IndependentsNov 05, 2020
The Vault Nantucket Is Popping Up in Boston with a Private AtelierIndependentsMay 26, 2021
Jade Trau To Open a Southampton Store This Memorial Day Weekend
It will launch with a piercing party.
“The MO of the collection is ‘new diamond classics,’ so we wanted the store to have the same vibe...modern but still classic and approachable,” said Jade Trau of her new Southampton store.
Southampton, N.Y.—This summer, the Hamptons are landing a new fine jewelry destination.
Jade Trau is opening her first boutique in Southampton, New York, with doors opening Memorial Day Weekend.
Venturing into retail marks a major new chapter for the designer.
“I have been working closely with clients for several years through my website, studio visits, and my custom concierge services, so I always knew [client interactions] was something that I loved,” Trau said.
“I look forward to trunk shows. I think retail is fun and social and dynamic and a new sort of challenge that my amazing team and I are ready to take on.”
Trau was inspired by her visits to Katherine Jetter’s annual summer pop-up The Vault in Nantucket, Massachusetts, which carries her designs alongside Jetter’s and other contemporary designers’ work.
Trau will reach a similar affluent, summering crowd in the Hamptons, but more conveniently within reach of her office in New York City.
“Southampton felt like the right fit of being a shopping destination in the Hamptons but still close enough to make a day trip.”
The space, designed by Tom Pulk, is “modern but still classic and approachable,” Trau said, the same aesthetic she applies to her jewelry designs.
Pulk created simple cases and wall hangings in materials like wood for a natural, organic feel. The shingled wall is an original store detail that is in keeping with the upscale beach atmosphere and historic village.
Like many designers with a strong social media presence and e-commerce, Trau’s business fared well in 2020, but in-person retail will give her more opportunity to forge meaningful connections.
“I feel like a lot of people want to wear their diamond jewelry casually, but they are not sure how. I want to have that conversation: how to mix and match and layer and find the right balance between gold and diamond for your lifestyle. And I also want to work with pieces that are not being worn—restyling is such an integral part of our brand story.”
A new ear piercing will provide the perfect icebreaker for future jewelry conversations. There are three such events scheduled for the summer already, with the first slated to kick off the store’s opening this Friday, May 28 and Saturday, May 29.
Trau said her first brick-and-mortar store will be “the perfect place to spend an hour or two out of the sun this summer.”
Located at 46 Jobs Lane, the store officially opens for business this Friday.
Related stories will be right here …
Jade Trau is opening her first boutique in Southampton, New York, with doors opening Memorial Day Weekend.
Venturing into retail marks a major new chapter for the designer.
“I have been working closely with clients for several years through my website, studio visits, and my custom concierge services, so I always knew [client interactions] was something that I loved,” Trau said.
“I look forward to trunk shows. I think retail is fun and social and dynamic and a new sort of challenge that my amazing team and I are ready to take on.”
Trau was inspired by her visits to Katherine Jetter’s annual summer pop-up The Vault in Nantucket, Massachusetts, which carries her designs alongside Jetter’s and other contemporary designers’ work.
Trau will reach a similar affluent, summering crowd in the Hamptons, but more conveniently within reach of her office in New York City.
“Southampton felt like the right fit of being a shopping destination in the Hamptons but still close enough to make a day trip.”
The new Jade Trau store will kick off summer 2021 with a piecing party spanning two days over Memorial Day Weekend.
The space, designed by Tom Pulk, is “modern but still classic and approachable,” Trau said, the same aesthetic she applies to her jewelry designs.
Pulk created simple cases and wall hangings in materials like wood for a natural, organic feel. The shingled wall is an original store detail that is in keeping with the upscale beach atmosphere and historic village.
Like many designers with a strong social media presence and e-commerce, Trau’s business fared well in 2020, but in-person retail will give her more opportunity to forge meaningful connections.
“I feel like a lot of people want to wear their diamond jewelry casually, but they are not sure how. I want to have that conversation: how to mix and match and layer and find the right balance between gold and diamond for your lifestyle. And I also want to work with pieces that are not being worn—restyling is such an integral part of our brand story.”
A new ear piercing will provide the perfect icebreaker for future jewelry conversations. There are three such events scheduled for the summer already, with the first slated to kick off the store’s opening this Friday, May 28 and Saturday, May 29.
Trau said her first brick-and-mortar store will be “the perfect place to spend an hour or two out of the sun this summer.”
Located at 46 Jobs Lane, the store officially opens for business this Friday.
Editors' Picks
Sponsored by
More on Independents
The Latest
FinancialsAug 15, 2025
In Q2 Results, Pandora Talks Tariffs, Q4 Plans The company had a solid second quarter, with sales of non-charm jewelry outpacing sales of pieces in its core collections.
EditorsAug 15, 2025
Piece of the Week: Etho Maria’s Showgirl-Approved Ruby Drop Earrings Taylor Swift dons the vibrant pair in new promotional imagery for her upcoming album, “The Life of a Showgirl,” set to release in October.
