A pink topaz Belle Époque pendant-brooch and a Victorian Egyptian Revival choker were also highlights at a recent Anderson & Garland sale.
Retailer to refund if there’s a Super Bowl safety
Jeff Dennis Jewelers is betting on football--the big game in particular--to give business a boost.
Gardendale, Ala.--Jeff Dennis Jewelers is betting on football--the big game in particular--to give business a boost.
Following the AFC and NFC Championship games this past weekend, the Alabama retailer launched a refund promotion that lasts until the day before Super Bowl XLVIII.
Any purchase made at the retailer’s store in Gardendale, Ala., between now and Feb. 1 will be refunded if either team scores a safety during the game. There has been a safety in both of the last two Super Bowl games, in 2013 and 2012, though, in general, safeties are not that common in football.
The promotion does not include repairs and watch batteries but does include purchases of new jewelry and gift cards, and all amounts paid as deposits or payments on special orders and layaway items.
Additionally, during the promotion dates, Jeff Dennis will allow customers come in and enter for their chance to win a $1,000 gift card, no purchase necessary. Only one will be gifted if a safety occurs.
Super Bowl XLVIII is scheduled for Feb. 2 and pits the Seattle Seahawks against the Denver Broncos at MetLife Stadium in East Rutherford, N.J., marking the first time the Super Bowl has been played in an outdoor stadium in a cold-weather city.
Though the promotion has only just begun, Jeff Dennis told National Jeweler that it is already helping increase traffic to the store and that they were very busy on Tuesday.
This isn’t the first time the jeweler has held such a promotion.
“We’ve been very successful with these promotions in the past,” Dennis said. “Our business increased 30 percent last year, and I believe that’s based primarily on these promotions that we’ve done.”
In the fall, Jeff Dennis Jewelers guaranteed a full refund to customers who purchased jewelry at his store between Aug. 1 and 26 if it rained more than one inch on Labor Day.
It ended up raining 1.42 inches on Labor Day and the jeweler refunded more than $86,000.
The Latest

The event, which will co-locate with the Monterey Bay Jade Festival, will bring education sessions focused on jade to the United States.

The charm is a celebration of springtime as April showers bring May flowers with the piece’s cluster of diamond raindrops.

Bench jewelers spend years honing their skills, Jewelers of America’s Certification validates their talents.

The National Retail Federation expects retail sales growth to return to pre-pandemic levels as consumers continue to face inflation.


The 4-carat, old mine brilliant-cut diamond engagement ring was co-designed by Willis and New York City-based brand Karina Noel.

Rio Tinto unearthed the diamond at its Diavik mine in Canada’s Northwest Territories.

Natural diamonds mean more than lab-grown, but when every cut is ideal, they all look the same. Customers want more—Facets of Fire delivers.

The multisensory experience, open April 8-13, will feature the brand’s silver creations among dream-like scenes of natural landscapes.

The virtual event will take place April 7 at 3 p.m.

The pieces in “Animali Tarallo” portray animals from stingrays to elephants through portraits and interpretations of their patterns.

Parent company Saks Global said the iconic location will be open through the holiday season as it decides what to do with the space.

Ronald Winston, son of Harry Winston, donated the diamonds to the Smithsonian National Museum of Natural History in Washington, D.C.

The educational event will take place in Charlotte, North Carolina, this May.

The layoffs come amid the TV shopping channel’s efforts to restructure and focus on live shopping through social media.

The debut event will take place in Miami’s Coconut Grove neighborhood this fall.

The roundtable will take place May 17 ahead of the trade show’s welcome dinner.

The “Peanuts x Monica Rich Kosann” collection features the comic strip’s classic vocabulary across 10 bracelet designs.

Three industry experts dive into the complexities of the material often marketed as an “ethical” alternative for metal in jewelry.

Diamonds are not only one of the most prominent gemstones, but the birthstone for those born in April.

The Utah-based company known for making wedding bands has acquired Doubloon Golf.

The longtime luxury executive led one of LVMH’s watch brands, TAG Heuer, for 12 years before taking over Bulgari in 2013.

Authorities said the robbers fled with jewelry and 70 Rolex watches, later taking pictures of themselves posing with big stacks of cash.

Lotus Gemology founder Richard W. Hughes has translated Heinrich Fischer’s 1880 book “Nephrit und Jadeit” from its original German.

The ring's design features contrasting lines influenced by work from architecture-inspired photographer Nikola Olic.

The Conference Board’s index fell as consumers continued to worry about the impact of tariffs, the labor market, and the price of eggs.

However, two medieval jewels surpassed estimates at Noonans Mayfair’s recent jewelry auction in London.