TechnologyMay 26, 2022
State of Retail: The Pros and Cons of 4 Jewelry-Selling PlatformsMajorsJul 20, 2022
EBay Expands Authentication to Jewelry with GIA Partnership
New and pre-owned jewelry sold for $500 and above will be eligible for the authentication service.
eBay is expanding its authenticity service to fine jewelry, with the help of GIA experts.
San Jose, Calif.—EBay is expanding its authenticity service to its fine jewelry offerings, teaming up with the Gemological Institute of America to do so.
The authentication service was introduced in 2020, rolling out to watches, sneakers, handbags, and trading cards.
Now, eBay will authenticate new and pre-owned fine jewelry sold for $500 and above, including designer jewelry from Bulgari, Van Cleef & Arpels, David Yurman, Cartier, and Tiffany & Co.
GIA experts and gemologists will verify the fine jewelry, authenticating the metal type, purity, and gemstone quality.
“Jewelry has always been a popular category on the marketplace, and its growth shows how consumer demand is only increasing,” said Tirath Kamdar, general manager of luxury at eBay.
EBay’s jewelry category has grown significantly over the past year, said the company.
Sales of Bulgari, David Yurman, and Van Cleef & Arpels were all up double digits month-over-month in May, while purchases of fine jewelry from brands like Chopard, Harry Winston, and Hermès rose 38 percent year-over-year in the past six months.
In 2021, eight pieces of jewelry were bought on eBay every minute, said the company, for a total of 4.2 million fine jewelry items sold. There are 7.8 million fine jewelry listings, on average, on eBay every day.
The herringbone style is doing especially well, said eBay, with bracelet sales up 48 percent year-over-year and necklace sales up 26 percent.
“As we continue to listen to our community of luxury enthusiasts in order to foster an even more trusted shopping and selling environment, expanding ‘Authenticity Guarantee’ to jewelry was a crucial next step for our luxury business,” said Kamdar.
Related stories will be right here …
The authentication service was introduced in 2020, rolling out to watches, sneakers, handbags, and trading cards.
Now, eBay will authenticate new and pre-owned fine jewelry sold for $500 and above, including designer jewelry from Bulgari, Van Cleef & Arpels, David Yurman, Cartier, and Tiffany & Co.
GIA experts and gemologists will verify the fine jewelry, authenticating the metal type, purity, and gemstone quality.
“Jewelry has always been a popular category on the marketplace, and its growth shows how consumer demand is only increasing,” said Tirath Kamdar, general manager of luxury at eBay.
EBay’s jewelry category has grown significantly over the past year, said the company.
Sales of Bulgari, David Yurman, and Van Cleef & Arpels were all up double digits month-over-month in May, while purchases of fine jewelry from brands like Chopard, Harry Winston, and Hermès rose 38 percent year-over-year in the past six months.
In 2021, eight pieces of jewelry were bought on eBay every minute, said the company, for a total of 4.2 million fine jewelry items sold. There are 7.8 million fine jewelry listings, on average, on eBay every day.
The herringbone style is doing especially well, said eBay, with bracelet sales up 48 percent year-over-year and necklace sales up 26 percent.
“As we continue to listen to our community of luxury enthusiasts in order to foster an even more trusted shopping and selling environment, expanding ‘Authenticity Guarantee’ to jewelry was a crucial next step for our luxury business,” said Kamdar.
When a shopper purchases jewelry with an “Authenticity Guaranteed” badge, that item is sent to GIA for a multi-point inspection.
When verified, it’s shipped to the customer with a unique authentication card with a QR code.
Buyers can scan the code to access the jewelry’s documentation and learn more about the piece and the authentication process.
If an item can’t be verified or is not consistent with the listing description, it’s returned to the seller and the buyer is issued a full refund.
If the buyer returns the item, it will first be inspected by GIA experts before being sent back to the seller.
“GIA is the trusted independent source of knowledge, standards, and education in gems and jewelry; our mission is to protect consumers,” said Pritesh Patel, chief operating officer of GIA.
“Collaborating with eBay on its Authentication Guarantee extends our mission, helping to protect the millions of eBay fine jewelry buyers and sellers.”
Prior to its current Authenticity Guarantee service, eBay offered a similar vetting service called “eBay Authenticate,” which rolled out for jewelry in 2018.
“Once fully rolled out, Authenticity Guarantee for jewelry will encompass more inventory than the initial service (eBay Authenticate) and is free for both sellers and buyers, as opposed to the seller taking only a percentage of their item’s final selling price,” explained a spokesperson.
“Authentication has always been crucial to jewelry, but it was equally important to us to figure out how to offer it in a way that encompasses a plethora of styles, items and brands at accessible price points so that it benefits as many sellers and buyers as possible.”
EBay said it has authenticated more than two million items since launching the Authenticity Guarantee service and expects to exceed five million in the next two years.
Editors' Picks
Sponsored by
More on Majors
The Latest
SurveysApr 24, 2026
Mother’s Day 2026 Jewelry Spending to Top $7B, NRF SaysNRF’s annual survey found that 45 percent of consumers plan to purchase jewelry for a loved one this Mother’s Day.
