Editors

The Best of Betty White’s Jewelry Sold at Auction

EditorsSep 30, 2022

The Best of Betty White’s Jewelry Sold at Auction

Michelle Graff recaps the cats, fortune cookies, and charm bracelets that caught her eye while covering the late actress’ estate sale.

ActiveStorage-19237-20220930-691005-195wo7o.jpg
The diamond bracelet was engraved with their wedding date, June 14, 1963, and the words “From this Day On.” Ludden and White were married until his death in 1981. The actress never remarried. (Photo credit: Julien’s Auctions)
View Slideshow
While the late, great Betty White might not have had a jewelry collection on par with Elizabeth Taylor’s, that doesn’t make her jewelry any less interesting or personal.

My two favorite pieces from Julien’s Auctions’ recent white-glove sale of White’s estate were, in fact, extremely personal: they are the bracelets she wore on the day she married Allen Ludden, her third husband and the self-professed love of her life.

Pictured above, the gorgeous vintage pair are 18-karat gold.

One is set with sapphires, perhaps White’s nod to “something blue” or just a gemstone preference.

Although she was not a September baby (White was born in January), there were quite a few pieces in the sale of her estate set with sapphires, and who can blame her? They are beautiful.

The other bracelet is set with diamonds. Engraved on the side is “June 14, 1963 From This Day On,” referencing the date she married Ludden at the Las Vegas Convention Center.

The bracelets are signed “E. Pearl,” which Julien’s attributes to “Edwin Pearl” but more likely were crafted by Erwin Pearl, who designed fine jewelry before getting into fashion. (I did not receive a reply from Julien’s by press time regarding the discrepancy.) 

The bracelets sold for $10,240 each, more than five times their highest individual estimates.

 Related stories will be right here … 

20220930_Betty White medallion.jpg
(Photo credit: Julien’s Auctions)

Medallions are timeless ways of expressing oneself through words, symbols, or some combination thereof. The talismanic energy they bring never goes out of style. 

I love this one belonging to White that’s engraved with the encouraging words, “Bets The Door Will Open.” It reminds me of another medallion with an empowering message that’s been on my wish list forever, Monica Rich Kosann’s “Dorothy” medallion, which reads, “You had the power all along, my dear.”

No word from Julien’s on when or from whom White might have received this 14-karat gold pendant with a halo of cultured pearls, though it really could have come at any point over the course of her long career, which spanned the 1940s to present day.

While White was much celebrated in her later years, it’s safe to assume her career had its ups and downs and, like anyone else, she needed encouragement at times.

A buyer paid $4,480 for the piece, well above its highest estimate of $600.


20220930_Betty White state bracelet.jpg
(Photo credit: Julien’s Auctions)

There were more than half a dozen charm bracelets included in the sale of White’s estate, which makes sense given the style’s long history and the resurgence it enjoyed in the 1940s and 1950s, when White was in her 20s and 30s. 

There was a collection of silver charm bracelets from her childhood (sold for $2,560), a vintage charm bracelet featuring military charms (White served in the American Women’s Voluntary Services during World War II), and a bracelet with enamel charms from The Robbins Company that look like they belong in a showcase at the Couture show today (sold for $1,152). (Bonus: The backs of the enamel charms spell out the phrase, “Damn, but you’re a doll.”) 

But my personal favorite is this 12-karat state charm bracelet featuring the outlines of nine U.S. states.  

It reminds me of a bracelet that belonged to my late grandmother, who was around White’s age. My grandma had silhouette charms made to mark the birth of each of her eight grandchildren, with our names and exact birth dates engraved on the back. That bracelet was fabulous. 

It also makes me wonder, did White get these on visits to each state, and was her goal at some point to have outlines of all 50 states on different charm bracelets?

And, what do the gems signify? At first, I thought it was state capitols, but there are three gems in Pennsylvania and the Ohio gem is set where Cleveland is, not Columbus. So, perhaps it’s cities she visited in those states? 

We’ll never know, but I certainly hope the person who paid $1,600 for the piece—a bargain if you ask me—enjoys it.



When I first wrote about White’s jewelry style earlier this year, I noted jewelry is a way to communicate one’s passions and beliefs. 

In White’s case, she used her jewels to express her love and compassion for animals, from the big cats I highlighted back in January to the irresistible collection of small cats above.

My favorites—the “gold tone” and black enamel cats with CZ collars sitting side by side at top and their black enamel friend licking his paw to the left. Fun note: the kitty at right in the middle is 18-karat gold with a round diamond and is signed “Tiffany Germany.” 

A buyer paid $2,560 for this set of feline pins and pendants, surpassing its $400-$600 pre-sale estimate. 

Also, who can resist the adorable otter brooch above? Cast in 18-karat gold, this little guy has a round diamond on his belly and a ruby eye. The otter pin sold for $5,760, against an estimate of $600-$800. 



Like the charm bracelet, there’s an air of mystery surrounding this Ruser fortune cookie pin.

The fortune, as you can see above, reads, “And he’ll be short, gray, and then some.”

Was this a phrase White created for her fortune in reference to love of her life Ludden, who was certainly gray by the time they started dating and, at a reported 5-foot-9, not all that tall? 

Did a friend gift it to White as a joke? Was it just a random inscription that came in the cookie she picked?

