Lab-GrownAug 22, 2022
These Are the Core Consumer Groups Buying Lab-Grown Diamonds Lab-GrownSep 12, 2022
Lightbox Expands Loose Selection to Include More Fancy Shapes
It’s added baguettes and cushion-cut diamonds to its loose diamond collection, which launched last fall.
Lightbox, De Beers’ lab-grown diamond brand, recently expanded its selection of loose diamonds to include baguettes and cushion cuts.
Portland, Ore.—Lightbox, De Beers Group’s lab-grown diamond brand, has added new shapes to its collection of loose diamonds.
Last week, the company rolled out lab-grown baguettes and cushion cuts in sizes ranging from half-carat to nearly 2 carats and in all three colors the Lightbox factory produces—white, pink and blue.
They are priced using the $800-per-carat structure.
Lightbox said since it launched in 2018, customers have consistently been requesting fancy cuts.
Those requests only increased when it began selling loose diamonds in fall 2021, a move it said it made in response to demand for custom designs.
Now, Lightbox offers four shapes in its loose selection, including the two it started selling last year—round brilliant and princess.
Additional shapes are possible, the brand said, but ultimately will be dictated by consumer demand.
Lightbox will sell the new shapes on its website, as well as at 61-store chain Reeds Jewelers and 13 independent jewelers, including Hudson-Poole Fine Jewelers in Tuscaloosa, Alabama; Mountz Jewelers in Camp Hill, Pennsylvania; and Thollot & Co. in Thornton, Colorado.
Last week, the company rolled out lab-grown baguettes and cushion cuts in sizes ranging from half-carat to nearly 2 carats and in all three colors the Lightbox factory produces—white, pink and blue.
They are priced using the $800-per-carat structure.
Lightbox said since it launched in 2018, customers have consistently been requesting fancy cuts.
Those requests only increased when it began selling loose diamonds in fall 2021, a move it said it made in response to demand for custom designs.
Now, Lightbox offers four shapes in its loose selection, including the two it started selling last year—round brilliant and princess.
Additional shapes are possible, the brand said, but ultimately will be dictated by consumer demand.
Lightbox will sell the new shapes on its website, as well as at 61-store chain Reeds Jewelers and 13 independent jewelers, including Hudson-Poole Fine Jewelers in Tuscaloosa, Alabama; Mountz Jewelers in Camp Hill, Pennsylvania; and Thollot & Co. in Thornton, Colorado.
Pictured is a white 0.88-carat cushion-cut loose lab-grown diamond from Lightbox. Lightbox’s two new loose shapes, cushion and baguette, are priced from $400 for a half-carat to $1,500 for a nearly 2-carat stone.
A white half-carat lab-grown diamond baguette from Lightbox
De Beers grows the diamonds for Lightbox at a purpose-built factory in the Portland, Oregon suburb of Gresham.
The factory, which grows diamond using the chemical vapor deposition (CVD) process, opened in 2020.
While some initial cutting and polishing is done on-site in Gresham, the majority takes place in India.
The pink and blue stones are HPHT-treated post-growth to improve their color.
Editors' Picks
Sponsored by
More on Lab-Grown
The Latest
IndependentsOct 13, 2026
Retailer Hall of Fame 2026: Sean DunnDunn, this year’s Single-Store Independent inductee, is passionate about innovation and telling the story of natural diamonds.
AuctionsOct 13, 2026
Christie's Geneva To Auction 'Bulgari Pink' DiamondThe 24-carat fancy intense pink diamond ring could fetch up to $18 million at the November sale.
IndependentsOct 13, 2026
Greenwich St. Jewelers’ New Candle Smells Like HomeThe “Island Jewel” candle honors New York City and Puerto Rico and raises money for the island’s water relief efforts.
Brought to you by
Meet Gemology’s Next Generation Microscope: GIA® Gemolite® NXT Professional EditionExperience gemstones with greater precision and comfort than ever before.
TechnologyOct 13, 2026
GemFind Is a New JA Member Benefit Partner The partnership will give JA members access to preferred pricing, exclusive benefits, technology solutions, education, and resources.
Weekly QuizOct 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SurveysOct 09, 2026
These Will Be the 10 Busiest Days for In-Store Shopping This Holiday SeasonStores should expect to see the most customers on Nov. 27, and Christmas week is expected to be hectic too, as Dec. 25 falls on a Friday.
