Brilliant Earth Collaborates with Jade Trau
The two have partnered on a capsule collection.
The bridal-focused retailer has tapped Trau for an 11-piece range of rings launched online and at Brilliant Earth showrooms this week.
The collection has two diamond solitaire styles that can be set with a diamond of the customer’s choosing through Brilliant Earth’s digital “Create Your Own Ring” builder. The settings cost $1,490 without the stone.
Both feature a hybrid bezel-prong setting. The “Esthetica” ring features vertical pleats on the shank, while the “Allure” ring has a more subtle horizonal fluting.
The collection is built for stacking, with rings designed to sit flush against each other. Brides can don a diamond solitaire with an eternity band or stack several smaller bands together for their own individual look.
Mix and match styling possibilities abound, but a few key motifs keep the collection cohesive.
Vertical and horizontal fluting or ribbing factors into most of the styles, providing texture and interest, and differentiating them from typical diamond basics.
Diamond bands are available in various configurations, with diamonds spaced apart or together. The more they’re stacked, the more compelling they become as they match or contrast. There are also plain gold bands to mix it up.
Some of the rings are rendered in satin matte gold to add even more stack styling options.
All feature Brilliant Earth’s signature recycled metals and ethically sourced diamonds.
The digital-first retailer launched in San Francisco in 2005. Today it has 18 showrooms nationwide, most recently opening a location in Bethesda, Maryland in April.
The Jade Trau for Brilliant Earth collection sells for $790-$2,790.
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