Lab-GrownAug 22, 2022
These Are the Core Consumer Groups Buying Lab-Grown Diamonds Lab-GrownSep 12, 2022
Lightbox Expands Loose Selection to Include More Fancy Shapes
It’s added baguettes and cushion-cut diamonds to its loose diamond collection, which launched last fall.
Lightbox, De Beers’ lab-grown diamond brand, recently expanded its selection of loose diamonds to include baguettes and cushion cuts.
Portland, Ore.—Lightbox, De Beers Group’s lab-grown diamond brand, has added new shapes to its collection of loose diamonds.
Last week, the company rolled out lab-grown baguettes and cushion cuts in sizes ranging from half-carat to nearly 2 carats and in all three colors the Lightbox factory produces—white, pink and blue.
They are priced using the $800-per-carat structure.
Lightbox said since it launched in 2018, customers have consistently been requesting fancy cuts.
Those requests only increased when it began selling loose diamonds in fall 2021, a move it said it made in response to demand for custom designs.
Now, Lightbox offers four shapes in its loose selection, including the two it started selling last year—round brilliant and princess.
Additional shapes are possible, the brand said, but ultimately will be dictated by consumer demand.
Lightbox will sell the new shapes on its website, as well as at 61-store chain Reeds Jewelers and 13 independent jewelers, including Hudson-Poole Fine Jewelers in Tuscaloosa, Alabama; Mountz Jewelers in Camp Hill, Pennsylvania; and Thollot & Co. in Thornton, Colorado.
Last week, the company rolled out lab-grown baguettes and cushion cuts in sizes ranging from half-carat to nearly 2 carats and in all three colors the Lightbox factory produces—white, pink and blue.
They are priced using the $800-per-carat structure.
Lightbox said since it launched in 2018, customers have consistently been requesting fancy cuts.
Those requests only increased when it began selling loose diamonds in fall 2021, a move it said it made in response to demand for custom designs.
Now, Lightbox offers four shapes in its loose selection, including the two it started selling last year—round brilliant and princess.
Additional shapes are possible, the brand said, but ultimately will be dictated by consumer demand.
Lightbox will sell the new shapes on its website, as well as at 61-store chain Reeds Jewelers and 13 independent jewelers, including Hudson-Poole Fine Jewelers in Tuscaloosa, Alabama; Mountz Jewelers in Camp Hill, Pennsylvania; and Thollot & Co. in Thornton, Colorado.
Pictured is a white 0.88-carat cushion-cut loose lab-grown diamond from Lightbox. Lightbox’s two new loose shapes, cushion and baguette, are priced from $400 for a half-carat to $1,500 for a nearly 2-carat stone.
A white half-carat lab-grown diamond baguette from Lightbox
De Beers grows the diamonds for Lightbox at a purpose-built factory in the Portland, Oregon suburb of Gresham.
The factory, which grows diamond using the chemical vapor deposition (CVD) process, opened in 2020.
While some initial cutting and polishing is done on-site in Gresham, the majority takes place in India.
The pink and blue stones are HPHT-treated post-growth to improve their color.
More on Lab-Grown
The Latest
IndependentsApr 16, 2025
Catbird Expands to ChicagoThe opening marks the jewelry retailer’s first location in the Midwest.
CollectionsApr 16, 2025
Foundrae’s First Commitment Jewelry Collection Unites Through LoveThe “United in Love” collection offers tangible mementos of hearts entwined with traditional and non-traditional commitment heirlooms.
IndependentsApr 16, 2025
Indiana Jeweler to Host Black Jewelry Designer Pop-UpRobert Goodman Jewelers will hold a “Black Jewelry Designers and Makers” event on April 27.
MajorsApr 16, 2025
WJA Announces Board Members, New Chicago Chapter PresidentThe announcements follow a tumultuous start to 2025 for WJA, which saw a wave of resignations following controversial statements about DEI.
Weekly QuizApr 11, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsApr 15, 2025
Tariffs: What We Know Right Now Editor-in-Chief Michelle Graff answers questions about how the new taxes levied on countries like India and China will impact the industry.
