Lab-GrownAug 22, 2022
These Are the Core Consumer Groups Buying Lab-Grown Diamonds Lab-GrownSep 12, 2022
Lightbox Expands Loose Selection to Include More Fancy Shapes
It’s added baguettes and cushion-cut diamonds to its loose diamond collection, which launched last fall.
Lightbox, De Beers’ lab-grown diamond brand, recently expanded its selection of loose diamonds to include baguettes and cushion cuts.
Portland, Ore.—Lightbox, De Beers Group’s lab-grown diamond brand, has added new shapes to its collection of loose diamonds.
Last week, the company rolled out lab-grown baguettes and cushion cuts in sizes ranging from half-carat to nearly 2 carats and in all three colors the Lightbox factory produces—white, pink and blue.
They are priced using the $800-per-carat structure.
Lightbox said since it launched in 2018, customers have consistently been requesting fancy cuts.
Those requests only increased when it began selling loose diamonds in fall 2021, a move it said it made in response to demand for custom designs.
Now, Lightbox offers four shapes in its loose selection, including the two it started selling last year—round brilliant and princess.
Additional shapes are possible, the brand said, but ultimately will be dictated by consumer demand.
Lightbox will sell the new shapes on its website, as well as at 61-store chain Reeds Jewelers and 13 independent jewelers, including Hudson-Poole Fine Jewelers in Tuscaloosa, Alabama; Mountz Jewelers in Camp Hill, Pennsylvania; and Thollot & Co. in Thornton, Colorado.
Last week, the company rolled out lab-grown baguettes and cushion cuts in sizes ranging from half-carat to nearly 2 carats and in all three colors the Lightbox factory produces—white, pink and blue.
They are priced using the $800-per-carat structure.
Lightbox said since it launched in 2018, customers have consistently been requesting fancy cuts.
Those requests only increased when it began selling loose diamonds in fall 2021, a move it said it made in response to demand for custom designs.
Now, Lightbox offers four shapes in its loose selection, including the two it started selling last year—round brilliant and princess.
Additional shapes are possible, the brand said, but ultimately will be dictated by consumer demand.
Lightbox will sell the new shapes on its website, as well as at 61-store chain Reeds Jewelers and 13 independent jewelers, including Hudson-Poole Fine Jewelers in Tuscaloosa, Alabama; Mountz Jewelers in Camp Hill, Pennsylvania; and Thollot & Co. in Thornton, Colorado.
Pictured is a white 0.88-carat cushion-cut loose lab-grown diamond from Lightbox. Lightbox’s two new loose shapes, cushion and baguette, are priced from $400 for a half-carat to $1,500 for a nearly 2-carat stone.
A white half-carat lab-grown diamond baguette from Lightbox
De Beers grows the diamonds for Lightbox at a purpose-built factory in the Portland, Oregon suburb of Gresham.
The factory, which grows diamond using the chemical vapor deposition (CVD) process, opened in 2020.
While some initial cutting and polishing is done on-site in Gresham, the majority takes place in India.
The pink and blue stones are HPHT-treated post-growth to improve their color.
More on Lab-Grown
The Latest
SourcingOct 27, 2026
De Beers Celebrates the Holidays With New ‘Desert Diamonds’ CampaignThe “Icons” holiday campaign spotlights four classic diamond jewelry styles reimagined in “Desert Diamond” tones.
IndependentsOct 27, 2026
Solomon Brothers Acquires Mervis Diamond ImportersSolomon Brothers, which has three stores in the Metro Atlanta area, said it may continue to acquire other independent jewelers.
IndependentsOct 27, 2026
Gabriel & Co. Supports Charity Partner DKMS With Gala, New JewelsThe fine jewelry brand raised $2.3 million at its annual gala that supports the nonprofit’s fight against blood cancer and blood disorders.
Brought to you by
A Diamond Is Forever Launches 2026 Holiday Campaign Championing Natural DiamondsA Diamond Is Forever's holiday campaign reimagines natural diamond icons for a new generation celebrating individuality.
Events & AwardsOct 27, 2026
JFC Announces 2027 ‘Facets’ HonoreesThe annual fundraising event is slated for June 6, 2027, at The Venetian Resort in Las Vegas.
Weekly QuizOct 22, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsOct 26, 2026
Bliss Lau’s ‘Vantage’ Point Is the Hawaiian HorizonIn her “Vantage” collection, Lau explores heritage, identity, and inner strength through designs featuring blue-green Guatemalan jade.
