Editors

The Best of Betty White’s Jewelry Sold at Auction

EditorsSep 30, 2022

The Best of Betty White’s Jewelry Sold at Auction

Michelle Graff recaps the cats, fortune cookies, and charm bracelets that caught her eye while covering the late actress’ estate sale.

ActiveStorage-19237-20220930-691005-195wo7o.jpg
The diamond bracelet was engraved with their wedding date, June 14, 1963, and the words “From this Day On.” Ludden and White were married until his death in 1981. The actress never remarried. (Photo credit: Julien’s Auctions)
View Slideshow
While the late, great Betty White might not have had a jewelry collection on par with Elizabeth Taylor’s, that doesn’t make her jewelry any less interesting or personal.

My two favorite pieces from Julien’s Auctions’ recent white-glove sale of White’s estate were, in fact, extremely personal: they are the bracelets she wore on the day she married Allen Ludden, her third husband and the self-professed love of her life.

Pictured above, the gorgeous vintage pair are 18-karat gold.

One is set with sapphires, perhaps White’s nod to “something blue” or just a gemstone preference.

Although she was not a September baby (White was born in January), there were quite a few pieces in the sale of her estate set with sapphires, and who can blame her? They are beautiful.

The other bracelet is set with diamonds. Engraved on the side is “June 14, 1963 From This Day On,” referencing the date she married Ludden at the Las Vegas Convention Center.

The bracelets are signed “E. Pearl,” which Julien’s attributes to “Edwin Pearl” but more likely were crafted by Erwin Pearl, who designed fine jewelry before getting into fashion. (I did not receive a reply from Julien’s by press time regarding the discrepancy.) 

The bracelets sold for $10,240 each, more than five times their highest individual estimates.

 Related stories will be right here … 

20220930_Betty White medallion.jpg
(Photo credit: Julien’s Auctions)

Medallions are timeless ways of expressing oneself through words, symbols, or some combination thereof. The talismanic energy they bring never goes out of style. 

I love this one belonging to White that’s engraved with the encouraging words, “Bets The Door Will Open.” It reminds me of another medallion with an empowering message that’s been on my wish list forever, Monica Rich Kosann’s “Dorothy” medallion, which reads, “You had the power all along, my dear.”

No word from Julien’s on when or from whom White might have received this 14-karat gold pendant with a halo of cultured pearls, though it really could have come at any point over the course of her long career, which spanned the 1940s to present day.

While White was much celebrated in her later years, it’s safe to assume her career had its ups and downs and, like anyone else, she needed encouragement at times.

A buyer paid $4,480 for the piece, well above its highest estimate of $600.


20220930_Betty White state bracelet.jpg
(Photo credit: Julien’s Auctions)

There were more than half a dozen charm bracelets included in the sale of White’s estate, which makes sense given the style’s long history and the resurgence it enjoyed in the 1940s and 1950s, when White was in her 20s and 30s. 

There was a collection of silver charm bracelets from her childhood (sold for $2,560), a vintage charm bracelet featuring military charms (White served in the American Women’s Voluntary Services during World War II), and a bracelet with enamel charms from The Robbins Company that look like they belong in a showcase at the Couture show today (sold for $1,152). (Bonus: The backs of the enamel charms spell out the phrase, “Damn, but you’re a doll.”) 

But my personal favorite is this 12-karat state charm bracelet featuring the outlines of nine U.S. states.  

It reminds me of a bracelet that belonged to my late grandmother, who was around White’s age. My grandma had silhouette charms made to mark the birth of each of her eight grandchildren, with our names and exact birth dates engraved on the back. That bracelet was fabulous. 

It also makes me wonder, did White get these on visits to each state, and was her goal at some point to have outlines of all 50 states on different charm bracelets?

And, what do the gems signify? At first, I thought it was state capitols, but there are three gems in Pennsylvania and the Ohio gem is set where Cleveland is, not Columbus. So, perhaps it’s cities she visited in those states? 

We’ll never know, but I certainly hope the person who paid $1,600 for the piece—a bargain if you ask me—enjoys it.



When I first wrote about White’s jewelry style earlier this year, I noted jewelry is a way to communicate one’s passions and beliefs. 

In White’s case, she used her jewels to express her love and compassion for animals, from the big cats I highlighted back in January to the irresistible collection of small cats above.

My favorites—the “gold tone” and black enamel cats with CZ collars sitting side by side at top and their black enamel friend licking his paw to the left. Fun note: the kitty at right in the middle is 18-karat gold with a round diamond and is signed “Tiffany Germany.” 