EditorsApr 15, 2025
Q&A: Bogolo Joy Kenewendo on Making Deals, Marketing DiamondsKenewendo, Botswana’s minster of minerals and energy, discusses closing the deal with De Beers and the work that was missed along the way.
Brought to you by
The Heart of the Industry: Giving Bench Jewelers the Recognition They DeserveBench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.
AuctionsApr 15, 2025
23-Carat ‘Golconda Blue’ Heads to AuctionThe historic fancy vivid blue diamond set to headline Christie’s Geneva sale next month could sell for up to $50 million.
FinancialsApr 15, 2025
LVMH’s Q1 Sales Slip 2 PercentLVMH CFO Cécile Cabanis also discussed the effects of tariffs so far.
CrimeApr 15, 2025
Jon Hamm Plays a Jewel Thief on Apple TV+The “Mad Men” and “The Morning Show” star steals jewelry, art, and handbags from his wealthy neighbors in “Your Friends & Neighbors.”
SourcingApr 15, 2025
Diamond Club West Coast Names 2025 BoardThe organization has reelected Kalpesh Jhaveri as president.
FinancialsApr 14, 2025
Movado to Restate Years of Financials Due to ‘Misconduct’ in Dubai An investigation found that the former managing director of Movado’s Dubai branch overstated and prematurely recorded sales.
CollectionsApr 14, 2025
Sauer Embraces Emptiness Through ‘Ma’ CollectionThe collection pays tribute to the Japanese philosophy of Ma, studying balance, stillness, and the interplay between presence and absence.
IndependentsApr 14, 2025
Illinois Jeweler Closing After 45 YearsMari Lou’s Fine Jewelry in Orland Park, a suburb of Chicago, is closing its doors.
GradingApr 14, 2025
GIA Expands Overseas Services as Tariffs Kick InGIA’s labs in Dubai and Hong Kong are now accepting larger diamonds in light of the “logistical challenges” presented by the new tariffs.
AuctionsApr 11, 2025
Piece of the Week: A Replica of Princess Grace’s Wedding EarringsThese earrings by Van Cleef & Arpels, featuring the same design as a pair worn by Princess Grace, are up for auction at Woolley & Wallis.
Recorded WebinarsApr 11, 2025
Watch: Top Tips for Saving Time With AITwo experts share how artificial intelligence tools can help retailers run a more efficient business.
SourcingApr 11, 2025
Mikimoto Names New President, CEO for U.S. DivisionKentaro Nishimura, who has been with the pearl company since 1997, has been promoted to president and CEO of Mikimoto America.
WatchesApr 11, 2025
Bulova Documentary Now on Amazon Prime“America Telling Time: 150 Years of Bulova” explores the storied history of the American watchmaker.
Policies & IssuesApr 10, 2025
Trump Presses Pause on Higher Tariffs for 90 DaysAn across-the-board tariff of 10 percent remains in place for all U.S. trading partners, except China.
MajorsApr 10, 2025
Brilliant Earth Taps Influencers, Their Moms for Mother’s Day CampaignBrigette Pheloung and Tania Sarin, and their mothers, star in the campaign wearing medallions they co-designed.
MajorsApr 10, 2025
Pary LeVian, Matriarch of the LeVian Family, Dies at 96LeVian is remembered for her unwavering commitment to her family, community, and helping others.
Events & AwardsApr 10, 2025
Hamptons Jewelry Show to Debut This SummerThe retail show is open to the public and will run July 24-27.
MajorsApr 09, 2025
Tiffany & Co. Opens Flagship in BrazilThe new store in the upscale Iguatemi São Paulo mall is the storied brand’s first flagship in Brazil.
AuctionsApr 09, 2025
Bonhams to Offer Selection of Chaumet JewelsThe pieces span from the Art Deco period to the 1970s and will go up for auction at the Paris Jewels sale later this month.
MajorsApr 09, 2025
Pandora Names Tyla as Its New Brand AmbassadorThe Grammy-winning singer-songwriter, who is set to perform at Coachella this month, also debuted a curated selection from the brand.
