Editors

The Best of Betty White’s Jewelry Sold at Auction

EditorsSep 30, 2022

The Best of Betty White’s Jewelry Sold at Auction

Michelle Graff recaps the cats, fortune cookies, and charm bracelets that caught her eye while covering the late actress’ estate sale.

ActiveStorage-19237-20220930-691005-195wo7o.jpg
The diamond bracelet was engraved with their wedding date, June 14, 1963, and the words “From this Day On.” Ludden and White were married until his death in 1981. The actress never remarried. (Photo credit: Julien’s Auctions)
View Slideshow
While the late, great Betty White might not have had a jewelry collection on par with Elizabeth Taylor’s, that doesn’t make her jewelry any less interesting or personal.

My two favorite pieces from Julien’s Auctions’ recent white-glove sale of White’s estate were, in fact, extremely personal: they are the bracelets she wore on the day she married Allen Ludden, her third husband and the self-professed love of her life.

Pictured above, the gorgeous vintage pair are 18-karat gold.

One is set with sapphires, perhaps White’s nod to “something blue” or just a gemstone preference.

Although she was not a September baby (White was born in January), there were quite a few pieces in the sale of her estate set with sapphires, and who can blame her? They are beautiful.

The other bracelet is set with diamonds. Engraved on the side is “June 14, 1963 From This Day On,” referencing the date she married Ludden at the Las Vegas Convention Center.

The bracelets are signed “E. Pearl,” which Julien’s attributes to “Edwin Pearl” but more likely were crafted by Erwin Pearl, who designed fine jewelry before getting into fashion. (I did not receive a reply from Julien’s by press time regarding the discrepancy.) 

The bracelets sold for $10,240 each, more than five times their highest individual estimates.

 Related stories will be right here … 

20220930_Betty White medallion.jpg
(Photo credit: Julien’s Auctions)

Medallions are timeless ways of expressing oneself through words, symbols, or some combination thereof. The talismanic energy they bring never goes out of style. 

I love this one belonging to White that’s engraved with the encouraging words, “Bets The Door Will Open.” It reminds me of another medallion with an empowering message that’s been on my wish list forever, Monica Rich Kosann’s “Dorothy” medallion, which reads, “You had the power all along, my dear.”

No word from Julien’s on when or from whom White might have received this 14-karat gold pendant with a halo of cultured pearls, though it really could have come at any point over the course of her long career, which spanned the 1940s to present day.

While White was much celebrated in her later years, it’s safe to assume her career had its ups and downs and, like anyone else, she needed encouragement at times.

A buyer paid $4,480 for the piece, well above its highest estimate of $600.


20220930_Betty White state bracelet.jpg
(Photo credit: Julien’s Auctions)

There were more than half a dozen charm bracelets included in the sale of White’s estate, which makes sense given the style’s long history and the resurgence it enjoyed in the 1940s and 1950s, when White was in her 20s and 30s. 

There was a collection of silver charm bracelets from her childhood (sold for $2,560), a vintage charm bracelet featuring military charms (White served in the American Women’s Voluntary Services during World War II), and a bracelet with enamel charms from The Robbins Company that look like they belong in a showcase at the Couture show today (sold for $1,152). (Bonus: The backs of the enamel charms spell out the phrase, “Damn, but you’re a doll.”) 

But my personal favorite is this 12-karat state charm bracelet featuring the outlines of nine U.S. states.  

It reminds me of a bracelet that belonged to my late grandmother, who was around White’s age. My grandma had silhouette charms made to mark the birth of each of her eight grandchildren, with our names and exact birth dates engraved on the back. That bracelet was fabulous. 

It also makes me wonder, did White get these on visits to each state, and was her goal at some point to have outlines of all 50 states on different charm bracelets?

And, what do the gems signify? At first, I thought it was state capitols, but there are three gems in Pennsylvania and the Ohio gem is set where Cleveland is, not Columbus. So, perhaps it’s cities she visited in those states? 

We’ll never know, but I certainly hope the person who paid $1,600 for the piece—a bargain if you ask me—enjoys it.



When I first wrote about White’s jewelry style earlier this year, I noted jewelry is a way to communicate one’s passions and beliefs. 

In White’s case, she used her jewels to express her love and compassion for animals, from the big cats I highlighted back in January to the irresistible collection of small cats above.

