PodcastsApr 15, 2026
Episode 4: The Natural Diamond DilemmaSally Morrison and Mark Klein discuss De Beers’ first beacon in 16 years and the mistake the industry made with lab-grown diamonds.
Brought to you by
Preparing for Proposal Season with High-Quality, A.I.-Graded Natural Diamonds
Rare & Forever is helping to create an enjoyable diamond buying experience for the millions of newly-engaged couples.
Brought To You By Rare & Forever Diamonds
Written By Chris Croteau of Rare & Forever Diamonds
It’s proposal season for the more than 2.5 million couples that are projected to tie the knot this year, the most since 1984. When shopping for an engagement ring, they expect to see a beautiful diamond to celebrate their love.
It’s proposal season for the more than 2.5 million couples that are projected to tie the knot this year, the most since 1984. When shopping for an engagement ring, they expect to see a beautiful diamond to celebrate their love.
“As a fourth-generation jeweler, my priorities are to earn customers’ trust and provide them with beautiful diamonds they can feel good about buying,” said Larry Sanders, Registered Jeweler American Gem Society, IJO Master Jeweler, and President and CEO of Sanders Jewelers.
“The diamonds we offer are a reflection of who we are. We want to be proud of their quality and have a better standard to help customers understand what they are buying.”
While diamond grading, the process of evaluating a diamond and determining its value based on its cut, clarity, color and carat weight, has long been the standard in diamond buying, it’s often wrought with inconsistencies and inaccuracies. It’s because traditional diamond grading is based on human opinion and no two humans are exactly alike. The inherent inconsistencies make it difficult for customers to understand grading reports and challenging for jewelers to earn their trust.
Rare & Forever eliminates the stress from diamond buying, creating a more enjoyable shopping experience. Unlike 99 percent of diamonds that are graded based on human opinion, Rare & Forever diamonds are prescreened for imperfections—like Brown, Green and Milky (BGM) hues that devalue a diamond and detract from its sparkle—and graded with unbiased artificial intelligence (A.I.) technology for greater accuracy and consistency.
“Rare & Forever enables us to offer our customers the best quality diamonds—a difference they can see—and garners the trust they need to feel comfortable and confident in their selection,” says Sanders. “Seeing that a diamond is graded with A.I. technology puts their minds at ease and makes the buying process far easier to understand.”
Rare & Forever diamonds are only offered through authorized Rare & Forever jewelers, local family jewelers customers know and trust. Shoppers can view Rare & Forever diamonds in person or via a virtual visit, receive expert advice and establish a relationship for future jewelry purchases, repairs and cleanings.
Rare & Forever diamonds offer an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrades. Purchases also come with the satisfaction of knowing Rare & Forever is a proud supporter of Diamonds Do Good, a global non-profit organization supporting programs that develop and empower people in natural diamond communities, and C.U.R.E. Childhood Cancer Association, a local organization that provides emotional, educational, social, and financial assistance to families with children who have cancer or a blood disorder.
For more information on becoming an authorized Rare & Forever jeweler, see https://become.rareandforever.com/learn-more/.
Or visit us at JCK Las Vegas Booth #10075.
Or visit us at JCK Las Vegas Booth #10075.
More on Grading
The Latest
MajorsApr 15, 2026
Spark Creations’ Randy McKenzie Dies at 72 McKenzie spent 45 years with Spark Creations and is remembered for being kind, dedicated, and hardworking.
WatchesApr 15, 2026
These Are the New Rolex Watches for 2026Rolex focused exclusively on the Oyster Perpetual this year, as the model is celebrating its 100th anniversary.
Brought to you by
Discover Timeless Treasures: A Showcase of Antique Jewelry & Timepieces in Las VegasGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
FinancialsApr 15, 2026
Kering’s Jewelry Shines in Q1, Gucci’s Struggle ContinuesThe luxury giant discussed the Middle East conflict and its transformation plans, hinting at a stronger jewelry presence in North America.
Weekly QuizApr 09, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingApr 15, 2026
Diamond Club West Coast Names 2026 BoardKalpesh Jhaveri was re-elected as president for a third year.
TechnologyApr 15, 2026
This Jewelry Brand’s Video Series Is Up for a Webby Award“Diamond Divas,” a social media reality series by Shahla Karimi Jewelry, is nominated in the “Best Social: Fashion & Beauty” category.
Brought to you by
Las Vegas Antique Jewelry & Watch Show: Showcasing the Most Collectible Merchandise from Across the GlobeGain access to the most exclusive and coveted antique pieces from trusted dealers during Las Vegas Jewelry Week.
SourcingApr 14, 2026
De Beers Expands ‘Desert Diamonds’ Beacon Into BridalThe campaign seeks to reignite desire for natural diamond engagement rings by highlighting the “distinct character” of warm-toned diamonds.
FinancialsApr 14, 2026
LVMH’s Q1 Sales Sink 6% Amid Middle East ConflictPlus, how Saks Global’s bankruptcy affected the luxury giant’s first quarter.
SourcingApr 14, 2026
International Jade Summit to Return to MontereyPresented by Mason-Kay Jade, the summit, in its second year, will again be held during the Monterey Bay Jade Festival.
Events & AwardsApr 14, 2026
CBG Releases Details for Las Vegas ShowThe group has announced its lineup of speakers and a new “Rising Stars” pavilion.
CollectionsApr 13, 2026
Uniform Object’s New Jewelry Collection Centers on the ‘Carbon Form’The “Carbon Form” collection explores the contrast between high and low materials, using rubber cord alongside 18-karat gold and gemstones.
Events & AwardsApr 13, 2026
JA Accepting 2026 Impact Initiative ApplicationsThe program provides essential funding to organizations for projects that enhance the jewelry industry.
Events & AwardsApr 13, 2026
Couture Announces New Show in MiamiThe jewelry trade show is launching its first open-to-the-public event in Coconut Grove this November.
CrimeApr 13, 2026
JSA Offers Reward in Oregon Jewelry Store Armed RobberyJSA is seeking information about the gunpoint robbery of a Kay Jewelers location in Oregon’s Washington Square Mall.
WatchesApr 10, 2026
These Watches Have Increased in Value the Most Since 2018, Says Chrono24The top-performing watch models may be surprising, with Rolex and several popular pandemic-era picks notably absent from the top 20.
CollectionsApr 10, 2026
Ophelia Eve’s Toggle Pendant Holds Your SecretsThe “Scroll” toggle pendant, our Piece of the Week, opens to reveal a hidden message, mantra, or love letter written on washi paper.
ColumnistsApr 09, 2026
Jewelry Demand Isn’t Stronger, Prices Are Just Higher Jewelers who misinterpret the state of the jewelry market risk employing the wrong retail strategy, cautions columnist Sherry Smith.
MajorsApr 09, 2026
Tiffany & Co. Promotes Nathalie Verdeille to SVP, Chief Artistic OfficerIn her newly expanded role, she will continue to oversee the jewelry category, as well as watches, home, and accessories.
WatchesApr 09, 2026
Jacob & Co. Rolls Out Its Sequel to ‘The Godfather’ Musical Watch“The Godfather II” watch plays two melodies from the mob film’s score, “The Godfather’s Waltz” and “The Godfather Love Theme.”
Events & AwardsApr 09, 2026
JCK Announces Jesse Itzler as 2026 Keynote SpeakerOrganizers have also introduced the new JCK Talks Signature Series, as well as an offering of watch-focused workshops and lectures.
SourcingApr 09, 2026
AGA To Honor ‘Quiet Leadership’ With New AwardThe Alan Hodgkinson Medal recognizes gemologists who are consistently generous with their time and expertise.
WatchesApr 09, 2026
Oris Names New CEO, CFOThe Swiss watchmaker is changing up its executive leadership team as part of a restructuring.
CollectionsApr 08, 2026
Hearts On Fire Celebrates 30 Years By Asking a QuestionThe “What’s Your Signature?” campaign invites women to think about how they see themselves.
SourcingApr 08, 2026
Sale of 42-Carat Blue Diamond Gives Petra a Boost in Q3The big diamond’s sale added to the company’s revenue though the market remains “challenging” overall, particularly for smaller goods.
Events & AwardsApr 08, 2026
AGS Confluence Returns with AI, Sustainability SessionsRob Bates of The Jewelry Wire will also moderate a panel on the state of the jewelry industry during the virtual event.