WatchesAug 15, 2025
Audemars Piguet Acquires Majority Stake in ManufacturerIts investment in micromechanics expert Inhotec will preserve skills essential to the watchmaking industry as a whole, said the company.
Brought to you by
Taking the Moment Head On: How Rio Grande Champions the Present & Future of Fine JewelryAs a leading global jewelry supplier, Rio Grande is rapidly expanding and developing new solutions to meet the needs of jewelers worldwide.
MajorsAug 15, 2025
Rio Grande Names New Marketing DirectorNicolette Bianchi joins the wholesale provider with more than 15 years of cross-industry experience in marketing and product development.
Weekly QuizAug 15, 2025
This Week’s QuizTest your jewelry news knowledge by answering these questions.
CollectionsAug 14, 2025
In Midst of ‘Sardine Girl Summer,’ Pippa Small Looks to ‘Flounder Fall’Her new “Ocean” collection was inspired by Myanmar’s traditional articulated fish jewelry, with depictions of flounder, catfish, and more.
MajorsAug 14, 2025
Casio America Names New CEOLongtime Casio executive Yusuke Suzuki is the new president and CEO of Casio’s U.S. subsidiary.
Brought to you by
Investing in the Next Generation of Bench JewelersThe Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.
SourcingAug 14, 2025
West Coast Orgs to Host Trading Event, Mixer in LAThe full-day sourcing and networking event, slated for Aug. 18, will be followed by the fifth annual Mega Mixer Summer Soirée.
TrendsAug 13, 2025
Cristiano Ronaldo Proposes With Gigantic Oval-Cut DiamondModel Georgina Rodríguez received a rock of an engagement ring, with her diamond estimated to be 35 carats, experts say.
SourcingAug 13, 2025
ICA Names 2025 Board of DirectorsThe board elected 9 new directors at its recent ICA Congress in Brazil.
TrendsAug 13, 2025
Colorado Jeweler, Whiskey Maker Collab on Ring GiveawayThree winners will receive a custom ring from Honest Hands Ring Co. inlaid with a piece of history from Denver-based distillery Stranahan’s.
SurveysAug 13, 2025
These Are The 25 Hottest Retailers, Says NRFJD Sports and Wawa were among the fastest-growing retail companies in the U.S. last year.
SourcingAug 13, 2025
Columbia Gem House Launches Winza Sapphires, RubiesThe new inventory, all untreated, features vibrant hues and unique bicolor combinations.
SourcingAug 12, 2025
Gemfields Sells Fabergé for $50MAcquired by a tech investor, the historic brand will continue to focus on jewelry, accessories, and timepieces.
Policies & IssuesAug 12, 2025
Higher Tariff on Chinese Imports Paused for 90 Days, Trump SaysPresident Donald Trump issued an executive order extending the pause on higher tariffs to November as negotiations with China continue.
CollectionsAug 12, 2025
Jacquie Aiche’s New Collection Harnesses the Energy of the ThunderbirdThe “Thunderbird Slab” collection features a thunderbird motif as a symbol of power, protection, and boundless possibility.
ColumnistsAug 12, 2025
Creative Connecting: How to Take a Better HeadshotColumnists Jen Cullen Williams and Duvall O’Steen share tips on how to elevate your professional image.
CrimeAug 11, 2025
Man Convicted of First-Degree Murder in Death of Colorado JewelerPeter Damian Arguello, a jeweler in the Denver suburb of Wheat Ridge, was found dead inside his store in November 2023.
Events & AwardsAug 11, 2025
Bethenny Frankel to Give Keynote at CBG’s Experience ShowThe Continental Buying Group’s 2025 Tampa Experience Show is slated for Sept. 8-10.
EditorsAug 11, 2025
The Colors Expected to Be On-Trend in a Couple YearsAssociate Editor Lauren McLemore recently attended a fabrics trade show where a trend forecaster shared her predictions for summer 2027.
FinancialsAug 08, 2025
Brilliant Earth’s Q2 Sales Up 3% as Engagement Ring Sales RiseThe company raised its full-year sales guidance while noting it has not yet assessed the potential impact of the latest tariff news.
Events & AwardsAug 08, 2025
GJEPC’s Jewellers for Hope Celebrates 10 Years of FundraisingThe organization has raised more than $1.3 million for charity since its inception.
TrendsAug 08, 2025
Piece of the Week: Rahaminov Diamonds’ Bezel BangleThe brand’s latest iteration of a bezel-set diamond bangle features clean lines and a timeless design for a new modern silhouette.
WatchesAug 07, 2025
Bulova’s New Collection Honors Tony BennettThe first watch in the series commemorates his participation in the Civil Rights movement, marching from Selma to Montgomery in 1965.
Lab-GrownAug 07, 2025
Chatham Releases Catalog for Loose Lab-Grown GemstonesThe catalog contains a complete listing of all the loose gemstones in stock, as well as information about the properties of each stone.
TechnologyAug 07, 2025
Rembrandt Charms Debuts New Website, Bird CharmsThe company added a retailer dashboard to its site and three new birds to its charm collection, the cardinal, blue jay, and hummingbird.
