SourcingApr 26, 2022
Check Out the ‘Mega Gems’ on GembridgeSourcingJun 07, 2022
Gembridge Launches Global Marketing, Education Campaign
The digital marketplace has also hired industry veteran Larry Schaffer as regional sales director of the Americas.
Digital gemstone marketplace Gembridge wants to help bolster trade in the sector with its new marketing campaign, #KnowYourGem.
New York—Digital marketplace Gembridge has launched a global marketing and education campaign to boost trade in colored gemstones.
The campaign, #KnowYourGems, is designed to help sellers overcome challenges like packaging effectively for digital sales and helping buyers strengthen their colored stone knowledge to guide purchasing.
The tips cover gem characteristics, communicated in short, easily accessible soundbites with eye-catching visuals.
It also features podcasts, Instagram Lives, videos on YouTube, live education events, and articles and LinkedIn posts, all drawing upon the expertise of the Gembridge’s ambassadors and registered traders.
The campaign will be shared via Instagram, Facebook, LinkedIn, and Twitter, reaching millions of buyers and sellers through Gembridge’s social media channels.
Most of the campaign is available to everyone, though Gembridge said there will be some content made available exclusively to its members.
“By communicating bite-sized pieces of knowledge, created and curated by industry experts, Gembridge is demystifying the process of buying colored gemstones and helping potential buyers to make better decisions,” said Gembridge marketer Jason Hodges.
“A key insight that inspired #KnowYourGems was that new buyers were unaware of the questions they needed to ask about colored gemstones. Through these tips, Gembridge is opening up the market to a far wider global audience.”
Since it debuted in early 2021, Gembridge has rolled out other initiatives like Featured Stones, which were chosen from its inventory by gem experts, and collections like the Spring Collection and Mega Gems.
Related stories will be right here …
The campaign, #KnowYourGems, is designed to help sellers overcome challenges like packaging effectively for digital sales and helping buyers strengthen their colored stone knowledge to guide purchasing.
The tips cover gem characteristics, communicated in short, easily accessible soundbites with eye-catching visuals.
It also features podcasts, Instagram Lives, videos on YouTube, live education events, and articles and LinkedIn posts, all drawing upon the expertise of the Gembridge’s ambassadors and registered traders.
The campaign will be shared via Instagram, Facebook, LinkedIn, and Twitter, reaching millions of buyers and sellers through Gembridge’s social media channels.
Most of the campaign is available to everyone, though Gembridge said there will be some content made available exclusively to its members.
“By communicating bite-sized pieces of knowledge, created and curated by industry experts, Gembridge is demystifying the process of buying colored gemstones and helping potential buyers to make better decisions,” said Gembridge marketer Jason Hodges.
“A key insight that inspired #KnowYourGems was that new buyers were unaware of the questions they needed to ask about colored gemstones. Through these tips, Gembridge is opening up the market to a far wider global audience.”
Since it debuted in early 2021, Gembridge has rolled out other initiatives like Featured Stones, which were chosen from its inventory by gem experts, and collections like the Spring Collection and Mega Gems.
In other company news, Gembridge also announced the appointment of industry veteran Larry Schaffer as regional sales director of the Americas.
In the new role, he will be tasked with building partnerships and growing the digital gemstone and jewelry marketplace in the region.
Schaffer will also build ties between gemstone suppliers in the Americas and the growing online platforms selling to East Asian consumers.
“I am looking to develop a strategy in North America to build collaborations which will enable suppliers across the Americas to sell directly to the Asian online luxury consumer, a market that’s growing at 20% per annum,” Schaffer said.
“We will be signing on more gem dealing trade partners and uploading their inventory onto the marketplace to sell as loose stones and bespoke jewelry.”
Schaffer, who previously spent 15 years in Swarovski’s gemstone division, will serve as Gembridge’s lead representative at the upcoming JCK Las Vegas trade show.
More on Sourcing
The Latest
Policies & IssuesNov 27, 2024
G7 Announces Botswana as Second Verification ‘Node’ for Rough DiamondsBotswana joins Antwerp as a certification center for rough under the G7 ban on Russian diamonds.
CollectionsNov 27, 2024
Piece of the Week: Mignon Faget’s ‘Crescent Starry Night’ Tassel EarringsMignon Faget honors its hometown of New Orleans with a piece inspired by “The Crescent City.”
TechnologyNov 27, 2024
Nivoda Secures Additional Funding The London-based business-to-business diamond and gemstone marketplace just closed on a $51 million round of Series C funding.
Brought to you by
Navigating Cybersecurity: Essential Guidance for JewelersFrom protecting customer data to safeguarding inventory records, it's crucial to learn how to tackle cybersecurity challenges.
