MajorsJan 30, 2023
10 Jewelry News Stories You Might Have MissedA column detailing how independent jewelers did last year and the top watch brands of 2022 were among the most-read stories last week.
Brought to you by
3 Powerful Ways to Differentiate Your Diamond Business
Differentiate your business by creating a new and better diamond shopping experience.
Brought To You By Rare & Forever Diamonds
These are challenging economic times, but jewelers have an exciting opportunity to differentiate and strengthen their business by better understanding what buyers want.
“Shoppers are looking for more meaningful jewelry purchases and retail jewelers are in a unique position to give them exactly what they want—beautiful diamonds, trustworthy advice and a lifetime of service,” said Theresa Murphy from Newstar Jewelers in Joliet, Illinois.
Jewelers can differentiate from the diamond deals shoppers find online by creating a new and better diamond shopping experience. Here are three powerful ways to to rewrite the conversation at the counter:
Know Your Audience
While millennials are still the predominant diamond buyer, Gen Z, is rapidly taking their place. Raised with the Internet, they are well informed and know what they want. They want to feel good about their purchase.
Deliver by providing expert, knowledgeable advice and top quality products. It also doesn’t hurt to offer what’s trending. Today, classic styles like round diamonds hold strong, but ovals and stacking bands are popular with younger buyers.
Connect with Their Story and Teach Them What They Don’t Know
Jewelers are story tellers, connecting a buyer’s unique journey with that of the diamond they choose to commemorate it.
Explain to buyers what they see in diamond photos and what they can’t see in a photo—qualities like Brown, Milky and Green (BMG) hues that detract from a diamond’s sparkle and value. Education will help them understand price discrepancies and find a diamond that represents the love they’ve found.
Leverage Technology
Younger buyers, especially, expect and trust technology. Speak their language by leveraging technology like artificial intelligence (A.I.).
Rare & Forever diamonds, a brand of diamonds selected and prescreened for high quality, understands the power of technology. Rare & Forever diamonds are graded with A.I. for the most accurate, consistent grading available.
“Customers all want the brightest, most beautiful diamond—that’s why they are buying a diamond,” said Chris Croteau, Vice President of Marketing and Sales for Rare & Forever. “Rare & Forever natural diamonds provide just that. Customers can trust what they are buying and know that they are getting exactly what they are paying for.”
Rare & Forever diamonds also uses Blockchain technology to outline each diamond’s journey from ethical sourcing to ownership. The secure chain of custody demonstrates proof that the diamond was graded with A.I., screened for BGM, and inscribed with a permanent ionic table inscription.
For more information about differentiating your diamond business by becoming a Rare & Forever authorized jeweler, click here.
More on Independents
The Latest
FinancialsJan 27, 2023
Tiffany & Co. Shines for LVMH in 2022Acquired in 2021, the brand’s high jewelry sales have doubled and its new “Lock” collection was an instant hit.
MajorsJan 27, 2023
Diamond Council of America Appoints Treasurer, Board MemberExecutives from Fred Meyer Jewelers and Riddles Jewelers have filled the roles.
Brought to you by
Bringing Over 130 Years of Diamond Expertise to Modern GradingDe Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.
CollectionsJan 27, 2023
Piece of the Week: Heavenly Vices’ Lock NecklaceThe Victorian-inspired design is a functional lock and key.
Weekly QuizJan 26, 2023
This Week’s QuizTest your jewelry news knowledge with this short test.
Supplier BulletinJan 26, 2023
JA New York Spring Brings the Industry TogetherFor over 100 years, JA New York has played an integral role in facilitating the evolution of our industry, while also honoring past traditions.
TrendsJan 26, 2023
At Vicenzaoro, Paola De Luca Gazes Into Jewelry’s FutureThe trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.
Brought to you by
De Beers Institute of Diamonds Expands to Offer Education De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.
CollectionsJan 26, 2023
NDC and Lorraine Schwartz Announce New ‘EDDI’ ClassThe Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.
Policies & IssuesJan 26, 2023
Diamonds Do Good Names 10 to Board of DirectorsStephanie Gottlieb, Jewelers Mutual’s Mike Alexander, and Craig Rottenberg of Long’s Jewelers are among the new board members.
WatchesJan 25, 2023
These Were 2022’s Top-Selling Watch Brands, Chrono24 SaysRolex remained No. 1 while a brand known for its pilot watches slipped into the No. 5 spot.
MajorsJan 25, 2023
John Hardy Names New CEOLuxury retail executive Frédéric Levy has taken on the role.
Events & AwardsJan 25, 2023
Couture DAC Accepting Applications for Mentorship ProgramJewelry designers have until early February to apply to take part in Couture's Diversity Action Council program.
CollectionsJan 25, 2023
Stephanie Gottlieb Announces First President, CCO HireMorgan P. Richardson joins from La Perla.
Policies & IssuesJan 25, 2023
PGI’s New Portal Wants to Teach You About PlatinumThe new portal will share information on responsible platinum sourcing and how it’s used beyond jewelry.
SourcingJan 24, 2023
Tiffany Buys 35 of the Last Diamonds Recovered From Argyle Purchased directly from Rio Tinto, the collection consists of pinks, purples and one red, none larger than 1.52 carats.
ColumnistsJan 24, 2023
On Data: Here’s How Independent Jewelers Did in 2022 Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.
GradingJan 24, 2023
GIA and AGS Launch Diamond Light Performance Supplement ReportThe AGS Ideal Report by GIA is a digital-only addition to GIA diamond reports.
MajorsJan 24, 2023
WJA Announces New International Board MembersThe seven newcomers include executives from David Yurman, De Beers, and GIA.
EditorsJan 23, 2023
Designers to Watch in 2023: Aurelia DemarkThe designer finds the modernity in classic motifs and family heirloom jewels.
Policies & IssuesJan 23, 2023
Melanie Grant Named Executive Director of RJC She has more than 20 years’ experience in watches and jewelry, and says sustainability is the “greatest single issue” facing the industry.
Policies & IssuesJan 23, 2023
AGTA Forms Committee to Standardize Industry ‘Sustainability’ TermsIts focus are words like “sustainability,” “ethics,” and “responsible sourcing.”
MajorsJan 20, 2023
Quality Gold Acquires Herco Herco President Reuven Itelman is retiring and selling the company, which will relocate to Ohio from California.
Lab-GrownJan 20, 2023
Siobhán Duffy Promoted to Chief Executive of Element Six She was previously the executive director of sales and marketing for the De Beers Group-owned company.
TrendsJan 20, 2023
Piece of the Week: Loquet London’s Lunar New Year CharmIt’s from a new collection of charms designed to go in the brand’s signature lockets.
IndependentsJan 20, 2023
Edge Retail Academy Announces Annual Award WinnerLonnie Iannazzo of Vincent Anthony Jewelers is the 2022 William (Wag) Wagner Business Excellence Award recipient.
Lab-GrownJan 19, 2023
GIA Rolls Out Less Expensive Report for Lab-Grown DiamondsThe revised Laboratory-Grown Diamond Report-Dossier still includes the four Cs but doesn’t list growth method or post-growth treatments.
