TrendsOct 04, 2022
See 18 October Birthstone Jewels CollectionsOct 20, 2022
Aurelie Gi Is Elevating Its Permanent Jewelry Experience With Charms
The brand’s “For Keeps” collection allows retailers to offer their customers a personalized take on the current jewelry trend.
Aurelie Gi is among the brands upping the ante on the permanent jewelry trend, adding charms into the mix.
New York—Not as permanent as a tattoo but more of a commitment than a friendship bracelet, “permanent jewelry” is the hottest current jewelry trend when it comes to providing customers with a memorable experience.
The trend involves fitting and welding a chain—as bracelet, necklace or ankle bracelet—directly onto the wearer.
The experience leans into fine jewelry’s sentimental nature, representing a milestone, value, or bonding experience between multiple people.
And though it isn’t easily removable, chains can simply be cut by a jeweler, making the purchase less of a commitment than say, a piercing.
Aurelie Gi is among the companies putting a twist on the trend by adding charms into the mix.
The Crandall, Texas-based brand is offering retailers its “For Keeps” package, consisting of nickel-free, recycled 14-karat yellow gold chains and a selection of best-selling charms.
Charms include delicate diamonds, opals, turquoise, and white sapphires, as well as motifs like hearts, butterflies, snakes, evil eyes, crosses, and words like “Mama.”
A snake is one of the charms Aurelie Gi offers retailers in the “For Keeps” package.
Why opt for a simple chain when you can have a mix of delicate gemstones? This is one of the options Aurelie Gi offers.
Here, a tanzanite December birthstone charm in 14-karat white gold.
An evil eye charm in 14-karat gold with opal and diamonds
A 14-karat gold butterfly charm. The chain is welded to both ends of each charm.
There are also dangling birthstone charms for each month.
The entire selection is available in 14-karat white gold by request.
Wholesale orders require a $1,000 minimum, with retailers able to select their preferred mix of charms.
Retailers need only supply a jeweler, a pulse welder, and jump rings to host their own permanent jewelry appointments or events.
Most items retail for under $250, with the full range items priced between $90 and $435.
“The Aurelie Gi permanent jewelry designs are more than just a beautiful bracelet or anklet, it is a meaningful experience for all genders that is perfect for sharing with family, friends, or life partners,” said Aurelie Gi U.S. Vice President of Sales and Operations Alisa Bunger.
“Our customization options make the pieces truly yours, something to remind you of a specific person or a special moment every day. While the jewelry can be removed, it's a different level of commitment than typical jewelry with clasps—we like to think of the ‘For Keeps’ designs as next-level friendship bracelets.”
For more information on the For Keeps collection, visit AurelieGi.com or email sales@chicpistachio.com.
Editors' Picks
Sponsored by
More on Collections
The Latest
PodcastsJan 21, 2026
Episode 1: High Gold Prices, the Diamond Dilemma, & What’s NextWas 2025 a good year for jewelers? Did lab-grown diamonds outsell natural? Find out on the first episode of the “My Next Question” podcast.
EditorsJan 21, 2026
6 Jewelry Designers Poised to Have a Breakout Year in 2026Whether you recognize their jewels or are just discovering them now, these designers’ talent and vision make them ones to watch this year.
SourcingJan 21, 2026
Tucson Preview 2026: Earthy Tones and Innovative Shapes Buyers are expected to gravitate toward gemstones that have a little something special, just like last year.
Brought to you by
How Jewelers Can Fight Back Against Cell JammersCriminals are using cell jammers to disable alarms, but new technology like JamAlert™ can stop them.
CrimeJan 21, 2026
4 Men Charged in $1.7M California Smash-and-Grab Jewelry Store RobberyPlus, JSA’s Scott Guginsky discusses the need for jewelers to take more precautions as the gold price continues to climb.
Weekly QuizJan 15, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
IndependentsJan 21, 2026
Delaware Jeweler Felice Morris Dies at 91Morris’ most cherished role was being a mother and grandmother, her family said.