CollectionsOct 09, 2026
Elisa Solomon Collabs With Serendipity 3 on ‘Frozen Hot Chocolate’ CharmThe charm, our Piece of the Week, features brown diamond frozen hot chocolate topped with white diamond whipped cream and a ruby straw.
Brought to you by
Your Piece Could Be the One Editors Talk AboutSubmit your pieces for a chance to win in this year's competition.
AuctionsOct 09, 2026
8-Carat Blue Diamond Goes Unsold at UK Jewelry Auction The top lot of Elmwood’s recent fine jewelry sale in London was a 1.84-carat, D color Tiffany & Co. solitaire diamond ring.
WatchesOct 09, 2026
Movado to Sell Majority Stake in Ebel for $66.5MThe watch company agreed to sell a 95 percent interest to a group comprised of F.P. Journe, Chanel, and Swiss watch exec Pierre Jacques.
Policies & IssuesOct 08, 2026
Third Wave of IEEPA Tariff Refunds Begins This round of tariff refunds is for importers that have sued over IEEPA tariffs in the Court of International Trade and won.
CollectionsOct 08, 2026
Brent Neale’s New Collection Goes ‘Back to Basics’It revisits the brand’s most requested silhouettes, from "Pillow"-set necklaces and bracelets to "Signature"-set rings and earrings.
SourcingOct 08, 2026
Ethical Gem Fair Heads Back to BrooklynThe trade-only event includes buying opportunities as well as educational sessions on artisanal mining, the new Paraíba source, and more.
Events & AwardsOct 08, 2026
Pattons Fine Jewelry Sweeps Local Design ContestAra Chanakian, a jeweler at Pattons, took home top honors in every category at Jewelers of Louisiana’s annual jewelry design competition.
AuctionsOct 08, 2026
Reba McEntire’s Jewelry, Watches Head to Julien’s AuctionsThe live charity benefit sale in Nashville will also feature gowns, boots, and other memorabilia from the country music legend.
Supplier BulletinOct 08, 2026
Overnight Mountings’ Bridal Builder Helps Jewelers Turn Custom Design into a Hands-On Selling ExperienceSponsored by Overnight Mountings
Policies & IssuesOct 07, 2026
The Plumb Club Amplifies Its Voice as Geopolitical Pressures MountThe supplier organization recently joined JA and JVC to have more input on political issues affecting the jewelry industry.
CollectionsOct 07, 2026
Blue Nile, Royal Asscher Collection Highlights Natural Diamond BeautyBlue Nile, a Signet Jewelers-owned brand, is now Royal Asscher’s exclusive licensed retailer in North America.
CollectionsOct 07, 2026
4 Standout Pieces in Audemars Piguet’s First High Jewelry Collection “Royal Oak” pays homage to the brand’s most popular watch model using 18-karat gold as well as diamonds, emeralds, and sapphires.
MajorsOct 07, 2026
Empire Safe & Vault Promotes Juan Morales to CEOAs part of the transition, Joseph Nicosia has stepped into the role of COO.
SourcingOct 07, 2026
AGTA Extends Deadline for 2026 Spectrum Awards EntriesParticipants now have until Oct. 14 to complete their submissions.
CrimeOct 06, 2026
6 Charged in Connection to String of New Jersey Smash-and-GrabsThe alleged thieves used crow bars and sledgehammers to smash into jewelry stores across the state.
ColumnistsOct 06, 2026
Sherry Smith: Is the Consumer Really Trading Up?Ahead of the holidays, Smith urges jewelers to take a hard look at who’s buying jewelry, what they’re purchasing, and who’s stopped buying.
SourcingOct 06, 2026
DDG Taps Influencers for ‘My Diamond Does Good’ CampaignIn the new consumer-facing campaign, four fashion and lifestyle creators share the stories behind their natural diamond pieces.
MajorsOct 06, 2026
Frederick Goldman Names COO, CMOFGI President John Orrico is also leaving the company after more than 13 years.
Events & AwardsOct 06, 2026
JIS Fall Returns to MiamiThe 2026 edition will feature presentations on alternative materials and design trends, as well as pop-up activations on the show floor.
SourcingOct 05, 2026
De Beers to Take Full Ownership of Gahcho KuéIt is the last fully operational diamond mine in Canada following the recent closures of Ekati and Diavik.