We may never know, but there is one more interesting note about the piece.

Ruser, I learned while chatting with jewelry historian Marion Fasel of The Adventurine earlier this week, was at one time “the name to have in Hollywood,” she said. Formerly located in Van Cleef & Arpels’ current space on Rodeo Drive, the company was helmed by William Ruser, whom everyone called Billy.

Despite being a signed and seemingly unique Ruser piece, the fortune cookie brooch was one of the few items in White’s estate sale that did not blow away its pre-sale estimates, perhaps because it lacked the screen caché of some of White’s other possessions, like the sapphire pendant that was the top jewelry lot of the sale

Julien’s estimated the brooch would sell for $4,000-$6,000, and the hammer price was $5,760. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

Stock image of shipping containers
Policies & IssuesMar 05, 2026
Tariffs to Increase to 15% This Week, Treasury Secretary Says

Also, a federal judge has ordered that companies that paid tariffs implemented under the IEEPA are entitled to refunds.

Common Era Difficult Women Pandora Pendant, Anne Boleyn Signet Ring, Cleopatra Pendant
CollectionsMar 05, 2026
Common Era Honors ‘Difficult Women’ in Collection

The ever-growing collection, which just expanded with the addition of Olga of Kyiv, features cameos of 12 women from history.

Diamond engagement rings by designer Lorraine West
TrendsMar 05, 2026
Engagement Ring Trends 2026: What’s In, and Why

We asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.

TopImageCrop.jpg
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.

Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.

American Gem Society Conclave 2026 Orlando logo
Events & AwardsMar 05, 2026
AGS Announces Conclave 2026 Speaker Lineup

The annual event will be held in Orlando, Florida, from Sept. 14-17.

Weekly QuizFeb 26, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Caitríona Balfe on Only Natural Diamonds Spring 2026 Issue Cover
TrendsMar 05, 2026
Caitríona Balfe Fronts Only Natural Diamonds Cover

The “Outlander” star modeled for the digital cover of the magazine’s spring issue, which features a story on her relationship with jewelry.

CIBJO Milan
MajorsMar 05, 2026
Registration Opens for CIBJO Centenary Congress

This year’s annual congress, which will mark the confederation’s 100th anniversary, will take place this fall in Italy.

dca-laptop.jpg
Brought to you by
DCA Enters a New Chapter in Jewelry Education

With refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.

Michael M Beverly Hills Flagship Interior Rendering
MajorsMar 04, 2026
Michael M Opens First Store

Beverly Hills was chosen as the location for the brand’s first store, designed as a “private residence for modern monarchs.”

Dubai mall
Policies & IssuesMar 04, 2026
Luxury Brands Temporarily Shutter Middle East Stores

Kering, Apple, and other retailers have reportedly temporarily closed stores in the Middle East region in light of the recent conflicts.

JIS Miami Spring 2026
Events & AwardsMar 04, 2026
JIS Miami Spring Show to Feature New Gifts Pavilion, Pop-Up Trends Talks

Nearly half of buyers are prioritizing silver and fashion collections this season, organizers said.

Spinelli Kilcollin Live Now. Polish Later. Campaign
TrendsMar 04, 2026
Spinelli Kilcollin Rides Free In Year of the Horse Campaign

The “Live Now. Polish Later.” campaign features equestrians wearing the brand’s jewels while galloping across the icy plains of Kazakhstan.

Jennifer Ashworth
MajorsMar 04, 2026
LeachGarner Names New Brand Director

The precious metals provider has promoted Jennifer Ashworth to the role.

Johnny Nelson Wins David Yurman Gem Award Grant Graphic
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards Grant

Nelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.

New Forevermark store in India
SourcingMar 03, 2026
7 Trends That Could Define the Diamond Industry’s Future

Experts from India weigh in the politics, policies, and market dynamics for diamantaires to monitor in 2026 and beyond.

Gannon & Scott and Metalor Technologies employees
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & Scott

The American precious metals refiner’s day-to-day operations remain the same post-acquisition.

Isabel Delgado aquamarine earrings
TrendsMar 03, 2026
Amanda’s Style File: Aquatopia

These aquamarine jewels channel the calming energy of the March birthstone.

AGTA Innovative Design Award
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for Spectrum

The “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.

Person pushing a shopping cart
SurveysMar 02, 2026
Consumer Confidence Edges Up in February

Consumers were somewhat less worried about the future, though concerns about rising prices and politics remained.

Rebecca Foerster
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual Luncheon

Foerster is this year’s Stanley Schechter Award recipient.

JFC facets 2026
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees

Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.

Faustino Alamo Dominguez and his son, Luis Angel Alamo, of Joyeria Angelo’s in Chicago
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in Chicago

Chicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.

Ekapa mine
SourcingFeb 27, 2026
South African Diamond Mine Closes Amid Search for Missing Workers

Owners of the Ekapa Mine reportedly filed for liquidation about a week after a mudslide trapped five workers who have yet to be found.

Savannah College of Art and Design Bench Jeweler
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and Design

A 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.

Renato Cipullo Splendente R Stone Letter Pendant
CollectionsFeb 27, 2026
Renato Cipullo Turns Gold into Hardstones

The “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”

Lady Wardington and diamond clip brooch
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s Jewelry

The jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.

Rough diamonds from De Beers
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers Sale

The update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy