Jade Trau To Open a Southampton Store This Memorial Day Weekend
It will launch with a piercing party.

Jade Trau is opening her first boutique in Southampton, New York, with doors opening Memorial Day Weekend.
Venturing into retail marks a major new chapter for the designer.
“I have been working closely with clients for several years through my website, studio visits, and my custom concierge services, so I always knew [client interactions] was something that I loved,” Trau said.
“I look forward to trunk shows. I think retail is fun and social and dynamic and a new sort of challenge that my amazing team and I are ready to take on.”
Trau was inspired by her visits to Katherine Jetter’s annual summer pop-up The Vault in Nantucket, Massachusetts, which carries her designs alongside Jetter’s and other contemporary designers’ work.
Trau will reach a similar affluent, summering crowd in the Hamptons, but more conveniently within reach of her office in New York City.
“Southampton felt like the right fit of being a shopping destination in the Hamptons but still close enough to make a day trip.”

The space, designed by Tom Pulk, is “modern but still classic and approachable,” Trau said, the same aesthetic she applies to her jewelry designs.
Pulk created simple cases and wall hangings in materials like wood for a natural, organic feel. The shingled wall is an original store detail that is in keeping with the upscale beach atmosphere and historic village.
Like many designers with a strong social media presence and e-commerce, Trau’s business fared well in 2020, but in-person retail will give her more opportunity to forge meaningful connections.
“I feel like a lot of people want to wear their diamond jewelry casually, but they are not sure how. I want to have that conversation: how to mix and match and layer and find the right balance between gold and diamond for your lifestyle. And I also want to work with pieces that are not being worn—restyling is such an integral part of our brand story.”
A new ear piercing will provide the perfect icebreaker for future jewelry conversations. There are three such events scheduled for the summer already, with the first slated to kick off the store’s opening this Friday, May 28 and Saturday, May 29.
Trau said her first brick-and-mortar store will be “the perfect place to spend an hour or two out of the sun this summer.”
Located at 46 Jobs Lane, the store officially opens for business this Friday.
The Latest

The singer’s ring ticks off many bridal trends, with a thick band, half-bezel setting, and solitaire diamond.

The bracelet references vintage high jewelry and snake symbolism as a playful piece where a python’s head becomes a working belt buckle.

The heist happened in Lebec, California, in 2022 when a Brinks truck was transporting goods from one show in California to another.

The Seymour & Evelyn Holtzman Bench Scholarship from Jewelers of America returns for a second year.

The 10-carat fancy purple-pink diamond with potential links to Marie Antoinette headlined the white-glove jewelry auction this week.


The Starboard Cruises SVP discusses who is shopping for jewelry on ships, how much they’re spending, and why brands should get on board.

The historic signet ring exceeded its estimate at Noonans Mayfair’s jewelry auction this week.

The countdown is on for the JCK Las Vegas Show and JA is pulling out all the stops.

To mark the milestone, the brand is introducing new non-bridal fine jewelry designs for the first time in two decades.

The gemstone is the third most valuable ruby to come out of the Montepuez mine, Gemfields said.

Founder and longtime CEO Ben Smithee will stay with the agency, transitioning into the role of founding partner and strategic advisor.

Associate Editor Natalie Francisco shares 20 of her favorite pieces from the jewelry collections that debuted at Couture.

If you want to attract good salespeople and generate a stream of “sleeping money” for your jewelry store, then you are going to have to pay.

The top lot was a colorless Graff diamond, followed by a Burmese ruby necklace by Marcus & Co.

Gizzi, who has been in the industry since 2001, is now Jewelers of America’s senior vice president of corporate affairs.

Luca de Meo, a 30-year veteran of the auto industry, will succeed longtime CEO François-Henri Pinault.

Following visits to Vegas and New York, Botswana’s minerals minister sat down with Michelle Graff to discuss the state of the diamond market.

The former De Beers executive is the jewelry house’s new director of high jewelry for the Americas.

The New York Liberty forward is the first athlete to represent the Brooklyn-based jewelry brand.

Take a bite out of the 14-karat yellow gold “Fruits of Love Pear” earrings featuring peridots, diamond stems, and tsavorite leaves.

The one-day virtual event will feature speakers from De Beers, GIA, and Gemworld International.

The California-based creative talks jewelry photography in the modern era and tackles FAQs about working with a pro for the first time.

Al Capone’s pocket watch also found a buyer, though it went for less than half of what it did at auction four years ago.

The foundation has also expanded its “Stronger Together” initiative with Jewelers for Children.

Assimon is the auction house’s new chief commercial officer.

The De Beers Group CEO discusses the company’s new “beacon” program, the likelihood diamonds will be exempt from tariffs, and “Origin.”

The Danish jewelry giant hosted its grand opening last weekend, complete with a Pandora pink roulette wheel.