SourcingApr 26, 2022
Check Out the ‘Mega Gems’ on GembridgeSourcingJun 07, 2022
Gembridge Launches Global Marketing, Education Campaign
The digital marketplace has also hired industry veteran Larry Schaffer as regional sales director of the Americas.
Digital gemstone marketplace Gembridge wants to help bolster trade in the sector with its new marketing campaign, #KnowYourGem.
New York—Digital marketplace Gembridge has launched a global marketing and education campaign to boost trade in colored gemstones.
The campaign, #KnowYourGems, is designed to help sellers overcome challenges like packaging effectively for digital sales and helping buyers strengthen their colored stone knowledge to guide purchasing.
The tips cover gem characteristics, communicated in short, easily accessible soundbites with eye-catching visuals.
It also features podcasts, Instagram Lives, videos on YouTube, live education events, and articles and LinkedIn posts, all drawing upon the expertise of the Gembridge’s ambassadors and registered traders.
The campaign will be shared via Instagram, Facebook, LinkedIn, and Twitter, reaching millions of buyers and sellers through Gembridge’s social media channels.
Most of the campaign is available to everyone, though Gembridge said there will be some content made available exclusively to its members.
“By communicating bite-sized pieces of knowledge, created and curated by industry experts, Gembridge is demystifying the process of buying colored gemstones and helping potential buyers to make better decisions,” said Gembridge marketer Jason Hodges.
“A key insight that inspired #KnowYourGems was that new buyers were unaware of the questions they needed to ask about colored gemstones. Through these tips, Gembridge is opening up the market to a far wider global audience.”
Since it debuted in early 2021, Gembridge has rolled out other initiatives like Featured Stones, which were chosen from its inventory by gem experts, and collections like the Spring Collection and Mega Gems.
Related stories will be right here …
The campaign, #KnowYourGems, is designed to help sellers overcome challenges like packaging effectively for digital sales and helping buyers strengthen their colored stone knowledge to guide purchasing.
The tips cover gem characteristics, communicated in short, easily accessible soundbites with eye-catching visuals.
It also features podcasts, Instagram Lives, videos on YouTube, live education events, and articles and LinkedIn posts, all drawing upon the expertise of the Gembridge’s ambassadors and registered traders.
The campaign will be shared via Instagram, Facebook, LinkedIn, and Twitter, reaching millions of buyers and sellers through Gembridge’s social media channels.
Most of the campaign is available to everyone, though Gembridge said there will be some content made available exclusively to its members.
“By communicating bite-sized pieces of knowledge, created and curated by industry experts, Gembridge is demystifying the process of buying colored gemstones and helping potential buyers to make better decisions,” said Gembridge marketer Jason Hodges.
“A key insight that inspired #KnowYourGems was that new buyers were unaware of the questions they needed to ask about colored gemstones. Through these tips, Gembridge is opening up the market to a far wider global audience.”
Since it debuted in early 2021, Gembridge has rolled out other initiatives like Featured Stones, which were chosen from its inventory by gem experts, and collections like the Spring Collection and Mega Gems.
In other company news, Gembridge also announced the appointment of industry veteran Larry Schaffer as regional sales director of the Americas.
In the new role, he will be tasked with building partnerships and growing the digital gemstone and jewelry marketplace in the region.
Schaffer will also build ties between gemstone suppliers in the Americas and the growing online platforms selling to East Asian consumers.
“I am looking to develop a strategy in North America to build collaborations which will enable suppliers across the Americas to sell directly to the Asian online luxury consumer, a market that’s growing at 20% per annum,” Schaffer said.
“We will be signing on more gem dealing trade partners and uploading their inventory onto the marketplace to sell as loose stones and bespoke jewelry.”
Schaffer, who previously spent 15 years in Swarovski’s gemstone division, will serve as Gembridge’s lead representative at the upcoming JCK Las Vegas trade show.
More on Sourcing
The Latest
Events & AwardsMar 03, 2026
Johnny Nelson Wins David Yurman Gem Awards GrantNelson will be honored as the inaugural grant winner at the Gem Awards gala on March 13.
MajorsMar 03, 2026
Swiss Refiner Completes Acquisition of Gannon & ScottThe American precious metals refiner’s day-to-day operations remain the same post-acquisition.
TrendsMar 03, 2026
Amanda’s Style File: AquatopiaThese aquamarine jewels channel the calming energy of the March birthstone.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
Events & AwardsMar 03, 2026
AGTA Adds Another New Category for SpectrumThe “Innovative Design” category and award will debut in the Spectrum division of this year’s AGTA Spectrum & Cutting Edge Awards.