My favorites—the “gold tone” and black enamel cats with CZ collars sitting side by side at top and their black enamel friend licking his paw to the left. Fun note: the kitty at right in the middle is 18-karat gold with a round diamond and is signed “Tiffany Germany.” 

A buyer paid $2,560 for this set of feline pins and pendants, surpassing its $400-$600 pre-sale estimate. 

Also, who can resist the adorable otter brooch above? Cast in 18-karat gold, this little guy has a round diamond on his belly and a ruby eye. The otter pin sold for $5,760, against an estimate of $600-$800. 



Like the charm bracelet, there’s an air of mystery surrounding this Ruser fortune cookie pin.

The fortune, as you can see above, reads, “And he’ll be short, gray, and then some.”

Was this a phrase White created for her fortune in reference to love of her life Ludden, who was certainly gray by the time they started dating and, at a reported 5-foot-9, not all that tall? 

Did a friend gift it to White as a joke? Was it just a random inscription that came in the cookie she picked?

We may never know, but there is one more interesting note about the piece.

Ruser, I learned while chatting with jewelry historian Marion Fasel of The Adventurine earlier this week, was at one time “the name to have in Hollywood,” she said. Formerly located in Van Cleef & Arpels’ current space on Rodeo Drive, the company was helmed by William Ruser, whom everyone called Billy.

Despite being a signed and seemingly unique Ruser piece, the fortune cookie brooch was one of the few items in White’s estate sale that did not blow away its pre-sale estimates, perhaps because it lacked the screen caché of some of White’s other possessions, like the sapphire pendant that was the top jewelry lot of the sale

Julien’s estimated the brooch would sell for $4,000-$6,000, and the hammer price was $5,760. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Jewelers Relief Fund logo
Policies & IssuesJan 10, 2025
Jewelers Relief Fund Reopened to Aid Victims of LA Fires

Created by JA and DCA, the fund is collecting money for jewelry businesses damaged by the wildfires in Los Angeles County.

Harwell Godfrey heart pendant
Policies & IssuesJan 10, 2025
Harwell Godfrey, Stephanie Gottlieb Are Raising Money for LA Wildfire Relief

Several jewelry designers are lending a helping hand to charities in Los Angeles amid the raging wildfires.

Elsa Jin Mozi Brooch
TrendsJan 10, 2025
Piece of the Week: Elsa Jin’s ‘Mozi’ Brooch

Adrien Brody received his first Golden Globe while wearing the “Mozi” brooch, which depicts a spill of traditional Chinese calligraphy ink.

ride_or_die_1872x1052.png
Brought to you by
A Diamond Is Forever Celebrates "Forever Present" Holiday Campaign

A Diamond is Forever hosted a holiday celebration in honor of their new marketing campaign, ‘Forever Present.’

Paul Rowley, Sandrine Conseiller, Vipul Shah, and Kirit Bhansali
SourcingJan 10, 2025
De Beers, GJEPC Partner to Promote Natural Diamonds

The pair will work together to support independent retailers in India with marketing assets, training materials, and other tools.

Weekly QuizJan 09, 2025
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Counterfeit Tiffany & Co. jewelry near U.S. Customs and Border Protection logo
CrimeJan 09, 2025
US Customs Seizes Counterfeit Tiffany & Co. Jewels

Officers in Champlain, New York valued the jewels, if genuine, at nearly $30,000.

Karma El Khalil Meteor Necklace
CollectionsJan 09, 2025
Karma El Khalil’s New Collection is an Ode to the Moon

The “Moonlight Rhapsody” collection is overflowing with gemstones, from raw opal to morganite and spessartite.

me_myself_and_I_1872x1052 .jpg
Brought to you by
De Beers Group Launches Holiday Campaign for Natural Diamonds

‘Forever Present’ campaign revives the iconic A Diamond is Forever tagline and celebrates the diamond dream.

AGTA Seminar Series
Events & AwardsJan 09, 2025
Here Is the 2025 AGTA GemFair Tucson Educational Lineup

The seminar series covers topics from market trends and colored stone terminology to working with museums and growing an Instagram profile.

Diamond Trails Reena Ahluwalia
SourcingJan 09, 2025
Reena Ahluwalia Unveils New Works in ‘Diamond Trails’ Anthology

The artist collaborated with industry creatives on the project, which features five fictional stories and five corresponding paintings.

