TrendsOct 04, 2022
See 18 October Birthstone Jewels CollectionsOct 20, 2022
Aurelie Gi Is Elevating Its Permanent Jewelry Experience With Charms
The brand’s “For Keeps” collection allows retailers to offer their customers a personalized take on the current jewelry trend.
Aurelie Gi is among the brands upping the ante on the permanent jewelry trend, adding charms into the mix.
New York—Not as permanent as a tattoo but more of a commitment than a friendship bracelet, “permanent jewelry” is the hottest current jewelry trend when it comes to providing customers with a memorable experience.
The trend involves fitting and welding a chain—as bracelet, necklace or ankle bracelet—directly onto the wearer.
The experience leans into fine jewelry’s sentimental nature, representing a milestone, value, or bonding experience between multiple people.
And though it isn’t easily removable, chains can simply be cut by a jeweler, making the purchase less of a commitment than say, a piercing.
Aurelie Gi is among the companies putting a twist on the trend by adding charms into the mix.
The Crandall, Texas-based brand is offering retailers its “For Keeps” package, consisting of nickel-free, recycled 14-karat yellow gold chains and a selection of best-selling charms.
Charms include delicate diamonds, opals, turquoise, and white sapphires, as well as motifs like hearts, butterflies, snakes, evil eyes, crosses, and words like “Mama.”
A snake is one of the charms Aurelie Gi offers retailers in the “For Keeps” package.
Why opt for a simple chain when you can have a mix of delicate gemstones? This is one of the options Aurelie Gi offers.
Here, a tanzanite December birthstone charm in 14-karat white gold.
An evil eye charm in 14-karat gold with opal and diamonds
A 14-karat gold butterfly charm. The chain is welded to both ends of each charm.
There are also dangling birthstone charms for each month.
The entire selection is available in 14-karat white gold by request.
Wholesale orders require a $1,000 minimum, with retailers able to select their preferred mix of charms.
Retailers need only supply a jeweler, a pulse welder, and jump rings to host their own permanent jewelry appointments or events.
Most items retail for under $250, with the full range items priced between $90 and $435.
“The Aurelie Gi permanent jewelry designs are more than just a beautiful bracelet or anklet, it is a meaningful experience for all genders that is perfect for sharing with family, friends, or life partners,” said Aurelie Gi U.S. Vice President of Sales and Operations Alisa Bunger.
“Our customization options make the pieces truly yours, something to remind you of a specific person or a special moment every day. While the jewelry can be removed, it's a different level of commitment than typical jewelry with clasps—we like to think of the ‘For Keeps’ designs as next-level friendship bracelets.”
For more information on the For Keeps collection, visit AurelieGi.com or email sales@chicpistachio.com.
Editors' Picks
Sponsored by
More on Collections
The Latest
CrimeMar 04, 2025
4 Suspects Arrested in Fatal Armed Robbery of California Jewelry Store Uc Thí Vo, who co-owned Kim Tin Jewelry in Sacramento with her husband of 40 years, was killed during the November 2024 robbery.
CrimeMar 04, 2025
NYC Diamond Dealer Pleads Guilty to Lab-Grown Diamond SwapsManashe Sezanayev pleaded guilty to grand larceny and is expected to receive five years’ probation when he’s sentenced in May.
TrendsMar 04, 2025
Amanda’s Style File: Peaceful and Powerful AquamarineThe March birthstone pairs perfectly with hues of Mocha Mousse, Pantone’s Color of the Year for 2025.
Brought to you by
Have a Plan for EmergenciesEmergencies can happen anytime, anywhere , and Jewelers of America has what you need to be prepared for it all.
ColumnistsMar 04, 2025
The Smart Lab: Using Online Events to Supercharge Sales Emmanuel Raheb shares strategies to prepare for, publicize, and engage the audience during events on platforms like TikTok and Zoom.
Weekly QuizFeb 27, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMar 03, 2025
Drop Necklaces, Archival Pieces Take Over at the 2025 OscarsFrom Doja Cat to Mikey Madison and Selena Gomez, many of this year’s Academy Awards attendees donned drop necklaces.
Policies & IssuesMar 03, 2025
Customs Indefinitely Postpones Requirement to Disclose Country of MiningOriginally slated to take effect in April, official U.S. Customs and Border Protection documents now show the implementation date as “TBD.”
