CollectionsJan 08, 2026
Pandora’s New ‘Bridgerton’ Jewels Celebrate Bees, Bows, and Blooms“Bridgerton” actresses Hannah Dodd and Claudia Jessie star in the brand’s “Rules to Love By” campaign.
Brought to you by
3 Powerful Ways to Differentiate Your Diamond Business
Differentiate your business by creating a new and better diamond shopping experience.
Brought To You By Rare & Forever Diamonds
These are challenging economic times, but jewelers have an exciting opportunity to differentiate and strengthen their business by better understanding what buyers want.
“Shoppers are looking for more meaningful jewelry purchases and retail jewelers are in a unique position to give them exactly what they want—beautiful diamonds, trustworthy advice and a lifetime of service,” said Theresa Murphy from Newstar Jewelers in Joliet, Illinois.
Jewelers can differentiate from the diamond deals shoppers find online by creating a new and better diamond shopping experience. Here are three powerful ways to to rewrite the conversation at the counter:
Know Your Audience
While millennials are still the predominant diamond buyer, Gen Z, is rapidly taking their place. Raised with the Internet, they are well informed and know what they want. They want to feel good about their purchase.
Deliver by providing expert, knowledgeable advice and top quality products. It also doesn’t hurt to offer what’s trending. Today, classic styles like round diamonds hold strong, but ovals and stacking bands are popular with younger buyers.
Connect with Their Story and Teach Them What They Don’t Know
Jewelers are story tellers, connecting a buyer’s unique journey with that of the diamond they choose to commemorate it.
Explain to buyers what they see in diamond photos and what they can’t see in a photo—qualities like Brown, Milky and Green (BMG) hues that detract from a diamond’s sparkle and value. Education will help them understand price discrepancies and find a diamond that represents the love they’ve found.
Leverage Technology
Younger buyers, especially, expect and trust technology. Speak their language by leveraging technology like artificial intelligence (A.I.).
Rare & Forever diamonds, a brand of diamonds selected and prescreened for high quality, understands the power of technology. Rare & Forever diamonds are graded with A.I. for the most accurate, consistent grading available.
“Customers all want the brightest, most beautiful diamond—that’s why they are buying a diamond,” said Chris Croteau, Vice President of Marketing and Sales for Rare & Forever. “Rare & Forever natural diamonds provide just that. Customers can trust what they are buying and know that they are getting exactly what they are paying for.”
Rare & Forever diamonds also uses Blockchain technology to outline each diamond’s journey from ethical sourcing to ownership. The secure chain of custody demonstrates proof that the diamond was graded with A.I., screened for BGM, and inscribed with a permanent ionic table inscription.
For more information about differentiating your diamond business by becoming a Rare & Forever authorized jeweler, click here.
More on Independents
The Latest
Events & AwardsJan 08, 2026
Ana Khouri To Receive 2026 Gem Award for High Jewelry ExcellenceFounded by jeweler and sculptor Ana Khouri, the brand is “expanding the boundaries of what high jewelry can be.”
TrendsJan 08, 2026
Stuller’s Color of the Year Is a Stark Contrast to Pantone’s WhiteThe jewelry manufacturer and supplier is going with a fiery shade it says symbolizes power and transformation.
Brought to you by
Impacting Tomorrow TodayHow Jewelers of America’s 20 Under 40 are leading to ensure a brighter future for the jewelry industry.
CollectionsJan 08, 2026
Gracie Abrams To Front New Chanel Jewelry CampaignThe singer-songwriter will make her debut as the French luxury brand’s new ambassador in a campaign for its “Coco Crush” jewelry line.
Weekly QuizJan 08, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
MajorsJan 08, 2026
Diamond Council of America Names New Board DirectorsThe nonprofit’s new president and CEO, Annie Doresca, also began her role this month.
ColumnistsJan 07, 2026
Peter Smith: Physical Retail—The Beginning or the End?As the shopping mall model evolves and online retail grows, Smith shares his predictions for the future of physical stores.
Brought to you by
Roseco Releases New Full-Line CatalogRoseco’s 704-page catalog showcases new lab-grown diamonds, findings, tools & more—available in print or interactive digital editions.
Events & AwardsJan 07, 2026
Melee Adds 13 New Designers to NYC ShowThe trade show is slated for Jan. 31-Feb. 2 at The Lighthouse in New York City's Chelsea neighborhood.
TrendsJan 07, 2026
Amanda’s Style File: Go for GarnetJanuary’s birthstone comes in a rainbow of colors, from the traditional red to orange, purple, and green.
SourcingJan 07, 2026
Diamonds Do Good Releases 2025 Impact ReportThe annual report highlights how it supported communities in areas where natural diamonds are mined, crafted, and sold.
CrimeJan 06, 2026
2 Jewelers Arrested After TraxNYC Diamond District BrawlFootage of a fight breaking out in the NYC Diamond District was viewed millions of times on Instagram and Facebook.
MajorsJan 06, 2026
Rio Grande Says These Are the Top Personalization Tools for 2026The supplier has a curated list of must-have tools for jewelers doing in-house custom work this year.
MajorsJan 06, 2026
Zales Tests Out A New LookThe Signet Jewelers-owned store, which turned 100 last year, calls its new concept stores “The Edit.”
MajorsJan 06, 2026
LeachGarner Appoints New Director of SalesLinda Coutu is rejoining the precious metals provider as its director of sales.
SourcingJan 06, 2026
AGA Announces 2026 BoardThe governing board welcomed two new members, Claire Scragg and Susan Eisen.
TrendsJan 05, 2026
Amanda’s Style File: New Year’s EditionSparkle with festive diamond jewelry as we celebrate the beginning of 2026.
TrendsJan 05, 2026
Pinterest 2026 Trend Report: Brooches, Bold Gold, Cool BlueIn its annual report, Pinterest noted an increase in searches for brooches, heirloom jewelry, and ‘80s luxury.
MajorsJan 02, 2026
Marc Metrick Out as CEO of Saks Global Executive Chairman Richard Baker will take over the role as rumors swirl that a bankruptcy filing is imminent for the troubled retailer.
Events & AwardsJan 02, 2026
Jan Mohr, Couture’s ‘North Star,’ Dies at 71Mohr had just retired in June after more than two decades as Couture’s retailer liaison.
SourcingJan 02, 2026
IDCA Elects New President, Board of DirectorsShekhar Shah of Real Gems Inc. will serve as president of the Indian Diamond & Colorstone Association in 2026.
CollectionsJan 02, 2026
Lalaounis’ 2026 Good Luck Charm Speaks to ResilienceThis year’s good luck charm features the mythical horse Pegasus, and is our first Piece of the Week of the new year.
EditorsDec 31, 2025
The Top 5 Stories of 2025Articles about crime, engagement rings, and a necklace worn in the World Series generated the most interest among readers.
MajorsDec 30, 2025
Becka Johnson Kibby to Lead Edge Retail AcademyAs part of the leadership transition, Sherry Smith will take on the role of vice president of coaching strategy and development.
SourcingDec 30, 2025
India Chosen as KP Chair for 2026It marks the third time the country has headed the Kimberley Process. Ghana will serve as vice chair.
WatchesDec 30, 2025
Bulova, Stetson Collab on Watches With Western FlairThe new Bulova x Stetson designs highlight two animals often associated with the American West—the bison and the Texas Longhorn.
CollectionsDec 30, 2025
Rahaminov Diamonds Pops Up in FloridaIts residency at Yamron Jewelers will run through May 2026.