A buyer paid $2,560 for this set of feline pins and pendants, surpassing its $400-$600 pre-sale estimate. 

Also, who can resist the adorable otter brooch above? Cast in 18-karat gold, this little guy has a round diamond on his belly and a ruby eye. The otter pin sold for $5,760, against an estimate of $600-$800. 



Like the charm bracelet, there’s an air of mystery surrounding this Ruser fortune cookie pin.

The fortune, as you can see above, reads, “And he’ll be short, gray, and then some.”

Was this a phrase White created for her fortune in reference to love of her life Ludden, who was certainly gray by the time they started dating and, at a reported 5-foot-9, not all that tall? 

Did a friend gift it to White as a joke? Was it just a random inscription that came in the cookie she picked?

We may never know, but there is one more interesting note about the piece.

Ruser, I learned while chatting with jewelry historian Marion Fasel of The Adventurine earlier this week, was at one time “the name to have in Hollywood,” she said. Formerly located in Van Cleef & Arpels’ current space on Rodeo Drive, the company was helmed by William Ruser, whom everyone called Billy.

Despite being a signed and seemingly unique Ruser piece, the fortune cookie brooch was one of the few items in White’s estate sale that did not blow away its pre-sale estimates, perhaps because it lacked the screen caché of some of White’s other possessions, like the sapphire pendant that was the top jewelry lot of the sale

Julien’s estimated the brooch would sell for $4,000-$6,000, and the hammer price was $5,760. 

Michelle Graffis the editor-in-chief at National Jeweler, directing the publication’s coverage both online and in print.

The Latest

National Jeweler columnist Sherry Smith, partner at The Retail Smiths
ColumnistsMay 25, 2026
The Key Mindset for Better Trade Show Buying

Buying discipline at trade shows starts with clarity about your inventory levels, Smith writes.

Shot of attendees at a JA New York jewelry trade show
Events & AwardsMay 22, 2026
Instore Buys JA New York Show

The deal closed this week, which means Instore will produce the JA NY show slated to take place this fall.

Buccellati Waikiki gold and diamond earrings
FinancialsMay 22, 2026
Richemont’s Jewelry Brands Lead the Charge in Q4

The company’s jewelry sales were up in Q4 and the fiscal year, with Richemont raising prices in part because of the cost of gold.

PG-05-SHOT-2-LUCIDA.033 1.png
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in Vegas

As gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.

Leigh Maxwell Bauble Earrings
CollectionsMay 22, 2026
Leigh Maxwell Celebrates 5 Years at Couture With ‘Bauble’ Collection

The “Bauble” capsule collection of colorful one-of-a-kinds includes our Piece of the Week, the “Bauble” earrings, featuring rose zircon.

Weekly QuizMay 21, 2026
This Week’s Quiz
Test your jewelry news knowledge by answering these questions.
Take the Quiz
Stuller 2026-2027 packaging and display catalog
MajorsMay 22, 2026
Stuller’s New Packaging, Display Catalog Is Out

The updated catalog has a newly dedicated section for gift wrapping.

My Next Question, Episode 5: Amanda Gizzi, Michelle Graff, Frank Everett
PodcastsMay 21, 2026
Episode 5: Sotheby’s Frank Everett Puts the Auction Market in Perspective

Everett covers colored stones’ surging popularity, the mellow return of the “Mellon Blue,” and his “The Devil Wears Prada” doppelgänger.

1872x1052-NextGem-2026-National-Jeweler-Advertorial.jpg
Brought to you by
How Modern Training Is Becoming a Competitive Advantage for Jewelry Retailers

With the trade and customer trust in mind, GIA® developed NextGem™ – on-demand training designed specifically for retail.

Springer’s Jewelers new flagship rendering
IndependentsMay 21, 2026
Springer’s Jewelers’ New Flagship Will Serve Next-Gen Luxury Shoppers

Fourth-generation CEO Lilly Mullen wants to emphasize experience, connection, and personalized service.

Nina Pugliese
Events & AwardsMay 21, 2026
JA Announces Nina Pugliese Memorial Scholarship

The new award, created in partnership with Henne Jewelers, honors the late designer’s legacy through supporting jewelry education.

WFDB International Summit
SourcingMay 21, 2026
Botswana, Angola Join WFDB

The addition of the diamond-producing countries as nation affiliated members broadens the federation’s global representation, WFDB said.