MajorsOct 26, 2026
Tiffany & Co. Takes Consumers Behind the ScenesThe jeweler gave the public backstage tours of its flagship store and its design and innovation workshop as part of LVMH’s open house.
Brought to you by
Open an Account, Get $50 Off Your First Order. No Code Needed.Built on Relationships. Refined by Craft.
Events & AwardsOct 26, 2026
Support JFC’s ‘Monster Mash Challenge,’ If You DareVote for which jewelry professional should dress up as a monster to support Jewelers for Children’s annual Halloween fundraiser.
MajorsOct 23, 2026
PGI USA Set to Close at Year’s EndThe closure is part of a global restructuring that also includes PGI winding down its operations in Japan, South Korea, and Hong Kong.
SourcingOct 23, 2026
Rachel Chalchinsky’s ‘Survivor Tribute’ RingThe ring, our Piece of the Week, was designed by eight-year breast cancer survivor Rachel Chalchinsky of Color Source Gems.
TechnologyOct 23, 2026
JA Unveils New Website, LogoThe website offers enhanced member benefit access, industry directories, educational resources, a job board, and access to the MJSA Journal.
FinancialsOct 23, 2026
Kering’s Jewelry Sales Up Double Digits in Q3Boucheron and Pomellato had a strong third quarter, with Kering looking at jewelry as an increasingly important part of its portfolio.
CrimeOct 22, 2026
Jeweler Shot and Killed in His Suburban Cincinnati Store Tara Sinchuri was the owner of Everest Jewels in Fairfield, Ohio, and a father of three. He was found dead in his store on Tuesday.
MajorsOct 22, 2026
Neiman Marcus Has Gifts for the Jewelry Lover Who Has EverythingBespoke experiences from Buccellati and Verdura are on the retailer’s 2026 “Fantasy Gifts” list.
Events & AwardsOct 22, 2026
JIS Fall 2026 Reports Record-Breaking Attendance The number of participants at the fall show was up 12 percent.
CollectionsOct 22, 2026
Billie Eilish, Finneas Co-Design Collection for John HardyThe Academy and Grammy award-winning siblings have collaborated with John Hardy on a new jewelry line inspired by their personal style.
PodcastsOct 21, 2026
Episode 10: This Episode Is Haunted Diana Singer shared the stories of two “cursed” diamonds on this month’s podcast, which was inexplicably riddled with technical issues.
IndependentsOct 21, 2026
Gardner-Collier Jewelry to Close After 9 Decades in BusinessThe family-owned jeweler has three locations across Missouri and Iowa.
SourcingOct 21, 2026
Venetia Mines Final Carats Ahead of 2-Year ShutdownThe De Beers-owned diamond mine in South Africa is being put on ice as part of a round of previously announced cost-cutting measures.
CollectionsOct 21, 2026
Helzberg, Nordstrom Carrying New Jewelry Collection From Off-WhiteThe collection centers designs with clean geometric lines, chunky sculptural pieces, and recognizable details from the luxury fashion brand.
SourcingOct 21, 2026
Gemfields’ Mixed-Quality Ruby Auction Earns $52MThe miner said it saw particularly strong prices for larger, fine-quality rubies at the sale.
CrimeOct 20, 2026
Security Guard Charged With Murder in Shooting at Texas MallThe guard opened fire on a man who was smashing a jewelry display case at La Gran Plaza in Fort Worth last week, police said.
IndependentsOct 20, 2026
David Gardner’s Jewelers Unveils Newly Expanded, Revamped ShowroomThe Texas jeweler added 2,000 square feet to its reimagined showroom, complete with a new design studio and an event space.
SourcingOct 20, 2026
The $50M Victoria’s Secret ‘Fantasy Bra’ By The NumbersJacob & Co.'s diamond masterpiece is the most expensive Fantasy Bra ever worn on the Victoria’s Secret Fashion Show runway.
CollectionsOct 20, 2026
Mignon Faget’s Collection Chooses Handmade Over AIThe “Atelier” collection was inspired by the tools, rituals, and objects in an artist’s studio as a quiet rebuttal to an automated world.
MajorsOct 19, 2026
The Knot to Acquire Rival Wedding Planning Platform ZolaThe pending acquisition is an “exciting opportunity” for wedding vendors to grow their business, said The Knot Worldwide’s CEO.