Brought to you by
A Diamond ETF is the Way to Reinvigorate Natural Diamond SalesThe jewelry industry faces challenges from lab-grown diamonds. A diamond ETF can restore natural diamonds' value and drive investor demand.
SurveysMar 03, 2025
Consumer Confidence Fell in February Amid Concerns About the FutureThe recent jump in the prices of household staples, like eggs, and the potential impact of tariffs worried consumers.
Events & AwardsMar 03, 2025
AGA Now Accepting Applications for Its Gemological Education Scholarship The application period for the program is now open for aspiring gemologists around the world.
AuctionsFeb 28, 2025
300-Year-Old Ring With Ties to Witch Trial Judge Up for Auction A metal detectorist uncovered the ring created in memory of Sir Richard Rainsford, who presided over some of England’s last witch trials.
Recorded WebinarsFeb 28, 2025
Watch: 2025 Jewelry Trends ForecastFine jewelry consultant and publicist Francesca Simons joins Amanda Gizzi and Natalie Francisco to discuss the trends set to rise this year.
TrendsFeb 27, 2025
Model Winnie Harlow Says ‘Yes’ to 3-Stone Engagement RingHarlow’s partner, NBA player Kyle Kuzma, worked with Vobara to design the ring, which features oval and pear-shaped diamonds.
MajorsFeb 27, 2025
Winona Ryder, Iman Star in New Pandora CampaignThe Danish jeweler released the next chapter of its “Be Love” campaign, which celebrates love in all its forms.
SourcingFeb 27, 2025
Gemfields Holds Mini Auction for Higher-Quality EmeraldsThe 13 lots on offer were comprised of material that previously went unsold at the miner’s November auction.
Events & AwardsFeb 27, 2025
JA to Host Workshop During Alabama Jewelers Association ConventionThe learning workshop and the convention are both scheduled to take place April 26 and 27 in Montgomery, Alabama.
Policies & IssuesFeb 26, 2025
EU Once Again Pushes Back Deadline on Diamond Traceability The EU, like the U.S., also now will require diamond importers to provide information about where exactly the diamonds were mined.
SourcingFeb 26, 2025
De Beers, Botswana Make New Diamond Sales Deal OfficialThe formal signing of the agreement comes nearly two years after De Beers and Botswana initially announced they had reached a new deal.
Events & AwardsFeb 26, 2025
JFC Names 2025 ‘Facets’ HonoreesThe charity will celebrate Pandora CEO Alexander Lacik and Brilliant Earth CEO Beth Gerstein at its annual event in Las Vegas.
ColumnistsFeb 25, 2025
Peter Smith: Here’s What I Think Retailers need to have the right merchandise, marketing, and people in place to stay on top in a sea of uncertainty, Peter Smith writes.
EditorsFeb 25, 2025
Out & About: Visiting Tacori’s New Shop-in-Shop Senior Editor Lenore Fedow traveled to Smyth Jewelers in Maryland to see the first of 15 revamped in-store boutiques Tacori is rolling out.
MajorsFeb 25, 2025
Qurate Has a New NameThe parent company of HSN and QVC is undergoing a restructuring.
SourcingFeb 24, 2025
Colored Stone Market Update: Tracking Industry Trends in TucsonDeclining supply and growing demand persist in the colored gemstone market, presenters from Gemworld said at AGTA GemFair Tucson.
TrendsFeb 24, 2025
Renna’s Lobster Clasp Looks Like a Claw, Now It's Patented by LawThe designer’s new patent transforms the everyday clasp into her jumbo “Lobster Clasp,” modeled after the look of a crustacean’s claw.
Events & AwardsFeb 24, 2025
Bogolo Joy Kenewendo to Speak at Annual JVC LuncheonKenewendo, Botswana’s minister of minerals and energy, will discuss the future of diamonds.
SourcingFeb 24, 2025
Diavik’s Production Down 17% in 2024 Sales at the Rio Tinto-owned mine also slid by a double-digit percentage, falling 37 percent in a difficult market for diamonds.
CollectionsFeb 21, 2025
Piece of the Week: Jade Ruzzo’s ‘Tennessee’ Oval Drop EarringsHeidi Gardner, an SNL cast member, wore the smoky quartz earrings on the “SNL50: The Anniversary Special” red carpet on Sunday.
