A column detailing how independent jewelers did last year and the top watch brands of 2022 were among the most-read stories last week.
3 Powerful Ways to Differentiate Your Diamond Business
Differentiate your business by creating a new and better diamond shopping experience.
Brought To You By Rare & Forever Diamonds
These are challenging economic times, but jewelers have an exciting opportunity to differentiate and strengthen their business by better understanding what buyers want.
“Shoppers are looking for more meaningful jewelry purchases and retail jewelers are in a unique position to give them exactly what they want—beautiful diamonds, trustworthy advice and a lifetime of service,” said Theresa Murphy from Newstar Jewelers in Joliet, Illinois.
Know Your Audience
Connect with Their Story and Teach Them What They Don’t Know
“Customers all want the brightest, most beautiful diamond—that’s why they are buying a diamond,” said Chris Croteau, Vice President of Marketing and Sales for Rare & Forever. “Rare & Forever natural diamonds provide just that. Customers can trust what they are buying and know that they are getting exactly what they are paying for.”
Executives from Fred Meyer Jewelers and Riddles Jewelers have filled the roles.
De Beers Institute of Diamonds provides the very best in diamond verification, education and diamond services.
The trend forecaster and her guests explored unconventional jewelry designs, NFTs, AI art, and more during her Trendvision presentation.
De Beers is sharing over 130 years of experience and expertise through the De Beers Institute of Diamonds with a selection of courses.
The Emerging Designers Diamond Initiative provides diamond credit and mentorship to young brands helmed by BIPOC designers.
Rolex remained No. 1 while a brand known for its pilot watches slipped into the No. 5 spot.
Jewelry designers have until early February to apply to take part in Couture's Diversity Action Council program.
Morgan P. Richardson joins from La Perla.
The new portal will share information on responsible platinum sourcing and how it’s used beyond jewelry.
Purchased directly from Rio Tinto, the collection consists of pinks, purples and one red, none larger than 1.52 carats.
Sherry Smith breaks down retailers’ performance last year, including how natural diamonds fared vs. lab-grown.
The AGS Ideal Report by GIA is a digital-only addition to GIA diamond reports.
Its focus are words like “sustainability,” “ethics,” and “responsible sourcing.”
She was previously the executive director of sales and marketing for the De Beers Group-owned company.
It’s from a new collection of charms designed to go in the brand’s signature lockets.
The revised Laboratory-Grown Diamond Report-Dossier still includes the four Cs but doesn’t list growth method or post-growth treatments.