ColumnistsMar 31, 2026
Q1 Clues That Reveal Where Your Jewelry Store’s Sales Are Heading These customer behavior patterns say a lot about how successful your jewelry store is going to be this year, Emmanuel Raheb writes.
Brought to you by
Preparing for Proposal Season with High-Quality, A.I.-Graded Natural Diamonds
Rare & Forever is helping to create an enjoyable diamond buying experience for the millions of newly-engaged couples.
Brought To You By Rare & Forever Diamonds
Written By Chris Croteau of Rare & Forever Diamonds
It’s proposal season for the more than 2.5 million couples that are projected to tie the knot this year, the most since 1984. When shopping for an engagement ring, they expect to see a beautiful diamond to celebrate their love.
It’s proposal season for the more than 2.5 million couples that are projected to tie the knot this year, the most since 1984. When shopping for an engagement ring, they expect to see a beautiful diamond to celebrate their love.
“As a fourth-generation jeweler, my priorities are to earn customers’ trust and provide them with beautiful diamonds they can feel good about buying,” said Larry Sanders, Registered Jeweler American Gem Society, IJO Master Jeweler, and President and CEO of Sanders Jewelers.
“The diamonds we offer are a reflection of who we are. We want to be proud of their quality and have a better standard to help customers understand what they are buying.”
While diamond grading, the process of evaluating a diamond and determining its value based on its cut, clarity, color and carat weight, has long been the standard in diamond buying, it’s often wrought with inconsistencies and inaccuracies. It’s because traditional diamond grading is based on human opinion and no two humans are exactly alike. The inherent inconsistencies make it difficult for customers to understand grading reports and challenging for jewelers to earn their trust.
Rare & Forever eliminates the stress from diamond buying, creating a more enjoyable shopping experience. Unlike 99 percent of diamonds that are graded based on human opinion, Rare & Forever diamonds are prescreened for imperfections—like Brown, Green and Milky (BGM) hues that devalue a diamond and detract from its sparkle—and graded with unbiased artificial intelligence (A.I.) technology for greater accuracy and consistency.
“Rare & Forever enables us to offer our customers the best quality diamonds—a difference they can see—and garners the trust they need to feel comfortable and confident in their selection,” says Sanders. “Seeing that a diamond is graded with A.I. technology puts their minds at ease and makes the buying process far easier to understand.”
Rare & Forever diamonds are only offered through authorized Rare & Forever jewelers, local family jewelers customers know and trust. Shoppers can view Rare & Forever diamonds in person or via a virtual visit, receive expert advice and establish a relationship for future jewelry purchases, repairs and cleanings.
Rare & Forever diamonds offer an Upgrade for Life Program that guarantees buyers the value of their purchase and facilitates upgrades. Purchases also come with the satisfaction of knowing Rare & Forever is a proud supporter of Diamonds Do Good, a global non-profit organization supporting programs that develop and empower people in natural diamond communities, and C.U.R.E. Childhood Cancer Association, a local organization that provides emotional, educational, social, and financial assistance to families with children who have cancer or a blood disorder.
For more information on becoming an authorized Rare & Forever jeweler, see https://become.rareandforever.com/learn-more/.
Or visit us at JCK Las Vegas Booth #10075.
Or visit us at JCK Las Vegas Booth #10075.
The Latest
CollectionsMar 31, 2026
Mejuri Adds Silver to ‘Puzzle’ CollectionMejuri’s popular collection of 18-karat yellow gold vermeil rings debuted in sterling silver alongside new “Puzzle” slider charms.
CollectionsMar 31, 2026
Buddha Mama, Ashley Longshore to Host Pop-Up in DallasThe Miami-based jewelry brand and the NYC-based artist will be in Dallas from April 9-11.
Brought to you by
Protect Your Customers and Your BusinessYou deserve to know what you are selling–to protect your customers as well as your business and your reputation.
SourcingMar 31, 2026
NDC Designates April 8 as 'World Diamond Day'The initiative invites those in the industry to share stories on social media highlighting the meaning and impact of natural diamonds.
Weekly QuizMar 26, 2026
This Week’s QuizTest your jewelry news knowledge by answering these questions.
SourcingMar 31, 2026
GIA VP Jillian Wolk to Take Over at Tracr Wolk’s first day on the job as CEO of Tracr, De Beers Group’s blockchain platform, will be May 1.
