Lab-GrownSep 21, 2022
An Updated Look at the Lab-Grown Diamond Market: Size, Pricing, and More SourcingSep 21, 2022
A Day in the Life: Daniel Namdar, Fancy Color Diamond Specialist
Namdar joins a long line of diamond experts, but his love of the trade was learned rather than inherited.
Daniel Namdar, director of Namdar Diamonds, shares what an average day is like in his role and what he loves most about his job.
New York—The story of Namdar Diamonds began nearly a century ago in Italy, when Rafael Namdar got his start as a gemstone supplier.
His son, Sammy, headed to New York in 1984 to start his own company. His eye for opportunity led him to shift gears from gemstones to colored diamonds, a then-burgeoning market in America.
Now, those who know colored diamonds know the Namdar name.
Sammy’s sons, Joe and Daniel Namdar, joined their father to carry on the family business.
In a recent Q&A with National Jeweler, Daniel, now director of Namdar Diamonds, shared what a day in his life is like and what drew him to the family business.
This interview has been edited for length and clarity.
National Jeweler: Your family has a long history in the jewelry business. Why did you decide to join them?
Daniel Namdar: I never really had a calling for jewelry when I was younger, but the business was growing and there was potential, so I decided to do it.
I didn’t have a great passion for it in the beginning, but it developed a couple of years in.
You start learning more about stones and get an appreciation for what you’re doing.
In the beginning, it was a family business so it just made sense, but now it’s something I really love and enjoy doing.
NJ: How did you get started in the family business? What was your first job?
DN: I started doing all the grunt work, which I think is important for any business owner to do.
I did everything from licking envelopes to doing the shipping, picking up packages, and sorting diamonds.
When I started becoming more active in selling and buying, I showed that I had a good eye. The stones I was buying for the company were selling quickly, so I started transitioning more into buying and selling.
Now, I try to focus only on dealing with suppliers and customers.
NJ: Fast-forward seven years, you’re the director of Namdar Diamonds. What are your daily responsibilities?
DN: I oversee what kind of merchandise we’re buying, how we’re allocating our funds, and what we’re investing in.
I also look for new business, new clients, and new stores. I still do a little bit of everything.
I make sure our inventory and money are where they should be. I see how the market is going, what’s selling and what’s not.
His son, Sammy, headed to New York in 1984 to start his own company. His eye for opportunity led him to shift gears from gemstones to colored diamonds, a then-burgeoning market in America.
Now, those who know colored diamonds know the Namdar name.
Sammy’s sons, Joe and Daniel Namdar, joined their father to carry on the family business.
In a recent Q&A with National Jeweler, Daniel, now director of Namdar Diamonds, shared what a day in his life is like and what drew him to the family business.
This interview has been edited for length and clarity.
National Jeweler: Your family has a long history in the jewelry business. Why did you decide to join them?
Daniel Namdar: I never really had a calling for jewelry when I was younger, but the business was growing and there was potential, so I decided to do it.
I didn’t have a great passion for it in the beginning, but it developed a couple of years in.
You start learning more about stones and get an appreciation for what you’re doing.
In the beginning, it was a family business so it just made sense, but now it’s something I really love and enjoy doing.
NJ: How did you get started in the family business? What was your first job?
DN: I started doing all the grunt work, which I think is important for any business owner to do.
I did everything from licking envelopes to doing the shipping, picking up packages, and sorting diamonds.
When I started becoming more active in selling and buying, I showed that I had a good eye. The stones I was buying for the company were selling quickly, so I started transitioning more into buying and selling.
Now, I try to focus only on dealing with suppliers and customers.
NJ: Fast-forward seven years, you’re the director of Namdar Diamonds. What are your daily responsibilities?
DN: I oversee what kind of merchandise we’re buying, how we’re allocating our funds, and what we’re investing in.
I also look for new business, new clients, and new stores. I still do a little bit of everything.
I make sure our inventory and money are where they should be. I see how the market is going, what’s selling and what’s not.
NJ: What is your typical day like at work? How do you start your day?
DN: I start my day with a coffee. Our business is 24 hours because we deal with people in Hong Kong and India.
We’re very much in the service industry. The bulk of our business is yellow diamonds and that’s all special order. It’s not something a retail jeweler will readily have in stock. It’s something that when they get a call for it, they right away reach out to someone like us.
They ask, “What do you have in this? Can I get a price on that?”
So, a lot of the time, throughout the night, I’ll get texts and calls from different customers. I try not to work when I’m home with my wife and kids, so I write it down and then when I get to the office, I have a list of people to get back to.
A lot of the business is sending out quotes. People want to know how much it would cost for this eternity band or what they can get for this budget.
I have a list on my phone of who I need to get back to and [I] start [my day] by getting back to them.
Once my list is clear, then it’s a little bit of everything. The phone rings throughout the day and then there’s email.
When I have free time, I look through our goods and our shipments.
NJ: So, this isn’t your typical 9-to-5 job?
DN: No, it’s all over the place. This is definitely not a 9-to-5.
NJ: What is your favorite part about your job?
DN: The corny answer is to make people’s dreams happen.
The real answer is, and this is how to do well in our sector of the jewelry industry, finding value.
It’s all about finding something for a good price that maybe here this stone is not appreciated, but you can find somewhere it will be.
For example, in America there isn’t much demand for a chameleon (color change) diamond. If someone has a tough time selling it overseas, we can buy it at a good price, knowing that it’s rare. We can find a person who can appreciate its rarity. If we can make that sale with a fair but healthy margin, that’s very rewarding.