TechnologyApr 24, 2026
TwentyFour’s Digital-Age Locket Is a Virtual VaultThe “Vault” charm, our Piece of the Week, expands on the memories that can be stored in a locket by connecting to your phone.
Events & AwardsApr 24, 2026
Hamptons Jewelry Show to Return in JulyThe open-to-the-public luxury jewelry and timepiece show, in its second year, is slated for July 23-26.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
IndependentsApr 23, 2026
Meet the Real Moms of Day’s JewelersThe jeweler’s Mother’s Day campaign highlights the women who work there—mothers, grandmothers, women who want to be mothers, and dog moms.
Weekly QuizApr 23, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
Supplier BulletinApr 23, 2026
JM® Shipping Solution: Smarter Shipping for High-Value GoodsSponsored by Jewelers Mutual
Lab-GrownApr 23, 2026
Charles & Colvard May Sell Assets for $1.5MThe proposed agreement follows the moissanite maker’s Chapter 11 bankruptcy protection filing last month.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
AuctionsApr 23, 2026
John Jacob Astor IV’s Titanic Pocket Watch Fetches $1MThe Patek Philippe for Tiffany & Co. timepiece Astor brought aboard the ill-fated ship sold for double its estimate at a Freeman’s auction.
CollectionsApr 23, 2026
Adam Neeley’s High Jewelry Collection Steps Into Salvador Dalí’s GardenThe “Dalí’s Garden” collection was inspired by a surreal dream Neeley had after cooking a recipe from Salvador Dalí’s 1973 cookbook.
IndependentsApr 23, 2026
Windsor Jewelers Names New Buying DirectorNatalie Feanny has been appointed to the role.
CrimeApr 22, 2026
New Mexico Couple Pleads Guilty to Selling Fake Native American JewelryThe pair falsely claimed their jewelry was made by Navajo artists, but it was imported from Vietnam.
AuctionsApr 22, 2026
Roberta Flack’s Jewelry Is Going Up for AuctionJulien’s Auctions is selling the musician’s fine and fashion jewelry alongside her clothing, gold records, and other memorabilia.
CollectionsApr 22, 2026
British Museum Curator Pens Book on ‘The Tudor Heart’Rachel King’s book dives into the history of the pendant believed to have belonged to Henry VIII and his first wife, Katherine of Aragon.
Events & AwardsApr 22, 2026
Here’s What Sy Kessler Has on Tap for Las Vegas The company will have deals on precious metals testers as well as the latest in lab-grown diamond detection technology and security.
WatchesApr 21, 2026
Coco Chanel Enters the Game with New Watch CollectionGabrielle “Coco” Chanel is a character in the “Coco Game” collection of watches and the queen in its first haute horlogerie chessboard.
IndependentsApr 21, 2026
Meet Jewelers of America’s 2026 ‘20 Under 40’ ClassThe annual list honors rising professionals on the retail and supply sides of the jewelry industry.
CrimeApr 21, 2026
Customs Nabs 1,500 Pieces of Counterfeit Jewelry Bound for NYCSeized in Kentucky, the packages include fake Cartier, Tiffany & Co., Chanel, and Fendi jewelry.
CrimeApr 20, 2026
Queens Man Convicted in Bludgeoning Death of Pawn Shop OwnerRodolfo Lopez-Portillo faces 25 years to life in prison after being found guilty in the March 2022 beating death of Arasb Shoughi.
TrendsApr 20, 2026
Beth Bernstein, Sonia Esther Soltani Pen New Jewelry Book“Jewelry Creators: Dynamic Duos and Generational Gems” highlights the relationships among 22 influential designers, brands, and gem dealers.
Events & AwardsApr 20, 2026
Atlanta Jewelry Show’s Spring Event Is Hitting the RoadThe AJS Spring 2027 show will be held in Savannah, Georgia, with future shows taking place in other Southeast cities.
TrendsApr 17, 2026
New (Groundbreaking) Floral Jewelry for Spring 2026Flower motifs are the jewelry trend blooming amongst the new collections that debuted this spring.
CollectionsApr 17, 2026
Edina Kiss’ Earrings Are the Devil on Your ShoulderThe “Devil” drop earrings, our Piece of the Week, are part of designer Edina Kiss’ new namesake jewelry line that she will show at Couture.
CrimeApr 17, 2026
FBI Issues Warning to Refineries, Retailers Due to High Price of GoldThe alert states that burglary crews are targeting jewelry businesses and details how jewelers and refineries can protect themselves.
WatchesApr 16, 2026
Cartier Brings Back the RoadsterThe “watchmaker of shapes” debuted the reworked version of the vintage sports car-inspired timepiece at Watches & Wonders.
IndependentsApr 16, 2026
Edge Retail Academy Updates Leadership TeamAs demand for jewelry retail coaching grows, the company has established a dedicated business coaching leadership team.
MajorsApr 16, 2026
Stuller’s Latest Mountings Catalog Is Out NowThe “Mountings 2026-2027” catalog showcases Stuller’s largest and most diverse assortment to date with more than 400 new mounting styles.