Events & AwardsJan 21, 2026
Jewelers Mutual’s ‘Conversations’ Retreat Returns to Discuss AIThe third edition will be held in Half Moon Bay, California, in April.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
Events & AwardsJan 20, 2026
These Are the 5 Finalists for the David Yurman Gem Awards GrantThe grant is in its first year and was created to recognize an exceptional fine jewelry designer whose star is on the rise.
ColumnistsJan 20, 2026
First-Party Data Is the Most Valuable Asset Jewelers Have in 2026Data built on trust, not tracking, will be key to success going forward, as the era of “borrowed attention” ends, Emmanuel Raheb writes.
MajorsJan 20, 2026
Borsheims Hires New Assistant Facilities ManagerHeath Yarges brings two decades of experience to the role.
EditorsJan 16, 2026
Remembering Pete Yantzer for His Contributions and His Kindness Pete’s boundless curiosity extended beyond diamond cut and he was always eager to share his knowledge with others, no matter the topic.
FinancialsJan 16, 2026
Richemont’s Jewelry Brands Shine in Q3Cartier, Van Cleef & Arpels, Buccellati, and Vhernier had another successful holiday season, Richemont reported this week.
TrendsJan 16, 2026
Diane Lane's Brooch Buzzes at the 2026 Golden GlobesOur Piece of the Week is Lagos’ “Bee” brooch that was seen on the red carpet for the first time on Sunday.
CrimeJan 15, 2026
D.C. Rapper ‘Taliban Glizzy’ Sentenced to 18+ Years for Jewelry Store RobberiesTrevor Jonathan Wright led a crew in a string of armed robberies targeting South Asian-owned jewelry stores on the East Coast.
Events & AwardsJan 15, 2026
Jewelers of Americas’ ‘20 Under 40’ Nominations Now OpenThe program recognizes rising professionals in the jewelry industry.
Events & AwardsJan 15, 2026
Registration for JCK Las Vegas 2026 Is Now OpenA new lifestyle section and a watch showcase have been added to this year’s event.
TrendsJan 15, 2026
Don’t Double-Dip With This Golden ChipAvocados From Mexico is celebrating those who love to double-dip in game day guacamole with a 14-karat yellow gold tortilla chip necklace.
SourcingJan 15, 2026
Nearly 42-Carat Blue Diamond Discovered in South AfricaPetra Diamonds unearthed the 41.82-carat, Type IIb blue diamond at the Cullinan Mine.
TechnologyJan 14, 2026
“My Next Question” Enters Its Podcast Era National Jeweler and Jewelers of America’s popular webinar series is evolving in 2026.
MajorsJan 14, 2026
Saks Files for Bankruptcy, Names New CEOThe department store chain owes millions to creditors like David Yurman, Roberto Coin, Kering, and LVMH.
CollectionsJan 14, 2026
Boucheron Names Colman Domingo as Brand AmbassadorThe award-winning actor’s visionary approach and creativity echo the spirit of Boucheron, the brand said.
IndependentsJan 14, 2026
Kansas Jeweler Wins 2025 ‘Wag’ AwardEdge Retail Academy honored Burnell’s Fine Jewelry in Wichita, Kansas, with its annual award for business excellence.
ColumnistsJan 13, 2026
2025 Was a ‘Price Up, Units Down’ Year, Here’s What That Signals for 2026 In a market defined by more selective consumers, Sherry Smith shares why execution will be independent jewelers’ key to growth this year.
IndependentsJan 13, 2026
Orr’s Jewelers Opens New Location in Pittsburgh’s Strip DistrictThe family-owned jeweler’s new space is in a former wholesale produce market.
CrimeJan 13, 2026
Alleged Getaway Driver Charged in Florida Jewelry Store RobberyIvel Sanchez Rivera, 52, has been arrested and charged in connection with the armed robbery of Tio Jewelers in Cape Coral, Florida.
SourcingJan 13, 2026
Rio Grande To Offer Calibrated Diamond MeleeThe supplier’s online program allows customers to search and buy calibrated natural and lab-grown diamond melee, including in fancy shapes.
