Independents

Jade Trau To Open a Southampton Store This Memorial Day Weekend

IndependentsMay 26, 2021

Jade Trau To Open a Southampton Store This Memorial Day Weekend

It will launch with a piercing party.

“The MO of the collection is ‘new diamond classics,’ so we wanted the store to have the same vibe...modern but still classic and approachable,” said Jade Trau of her new Southampton store.
Southampton, N.Y.—This summer, the Hamptons are landing a new fine jewelry destination.

Jade Trau is opening her first boutique in Southampton, New York, with doors opening Memorial Day Weekend.

Venturing into retail marks a major new chapter for the designer.

“I have been working closely with clients for several years through my website, studio visits, and my custom concierge services, so I always knew [client interactions] was something that I loved,” Trau said.

“I look forward to trunk shows. I think retail is fun and social and dynamic and a new sort of challenge that my amazing team and I are ready to take on.”

Trau was inspired by her visits to Katherine Jetter’s annual summer pop-up The Vault in Nantucket, Massachusetts, which carries her designs alongside Jetter’s and other contemporary designers’ work.

Trau will reach a similar affluent, summering crowd in the Hamptons, but more conveniently within reach of her office in New York City.

“Southampton felt like the right fit of being a shopping destination in the Hamptons but still close enough to make a day trip.”

The new Jade Trau store will kick off summer 2021 with a piecing party spanning two days over Memorial Day Weekend.
The new Jade Trau store will kick off summer 2021 with a piecing party spanning two days over Memorial Day Weekend.

The space, designed by Tom Pulk, is “modern but still classic and approachable,” Trau said, the same aesthetic she applies to her jewelry designs.

Pulk created simple cases and wall hangings in materials like wood for a natural, organic feel. The shingled wall is an original store detail that is in keeping with the upscale beach atmosphere and historic village.

Like many designers with a strong social media presence and e-commerce, Trau’s business fared well in 2020, but in-person retail will give her more opportunity to forge meaningful connections.

“I feel like a lot of people want to wear their diamond jewelry casually, but they are not sure how. I want to have that conversation: how to mix and match and layer and find the right balance between gold and diamond for your lifestyle. And I also want to work with pieces that are not being worn—restyling is such an integral part of our brand story.”

A new ear piercing will provide the perfect icebreaker for future jewelry conversations. There are three such events scheduled for the summer already, with the first slated to kick off the store’s opening this Friday, May 28 and Saturday, May 29.

Trau said her first brick-and-mortar store will be “the perfect place to spend an hour or two out of the sun this summer.”

Located at 46 Jobs Lane, the store officially opens for business this Friday.

 Related stories will be right here … 
Ashley Davisis the senior editor, fashion at National Jeweler, covering all things related to design, style and trends.

The Latest

CollectionsJun 18, 2021
Piece of the Week: Colette’s Rainbow Eye Pendant

It’s a new addition to the designer’s charm collection.

FinancialsJun 18, 2021
Jewelry Sales Surge in May, Says Mastercard

U.S. jewelry sales were up more than 200 percent year-over-year in May while also exceeding pre-pandemic levels.

Recorded WebinarsJun 17, 2021
Watch: How to Ace the Branding Game

Simon Mortimer offers must-know branding basics for companies that are just starting out or looking for a refresh.

Brought to you by
How to Engage and Sell to Millennials

Millennials were once feared in the diamond industry, but now this younger generation has become today’s largest diamond buying demographic.

CollectionsJun 17, 2021
Foundrae Has an Epic Charitable Giveaway in Honor of Juneteenth

All proceeds of “Juneteenth Medallion” sales, as well as raffle tickets, benefit organizations that support BIPOC.

Weekly QuizMay 20, 2021
This Week's Quiz
Test your knowledge of jewelry news from the week of June 14-18, 2021.
Take the Quiz
SourcingJun 17, 2021
Le Vian Donates Aquaprase Specimens, Jewels to New York’s AMNH

Two rough stones, three polished gems, and two jewels are in the museum’s redesigned gem and mineral halls.

MajorsJun 17, 2021
Mall Owner Washington Prime Group Files for Chapter 11

The company is implementing a restructuring plan after struggling amid the COVID-19 pandemic.

Brought to you by
A New Golden Age

Gold has had its share of ups and downs over the last 5 decades. Here’s why the metal is having another big comeback.

TrendsJun 17, 2021
Amanda’s Style File: For the Fellas

In honor of Father’s Day, Amanda Gizzi rounds up gifts for Dad.

×