar Luxury GroupGretchen Koback Pursel is the new chief people officer at the company formerly known as Saks Global.
