TechnologyMay 26, 2022
State of Retail: The Pros and Cons of 4 Jewelry-Selling PlatformsMajorsJul 20, 2022
EBay Expands Authentication to Jewelry with GIA Partnership
New and pre-owned jewelry sold for $500 and above will be eligible for the authentication service.
eBay is expanding its authenticity service to fine jewelry, with the help of GIA experts.
San Jose, Calif.—EBay is expanding its authenticity service to its fine jewelry offerings, teaming up with the Gemological Institute of America to do so.
The authentication service was introduced in 2020, rolling out to watches, sneakers, handbags, and trading cards.
Now, eBay will authenticate new and pre-owned fine jewelry sold for $500 and above, including designer jewelry from Bulgari, Van Cleef & Arpels, David Yurman, Cartier, and Tiffany & Co.
GIA experts and gemologists will verify the fine jewelry, authenticating the metal type, purity, and gemstone quality.
“Jewelry has always been a popular category on the marketplace, and its growth shows how consumer demand is only increasing,” said Tirath Kamdar, general manager of luxury at eBay.
EBay’s jewelry category has grown significantly over the past year, said the company.
Sales of Bulgari, David Yurman, and Van Cleef & Arpels were all up double digits month-over-month in May, while purchases of fine jewelry from brands like Chopard, Harry Winston, and Hermès rose 38 percent year-over-year in the past six months.
In 2021, eight pieces of jewelry were bought on eBay every minute, said the company, for a total of 4.2 million fine jewelry items sold. There are 7.8 million fine jewelry listings, on average, on eBay every day.
The herringbone style is doing especially well, said eBay, with bracelet sales up 48 percent year-over-year and necklace sales up 26 percent.
“As we continue to listen to our community of luxury enthusiasts in order to foster an even more trusted shopping and selling environment, expanding ‘Authenticity Guarantee’ to jewelry was a crucial next step for our luxury business,” said Kamdar.
Related stories will be right here …
The authentication service was introduced in 2020, rolling out to watches, sneakers, handbags, and trading cards.
Now, eBay will authenticate new and pre-owned fine jewelry sold for $500 and above, including designer jewelry from Bulgari, Van Cleef & Arpels, David Yurman, Cartier, and Tiffany & Co.
GIA experts and gemologists will verify the fine jewelry, authenticating the metal type, purity, and gemstone quality.
“Jewelry has always been a popular category on the marketplace, and its growth shows how consumer demand is only increasing,” said Tirath Kamdar, general manager of luxury at eBay.
EBay’s jewelry category has grown significantly over the past year, said the company.
Sales of Bulgari, David Yurman, and Van Cleef & Arpels were all up double digits month-over-month in May, while purchases of fine jewelry from brands like Chopard, Harry Winston, and Hermès rose 38 percent year-over-year in the past six months.
In 2021, eight pieces of jewelry were bought on eBay every minute, said the company, for a total of 4.2 million fine jewelry items sold. There are 7.8 million fine jewelry listings, on average, on eBay every day.
The herringbone style is doing especially well, said eBay, with bracelet sales up 48 percent year-over-year and necklace sales up 26 percent.
“As we continue to listen to our community of luxury enthusiasts in order to foster an even more trusted shopping and selling environment, expanding ‘Authenticity Guarantee’ to jewelry was a crucial next step for our luxury business,” said Kamdar.
When a shopper purchases jewelry with an “Authenticity Guaranteed” badge, that item is sent to GIA for a multi-point inspection.
When verified, it’s shipped to the customer with a unique authentication card with a QR code.
Buyers can scan the code to access the jewelry’s documentation and learn more about the piece and the authentication process.
If an item can’t be verified or is not consistent with the listing description, it’s returned to the seller and the buyer is issued a full refund.
If the buyer returns the item, it will first be inspected by GIA experts before being sent back to the seller.
“GIA is the trusted independent source of knowledge, standards, and education in gems and jewelry; our mission is to protect consumers,” said Pritesh Patel, chief operating officer of GIA.
“Collaborating with eBay on its Authentication Guarantee extends our mission, helping to protect the millions of eBay fine jewelry buyers and sellers.”
Prior to its current Authenticity Guarantee service, eBay offered a similar vetting service called “eBay Authenticate,” which rolled out for jewelry in 2018.
“Once fully rolled out, Authenticity Guarantee for jewelry will encompass more inventory than the initial service (eBay Authenticate) and is free for both sellers and buyers, as opposed to the seller taking only a percentage of their item’s final selling price,” explained a spokesperson.
“Authentication has always been crucial to jewelry, but it was equally important to us to figure out how to offer it in a way that encompasses a plethora of styles, items and brands at accessible price points so that it benefits as many sellers and buyers as possible.”
EBay said it has authenticated more than two million items since launching the Authenticity Guarantee service and expects to exceed five million in the next two years.
Editors' Picks
Sponsored by
More on Majors
The Latest
IndependentsJun 15, 2026
DeBoulle Diamond & Jewelry to Renovate Dallas FlagshipThe revamped, elevated space will feature a two-story Patek Philippe atelier and a rooftop patio for parties.
WatchesJun 15, 2026
G-Shock, Coca-Cola Partner on Bottle-Inspired WatchThe special-edition piece marks the 140th anniversary of the iconic beverage brand.