Weekly QuizFeb 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
EditorsMar 02, 2026
Jewelry at the Actor Awards: Reimagining Hollywood GlamourDiamond jewelry was the star of the event formerly known as the SAG Awards.
SurveysMar 02, 2026
Consumer Confidence Edges Up in FebruaryConsumers were somewhat less worried about the future, though concerns about rising prices and politics remained.
Brought to you by
DCA Enters a New Chapter in Jewelry EducationWith refreshed branding, a new website, updated courses, and a pathway for growth, DCA is dedicated to supporting retail staff development.
Events & AwardsMar 02, 2026
JVC to Honor Rebecca Foerster at Annual LuncheonFoerster is this year’s Stanley Schechter Award recipient.
Events & AwardsMar 02, 2026
JFC Names 2026 ‘Facets’ Honorees Sponsorships and tickets to the annual fundraising event, set for May 31, are available now.
CrimeFeb 27, 2026
Man Charged in Murders of Father, Son Jewelers in ChicagoChicago police and members of the U.S. Marshals Service tracked down the 35-year-old suspect earlier this week in St. Louis.
MajorsFeb 27, 2026
Jewelers Mutual to Donate $10M to Savannah College of Art and DesignA 10-year alliance has also begun to address the shortage of bench jewelers through scholarships, enhanced programs, and updated equipment.
CollectionsFeb 27, 2026
Renato Cipullo Turns Gold into HardstonesThe “Splendente” collection has evolved to feature hardstone letter pendants, including our Piece of the Week, the onyx “R.”
AuctionsFeb 26, 2026
Noonans to Auction Lady Wardington’s JewelryThe jewelry collection belonged to “one of society's most glamorous and beautiful women of the mid-20th century,” said the auction house.
SourcingFeb 26, 2026
Anglo American CEO Gives Insight Into De Beers SaleThe update came as Anglo took its third write-down on the diamond miner and marketer, which lost more than $500 million in 2025.
ColumnistsFeb 26, 2026
Practical Ways Jewelers Can Leverage AI in 2026Emmanuel Raheb discusses the rise of “GEO” and the importance of having well-written, quality content on your website.
CrimeFeb 26, 2026
Three Sentenced in California Jewelry HeistEach received around four years for burglarizing a jewelry store and a coffee shop in Simi Valley, California, last May.
Events & AwardsFeb 26, 2026
GIA Names 2026 Jewelry Design Contest Winner, Retires Annual AwardCatherine Aulick, a GIA graduate, received the ninth and final Gianmaria Buccellati Foundation Award for Excellence in Jewelry Design.
TrendsFeb 25, 2026
Engagement Ring Trends 2026: What’s In, and WhyWe asked a jewelry historian, designer, bridal director, and wedding expert what’s trending in engagement rings. Here’s what they said.
EditorsFeb 25, 2026
Q&A: Brilliant Earth’s CEO on the New Beverly Hills StoreBeth Gerstein discusses the vibe of the new store, what customers want when fine jewelry shopping today, and the details of “Date Night.”
PodcastsFeb 25, 2026
Episode 2: Jewelry Trends & Does the Red Carpet Matter?Are arm bands poised to make a comeback? Has red-carpet jewelry become boring? Find out on the second episode of the “My Next Question” podcast.
WatchesFeb 25, 2026
Private Equity Firms Write Down Value of Breitling, Report SaysThe Swiss watchmaker is battling declining sales amid a rapid retail expansion, according to a Financial Times report.
CollectionsFeb 25, 2026
Rahaminov Diamonds’ New Campaign Honors Its MatriarchThe campaign celebrates Giustina Pavanello Rahaminov, the co-founder’s wife and matriarch of the family-owned brand, for her 88th birthday.
IndependentsFeb 25, 2026
Borsheims Names 2025 ‘Ike-It’ Award WinnerRachel Bennett, a senior jeweler who has been with Borsheims since 2004, earned the award.
Policies & IssuesFeb 24, 2026
IEEPA Tariffs Terminated, New 10% Tariff Already ImposedAfter the Supreme Court struck down the IEEPA tariffs, President Trump imposed a 10 percent tax on almost all imports via a different law.
IndependentsFeb 24, 2026
Sherry Smith Now Principal Partner at The Retail SmithsThe industry veteran, who was with The Edge Retail Academy for 14 years, joins her husband at the company he founded in 2022.
IndependentsFeb 24, 2026
Yafa Signed Jewels to Open Store in MiamiThe vintage signed jewelry retailer chose Miami due to growing client demand in the city and the greater Latin American region.
