He was previously editor-in-chief at Hodinkee.
3 Powerful Ways to Differentiate Your Diamond Business
Differentiate your business by creating a new and better diamond shopping experience.

Brought To You By Rare & Forever Diamonds
These are challenging economic times, but jewelers have an exciting opportunity to differentiate and strengthen their business by better understanding what buyers want.
“Shoppers are looking for more meaningful jewelry purchases and retail jewelers are in a unique position to give them exactly what they want—beautiful diamonds, trustworthy advice and a lifetime of service,” said Theresa Murphy from Newstar Jewelers in Joliet, Illinois.
Know Your Audience
Connect with Their Story and Teach Them What They Don’t Know
Leverage Technology
“Customers all want the brightest, most beautiful diamond—that’s why they are buying a diamond,” said Chris Croteau, Vice President of Marketing and Sales for Rare & Forever. “Rare & Forever natural diamonds provide just that. Customers can trust what they are buying and know that they are getting exactly what they are paying for.”
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It is the first tennis bracelet collab for the legend, whose lost-and-found moment put the term “tennis bracelet” in the jewelry lexicon.

The company posted a strong start to the year but is cautious about the second half.

The event will bring gems, minerals, and fossils under one roof from Sept. 8-11 in Denver.

The charitable mission is in honor of India’s 75 years of independence.

The announcement preceded the Danish company’s release of its second-quarter results.

Columnist Lilian Raji continues her tour of the customer journey by asking, who is your customer? And, what do they like?

The unisex style succeeds in several ways while saying a lot about what’s trending in jewelry, writes Senior Editor, Fashion, Ashley Davis.

Customs officers in Cincinnati intercepted the shipments in early August, finding counterfeit Cartier jewels and Rolex watches.

In honor of the anniversary, Pact’s Mines to Markets Director Cristina Villegas discusses recent expansion and where it goes from here.

“A Walk in the Woods” will open at the brand’s Madison Avenue flagship this fall.

The Jewelers Vigilance Committee’s Sara Yood will give an overview of what the FTC guidelines currently say and what may be changing.

The loans will go mostly to the import of machinery rather than working capital, according to a recent article from The Economic Times.

The company is also continuing its retail expansion.

The sale also will include a third Rolex, with all three watches tied to Barrett’s 1979 attempt to break the world record for land speed.

It mixes diamond shapes and colors.

“Art as Jewelry as Art” features works from artists like Salvador Dalí, Alexander Calder, and Max Ernst.

It’s the company’s seventh showroom opening this year.