EditorsMar 30, 2026
Tom Moses Looks Back on His Decades at GIA Moses, who will leave the lab in May after nearly 50 years, discusses his start in the business, gemstones that stand out, and what’s next.
Brought to you by
Is This You? Every Jeweler Has This Problem; We Have the Solution.Every jeweler faces the same challenge: helping customers protect what they love. Here’s the solution designed for today’s jewelry business.
TrendsMar 30, 2026
Oscar Heyman Debuts First Spring CatalogThe new catalog, which showcases 35 one-of-a-kind pieces of jewelry, is a compliment to the company’s popular holiday catalog.
SourcingMar 30, 2026
Rio Tinto Hauls Last Load from DiavikProduction has ceased at the Canadian diamond mine, which has yielded more than 150 million carats of rough diamonds in its 23-year run.
MajorsMar 30, 2026
Tanishq Opens First New England LocationThe store opening marks the 10th United States location for the India-based jewelry retailer.
MajorsMar 27, 2026
Saks Global Has Changed Its Mind About Closing These 3 StoresTwo Saks Fifth Avenue locations, one in Florida and one in California, and one Neiman Marcus store are off the chopping block.
IndependentsMar 27, 2026
Jimmy West, Longtime LJG Executive Director, Dies at 72West, who started in the art department at the Leading Jewelers Guild in 1979, is remembered for his patience, kindness, and dedication.
CollectionsMar 27, 2026
Itä’s ‘Yarí Whirl’ Ring Tells Every Side of the StoryIn the “Tesoro” version of the ring, our Piece of the Week, each side of the gold hexagonal nugget has a unique colored gemstone design.
WatchesMar 26, 2026
Q&A: Citizen Watch America President Jeffrey Cohen on Eco-Drive’s 50th AnniversaryCohen discusses the evolution of Citizen’s light-powered technology, the brand’s cross-generational appeal, and tariffs.
IndependentsMar 26, 2026
Peter Smith Pens Book on Human Behavior in Sales“Essentially Human: On Sales and Salespeople" reveals the underlying human traits and behaviors of the most successful sales professionals.
CollectionsMar 26, 2026
Lionheart Celebrates 13 Years of ‘Cassandane’The collection features symbols of love, luck, and light, based on the story of Queen Cassandane and Cyrus the Great of Persia.
Events & AwardsMar 26, 2026
NAJA, Instappraise Introduce New ScholarshipIt’s the third scholarship to be launched as part of the partnership to help appraisers advance their professional credentials.
Events & AwardsMar 26, 2026
JA Still Accepting Entries for 2026 CASE AwardsThe deadline for entries in the jewelry design competition has been extended to April 3.
SourcingMar 25, 2026
Rob Bates Steps Down as JCK News Director After 28 years with JCK, the veteran industry journalist is launching his own publication on Substack called The Jewelry Wire.
CollectionsMar 25, 2026
Boochier Turns Flower Friendship Bracelets Into Fine JewelryThe “Flower Puff” collection looks to beaded flower friendship bracelets from childhood, turning the silhouette into nostalgic fine jewelry.
Policies & IssuesMar 25, 2026
Community for Ethical Jewelry to Host Bench Jeweler Shortage WebinarSet for April 2, the webinar will discuss how the jewelry industry can address the workforce gap.
IndependentsMar 24, 2026
Lisa Bayer, Illustrator and Beloved Member of the Muse Family, Dies at 64Bayer, founder of Lisa Bayer Designs, is remembered as “a bright light in every room.”
AuctionsMar 24, 2026
White Diamonds Shine In Christie's Jewels Online SaleThe highest-grossing lot was a Tiffany & Co. ring set with a flawless, emerald-cut diamond of 10 carats.
SourcingMar 24, 2026
AGTA Solidifies Tucson Dates For 2027-2029The next three editions of AGTA GemFair Tucson will feature a five-day show that includes Sunday.
WatchesMar 24, 2026
Christie’s Names New Senior Specialist, WatchesFormer Sotheby’s executive Tom Heap has taken on the London-based role.
CrimeMar 23, 2026
NYPD Looking for 3 Jewelry Store Robbery SuspectsThe group of women allegedly robbed two Catbird stores and one Gorjana location on the afternoon of March 9.
