ColumnistsMay 12, 2026
It’s Official: We’re Getting ‘Brain Rot’ From Watching Short-Form Videos Peter Smith gives tips on leading meetings, developing marketing, and making trade show appointments in the age of short attention spans.
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Diamond Shoppers’ 2022 Holiday Wish List
Give your customers the best diamond buying experience this holiday season.
Brought To You By RDI Diamonds
By Sam Indelicato, Director of Jewelry at RDI Diamonds
Rising inflation has consumers giving more careful consideration to their holiday purchases and they could use a little help getting what they want.
By Sam Indelicato, Director of Jewelry at RDI Diamonds
Rising inflation has consumers giving more careful consideration to their holiday purchases and they could use a little help getting what they want.
You can earn their business and help them feel good about their diamond purchase by better understanding their expectations.
What do diamond shoppers expect this holiday season? Nothing your business can’t deliver.
Here’s what our decades of experience in the business reveals about delivering what customers deserve:
Provide a Top-Notch Shopping Experience
PwC reports that 73 percent of people surveyed point to a strong customer experience as a deciding factor in their purchasing decisions.
Give them what they want by providing a warm welcome and helpful, friendly service they can’t find on the Internet. While today’s shoppers are often knowledgeable about what styles are trending, they want expert advice from a trustworthy source that respects their budget and provides an authentic experience.
Ensure Quality, Ethical Products
Part of feeling good about a purchase is feeling confident that you’re getting exactly what you think you’re getting.
Customers deserve transparency and accurate representation of a diamond’s provenance and grading. Do your due diligence to ensure that diamonds in your inventory are ethically sourced and accurately graded. Rely on technology to help.
Remember that Diamonds are a Sentimental, Emotional Purchase
It’s easy to get lost in the Four Cs game and lose sight of what is often the impetus for a diamond purchase—love.
A diamond represents a unique love story. You can connect with it by telling a powerful story that links a diamond’s origins and journey to the lifetime it will share with the buyer and the love he or she has found.
Partnering with RDI Diamonds, one of the world’s largest distributors of diamonds, empowers you to deliver on these customer expectations. RDI Diamonds provides high quality diamonds and offers jewelers expert advice and tools to help them deliver knowledgeable, personalized customer service.
As a proud supporter of Diamonds Do Good, a global non-profit organization supporting programs that develop and empower people in natural diamond communities, RDI Diamonds leverages blockchain technology to create a secure chain of custody that confirms that a diamond is natural in origin, ethically sourced, accurately graded, and cut for beauty.
For more information on how RDI Diamonds can help you win customers and build your business, visit www.rdidiamonds.com.
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