TechnologyAug 10, 2026
Colorado Jeweler Launches Customization Tool He Built HimselfHonest Hands Ring Co. Founder Benjamin Bosworth shared his thoughts on jewelry technology and why AI can never replace the human element.
Brought to you by
3 Powerful Ways to Differentiate Your Diamond Business
Differentiate your business by creating a new and better diamond shopping experience.
Brought To You By Rare & Forever Diamonds
These are challenging economic times, but jewelers have an exciting opportunity to differentiate and strengthen their business by better understanding what buyers want.
“Shoppers are looking for more meaningful jewelry purchases and retail jewelers are in a unique position to give them exactly what they want—beautiful diamonds, trustworthy advice and a lifetime of service,” said Theresa Murphy from Newstar Jewelers in Joliet, Illinois.
Jewelers can differentiate from the diamond deals shoppers find online by creating a new and better diamond shopping experience. Here are three powerful ways to to rewrite the conversation at the counter:
Know Your Audience
While millennials are still the predominant diamond buyer, Gen Z, is rapidly taking their place. Raised with the Internet, they are well informed and know what they want. They want to feel good about their purchase.
Deliver by providing expert, knowledgeable advice and top quality products. It also doesn’t hurt to offer what’s trending. Today, classic styles like round diamonds hold strong, but ovals and stacking bands are popular with younger buyers.
Connect with Their Story and Teach Them What They Don’t Know
Jewelers are story tellers, connecting a buyer’s unique journey with that of the diamond they choose to commemorate it.
Explain to buyers what they see in diamond photos and what they can’t see in a photo—qualities like Brown, Milky and Green (BMG) hues that detract from a diamond’s sparkle and value. Education will help them understand price discrepancies and find a diamond that represents the love they’ve found.
Leverage Technology
Younger buyers, especially, expect and trust technology. Speak their language by leveraging technology like artificial intelligence (A.I.).
Rare & Forever diamonds, a brand of diamonds selected and prescreened for high quality, understands the power of technology. Rare & Forever diamonds are graded with A.I. for the most accurate, consistent grading available.
“Customers all want the brightest, most beautiful diamond—that’s why they are buying a diamond,” said Chris Croteau, Vice President of Marketing and Sales for Rare & Forever. “Rare & Forever natural diamonds provide just that. Customers can trust what they are buying and know that they are getting exactly what they are paying for.”
Rare & Forever diamonds also uses Blockchain technology to outline each diamond’s journey from ethical sourcing to ownership. The secure chain of custody demonstrates proof that the diamond was graded with A.I., screened for BGM, and inscribed with a permanent ionic table inscription.
For more information about differentiating your diamond business by becoming a Rare & Forever authorized jeweler, click here.
More on Independents
The Latest
MajorsAug 10, 2026
QVC Exits Chapter 11 Bankruptcy, Names New Interim CEOQVC Group President and CEO David Rawlinson is temporarily being replaced by a familiar face, former QVC CEO Mike George.
CollectionsAug 10, 2026
State Property Puts a Ripple in the ‘The Voyager’ CollectionThe brand also added two one-of-a-kind brown diamond pieces to the “Sanssouci” series of its “Gardens” collection.
Brought to you by
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsRetailers are seeking new ways to attract customers, increase traffic, and create revenue – Estate buying events are a popular solution.
MajorsAug 10, 2026
And IJO’s 2026 Vendor of the Year Is … Ostbye took home top vendor honors at the Independent Jewelers Organization’s show, held last month in Kentucky.
Weekly QuizAug 07, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinAug 07, 2026
Why More Jewelry Retailers Are Hosting Turnkey Estate Buying EventsSponsored by Stratus Estate Buyers
MajorsAug 07, 2026
Retail Veteran Pam Cloud Appointed President of Blue NileCloud, who will officially join Blue Nile on Monday, spent 26 years at Tiffany & Co. and founded jewelry brand Roseate.