Virginia Jewelers at the Children’s Hospital Foundation Ball
IndependentsJan 09, 2025
Virginia Jewelers Raise Nearly $26K for Children’s Hospital at Charity Ball

Nine jewelers donated jewels for a raffle to support the Children’s Hospital Foundation at Virginia Commonwealth University.

Miss Piggy taking a selfie
WatchesJan 08, 2025
Oris Debuts Hot Pink Miss Piggy Watch

Miss Piggy shared her thoughts on being fabulous, the importance of accessories, and how to be your own cheerleader.

Rings in the Promise by Effy lab-grown diamond jewelry collection
Lab-GrownJan 08, 2025
Effy Introduces Brand Dedicated to Lab-Grown Diamonds

“Promise by Effy” includes fashion jewelry and engagement rings.

Haltom’s Jewelers closing ad
IndependentsJan 08, 2025
Haltom’s Jewelers to Close After 130 Years

The Texas-based jeweler is closing all three locations.

Zendaya and Engagement Ring at 2025 Golden Globes
TrendsJan 08, 2025
Zendaya’s Engagement Ring Combines Vintage and Modern Elements

Zendaya’s ring, featuring an east-west set elongated cushion-cut diamond, is said to be from British designer Jessica McCormack.

National Jeweler columnist Emmanuel Raheb
ColumnistsJan 07, 2025
The Smart Lab: The Hottest Digital Marketing Trends For 2025

Micro-influencers, customer reviews, and shoppable videos are going to be key to getting customers’ attention, Emmanuel Raheb writes.

Lindsey Scoggins Studio Gypsy Link Ring
TrendsJan 07, 2025
Amanda’s Style File: January Is for Garnet

Garnet is comprised of a group of minerals, giving those with a birthday in January options when it comes to their birthstone.

Huan Tain and staff of Quest Fine Jewelers in Fairfax, Virginia
IndependentsJan 07, 2025
Edge Retail Academy Names 2024 ‘Wag’ Award Winner

The annual award, created in memory of business coach William “Wag” Wagner, went to a retailer in Fairfax, Virginia.

Jewelers for Children round up program on a point of sale machine
MajorsJan 07, 2025
Jewelers for Children Promotes Round-Up Fundraising Program

Retailers and vendors can ask customers to make a donation by rounding up to the next dollar at checkout.

calibrated Lightning Ridge opals
SourcingJan 07, 2025
Columbia Gem House To Debut Lightning Ridge Opal Collection

The wholesaler is partnering with Australian brand Cheal Opal on a new offering of calibrated stones.

Stock image of hands with handcuffs on them
CrimeJan 06, 2025
FBI Adds 2 Suspected Jewelry Thieves to Its Wanted List

Described by JSA as being “habitual offenders,” Vasile Sava and Onita Rostas have federal warrants out for their arrest in Kansas.

PDPaola New York store
MajorsJan 06, 2025
PDPaola Opens First U.S. Store

The Barcelona-based brand’s flagship boutique is located in New York City’s West Village neighborhood.

Facets of Fire bridal display
IndependentsJan 06, 2025
Facets of Fire Debuts New Jewelry Displays

A solar-powered loose diamond holder rotates the stones to show off how they catch the light.

Arkansas jeweler Kelly Newton receiving Shipley Award
IndependentsJan 03, 2025
Kelly Newton, Shipley Award Winner and Devoted Family Man, Dies at 74

Newton owned and operated Newton’s Jewelers in Fort Smith, Arkansas, and is remembered for being positive, honest, and loving.

Peles Mist
Events & AwardsJan 03, 2025
12 Works by Glenn Lehrer, Paula Crevoshay on Display at Lapidary Museum

“Synergy & Symbiosis” is open now through late April at the Lizzadro Museum of Lapidary Art in Oak Brook, Illinois.

Renna Butterfly Caspian Necklace
CollectionsJan 03, 2025
Piece of the Week: Renna’s ‘Butterfly Caspian’ Necklace

Begin 2025 with a butterfly intaglio symbolizing change and transformation.

Nenad Milosevich
CrimeJan 02, 2025
Rolex Sale That Went South Led to Murder of Florida Jeweler, Report Says

Jeweler Anthony D’Amore was found dead inside his office Dec. 23, marking the fourth jeweler killed on the job in 2024, according to JSA.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy