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Tiffany & Co.’s latest ambassador makes her debut in its “Love Is a Gift” holiday campaign.
For Tiffany & Co.'s “Love Is a Gift” holiday campaign, brand ambassador Amanda Seyfried wears pieces from the “HardWear by Tiffany” collection.
New York—Tiffany & Co. has named actress Amanda Seyfried as its latest ambassador.
To mark her introduction, Seyfried starred in the jeweler’s holiday campaign titled “Love Is a Gift.”
“Amanda effortlessly embodies the joy, style, and sophistication that have defined Tiffany & Co. for nearly 190 years. We are proud to welcome her to the Tiffany family,” said Anthony Ledru, president and CEO of Tiffany & Co.
The holiday campaign also includes a short film featuring Seyfried.
The film, “You & Me,” explores how a gift from Tiffany & Co. can become an heirloom that carries memories, traditions, and connections from one generation to the next.
The film begins in the present day inside a townhouse in New York City’s Upper East Side neighborhood. A woman named Ada is decorating a Christmas tree and discovers a Tiffany Blue Box marked “December ’92.”
Seeing the box transports her to a memory of her younger self from the 1990s, where she sees her mother, played by Seyfried, as not only her parent, but an accomplished woman with a life of her own, said Tiffany & Co.
Seyfried presents her on-screen daughter with a blue box containing a hand-painted “Bird on a Rock” ornament before the film returns to present day and Ada, now an adult, passes the same ornament to her own daughter in a treasured tradition.
To mark her introduction, Seyfried starred in the jeweler’s holiday campaign titled “Love Is a Gift.”
“Amanda effortlessly embodies the joy, style, and sophistication that have defined Tiffany & Co. for nearly 190 years. We are proud to welcome her to the Tiffany family,” said Anthony Ledru, president and CEO of Tiffany & Co.
The holiday campaign also includes a short film featuring Seyfried.
The film, “You & Me,” explores how a gift from Tiffany & Co. can become an heirloom that carries memories, traditions, and connections from one generation to the next.
The film begins in the present day inside a townhouse in New York City’s Upper East Side neighborhood. A woman named Ada is decorating a Christmas tree and discovers a Tiffany Blue Box marked “December ’92.”
Seeing the box transports her to a memory of her younger self from the 1990s, where she sees her mother, played by Seyfried, as not only her parent, but an accomplished woman with a life of her own, said Tiffany & Co.
Seyfried presents her on-screen daughter with a blue box containing a hand-painted “Bird on a Rock” ornament before the film returns to present day and Ada, now an adult, passes the same ornament to her own daughter in a treasured tradition.
Seyfried is seen wearing the “HardWear by Tiffany” collection throughout the campaign, while pieces from the “Bird on a Rock by Tiffany” collection are worn by her on-screen daughter.
The custom ornament was created for the film.
It was a collaboration with production designer Karen Murphy, who drew inspiration from Jean Schlumberger’s iconic 1965 “Bird on a Rock” designs for Tiffany & Co.
“[It] connects the film to the house’s heritage while reflecting the enduring nature of an heirloom as an object that is brought out year after year, taking on new meaning with each moment,” said the jeweler.
The campaign also features pieces from the Tiffany Archive, such as a Louis Comfort Tiffany stained glass “Wisteria” table lamp.
Academy Award nominee Derek Cianfrance directed the short film while creative agency American Haiku and production company Radical Media produced it.
The cinematography was done by Arseni Khachaturan.
You & Me also uses music to explore its intergenerational narrative, reimagining The Wannadies’ 1994 song “You & Me Song.”
The song was originally associated with youthful romance and, for the film, has become a celebration of the enduring love between a mother and daughter, explained Tiffany & Co.
“I’m thrilled to join the Tiffany & Co. family as their newest house ambassador and to be part of a campaign that celebrates love, family, and the traditions we carry with us through generations,” said Seyfried.
“You & Me captures beautifully how a meaningful gift can hold memories and become part of a family’s story. It was incredibly special to bring that idea to life with Tiffany this holiday season.”
The You & Me film, along with the Love Is a Gift holiday campaign, debuted across all Tiffany & Co. channels on Oct. 28.
The Love Is a Gift campaign can also be seen on the Tiffany & Co. website.
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