Brought to you by
Wedding Band Trends 2026: Personalization Takes Center StageColored gemstones, artisan finishes, mixed metals, and meaningful details are shaping demand in bridal jewelry.
MajorsAug 07, 2026
Pandora Appoints Paulo Garcia as New CFO Garcia will take over from the company’s current CFO, Anders Boyer, who is retiring at the end of November.
MajorsAug 07, 2026
Etsy to Lay Off 12% of WorkforceEtsy CEO Kruti Patel Goyal explained why the company is letting go more than 200 employees as its performance improves.
TrendsAug 07, 2026
Look Ahead with Syna’s Binoculars PendantThe “Star Gazer” pendant, our Piece of the Week, is Syna’s tribute to curiosity and the discovery of something new.
CrimeAug 06, 2026
Lalique Museum to Remain Closed Following $5M HeistMuseum officials are looking to the public to help cover the “exceptional” costs involved in recovering from the July 5 smash-and-grab.
MajorsAug 06, 2026
Claire’s Revamps Piercing Services for Second Time in Three Years The overhaul includes enhanced employee safety training and trendy earring styles, including lab-grown diamond studs.
FinancialsAug 06, 2026
Brilliant Earth’s Q2 Sales Up 6%, Driven by High-Income ShoppersThe retailer said it had its biggest Mother’s Day ever, with strong demand for higher-priced jewelry.
TrendsAug 06, 2026
New Book on Handcrafted American Objects Highlights Jewelry“Handwork: Handcrafted Objects that Made America” features historic and contemporary works, including a Diné squash blossom necklace.
MajorsAug 06, 2026
AJA East Coast Names Ani Khachian as First Female President-ElectThe Armenian Jewelers Association’s East Coast chapter has also elected its 2026–2027 board of directors.
MajorsAug 05, 2026
Private Equity Firm Wants to Buy 100+ JCPenney StoresOnyx Partners has submitted a second offer to buy the department stores after its first offer fell through last year.
MajorsAug 05, 2026
Bulgari Opens Store in San DiegoThe new space features a modern design that blends Bulgari’s Roman heritage with San Diego’s coastal spirit.
CrimeAug 04, 2026
Crew of Thieves Break Into Indiana Jeweler’s HomeFour men were charged in connection with the break-in and accused of stealing $365,000 in cash, jewelry, and designer goods.
MajorsAug 04, 2026
Pandora Hires Former Signet Board Member to Lead North American MarketAndré Branch has more than 25 years of experience with various brands, most recently serving as CEO of Ariana Grande’s cosmetics company.
MajorsAug 04, 2026
Sasha Primak Acquires GemlokNew York-based atelier Gemlok is best known for creating the innovative “bridge” setting that became popular in the bridal market.
CollectionsAug 04, 2026
Musician Carlos Santana Launches Jewelry BrandSantana Now's debut collection, “Unidad,” features symbolic motifs as well as pieces of wood from the Woodstock stage.
CrimeAug 03, 2026
Florida Man Gets 15 Years in Trio of Jewelry Store RobberiesThe 50-year-old man pleaded guilty earlier this year to robbing two jewelry stores and a pawn shop of more than $700,000 in merchandise.
WatchesAug 03, 2026
Citizen's New Spider-Man Watch Is a Collector’s DreamThe watch’s dial features an original design by Marvel comics illustrator Adam Kubert.
Lab-GrownAug 03, 2026
Chatham Releases First Men’s CollectionThe new collection of lab-grown diamond and colored gemstone jewelry provides a “fresh perspective” on the category, Chatham said.
TrendsAug 03, 2026
Amanda’s Style File: Spinel vs. Peridot While some August babies are team peridot, the month's time-honored birthstone, others are team spinel, the newer alternative.
TrendsJul 31, 2026
These Pieces of the Week Are Sweet Edina Kiss’ “Popsicle” pendant and Karina Choudhrie’s “Ice Cream” charm satisfy that summer craving for a sweet piece of jewelry.