Jewelry scam flyer and police officer handing flyer to elderly man
CrimeMay 20, 2026
NYPD Warns of Jewelry Swap Scams Targeting Seniors

The NYPD is warning elderly New Yorkers to keep their jewelry hidden when walking outside to avoid being a target.

New Adornment & Theory jewelry store in West Town, Chicago
IndependentsMay 20, 2026
Adornment & Theory’s New Store Feels Like Home

Designer Viviana Langhoff has realized her dream of owning a space for her Chicago jewelry store that looks and feels like her brand.

Couture Show Logo
Events & AwardsMay 20, 2026
Here Is Couture’s 2026 Education Lineup

The sessions will run from Friday, May 29, to Sunday, May 31, with one being a live taping of an episode of Couture’s podcast.

Morgan P. Richardson
Lab-GrownMay 20, 2026
Savannah Friedkin Jewelry Names New CEO

Former Stephanie Gottlieb Fine Jewelry executive Morgan P. Richardson is joining the lab-grown diamond jewelry brand.

Audemars Piguet x Swatch white Royal Pop watch
WatchesMay 19, 2026
Here’s the AP x Swatch Pocket Watch That Caused Pandemonium

The $400 pocket watch is a blend of Audemars Piguet’s iconic eight-sided Royal Oak and Swatch’s unserious Pop watches from the ‘80s.

Chris Ploof Modern Electrum Collection Milgrain Rows and Diamonds Ring
CollectionsMay 19, 2026
Chris Ploof’s New Collection Makes an Ancient Metal Modern

With gold prices on the rise, the “Modern Electrum” collection uses an alternative, non-tarnishing metal alloy composed of gold and silver.

Ellen and Michael Fruchtman
IndependentsMay 19, 2026
Ellen and Michael Fruchtman Retire, Sell Marketing Agency

Fruchtman Marketing has new owners, Erin Moyer-Carballea and Manuel Carballea, and will relocate to Miami.

Peter Smith and National Jeweler contributor
ColumnistsMay 19, 2026
Peter Smith: The (Mostly) Immutable Sales Truths

In a column for the 2026 State of the Majors issue, Smith lists 10 time-tested principles about sales that still ring true.

Edahn Golan, Tenoris co-founder and National Jeweler contributor
ColumnistsMay 18, 2026
Edahn Golan: What a K-Shaped Economy Means for Fine Jewelry

In a column for the 2026 State of the Majors issue, Golan spells out how the growing economic divide in the U.S. is reshaping the market.

Foundrae Limitless Expansion of Joy and Hope Collection Campaign Imagery
CollectionsMay 18, 2026
Foundrae’s New Collection Taps Into Joy

The “Limitless Expansion of Joy and Hope” collection evokes summer through colored gemstones and motifs of butterflies and florals.

Inchiquin emerald
CollectionsMay 18, 2026
Hancocks London Acquires Historic ‘Inchiquin’ Emerald

The jewel, circa 1890, is from the late Victorian era and was owned by descendants of the last high king of Ireland.

JCK Industry Fund Logo
Events & AwardsMay 18, 2026
Here Are the 2026 JCK Industry Fund Grant Recipients

This is what the nine recipients plan to do with the funds.

John Wayne Signet Ring
AuctionsMay 15, 2026
American Collector Ponies Up Almost $17K for John Wayne’s Ring

The Western star’s 14-karat gold signet ring sold for six times its low estimate following a bidding war at U.K. auction house Elmwood’s.

MJSA Education Foundation and Jewelers of America
Events & AwardsMay 15, 2026
JA, MJSA To Sponsor Roundtable at TJS

The discussion, "Rebuilding the Jewelry Workforce," will take place on Saturday, May 16, in Troy, Michigan.

Three gold rings set with yellow- and brown-hued diamonds
SourcingMay 15, 2026
State of Diamonds: The Way Forward for Natural Diamonds

The jewelry industry is reassessing its positioning as Gen Z reshapes the retail landscape and lab grown continues to gain market share.

Matching pair of Type IIa, D-color diamonds
AuctionsMay 14, 2026
White Diamonds Lead Sotheby’s Auction, Blue Diamond Does Not Sell

A matching pair of 18.38-carat, D-color diamonds from Botswana’s Jwaneng mine sold for $3.3 million, the top lot of the jewelry auction.

×

This site uses cookies to give you the best online experience. By continuing to use & browse this site, we assume you agree to our Privacy Policy