AuctionsNov 26, 2024
Christie’s To Auction Collection of Suzanne Belperron JewelsIt’s one of the most impressive assemblages of the French designer’s pieces ever to come to auction, Christie’s said.
Weekly QuizNov 26, 2024
This Week’s QuizTest your jewelry news knowledge by answering these questions.
ColumnistsNov 26, 2024
The Smart Lab: 7 Strategies for Refining Your Holiday Email Marketing CampaignsSuccessful email marketing campaigns are all about timing, personalization, and compelling CTAs, Emmanuel Raheb writes.
MajorsNov 26, 2024
GIA’s Board of Governors Adds 2 New MembersRetail leader Lisa Bridge and geology professor Dr. Wendy Bohrson joined the organization’s board.
Brought to you by
Enhance Your Expertise with IGI’s In-Person Courses in NYCThis fall, sharpen your skills in jewelry grading, quality control and diamond assessment.
MajorsNov 26, 2024
Ben Bridge Jeweler Unveils This Year’s ‘Benny Bear’ Look out for a black bear wearing a purple Santa hat and its zippered tummy pouch made for holding a holiday gift from Ben Bridge Jeweler.
SourcingNov 25, 2024
William Goldberg Celebrates 2 Major Milestones With New Book“The William Goldberg Way” was released in honor of the company’s 75th anniversary and 25 years of its proprietary Ashoka diamond.
Lab-GrownNov 25, 2024
Lab-Grown Co. Lusix Sold to 2 Companies for $4M Fenix and Dholakia Lab-Grown Diamonds have jointly acquired the Israel-based company, which grows diamonds using solar power.
IndependentsNov 25, 2024
Sophie Bille Brahe Opens First US StoreThe Danish brand has opened an appointment-only location on Madison Avenue in New York City.
Events & AwardsNov 25, 2024
The Original Miami Beach Antique Show Panel to Feature Fred SavageThe actor and watch enthusiast will be part of the show’s education lineup.
EditorsNov 22, 2024
Out & About: Inside the CD Peacock MansionStep inside the nearly 21,000-square-foot suburban Chicago jewelry store with Editor-in-Chief Michelle Graff.
CollectionsNov 22, 2024
Piece of the Week: Xander Jane’s ‘Spiked’ Pearl StudsThese punk-inspired earrings from the new Canadian brand’s debut collection reveal the alter ego of the classic pearl.
SourcingNov 22, 2024
Facets of Fire Expands to Include Pear, Marquise DiamondsThe company brings its nanotechnology to two new fancy cuts for diamonds that feature its signature color and brilliance.
Supplier BulletinNov 21, 2024
Tasha R Releases 2025 Labbelle Lab Diamond Jewelry CatalogSponsored by Tasha R
AuctionsNov 21, 2024
Gold Watch Gifted to Titanic Rescue Ship Captain Sells for $2MThree Titanic survivors presented him with the personalized Tiffany & Co. timepiece about a year after the tragedy.
MajorsNov 21, 2024
Harris Jewelry Ordered to Reopen Claims Portal for Refund RequestsA federal court found that the jewelry store chain violated terms of the settlement reached after it was accused of defrauding customers.
CollectionsNov 21, 2024
Channel Elphaba in Muse’s ‘Have a Heart x Cynthia Erivo’ CollectionCynthia Erivo chose Dreams of Hope, an organization dedicated to empowering LGBTQA+ youth, as the charity for this year’s collection.
MajorsNov 21, 2024
Rocksbox Opens Pop-Up Store in San FranciscoThe new space was designed to evoke a warm, inviting vibe.
IndependentsNov 21, 2024
Mary Moses Kinney Is Now Part of The Edge’s Team Kinney, who spent nearly 30 years at IJO, has been hired to head Abbott Jewelry Systems’ new virtual marketplace.
CrimeNov 20, 2024
Sotheby’s to Pay $6.25M Settlement to NY State for Alleged Tax FraudThe auction house was accused of helping clients avoid paying taxes on millions of dollars’ worth of art purchased from 2010 to 2020.
Events & AwardsNov 20, 2024
Kering Debuts New Jewelry Award With Sustainability FocusThe four finalists will present their pieces at the 2025 JCK Las Vegas show.
CollectionsNov 20, 2024
Pamela Love Channels Surrealist Artists in New CollectionThe “Camera Oscura” collection showcases earring designs celebrating female Surrealist artists Claude Cahun and Leonor Fini.
Policies & IssuesNov 20, 2024
Columbia Gem House Raises $10K for Reforestation EffortsThe money will fund the planting of 10,000 trees in critical areas across Oregon, Arizona, Montana, and other regions.
Events & AwardsNov 20, 2024
The Jewelry Symposium Opens Registration, Scholarship ApplicationsThe event centered on advancing jewelry manufacturing technology will return to Detroit in May 2025.