Whenever you create value and create a sale where there wasn’t one, that’s rewarding.
Related stories will be right here …
DN: I start my day with a coffee. Our business is 24 hours because we deal with people in Hong Kong and India.
We’re very much in the service industry. The bulk of our business is yellow diamonds and that’s all special order. It’s not something a retail jeweler will readily have in stock. It’s something that when they get a call for it, they right away reach out to someone like us.
They ask, “What do you have in this? Can I get a price on that?”
So, a lot of the time, throughout the night, I’ll get texts and calls from different customers. I try not to work when I’m home with my wife and kids, so I write it down and then when I get to the office, I have a list of people to get back to.
A lot of the business is sending out quotes. People want to know how much it would cost for this eternity band or what they can get for this budget.
I have a list on my phone of who I need to get back to and [I] start [my day] by getting back to them.
Once my list is clear, then it’s a little bit of everything. The phone rings throughout the day and then there’s email.
When I have free time, I look through our goods and our shipments.
NJ: So, this isn’t your typical 9-to-5 job?
DN: No, it’s all over the place. This is definitely not a 9-to-5.
NJ: What is your favorite part about your job?
DN: The corny answer is to make people’s dreams happen.
The real answer is, and this is how to do well in our sector of the jewelry industry, finding value.
It’s all about finding something for a good price that maybe here this stone is not appreciated, but you can find somewhere it will be.
For example, in America there isn’t much demand for a chameleon (color change) diamond. If someone has a tough time selling it overseas, we can buy it at a good price, knowing that it’s rare. We can find a person who can appreciate its rarity. If we can make that sale with a fair but healthy margin, that’s very rewarding.
Whenever you create value and create a sale where there wasn’t one, that’s rewarding.
NJ: If you couldn’t have this job, what would you be instead?
DN: I would be a principal of a school. I’m good at running the show and I like working with kids. It’s meaningful.
It’s something I have a knack for and something I’ve wanted to do since I was a kid, but the honest truth is in Great Neck, New York [where I live], prices are very high.
We live in a community where there’s a level that people are accustomed to living and teachers don’t make that much money.
I got married at a very young age. I got married at 23. I’m currently 28 with three kids, so money needs to always be coming in.
At the end of the day, I needed to do something where I could support my family and live the life I wanted to live.
NJ: It may be too early to say, but do you think your children will carry on the family business?
DN: It’s something that’s impossible to answer because our business is based in New York City and the climate in New York City is changing so drastically every day.
Really, I don’t know what’s going to be in another 15 to 20 years, but if everything stays the same, I’m sure my kids would like it.
My oldest kid is 4, so right now it’s impossible to say. His passion is fighting crime and saving the world, like the Avengers.
NJ: I’m sure if the Avengers have an opening, they’ll let him know. Lastly, if you could give one piece of advice to someone aspiring to be in your field, what would you say?
DN: The key to being successful in fancy color diamonds is learning to find value. You have to learn how to find X and turn it into 1.5X.
You have to learn who buys what, who needs what kind of merchandise, what sells, what doesn’t. You really have to stay in tune with the market and know what’s moving and what’s not.
If you’re good at it and execute properly, it’s rewarding and you can make a good living.
More on Sourcing
The Latest
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsAug 07, 2026
Etsy to Lay Off 12% of WorkforceEtsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.
Weekly QuizAug 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars PendantThe “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M HeistMuseum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.
FinancialsAug 06, 2026
Brilliant Earth’s Q2 Sales Up 6%, Driven by High-Income ShoppersThe retailer said it had its biggest Mother’s Day ever, with strong demand for higher-priced jewelry.
TrendsAug 06, 2026
New Book on Handcrafted American Objects Highlights Jewelry“Handwork: Handcrafted Objects that Made America” features historic and contemporary works, including a Diné squash blossom necklace.
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-ElectThe Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney StoresOnyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.
IndependentsAug 05, 2026
Atlanta Jeweler Introduces $10K MartiniSolomon Brothers Jewelers has partnered with local cocktail bar Roaring Social on a new martini garnished with a tennis necklace.
IndependentsAug 05, 2026
Another Member of the Siegel Family Joins Hamilton Jewelers Benjamin Siegel, son of President and CEO Hank Siegel, started working for the family business this week.
MajorsAug 05, 2026
Bulgari Opens Store in San DiegoThe new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s HomeFour men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American MarketAndré Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.
MajorsAug 04, 2026
Sasha Primak Acquires GemlokNew York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.
CollectionsAug 04, 2026
Musician Carlos Santana Launches Jewelry BrandSantana Now's debut collection, “Unidad,” features symbolic motifs as well as pieces of wood from the Woodstock stage.
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store RobberiesThe 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s DreamThe watch’s dial features an original design by Marvel comics illustrator Adam Kubert.
Lab-GrownAug 03, 2026
Chatham Releases First Men’s CollectionThe new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.
TrendsJul 31, 2026
These Pieces of the Week Are Sweet Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.
MajorsJul 31, 2026
Macy’s Iconic Red Shopping Bag Sign Torn DownThe massive billboard has been in the same spot on the department store’s Herald Square flagship store for decades.
Policies & IssuesJul 30, 2026
JA Heads Back to Washington as New Wave of Tariffs Takes Effect David Bonaparte, along with Tim Haake and Ronnie VanderLinden, continue to lobby for tariff exemptions for diamonds, gemstones, and pearls.