TrendsJun 15, 2026
Amanda’s Style File: Tiny Charms Are TrendingHere are 13 small charms to inspire your layered looks this summer.
Brought to you by
Building the Future of Jewelry Retail: DCA Expands Education, Leadership Development, and Workforce SolutionsDCA is preparing the next generation of professionals by supporting workforce development, leadership growth, and career advancement.
AuctionsJun 12, 2026
16th-Century ‘Hogback’ Diamond Ring Going Up for Auction in LondonFound by a metal detectorist, the ring likely belonged to a wealthy, possibly royal, owner, said Noonans.
Weekly QuizJun 11, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsJun 12, 2026
Chouette Designs To Launch Collection Celebrating All Types of LoveOur Pride Month Piece of the Week, the “Margaux” ring, is part of the wife-and-wife team’s new “Lovestoned” collection.
Events & AwardsJun 12, 2026
CBG Announces Plans for Phoenix ShowThe group has named the keynote speaker and announced a new pavilion for its next event, which is slated for September.
Brought to you by
All Eyes on Gold Prices. Alternatives to Look For. And What to BEWARE of in VegasAs gold prices rise, today’s retailers are looking for alternatives at prices that will appeal to wider audiences.
EditorsJun 11, 2026
This Was the Best Animal Jewelry in Las Vegas From lions and hippos to snails and fish, Senior Editor Lenore Fedow wrangles her picks for cutest jewelry critters in Las Vegas.
SourcingJun 11, 2026
Grandview Klein, London Jewelers Partner To Cut 63-Carat RoughThe big stone will be fashioned into a 20.26-carat diamond in celebration of the retailer’s 100th anniversary this year.
Lab-GrownJun 11, 2026
Smiling Rocks’ ‘Wish Jar’ Generates 100+ Wishes in Las Vegas At the JCK show, the lab-grown diamond brand teamed up with Jewelers for Children to support Make-A-Wish India.
SourcingJun 11, 2026
Signet Jewelers Exec Joins Diamonds Do Good BoardIlana McCabe is Signet’s vice president of public relations and brand communications.
AuctionsJun 10, 2026
31.62-Carat ‘Azure Blue’ Diamond Sells For $8M+ at Christie’sIt was a banner day for blue gemstones, with another blue diamond topping $8 million and a 41-carat sapphire going for $2.3 million.
CrimeJun 10, 2026
2 Suspects Arrested in Texas Jewelry Store RobberyThe men are believed to be part of the group of several masked suspects that robbed Marc Robinson Jewelers in April.
CollectionsJun 10, 2026
Sylvie Debuts ‘Elevated’ Bridal Collection Inspired By Designer’s RingThe bridal-focused brand is also launching its Custom Atelier this summer, a digital custom design tool for its authorized retailers.
EditorsJun 09, 2026
Q&A: Al Cook on the Lab-Grown ‘Bubble,’ Dwindling Diamond Supply The De Beers Group CEO also discussed tariffs, Desert Diamonds, and the pending sale of De Beers in an interview with Michelle Graff.
MajorsJun 09, 2026
Wilkerson's Russ Whitehouse RetiresThe industry veteran is bringing his 56-year run in the fine jewelry sector to an end.
Events & AwardsJun 09, 2026
Pride Month Panel to Highlight LGBTQ+ Jewelry VoicesThe panel discussion will feature LGBTQ+ leaders across the jewelry, luxury, and creative industries.
CollectionsJun 09, 2026
Marie Lichtenberg’s New Capsule Collection Is a Smash, LiterallyInspired by a locket that got run over, the “Smash” capsule collection reimagines the shape of Lichtenberg’s signature style.
MajorsJun 09, 2026
Frederick Goldman Names Director of Sales for SoutheastThe company has promoted Katherine Whitacre to the role.
MajorsJun 08, 2026
Stuller Expands Selection of Lab-Grown Diamonds, Demi-Fine JewelryThe jewelry manufacturer has added Taylor Swift-esque diamond shapes, and more silver, gold vermeil, and gold-plated jewelry.
SourcingJun 08, 2026
Sally Morrison to Depart De Beers This Summer Morrison has been marketing diamonds on and off since the early 2000s and said she is leaving to “pursue new projects.”
TrendsJun 08, 2026
Amanda’s Style File: June’s Birthstone TrioThose born in June can celebrate with pearl, alexandrite, and moonstone jewelry.
TechnologyJun 08, 2026
Overnight Mountings Launches Ring Builder PlatformThe platform allows retailers to guide clients through a customizable engagement ring buying experience in a branded interface.
IndependentsJun 05, 2026
Pennsylvania Jewelry Store To Close After 79 YearsJim Springer, owner of Dunkelberger’s Fine Jewelry, is heading into retirement.
SurveysJun 05, 2026
Consumers to Cut Back on Spending Amid Rising Prices, Survey Shows When conducting its May consumer confidence survey, The Conference Board asked extra questions about consumers’ budgeting strategies.
CollectionsJun 05, 2026
Rebel Jewelry’s Charm Symbolizes Perseverance for Pride MonthThe “Tunnel” charm, our Piece of the Week, celebrates Pride Month with its design inspired by hope and the light at the end of the tunnel.
