This holiday season, look to pieces that will help to fill out customers’ everyday diamond jewelry wardrobe, experts say.

Natalie Francisco

The Natural Diamond Council is now The Diamond Collective and has announced a new strategy under CEO Amber Pepper.

Michelle Graff

Paul’s Jewelers sells coffee, chocolate, and cookies from a custom gold-wrapped trailer parked outside the store starting at 7 a.m.

Lauren McLemore

Part of its brand relaunch, the marketing around the campaign includes a contest involving a jacket set with 550 diamonds.

Lenore Fedow